Dell has begun sending breach notification emails to some 49 million people whose data was apparently stolen in a recent cyberattack.
The type of information involved includes people’s names, postal addresses, and Dell hardware and order information, such as service tags, item description, order dates, and different warranty information.
“We are currently investigating an incident involving a Dell portal, which contains a database with limited types of customer information related to purchases from Dell,” the company said in the notification letter. “We believe there is not a significant risk to our customers given the type of information involved.”
Tangible risk
Dell has notified relevant authorities and brought in third-party cybersecurity experts to assess the damage. So far we don’t know if this was a simple data smash-and-grab, or a ransomware attempt.
The company believes the risk to its customers is not significant since financial and payment information, email addresses, and phone numbers were not stolen in this attack.
However, the risk of phishing or even major malware and ransomware attacks still exists, since threat actors can send out personalized letters with removable drives and deploy malicious code that way. It has happened in the past.
At the same time, there is always a risk someone most likely already bought the database on the dark web.
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A cybercriminal with the alias Menelik posted a new thread on a dark web forum, advertising a Dell database fitting the company’s description: “49 million customer and other information systems purchased from Dell between 2017-2024.” The thread was quickly deleted, which usually happens if someone buys the database.
Since the information was most likely already acquired, if you are a Dell customer who purchased hardware between 2017 and 2024, it would be wise to be extra wary of any communication claiming to be from the company, especially if you get it in the mailbox.
During Western Digital’s recent Q3 earnings call, CEO David Goeckeler disclosed that the ever-growing need for higher capacity and speedier data access from customers across the world is pushing the company to expand its solid-state capacities.
The company chalked up a profitable quarter, with revenues soaring over forecast to $3.46 billion, a 29% YoY rise. The company managed to turn around a streak of losses, reporting a $135 million profit. These achievements are in stark contrast to rival Seagate, which posted an 11% YoY reduction in its revenues to $1.66 billion.
Goeckeler underlined that Western Digital’s improved financial performance was a result of the company’s efforts to offer a more diversified product range. He also said that WD was committed to delivering larger SSD capacities off the back of growing demand for AI-related applications. He said customers “want them [SSDs] in much bigger capacity points, 30- and 60-terabyte capacity points.”
HAMR HDD technology
Reporting on the third quarter results, Blocks & Files wrote “WD currently ships DC SN640 TLC PCIe gen 3 SSDs with up to 30.72 TB capacity and PCIe gen 4 SN650 and 655 drives with 15.36 TB. We now expect 60 TB SSDs to be announced by WD later this year.”
Without going into details of the exact capacities being worked on, Goeckeler said the company was expanding the size of the drives in line with what customers were demanding, stating WD is “increasing capacity and going through a qualification on that. So, we’re in that process with customers.”
He also discussed hard-drive recording (HAMR) technology, including the issues surrounding it, stating, “we’ve been working on HAMR for quite some time. We understand HAMR extremely well. We understand all the issues with HAMR, and what it takes to get it qualified. Clearly, we’re doing that all behind the scenes, because we have a product portfolio with the best TCO we can offer in the market today, and we can do that all the way up to 40 terabytes.” Western Digital’s rival Seagate recently announced the results of an experimental test that showed one of its hard drives using HAMR could run continuously for over 6,000 hours.
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The iPad was the fastest-selling new product line in Apple history. Photo: iPad
April 30, 2010: Almost a month after the first-gen iPad went on sale, the first Wi-Fi + 3G iPads arrive in the hands of U.S. customers.
The devices ship in boxes identical to the Wi-Fi-only models, but with an additional sticker noting their 3G capabilities. The tablets come preloaded with micro-SIM cards branded AT&T, the only carrier that initially supports iPad.
The device immediately became a massive commercial and critical success, with The Wall Street Journal quipping that, “The last time there was this much excitement over a tablet, it had some commandments written on it.”
