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Apple’s worst quarter reveals financial woes: Today in Apple history

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March 28: Today in Apple history: Apple racks up staggering $700 million loss March 28, 1996: In a dire message to Wall Street, Apple warns that it will report a $700 million after-tax loss for its most recent quarter.

Apple’s biggest quarterly loss in history, the shocking news reveals a company in far more financial trouble than previously thought. More than half the loss comes from $1 billion of unsold products.

Apple’s worst quarter ever

The $700 million loss more than tripled Apple’s previous low-water mark, which occurred during the third quarter of 1993. (At that time, the company recorded a $188 million deficit.) In addition to unsold products, Cupertino faced two other key challenges: clone Macs and the company’s decision to slash its prices to remain competitive.

As I’ve noted before, the clone Macs — while making perfect sense in theory — turned out to be a disaster for Apple. Third-party manufacturers only paid Apple $50 as a licensing fee for each machine produced. This might have been good for Apple if clone Mac sales exploded overnight. However, the end result of the clones was not more Macs, but cheaper Macs.

The decision to slash Mac prices also proved dangerous, since Apple sustained much higher costs than most computer manufacturers due to its development of both hardware and software. As one final boot in the teeth, Apple underestimated the popularity of some of its new products. As a result, Cupertino simply could not deliver them in the quantities demanded.

Start of the Apple turnaround

While things certainly looked bad for Apple in the early days of 1996, reasons for optimism remained despite the company’s worst quarter ever. New Apple CEO Gil Amelio took the reins from previous CEO Michael Spindler, who got dumped following a failed merger attempt between Apple and Sun Microsystems.

Amelio previously built a reputation as a turnaround artist at National Semiconductor. As CEO there, he took a company that lost $320 million over four years and made it profitable. Amelio also possessed a strong engineering background, which made him one of the strongest technical people ever to run Apple.

“I’m confident at this point that I know what the problems are and that they are fixable,” Amelio said in a statement concerning Apple’s $700 million loss. “The strategic and operating plans we are currently developing will enable us to build upon Apple’s fundamental strengths and competitive position.”

Apple in the 1990s

On the ground, Apple products continued to do well. But being an Apple fan in the 1990s often proved frustrating. The picture seemed very different from how it looked at the top. Many local Mac retailers reported that the computers sold well. Even post-Windows 95, a gulf in quality existed between the seamless experience Apple delivered and what Windows users endured.

Ultimately, Amelio oversaw more money-losing quarters before making his best (but most personally destructive) decision at Apple: buying Steve Jobs’ NeXT Inc. and bringing Jobs back to the company he co-founded.

Before too long, Jobs started running Apple. Amelio got the boot, and one of the most famous turnarounds in tech history got underway.

Do you remember when Apple reported its worst quarter ever? Were you a fan, an Apple employee or someone who relied on Apple in some other capacity? Leave your comments below.



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Entertainment

Rivian reveals the $45,000 R2 electric SUV, and its siblings the R3 and R3X

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Rivian officially revealed the R2 electric SUV during a livestream held Thursday afternoon. We knew the followup to the well-regarded R1 was coming, and we even got some leaked specs earlier this week, but now we’ve heard it from the electric horse’s mouth. The company also surprised view R3 and R3X, however, came as a complete surprise, harkening back to Steve Jobs and his famous “one more thing” conference enders.

As previously suspected, the R2 is a compact SUV that looks quite fetching. All versions of the five-seat electric vehicle get at least 300 miles per charge, thanks to newly-designed 4695 cell and a much larger battery pack that makes up a large portion of the bottom floor. Owners will also get plenty of refueling options. It comes with a NACS chargeport, so it’ll work with Tesla Superchargers. The company’s also building its own charging network, called the Rivian Adventure Network, with plans for 600 locations within a few years.

A white car.

Rivian

The R2 has plenty of get up and go, with three motor layouts to choose from. There’s a standard single-motor rear-wheel drive model, a dual-motor all-wheel model with motors in both the front and back and the beastly tri-motor version, which features two motors in back and one in front. That last model can go from zero to 60 in three seconds, though the metric likely shrinks when considering the other two versions.

