May 3, 1984: Apple marks the all-important first 100 days of Mac sales, signaling whether the product launch is a hit with customers.
The results outstrip even Steve Jobs’ most optimistic targets. Unfortunately, not everything is as positive as it seems following the successful Mac launch.
Original Macintosh launch
It’s easy to forget today, but when Apple launched the Macintosh in 1984, the company was coming off a couple of high-profile failures. The Apple II remained a big seller. However, attempts to produce a successor in the form of the Lisa and the Apple III failed miserably.
Beyond a doubt, the Mac represented an immense technical achievement. However, the first-gen Macintosh 128K was also slow and underpowered. In addition, Apple still faced the threat of the IBM PC — a more serious, “respectable” choice for many people shopping for their first personal computers.
On top of this, the Mac cost a lot. Although much cheaper than some Macs that Apple would later produce (even adjusted for inflation), it still cost $2,500 in 1984 dollars — the equivalent of more than $7,500 today. This stood in stark opposition to the way the Mac project started under Jeff Raskin, with the idea of producing an everyday computer for $500 or less.
Nonetheless, Jobs remained confident. He predicted that Apple would sell 50,000 Macs in its first 100 days. Apple smashed that number by April 6. By May 3 — or day 100 — Apple had sold 72,000 Macs.
Buoyed by this early success, Apple began building up a massive inventory of Macs. The company ramped up manufacturing to a rate of 110,000 Macs per month. However, early adopter sales did not accurately reflect mainstream public demand for the new computer.
Sales slowed, and Apple did not hit the 1 million Mac mark until March 1987. Far from a repeat of the Apple III failure, the Mac nevertheless became an early setback for the company.
In the aftermath, Apple CEO John Sculley dreamed up the “Test Drive a Macintosh” campaign. The goal? Encourage average customers to give Apple’s revolutionary new computer a chance.
Before too long, Jobs was forced out of Apple. He went on to run two companies, NeXT and Pixar, that produced even more-expensive computers.
Apple silicon chip powers new era of Macs
After decades of using other companies’ processors to power Macs, Apple announced its plan to switch to its own custom chips in 2020. The resulting launch of the first Apple silicon-powered machines sparked a Mac renaissance similar in some ways to the heady success of the Mac’s first 100 days.
Apple’s proprietary M1 chip made Macs faster and more power-efficient. In fact, the performance of the M1 MacBook Air, MacBook Pro and Mac mini stunned the world.
The new Mac lineup also proved popular with consumers, many of whom found themselves working from home due to the COVID-19 pandemic. Apple reported record Mac revenues of $9.1 billion for the first three months of 2021. Apple’s M2 chip, released in 2022, raised the performance bar even higher. And the M3 processor, which arrived in November 2023, boosted Mac performance even more.
Nvidia continues to invest in AI initiatives and the most recent one, ChatRTX, is no exception thanks to its most recent update.
ChatRTX is, according to the tech giant, a “demo app that lets you personalize a GPT large language model (LLM) connected to your own content.” This content comprises your PC’s local documents, files, folders, etc., and essentially builds a custom AI chatbox from that information.
Because it doesn’t require an internet connection, it gives users speedy access to query answers that might be buried under all those computer files. With the latest update, it has access to even more data and LLMs including Google Gemma and ChatGLM3, an open, bilingual (English and Chinese) LLM. It also can locally search for photos, and has Whisper support, allowing users to converse with ChatRTX through an AI-automated speech recognition program.
Nvidia uses TensorRT-LLM software and RTX graphics cards to power ChatRTX’s AI. And because it’s local, it’s far more secure than online AI chatbots. You can download ChatRTX here to try it out for free.
Can AI escape its ethical dilemma?
The concept of an AI chatbot using local data off your PC, instead of training on (read: stealing) other people’s online works, is rather intriguing. It seems to solve the ethical dilemma of using copyrighted works without permission and hoarding it. It also seems to solve another long-term problem that’s plagued many a PC user — actually finding long-buried files in your file explorer, or at least the information trapped within it.
However, there’s the obvious question of how the extremely limited data pool could negatively impact the chatbot. Unless the user is particularly skilled at training AI, it could end up becoming a serious issue in the future. Of course, only using it to locate information on your PC is perfectly fine and most likely the proper use.
But the point of an AI chatbot is to have unique and meaningful conversations. Maybe there was a time in which we could have done that without the rampant theft, but corporations have powered their AI with stolen words from other sites and now it’s irrevocably tied.
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Given that it’s highly unethical that data theft is the vital part of the process that allows you to make chats well-rounded enough not to get trapped in feedback loops, it’s possible that Nvidia could be the middle ground for generative AI. If fully developed, it could prove that we don’t need the ethical transgression to power and shape them, so here’s to hoping Nvidia can get it right.
Microsoft has deployed a new preview build of Windows 11 to the Canary channel (which is the earliest testing outlet) and it does some work on the widgets panel that could be divisive.
This is build 26200 and there’s only a handful of changes applied here, two of which pertain to widgets.
The main thrust of innovation here is Microsoft’s new idea to allow developers to send notifications from their widgets to the taskbar button. In other words, when something happens with a widget that you might want to see, it’ll be waving at you from the taskbar to let you know.
Of course, not everyone will want their widget button in the taskbar to act in this way, and fortunately, Microsoft has included an option to turn off this behavior.