By the time the iPad 3G went on sale, the tablet was already well on its way to becoming Apple’s fastest-selling new product ever. Apple sold 1 million units in less than a month. And, in the iPad’s first year, Apple sold around 25 million of them. Those impressive numbers made the tablet the most successful new product category launch in Cupertino history.
In terms of size, the original iPad measured 0.5 inches thick, weighed 1.5 pounds and boasted a 9.7-inch multitouch display. A 1GHz Apple A4 chip powered the tablet. You could get it with storage options ranging from 16GB to 64GB of flash memory. It didn’t come with a camera.
Were you among the customers who bought a Wi-Fi + 3G iPad back in 2010? If so, what were your first reactions to the new device? Let us know your memories of the first-gen iPad in the comments below.
Apple has been soliciting Vision Pro feedback since the device launched, but this week, the company has picked up on sending out surveys. We’ve had several reports from Vision Pro customers who have been asked to share their thoughts about the device.
Apple asks about Vision Pro satisfaction, environment usage, favorite features, what it’s being used for, how often it’s used, and how long usage sessions last. Apple also asks about guest mode and who else uses the Vision Pro, which is a curious question because it’s not at all set up for multi-person usage. Some of the questions:
Overall, how satisfied are you with your Vision Pro?
What is your favorite feature or aspect of Apple Vision Pro so far?
How often do you use your Apple Vision Pro?
For how long do you typically wear your Apple Vision Pro before you decide to take it off?
Who else uses your Vision Pro?
Before taking the survey, did you know that you can let others use your Apple Vision Pro with the Guest User feature?
Which of these activities do you do regularly on your Vision Pro? (with a long list of options)
What types of video content are you most interested in watching on Apple Vision Pro?
When using your Apple Vision Pro, how often are you immersed in an Environment?
Whenever you’re using apps on Apple Vision Pro, how often do you multitask?
How satisfied are you with how your Persona looks on Apple Vision Pro?
Where is your Apple Vision Pro used most?
Which of these accessories do you use with your Apple Vision Pro? (with a list that includes mice, cases, AirPods Pro, and more).
What head band do you use most often with your Apple Vision Pro?
How often do you use your Apple Vision Pro while the battery is connected to a power source?
The survey is long and in-depth, and also goes into the other devices that each respondent owns.
The uptick in Vision Pro survey distribution comes as there have been reports about waning interest in the headset. Over the weekend, Bloomberg‘s Mark Gurman said that customers aren’t as curious about the Vision Pro, with demand for demos in retail stores “way down.” At some locations, demos and sales have dropped from a “couple of units a day to just a handful in a whole week.”
Vision Pro headset owners have also reported a decrease in usage, picking it up just once or twice a week rather than on a daily basis.
Apple analyst Ming-Chi Kuo said on Tuesday that Apple is dropping the number of Apple Vision Pro units that it plans to ship, and he said it is a sign that demand in the U.S. has “fallen sharply beyond expectations.”
Kuo believes that Apple needs to address the lack of key applications, price, and comfort without impacting user experience in order for the Vision Pro to ultimately see success in the future.
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the…
Apple is set to unveil iOS 18 during its WWDC keynote on June 10, so the software update is a little over six weeks away from being announced. Below, we recap rumored features and changes planned for the iPhone with iOS 18. iOS 18 will reportedly be the “biggest” update in the iPhone’s history, with new ChatGPT-inspired generative AI features, a more customizable Home Screen, and much more….
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of “Let Loose” and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more …
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has “fallen sharply beyond expectations.” As a…
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Apple today sent an email to some iPhone Upgrade Program members to inform them that their previously-completed iPhone trade-in has been “canceled,” but the email was almost certainly sent in error based on the circumstances.
Apple told customers it never received their iPhone, even though they sent it in months ago. In many cases, the customers physically handed their iPhones to an Apple Store employee in person, so there is no possible way they could be at fault.