There’s a robust infotainment center up front, though the layout of these digital elements are subject to change as we get closer to launch. Also up front? The R2 sports two gloveboxes, whereas the R1 line lacked even one. There’s also two scroll wheels on the steering wheel, complete with dynamic haptic feedback. The car’s self-driving features have gotten a major boost here, thanks to 11 cameras throughout and five radars, including a long-range front-facing radar.

Two gloveboxes.

Rivian

Prices start at $45,000 for the standard single-motor version, which is in line with what company CFO Claire McDonough has been promising. Though slightly smaller than the R1, the R2 is still pretty roomy. As previously stated, it fits five people and boasts an open-air design with quarter windows that pop out and a rear glass window that drops and opens. Seats on both rows fold flat, so owners should be able to transport longer-than-average gear like surfboards. Just like the R1 line, there’s a roomy front truck, otherwise called a frunk, for additional storage. The R2 is available for preorders now, with deliveries starting in 2026.

A Rivian R3.

Rivian

The R3, on the other hand, looks to be even more compact than its newly-announced sibling. It features a shorter wheelbase than the R2 and an overall tighter design. It’ll also be available in three models, including single-motor, dual-motor and tri-motor versions. There’s no range data available, but it does feature the same battery pack as the R2.

The R3 also includes some of the same open-air design features as the R2, with an automatic rear lift and a rear-facing glass window that pops open for storage. This window can adjust to multiple heights to accommodate oddly-shaped items. There’s a pair of gloveboxes up front and an interior design that prioritizes sustainable materials.

Finally, there’s the dune buggy-esque R3X. This is a high-performance vehicle, with only a tri-motor design available. It boasts a wider stance and more ground clearance than the R3. As a matter of fact, it doesn’t really look like the R3 at all, with its “rugged and playful” interior made from cork and anodized metal, among other materials.

Overhead shot of the car.

Rivian

Rivian hasn’t announced any pricing or availability information on the R3 or R3X. It did, however, tease some forthcoming accessories for the company’s entire fleet of vehicles. These include a tent that fastens to the roof, bike racks and additional rear storage options.

Now, the bad news. Rivian itself has been experiencing some issues. The company announced back in February that it would be laying off 10 percent of its salaried employees and job cuts have already started. The EV maker laid off around 100 employees at its Normal, IL factory this week.

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Politics

New study reveals insight into which animals are most vulnerable to extinction due to climate change

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In a new study, researchers have used the fossil record to better understand what factors make animals more vulnerable to extinction from climate change. The results could help to identify species most at risk today from human-driven climate change. The findings have been published today in the journal Science.

Past climate change (often caused by natural changes in greenhouse gases due to volcanic activity) has been responsible for countless species’ extinctions during the history of life on Earth. But, to date, it has not been clear what factors cause species to be more or less resilient to such change, and how the magnitude of climate change affects extinction risk.

Led by researchers at the University of Oxford, this new study sought to answer this question by analysing the fossil record for marine invertebrates (such as sea urchins, snails, and shellfish) over the past 485 million years. Marine invertebrates have a rich and well-studied fossil record, making it possible to identify when, and potentially why, species become extinct.

Using over 290,000 fossil records covering more than 9,200 genera, the researchers collated a dataset of key traits that may affect resilience to extinction, including traits not studied in depth previously, such as preferred temperature. This trait information was integrated with climate simulation data to develop a model to understand which factors were most important in determining the risk of extinction during climate change.

Key findings:

  • The authors found that species exposed to greater climate change were more likely to become extinct. In particular, species that experienced temperature changes of 7°C or more across geological stages were significantly more vulnerable to extinction.
  • The authors also found that species occupying climatic extremes (for instance in polar regions) were disproportionately vulnerable to extinction, and animals that could only live in a narrow range of temperatures (especially ranges less than 15°C) were significantly more likely to become extinct.
  • However, geographic range size was the strongest predictor of extinction risk. Species with larger geographic ranges were significantly less likely to go extinct. Body size was also important, with smaller-bodied species more likely to become extinct.
  • All of the traits studied had a cumulative impact on extinction risk. For instance, species with both small geographic ranges and narrow thermal ranges were even more susceptible to extinction than species that had only one of these traits.

