B2B

How to bring the same B2C customer experience to B2B customers

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B2C e-commerce businesses have set the customer experience bar high for B2B e-commerce business. They are struggling with cost-of-living increases, supply chain shortages, and current economic uncertainties but now the pressure is on them to deliver more Amazon-like experiences as customers expect their physical and digital interactions to be more personalized. B2B businesses must have … Read more

Google’s new bulk sender guidelines spell trouble for B2B

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Back in October, Google and Yahoo unveiled a pivotal update to their bulk sender guidelines. Launching February 1, these new regulations, which impact both bulk emailers (those sending over 5,000 emails daily to Gmail accounts) and general Gmail users alike, introduced authentication requirements and defined thresholds for spam complaints. Specifically, they defined a spam complaint … Read more