“Because you didn’t trade in your iPhone, we are unable to complete the trade-in process,” the email says, according to a screenshot shared with us by reader Quinn Everett. “The associated loan on this iPhone will resume.”
Everett and others said the Apple Store app also shows their iPhone’s trade-in status has changed to “canceled,” suggesting that Apple’s email is legitimate. The email has been widely shared across the MacRumors Forums, Reddit, and X, with many customers receiving it in the early hours of Thursday morning in the United States.
Many customers who received the email completed their iPhone trade-in last September, when the iPhone 15 series launched, so the delayed timing of the email suggests that it was sent as a result of a system glitch. Apple did not immediately respond to our request for comment, but we will update this story if we receive an explanation.
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of “Let Loose” and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more …
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has “fallen sharply beyond expectations.” As a…
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the…
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple’s annual developers conference WWDC on June 10. AppleInsider…
The upcoming iOS 17.5 update for the iPhone includes only a few new user-facing features, but hidden code changes reveal some additional possibilities. Below, we have recapped everything new in the iOS 17.5 and iPadOS 17.5 beta so far. Web Distribution Starting with the second beta of iOS 17.5, eligible developers are able to distribute their iOS apps to iPhone users located in the EU…
The AI auto-generates channel recaps to give people key highlights of stuff they missed while away from the keyboard or smartphone, for keeping track of important work stuff and office in-jokes. Slack says the algorithm that generates these recaps is smart enough to pull content from the various topics discussed in the channel. This means that you’ll get a paragraph on how plans are going for Jenny’s cake party in the conference room and another on sales trends or whatever.
There’s something similar available for threads, which are smaller conversations between one or a few people. The tool will recap any of these threads into a short paragraph. Customers can also opt into a daily recap for any channel or thread, delivered each morning.
Slack
Another interesting feature is conversational search. The various Slack channels stretch on forever and it can be tough to find the right chat when necessary. This allows people to ask questions using natural language, with the algorithm doing the actual searching.
These tools aren’t just for English speakers, as Slack AI now offers Japanese and Spanish language support. Slack says it’ll soon integrate some of its most-used third-party apps into the AI ecosystem. To that end, integration with Salesforce’s Einstein Copilot is coming in the near future.
It remains to be seen if these tools will actually be helpful or if they’re just more excuses to put the letters “AI” in promotional materials. I’ve been on Slack a long time and I haven’t encountered too many scenarios in which I’d need a series of auto-generated recaps, as longer conversations are typically relegated to one-on-one meetings, emails or video streams. However, maybe this will change how people use the service.
B2C e-commerce businesses have set the customer experience bar high for B2B e-commerce business. They are struggling with cost-of-living increases, supply chain shortages, and current economic uncertainties but now the pressure is on them to deliver more Amazon-like experiences as customers expect their physical and digital interactions to be more personalized. B2B businesses must have a reactive CX outlook and the technology to match these new expectations.
B2B e-commerce is now the most effective sales channel for B2B companies according to a recent McKinsey & Company Global B2B Pulse survey. The survey finds that “B2B companies winning market share have not only digital self-serve channels such as their own websites, but also broader e-commerce offerings.”
B2B companies must make sure their digital e-commerce strategies have a much broader reach than just a website. The key to success is improved buyer engagement, a unified commerce approach, and a flexible Content Management System (CMS).
Gavin Masters
Principal Digital Strategy & Transformation Consultant, Digital Commerce, Columbus UK.
1. Personalized digital experiences will engage customers
When a website features more than 5,000 products, many with similar functions, customers require guidance to locate their desired items. Let’s say a customer only engages with 20% of a company’s products, and that 20% only shows half of the feasible options for meeting their requirements. The customer would miss out on a wide range of options, and the retailer would miss out on opportunities to upsell, offer more expensive options, or simply secure the sale.
In many cases, this issue is exacerbated by a lack of data integration between new and old platforms, making it more difficult to provide customers with accurate, up-to-date information, and offer tailored buying experiences.