Cooper Malanoski (Department of Earth Sciences, University of Oxford), first author of the study, said: ‘Our study revealed that geographic range was the strongest predictor of extinction risk for marine invertebrates, but that the magnitude of climate change is also an important predictor of extinction, which has implications for biodiversity today in the face of climate change.’

With current human-driven climate change already pushing many species up to and beyond the brink of extinction, these results could help identify the animals that are most at risk, and inform strategies to protect them.

Lead author Professor Erin Saupe (Department of Earth Sciences, University of Oxford) said: ‘The evidence from the geological past suggests that global biodiversity faces a harrowing future, given projected climate change estimates. In particular, our model suggests that species with restricted thermal ranges of less than 15°C, living in the poles or tropics, are likely to be at the greatest risk of extinction. However, if the localized climate change is large enough, it could lead to significant extinction globally, potentially pushing us closer to a sixth mass extinction.’

According to the research team, future work should explore how climate change interacts with other potential drivers of extinction, such as ocean acidification and anoxia (where seawater becomes depleted of oxygen).

The study also involved researchers from the School of Geographical Sciences, University of Bristol. Professor Dan Lunt, from the University of Bristol, said: ‘This study shows that over the course of Earth’s history, the extinction risk of marine life has been inextricably linked to climate change. This should act as a stark warning to humanity as we recklessly continue to cause climate change ourselves through burning fossil fuels.’

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NVIDIA reveals the AI Tools, Software and hardware

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NVIDIA reveals the AI Tools Software and hardware

NVIDIA explains more about the evolution of AI computing, particularly highlighting NVIDIA’s role with its RTX technologies and GPUs in fostering a growing ecosystem of AI applications and users. Explaining the basics of AI, its transformative potential, and the emergence of generative AI for content creation. As well as detailing how AI is integrated into various sectors, including gaming, creative industries, and software development, and how NVIDIA’s hardware and software solutions are enhancing these applications.

AI is all about giving machines the ability to do things that would normally need a human touch—like recognizing speech or making sense of a photo. These tasks are becoming faster and more efficient, and it’s largely because of the tech that companies like NVIDIA are developing. They’ve got these things called GPUs, which are like supercharged engines for computers, and they’re making AI smarter and quicker than ever before.

GeForce RTX AI PCs and NVIDIA RTX Workstations

AI PCs are computers with dedicated hardware designed to help AI run faster. It’s the difference between sitting around waiting for a 3D image to load, and seeing it update instantaneously with an AI denoiser.

Now, let’s talk about something really cool: generative AI. This is where AI gets creative, making brand new things without any human help. It could be writing a story, designing a graphic, or even coming up with a melody for a song. This is possible because of the sheer power of NVIDIA’s GPUs. They measure this power in teraops, and the higher the number, the smarter the AI.

But it’s not just about big servers and cloud computing. NVIDIA is also making AI personal. They’re putting their tech into everyday PCs, so you can have AI right at your fingertips. This means better privacy and no waiting around for data to bounce back from some far-off server. It’s all happening right there on your own computer.

For gamers, this is a big deal. NVIDIA’s tech is making games look and play better than ever. They’ve got this thing called DLSS, and it’s like a magic wand for gaming graphics. It makes everything smoother and more lifelike, so when you’re exploring a virtual world, it feels like you’re really there.

Content creators, like video editors and graphic designers, are getting a huge helping hand from AI, too. Software they use every day is getting smarter, making their jobs easier and letting them do things that used to be impossible. NVIDIA is right there with them, offering tools that make sure software can make the most of AI. This means creators can spend less time on the boring stuff and more time being creative.

Here are some other articles you may find of interest on the subject of NVIDIA AI

So, what does all this mean for you and me? NVIDIA’s tech is changing the game. It’s not just about making things faster or more efficient; it’s about opening up a whole new world of possibilities. We’re talking about AI that can help us create, learn, and explore in ways we’ve never imagined. And as we keep pushing the limits of what AI can do, NVIDIA’s innovations are going to be right there, making sure we can all get a piece of the action.

