Apple’s new Final Cut Camera app looks great for shooting video – but I’d still love a photography equivalent

Apple’s new Final Cut Camera app looks great for shooting video – but I’d still love a photography equivalent

Buried in this week’s flurry of Apple announcements for the iPad Pro (2024), M4 chip and Apple Pencil Pro was some fascinating news for video shooters – an updated ‘Final Cut Pro for iPad 2’ app and an even more intriguing app, for both Apple’s tablets and the iPhone, called Final Cut Camera. What’s particularly interesting … Read more

ICYMI: the week’s 8 biggest news stories from Amazon’s awful ad plans to Apple’s magnificent M4 iPad Pro reveal

ICYMI: the week’s 8 biggest news stories from Amazon’s awful ad plans to Apple’s magnificent M4 iPad Pro reveal

We’re getting into the busy tech season, folks. Apple had its massive 2024 iPad event this week, Google I/O 2024 is coming next week, and there are so many more announcements on the way. But before we get into next week, we need to catch up on the week we’ve just had. So, to lend … Read more

Every Model of Apple’s M1 iPad Air Drops to Record Low Prices on Amazon

Every Model of Apple’s M1 iPad Air Drops to Record Low Prices on Amazon

Today we’re tracking multiple record low prices across the M1 iPad Air on Amazon, with $150 off every configuration of these now-discontinued tablets. This comes just a few days after Apple announced the new M2 iPad Air, which start at $599. Note: MacRumors is an affiliate partner with Amazon. When you click a link and … Read more

Apple’s big AI rollout at WWDC will reportedly focus on making Siri suck less

Apple’s big AI rollout at WWDC will reportedly focus on making Siri suck less

Apple will reportedly focus its first round of generative AI enhancements on beefing up Siri’s conversational chops. Sources speaking with The New York Times say company executives realized early last year that ChatGPT made Siri look antiquated. The company allegedly decided that the large language model (LLM) principles behind OpenAI’s chatbot could give the iPhone’s … Read more

Report: Revamped Siri to Be at the Core of Apple’s New AI Strategy

Report: Revamped Siri to Be at the Core of Apple’s New AI Strategy

Apple’s shift to develop its own AI technology to keep up with competitors was today detailed in a The New York Times report. Citing sources familiar with Apple’s work, the report explains that the decision to revamp Siri was taken early last year by Apple’s most senior executives. Senior vice president of software engineering Craig … Read more

Apple’s entire AirPods lineup is discounted, plus the rest of the week’s best tech deals

Apple’s entire AirPods lineup is discounted, plus the rest of the week’s best tech deals

The new iPad Pro and iPad Air — and the internet’s reaction to how they’ve been advertised — may have been the big Apple news of the week, but we’re turning our attention to AirPods for our latest deals roundup. More specifically, all four models in Apple’s wireless headphone lineup are currently on sale. The … Read more

Apple’s AirPods Max are $100 off and close to a record low

Apple’s AirPods Max are 0 off and close to a record low

Most headphones don’t last forever, especially wireless ones as the battery life will inevitably dwindle. If you’re ready for an upgrade and you’re willing to splash a little cash, are worth considering. Those headphones are currently on sale at Amazon. The price has , putting it at just $20 above the lowest price we’ve seen … Read more

Unraveling Apple’s messy Pencil lineup

Unraveling Apple’s messy Pencil lineup

Earlier this week, Apple introduced a new top-end stylus, the Pencil Pro, but didn’t discontinue any older model. That means there are now four styluses to choose from, channeling the chaotic lineup energy of Apple Watch and iPad families over the years. Because not every Pencil works with every iPad, we explain the best choices. … Read more

Logic Pro 2 is a reminder that Apple’s AI ambitions aren’t just about chatbots

Logic Pro 2 is a reminder that Apple’s AI ambitions aren’t just about chatbots

While the focus of Apple’s May 7 special event was mostly hardware — four new iPads, a new Apple Pencil, and a new Magic Keyboard — there were mentions of AI with the M2 and M4 chips as well as new versions of Final Cut Pro and Logic Pro for the tablets.  The latter is … Read more