Enhancing buyer engagement is pivotal for businesses. This engagement often leads to increased Customer Lifetime Value (CLV), which represents the total value a customer brings over time. Crucial contributors to a higher CLV include efficient marketing and sales strategies, fostering repeat business, and cultivating a strong brand reputation through positive reviews. As satisfied customers share their commendable buying experiences, it promotes customer retention and drives growth.
To solve issues with low engagement and to increase CLV, product merchandising and analytics are critical. These allow B2B e-commerce businesses to make their entire product range browsable and searchable, and offers buyers the widest range of products to meet their needs. For this reason, many e-commerce businesses now leverage AI technologies for real-time updates, customized recommendations, and personalized content.
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2. Outsourcing is outdated – flexible CMS allows for quicker reaction to market changes
Many companies outsource website design and website optimization to third parties – but herein lies the problem. Delays can occur when e-commerce businesses choose to use a third-party as even the smallest changes can take time and financial resources to enact, let alone account for web-page redesigns or content optimization.
E-commerce businesses need a CMS that is flexible to deliver improvements over time, and is responsive to market changes. If a product suddenly surges in popularity across the market, or its function changes, businesses need to be able to prioritize it in their product search engines accordingly. Having to wait for developers to complete changes alongside their other competing priorities, and footing the associated costs can all be bypassed by investing in a high-quality CMS.
3. Fulfil customer preferences by embracing a unified commerce experience
To create truly unified commerce and improve digital customer experiences, e-commerce businesses need to optimize their website for smartphone use, or even consider launching an app. Harnessing smartphone-friendly buying features via a well-designed website and mobile application should be a top priority for many retail businesses.
This is especially important as the McKinsey Global B2B Pulse survey found the number of buyers using mobile apps to look for detailed specifications, samples, and pricing, more than quadrupled from 2019 to 2022.
Additionally, a unified commerce strategy allows e-commerce businesses to understand customer needs across different channels and tailor experiences accordingly. Businesses that improve usability and standardize appearance across all devices will help transition in-store customers to online customers, and even create omnichannel customers.
But some e-commerce businesses have a disparate unified commerce strategy, often caused by a lack of smartphone-friendly browsing. Businesses need the professionals and software to seamlessly commit to investment in smartphone optimization.
E-commerce businesses can bolster their brand with quality digital transformation
Digital transformation strategies that incorporate a flexible CMS will personalize digital customer experiences and improve buyer journeys. E-commerce businesses that work with a digital consultancy will also be able to own their content, adopt customer centric experiences, and fulfil customer demands. Thus, giving them the tools to deliver on customer expectations and alleviate pressures on in-house IT systems.
This article was produced as part of TechRadarPro’s Expert Insights channel where we feature the best and brightest minds in the technology industry today. The views expressed here are those of the author and are not necessarily those of TechRadarPro or Future plc. If you are interested in contributing find out more here: https://www.techradar.com/news/submit-your-story-to-techradar-pro
AT&T this week is letting customers and former customers know about a major data leak, and it is sending out emails and resetting passcodes to prevent unauthorized account access.
7.6 million customers and 65.4 million former customers have had their passcodes stolen and have had sensitive data leaked. AT&T claims that there was no unauthorized access to its systems resulting in the theft of the data set, with the information obtained several years ago.
Back in 2021, a hacking group said that it had stolen information on 70 million AT&T customers. AT&T at the time said that it had not suffered a breach, and the company still insists that the data did not come from its systems. Customer information leaked includes names, addresses, birth dates, AT&T account numbers, phone numbers, email addresses, and social security numbers, along with passcodes.
The data was not made public until March 2024, but now that it is out in the wild, AT&T has initiated passcode resets and says that it is working with external cybersecurity experts to further analyze the situation.
The company says leaked data does not include financial information or call history, and it will be providing complimentary identity theft and credit monitoring services for those who had their personal information compromised.