Now, you might be wondering, “What’s next?” Well, that’s the exciting part. We’re just scratching the surface of what AI can do. Every day, there are new breakthroughs, new ideas, and new ways that AI is fitting into our lives. And with NVIDIA’s technology, we’re ready for it. They’re not just keeping up; they’re setting the pace, making sure that the future of AI is bright, exciting, and, most importantly, within our reach.

So, the next time you’re playing a game that looks almost too real, or you’re using software that seems to read your mind, remember that there’s some serious tech under the hood. NVIDIA’s GPUs and AI innovations are working behind the scenes, making it all happen. They’re the unsung heroes of our digital age, powering the AI revolution and bringing the future to our doorstep. And as we continue to explore the vast potential of AI, it’s clear that NVIDIA’s role isn’t just important; it’s essential. They’re the ones helping us turn the page, ready to see what wonders the next chapter of technology holds.

Image Credit :  NVIDIA

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Spy camera detector reveals hidden video cameras instantly

hidden video detector

Imagine you’re in a hotel room, rented apartment or a changing room, and you get that eerie feeling that someone might be watching you. It’s a concern that’s becoming more prevalent in our connected world, where privacy is increasingly hard to come by. Enter the Temu anti-spy camera detector, a sleek and simple device that promises to help you uncover hidden cameras and reclaim your privacy.

This nifty gadget is no larger than a typical USB stick, but it’s packed with technology that makes it a powerful ally against covert surveillance. It’s designed to work seamlessly with your smartphone, connecting via a USB-C port. Once plugged in, a ring of LEDs on the detector springs to life, emitting a special kind of light that’s the key to its operation.

As you sweep the room with the Temu detector, these LEDs flash rapidly. This isn’t just any light show; it’s a calculated burst of illumination that’s designed to bounce off the unique reflective surface of camera lenses. Unlike other objects that might reflect light, camera lenses have a distinctive glint—a sort of sparkle that the Temu detector is specifically looking to expose.

Hidden camera detector

But how does it do this? The secret lies in a combination of the flashing LEDs and a piece of high-tech wizardry known as a dichroic filter. This filter is a marvel in its own right, fine-tuned to pick out the specific kind of reflection that camera lenses produce. It’s like having a pair of glasses that only show you what you’re looking for, filtering out all the other visual noise.

Using the Temu detector is a breeze. You don’t need to be a tech whiz to operate it. The device takes care of the complex parts, leaving you to focus on scanning your surroundings. As you move the detector around, you’ll need to keep a sharp eye out for those telltale glints. Spotting them can be tricky, and it requires a bit of practice to distinguish between a camera lens and other shiny objects.

hidden camera detector

It’s important to note that while the Temu detector is a smart piece of kit, it’s not infallible. The effectiveness of the device hinges on the user’s ability to correctly identify the reflections it reveals. This means you’ll need to understand what a camera lens reflection looks like compared to other shiny surfaces. Moreover, the detector needs to be held at the right angle—if you’re not in the line of sight of a hidden camera, you might miss it.

Reveal video spy cameras in your room

Let’s delve a bit deeper into the technology that powers the Temu detector. At its heart is a dedicated chip that controls the LED flashes. This chip is the conductor of the orchestra, ensuring that the LEDs flash in just the right way to maximize the chances of catching a camera lens in the act. Then there’s the dichroic filter, which is a piece of glass that’s been treated to selectively filter light. It’s this filter that sharpens your ability to spot the reflections of camera lenses amidst a sea of other reflections.

possible locations of hidden cameras

The Temu anti-spy camera detector is a testament to the clever use of technology to address modern concerns. It’s a tool that empowers you to take control of your privacy in places where you should feel safe and unobserved. While it does require a bit of skill and the right positioning to work effectively, its user-friendly design and advanced features make it a valuable addition to anyone’s personal security arsenal.

Whether you’re traveling, trying on clothes, or in any situation where privacy is paramount, the Temu detector is there to give you peace of mind. It’s a small device with a big job: to help you spot the unseeable and protect your personal space from prying eyes. In an age where hidden cameras can be as small as a screw head, having a tool like the Temu hidden video camera detector is not just smart—it’s essential for anyone who value their privacy. jump over to the official Temu website for more details and to view the company’s full range. You can also purchase them on eBay and other online retail such as Amazon and others.