AT&T has determined that AT&T data-specific fields were contained in a data set released on the dark web. While AT&T has made this determination, it is not yet known whether the data in those fields originated from AT&T or one of its vendors.
With respect to the balance of the data set, which includes personal information such as social security numbers, the source of the data is still being assessed. Based on our preliminary analysis, the data set appears to be from 2019 or earlier, impacting approximately 7.6 million current AT&T account holders and 65.4 million former account holders. Currently, AT&T does not have evidence of unauthorized access to its systems resulting in theft of the data set.
Impacted current and former customers will be receiving a letter or an email from AT&T.
Apple will introduce new iPad Pro and iPad Air models in early May, according to Bloomberg’s Mark Gurman. Gurman previously suggested the new iPads would come out in March, and then April, but the timeline has been pushed back once again. Subscribe to the MacRumors YouTube channel for more videos. Apple is working on updates to both the iPad Pro and iPad Air models. The iPad Pro models will…
In November, Apple announced that the iPhone would support the cross-platform messaging standard RCS (Rich Communication Services) in the Messages app starting “later” in 2024, and Google has now revealed a more narrow timeframe. In a since-deleted section of the revamped Google Messages web page, spotted by 9to5Google, Google said that Apple would be adopting RCS on the iPhone in the “fall…
Apple’s WWDC 2024 dates have been announced, giving us timing for the unveiling of the company’s next round of major operating system updates and likely some other announcements. This week also saw some disappointing news on the iPad front, with update timing for the iPad Pro and iPad Air pushed back from previous rumors. We did hear some new tidbits about what might be coming in iOS 18 and…
Thieves in Montreal, Canada have been using Apple’s AirTags to facilitate vehicle theft, according to a report from Vermont news sites WCAX and NBC5 (via 9to5Mac). Police officers in Burlington, Vermont have issued a warning about AirTags for drivers who recently visited Canada. Two Burlington residents found Apple AirTags in their vehicles after returning from trips to Montreal, and these…
Photos of the first iPhone 16 cases have been shared online, offering another preview of the rumored new vertical rear camera arrangement on the standard iPhone 16 and iPhone 16 Plus. Image credit: Accessory leaker Sonny Dickson Over the last few months, Apple has been experimenting with different camera bump designs for the standard iPhone 16 models, all of which have featured a vertical …
A $3 third-party app can now record spatial video on iPhone 15 Pro models in a higher resolution than Apple’s very own Camera app. Thanks to an update first spotted by UploadVR, Spatialify can now record spatial videos with HDR in 1080p at 60fps or in 4K at 30fps. In comparison, Apple’s native Camera app is limited to recording spatial video in 1080p at 30fps. Shortly after Apple’s Vision …
A lawsuit targeting Apple’s refusal to allow apps to support cryptocurrency transactions was today tossed out by a San Francisco judge, reports Reuters. The lawsuit, which was filed by Venmo and Cash App customers, claimed that Apple drove up the fees charged by Venmo and Cash App by not letting payment apps facilitate cryptocurrency transactions.
The plaintiffs alleged that Apple curbed competition in the mobile peer-to-peer payment market with its App Store guidelines. No option for cryptocurrency has supposedly caused Venmo and Cash App to raise prices for transactions and services due to “no competitive check.” A payment app that is based on decentralized cryptocurrency technology would let iPhone users “send payments to each other without any intermediary at all.”
According to the lawsuit, Venmo, Cash App, PayPal, and other payment providers agreed to an App Store guideline that does not allow for cryptocurrency transactions, which constitutes an “unlawful agreement.” Apple asked for the case to be thrown out because the plaintiffs were not able to demonstrate illegal app rules or business agreements, and the judge agreed.
Apple’s App Store rules allow cryptocurrency wallets that store virtual currency, and apps can facilitate cryptocurrency transactions on an approved exchange in countries where the app has licensing and permission to operate a crypto exchange.