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Apple M3 iMac teardown by iFixit reveals improved reparability

Apple M3 iMac teardown by iFixit

The recently launched Apple M3 iMac all-in-one desktop computer not only maintains the Apple’s reputation for sleek aesthetics but also introduces improvements that make it easier to repair. For those who appreciate both form and function, this iMac might be a sign of good things to come from Apple in terms of repairability. Check out the Apple M3 iMac teardown by iFixit video below to learn more.

One of the most striking features of the iMac is its ultra-thin design. This is made possible by an external power supply, which cleverly doubles as an ethernet port hub. This not only contributes to the iMac’s streamlined look but also simplifies the process of replacing the power supply, which is a plus for repairability. The inclusion of the ethernet port in this external unit ensures that the iMac doesn’t sacrifice connectivity for style.

When it comes to taking the iMac apart, a set of specialized tools is required to deal with the foam adhesive that secures the components. Although this might sound daunting, once inside, the layout is quite accessible. The cables can be disconnected with relative ease, which is encouraging for those who might want to perform maintenance or upgrades.

Apple M3 iMac teardown

The process of removing the logic board shield is a bit delicate, involving careful unscrewing and lifting to reveal the iMac’s essential circuitry. This is a testament to Apple’s thoughtful design, which allows access to key components without unnecessary complications.

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For those who wish to customize their iMac’s stand, there is an option to do so. However, it’s worth noting that changing from the default stand to a VESA mount requires taking apart some of the iMac. This shows Apple’s willingness to allow for customization, even if it means a bit more work for the user.

Throughout the teardown, it’s evident that attention to detail is crucial. Small cables, screws, and brackets are vital to the iMac’s operation, and careful handling of these parts is important for the computer’s durability.

An interesting aspect of the iMac’s design is the integration of the M3 chip, storage, RAM, and power port onto a single board. This could potentially make future repairs simpler. Additionally, the iMac has modular ports that contribute to its sleek design while also being practical for maintenance purposes.

The battery has been redesigned to be more repair-friendly, now featuring a single battery unit that is easier to access. This is a positive development for both professional technicians and users with the right knowledge.

The adhesive used in the assembly of the iMac has received praise for its repair-friendly properties. Unlike other adhesives that can make reassembly difficult, the one used in the iMac allows the device to be put back together after repairs, which can prolong its lifespan.

The Apple M3 iMac represents a device that successfully combines visual appeal with improved repairability. While there are some challenges, such as the need for specialized tools and the disassembly required for stand adjustments, the progress made in the internal design and the use of a forgiving adhesive are steps in the right direction. This new iMac is a promising example of how future desktops can balance aesthetics with practicality, meeting the needs for both visual appeal and ease of maintenance.

Filed Under: Apple, Hardware, Top News





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Google reveals the most searched people, places and things on the planet

Google reveals the most searched

Google has this year been celebrating a significant milestone, marking a quarter of a century in the field of search. As part of its 25 Years in Search celebration, the Google has taken a nostalgic journey, revealing the most searched people, places, and things over its history. This retrospective not only provides a unique insight into our shared global curiosity but also highlights how our collective interests have evolved over time.

The data that Google released as part of its 25th-anniversary celebration offers a fascinating snapshot of our shared global curiosity. It shows that, despite our many differences, people across the world are often inspired by the same moments and seek the same answers. This shared curiosity is reflected in the diverse range of topics that have topped Google’s search charts over the years.

In the realm of sports, soccer and Cristiano Ronaldo emerged as the most-searched sport and athlete respectively. This reflects the global love for the game, transcending borders and cultures. Ronaldo’s global appeal, combined with his remarkable achievements on the pitch, have made him a subject of interest for millions around the world.

Google’s most searched terms

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In the world of music, Taylor Swift was identified as the most-searched songwriter. This points to the deep connection that people across the globe feel with her music. Swift’s relatable lyrics, combined with her ability to reinvent herself, have kept her at the top of the charts and in the hearts of her fans.

One particularly heartening revelation was the most-searched “how to help” query, which was “how to help people”. This, along with the most-searched emoji being the heart emoji, reflects a shared need for love, understanding, and helping others. It’s a testament to the fact that, despite the challenges and divisions we face, there is a universal desire to connect, empathize, and assist others.

As part of the 25 Years in Search celebration, Google released its 2023 Trends Global and Local Lists, a Most Searched Time Capsule, and the Most Searched Playground. The latter is an interactive game and Doodle featuring 25 of the most-searched trends. These initiatives provide a fun and interactive way to explore search trends, offering a unique perspective on our shared interests and curiosities.

Over the years, Google Trends have reflected human curiosity, the power of information, and the promise of progress. They’ve given us a unique insight into what matters to people, what inspires them, and what they aspire to. From understanding global events to exploring new ideas, Google’s search data has become a mirror reflecting our collective consciousness.

Looking ahead, Google believes that the next 25 years will bring significant changes based on the learnings from the past 25 years. As we continue to search, ask questions, and seek answers, Google’s search data will continue to reflect our evolving interests, concerns, and aspirations.

Google’s 25 Years in Search celebration is more than just a retrospective. It’s an exploration of our shared global curiosity, a testament to the power of information, and a reflection of our collective journey. As we look forward to the next 25 years, one can only wonder what new trends will emerge, what questions we’ll ask, and what answers we’ll seek. Check out the global trends 2023 over on the official Google Trends website.

Image Credit : Google

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Microsoft reveals the hardware needed to run ChatGPT

Microsoft reveals the hardware needed to run ChatGPT

In the fast-paced world of artificial intelligence (AI), having a robust and powerful infrastructure is crucial, especially when you’re working with complex machine learning models like those used in natural language processing. Microsoft Azure is at the forefront of this technological landscape, offering an advanced AI supercomputing platform that’s perfectly suited for the demands of sophisticated AI projects.

At the heart of Azure’s capabilities is its ability to handle the training and inference stages of large language models (LLMs), which can have hundreds of billions of parameters. This level of complexity requires an infrastructure that not only provides immense computational power but also focuses on efficiency and reliability to counter the resource-intensive nature of LLMs and the potential for hardware and network issues.

Azure’s datacenter strength is built on state-of-the-art hardware combined with high-bandwidth networking. This setup is crucial for the effective grouping of GPUs, which are the cornerstone of accelerated computing and are vital for AI tasks. Azure’s infrastructure includes advanced GPU clustering techniques, ensuring that your AI models operate smoothly and efficiently.

What hardware is required to run ChatGPT?

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Software improvements are also a key aspect of Azure’s AI offerings. The platform incorporates frameworks like ONNX, which ensures model compatibility, and DeepSpeed, which optimizes distributed machine learning training. These tools are designed to enhance the performance of AI models while cutting down on the time and resources required for training.

A shining example of Azure’s capabilities is the AI supercomputer built for OpenAI in 2020. This powerhouse system had over 285,000 CPU cores and 10,000 NVIDIA GPUs, using data parallelism to train models on a scale never seen before, demonstrating the potential of Azure’s AI infrastructure.

In terms of networking, Azure excels with its InfiniBand networking, which provides better cost-performance ratios than traditional Ethernet solutions. This high-speed networking technology is essential for handling the large amounts of data involved in complex AI tasks.

Microsoft Azure

Azure continues to innovate, as seen with the introduction of the H100 VM series, which features NVIDIA H100 Tensor Core GPUs. These are specifically designed for scalable, high-performance AI workloads, allowing you to push the boundaries of machine learning.

Another innovative feature is Project Forge, a containerization and global scheduling service that effectively manages Microsoft’s extensive AI workloads. It supports transparent checkpointing and global GPU capacity pooling, which are crucial for efficient job management and resource optimization.

Azure’s AI infrastructure is flexible, supporting a wide range of projects, from small to large, and integrates seamlessly with Azure Machine Learning services. This integration provides a comprehensive toolkit for developing, deploying, and managing AI applications.

In real-world applications, Azure’s AI supercomputing is already making a difference. For instance, Wayve, a leader in autonomous driving technology, uses Azure’s large-scale infrastructure and distributed deep learning capabilities to advance their innovations.