The judge overseeing the case called it “speculative” and said it “suffers from several fatal problems.” The plaintiffs have been given 21 days to submit an amended complaint, but the judge does not believe the case can be saved.
Phishing attacks taking advantage of Apple’s password reset feature have become increasingly common, according to a report from KrebsOnSecurity. Multiple Apple users have been targeted in an attack that bombards them with an endless stream of notifications or multi-factor authentication (MFA) messages in an attempt to cause panic so they’ll respond favorably to social engineering. An…
iOS 18 will give iPhone users greater control over Home Screen app icon arrangement, according to sources familiar with the matter. While app icons will likely remain locked to an invisible grid system on the Home Screen, to ensure there is some uniformity, our sources say that users will be able to arrange icons more freely on iOS 18. For example, we expect that the update will introduce…
At least some Apple software engineers continue to believe that iOS 18 will be the “biggest” update in the iPhone’s history, according to Bloomberg’s Mark Gurman. Below, we recap rumored features and changes for the iPhone. “The iOS 18 update is expected to be the most ambitious overhaul of the iPhone’s software in its history, according to people working on the upgrade,” wrote Gurman, in a r…
Apple today announced that its 35th annual Worldwide Developers Conference is set to take place from Monday, June 10 to Friday, June 14. As with WWDC events since 2020, WWDC 2024 will be an online event that is open to all developers at no cost. Subscribe to the MacRumors YouTube channel for more videos. WWDC 2024 will include online sessions and labs so that developers can learn about new…
Apple may be planning to add support for “custom routes” in Apple Maps in iOS 18, according to code reviewed by MacRumors. Apple Maps does not currently offer a way to input self-selected routes, with Maps users limited to Apple’s pre-selected options, but that may change in iOS 18. Apple has pushed an iOS 18 file to its maps backend labeled “CustomRouteCreation.” While not much is revealed…
The next-generation iPad Pro will feature a landscape-oriented front-facing camera for the first time, according to the Apple leaker known as “Instant Digital.” Instant Digital reiterated the design change earlier today on Weibo with a simple accompanying 2D image. The post reveals that the entire TrueDepth camera array will move to the right side of the device, while the microphone will…
Apple today released macOS Sonoma 14.4.1, a minor update for the macOS Sonoma operating system that launched last September. macOS Sonoma 14.4.1 comes three weeks after macOS Sonoma 14.4. The macOS Sonoma 14.4.1 update can be downloaded for free on all eligible Macs using the Software Update section of System Settings. There’s also a macOS 13.6.6 release for those who…
It is Friday, March 8 in New Zealand and Australia, which means customers who pre-ordered one of the new machines in those two countries are receiving their MacBook Air models.
Introduced on Monday of this week, the updated 13.6-inch and 15.3-inch MacBook Air models are equipped with the same M3 chip that was introduced in the MacBook Pro late last year.
There are no external changes to the MacBook Air, with Apple instead focusing on internal updates. The M3 chip is up to 30 percent faster than the M2 chip in terms of CPU performance, and there are notable GPU improvements with Apple adding support for Dynamic Caching, hardware-accelerated ray tracing, hardware-accelerated mesh shading, and support for AV1 decode.
Other improvements to the MacBook Air include support for two external displays when the machine is used in clamshell mode, support for Wi-Fi 6E, enhanced voice clarity for audio and video calls, and a new anodization seal to reduce fingerprints on the Midnight finish.
Apple retail stores in Australia are selling the new MacBook Air machines, and there is plenty of stock for walk-in customers. Apple does not operate stores in New Zealand, so customers in that country need to order online.
Following New Zealand and Australia, sales and deliveries of the new MacBook Air models will launch in Asia, the Middle East, Europe, and finally, North America.
We’ll be sharing a hands-on review of the new M3 MacBook Air in the morning after picking up one of the new devices.
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