Security is a top priority in AI development, and Azure’s Confidential Computing ensures that sensitive data and intellectual property are protected throughout the AI workload lifecycle. This security feature enables secure collaborations, allowing you to confidently engage in sensitive AI projects.

Looking ahead, Azure’s roadmap includes the deployment of NVIDIA H100 GPUs and making Project Forge more widely available to customers, showing a dedication to continually improving AI workload efficiency.

To take advantage of Azure’s AI capabilities for your own projects, you should start by exploring the GPU-enabled compute options within Azure and using the Azure Machine Learning service. These resources provide a solid foundation for creating and deploying transformative AI applications that can lead to industry breakthroughs and drive innovation.

Image Source : Microsoft

Filed Under: Hardware, Top News





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Apple M3 MacBook Pro teardown reveals its inner workings

Apple M3 MacBook Pro teardown reveals its inner workings

Apple’s new M3 MacBook Pro range of laptops brings a significant advancement in computing technology, marking a new era for personal computing. The introduction of the M3, M3 Pro, and M3 Max chips within these devices is a leap forward, utilizing the industry’s first 3-nanometer technology. This groundbreaking move is not just about shrinking sizes; it’s about enhancing performance and efficiency to unprecedented levels.

Apple M3 Silicon launches

  • GPU Technology: The next-generation GPU in these chips is a game-changer. It’s not just faster; it’s smarter, thanks to a feature called Dynamic Caching. This technology intelligently allocates memory in real-time, ensuring optimal utilization for various tasks. Whether you’re working on demanding professional applications or enjoying high-end gaming, the GPU’s performance is noticeably improved.
  • Enhanced Rendering Capabilities: Apple silicon now includes hardware-accelerated mesh shading and ray tracing. These features allow for more complex and realistic visual effects in games and applications, making the visual experience more immersive than ever before.

Apple M3 MacBook Pro teardown

New 2023 MacBook Pro Models :

  • The 14-inch MacBook Pro with M3: This model is particularly appealing to a broad range of users, from students to professionals. It’s significantly faster than its M1 counterpart, boasting up to 60% more speed. Starting at $1,599, it offers high performance at a great value. Notable improvements include:
    • Render performance in Final Cut Pro is 7.4 times faster compared to the 13-inch model with Core i7.
    • Code compilation in Xcode and spreadsheet performance in Microsoft Excel show remarkable improvements, making it a versatile tool for various professionals.
  • The 14- and 16-inch MacBook Pro with M3 Pro: Targeted at users with more intensive requirements, this variant offers even more robust performance. It’s ideal for coders, creatives, and researchers, with up to 40% faster performance compared to the M1 Pro model. Highlights include:
    • Enhanced filter and function performance in Adobe Photoshop.
    • Significant speed boosts in basecalling for DNA sequencing and text-based editing in Adobe Premiere Pro.
  • The 14-inch and 16-inch MacBook Pro with M3 Max: For those with extreme workflow needs, the M3 Max is the ultimate powerhouse. It is notably faster than the M1 Max model and supports up to 128GB of unified memory. This is a boon for machine learning programmers, 3D artists, and video editors, with performance enhancements in various professional applications.

Apple MacBook Pro 2023 features :

Every model in the MacBook Pro lineup boasts impressive features, such as:

  • A Liquid Retina XDR display that is 20% brighter for SDR content.
  • A built-in 1080p camera, offering crisp and clear video quality.
  • An immersive six-speaker sound system for an enhanced audio experience.
  • Diverse connectivity options to accommodate various peripherals and devices.
  • Remarkable battery life, up to 22 hours, ensuring reliability and convenience for on-the-go usage.

The new M3 family in Apple’s MacBook Pro range is not just another incremental update. It represents a substantial step forward in personal computing technology, offering enhanced performance, efficiency, and user experience. These laptops cater to a wide array of users, from those engaged in creative professions to individuals seeking a reliable and powerful computing device. Whether you’re a student, a professional, or someone in between, the new MacBook Pro range with its M3, M3 Pro, and M3 Max chips is designed to meet and exceed your computing needs, offering a seamless blend of power and efficiency.

Filed Under: Apple, Laptops, Top News





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