It’s also worth noting that this is a limited rollout to begin with, and indeed, most people won’t see these widget notifications yet – only those in the European Economic Area (EEA) are getting this feature in testing. Of course, that rollout could be made broader down the line, depending on feedback.
Another tweak related to this in build 26200 is that Microsoft is changing said widgets button to make the icons on the taskbar clearer.
Elsewhere on the taskbar, another icon is changing, this time the energy saver icon which resides in the system tray (on the far right). A few months back this was changed in testing to look different for desktop PCs plugged into a power socket, but now Microsoft has decided to revert it to the old look (a leaf icon).
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Finally, Microsoft notes that there is an odd known issue with this preview build – and others, in the Dev and Beta channels, too – whereby Copilot is auto-launching itself after the PC is rebooted.
The software giant explains this is not related to the automatic launch on boot behavior that has been tested in preview builds before, the rollout of which has now stopped, apparently, since March (though we heard it has been restarted elsewhere).
Analysis: A livelier taskbar won’t be everyone’s preferred beverage
Are notifications for widgets intrusive? Well, yes they could certainly be regarded in that way, but as noted, as long as the option is provided to turn them off, it’s not too big a deal. If you want them, you can have them – if not, hit that off switch. Fair enough.
Many people likely won’t want their widgets effectively waving their hands at them from the taskbar, whenever something new pops up with a widget in the panel. This taskbar-based hand-waving appears to be a direction Microsoft is exploring in more depth, though. We’ve also recently seen an idea where the Copilot button runs an animation with its icon to draw your attention to the fact that the AI can help with something you’re doing on the desktop.
This only relates to copying text or image files currently – again, in testing – but in this case, there’s no way to turn it off.
All this could possibly point to a taskbar which is considerably livelier and more animated in the future, perhaps – and again, that’s not something everyone will appreciate.
If this is the path we’re going down for the taskbar as we head towards next-gen Windows (which might be Windows 12), hopefully Microsoft will also give Windows users enough granular control over the bar’s highlighting features and animations so they can be dialed back suitably.
Streaming television was supposed to kill cable and broadcast TV. Ad-free, endless choice, on-demand, and on your schedule meant the no-compromises television experience of our dreams. Except it hasn’t quite turned out that way and now it’s starting to look like the old models, the ones that buoyed cable and broadcast television for decades are rising like phoenixes from the ashes and will soon be coming back to you through, naturally, all of the best streaming platforms.
This week, The Information is reporting that Disney Plus is now considering adding a selection of genre-based channels that, instead of on-demand content, just run through a 24/7 schedule of content that will include commercial breaks.
If this sounds familiar, it only means you were watching cable and broadcast television in the years before the rise of Netflix, Disney Plus, Hulu, Paramount Plus, Amazon Prime Video, and countless other options.
The details on what Disney Plus may or may not do are scant, but they are more than plausible. In recent months, most of the majors have reshaped their streaming platform strategies to offer a more affordable tier that, while still on-demand, includes commercial breaks (Amazon did it to existing Prime customers with little to no notice).
And as I discovered when I cut cable earlier this year, there are ample FAST (free ad-supported streaming TV) options to fill the gaps in between your streaming appetite.
A schedule to view by
FAST has more in common with Disney Plus’ possible plans in that networks like Tubi have dozens of channels that are, just like cable, running content on their own schedules. This means that instead of searching for something to watch, you can just turn on Tubi (or FuboTV), open the guide, choose a channel, and start watching whatever’s on, in progress. Right, just like old-school cable.
This change is partly about your habits, in that people still like to have TV on in the background and that means you’re not watching a movie or even a discreet streaming series where if a family member watches it without you they are excommunicated. No, these channels, like the ones Disney Pluys might launch, are about passive viewing while, perhaps, you do the laundry or work from home.
In my house, I like to have Paramount Plus’ CBS broadcast stream running while I work. I pay no mind to The Talk, The Bold and the Beautiful, or The Price is Right, but I like the white noise of these mostly innocuous shows.
Pay their way
For the streamers, though, this is more than just another viewing option, it’s a potential major revenue stream. Disney Plus which remains a premium service whether you pay to remove the ads or pay less to suffer through them, could get paid again by advertisers willing to deliver commercials to this less attentive audience.
In the highly competitive streaming space, Disney (now with Hulu), Paramount, Netflix, and others are in a knife fight for consumer eyeballs and dollars and the only way to hold onto them is with more fresh content, which costs money. Put another way, these companies will never stop looking for new ways to generate revenue from, your views, attentive or otherwise.
The result, though, is a landscape that looks more and more like the broadcast cable world of the early oughts and less like the fast-growing streaming wars of, says 2018.
Eventually, I expect all the streamers to offer 24/7 programming schedules and guides, It’ll be a value-add and could lead to the rise of a lot more entry-level programming. Think game shows, talk shows, and cheap laugh-track-bound series, to fill this pipeline. They won’t have the same kind of quality we’ve come to expect from streaming original programming but they’ll serve their purpose and viewers like me will probably eat it up.
Postdoctoral fellow Kamini Govender developed her own strategies to deal with a low-vision disability and gain work–life balance.Credit: University of the Free State, South Africa
During her PhD in pharmaceutical chemistry at the University of KwaZulu-Natal in eThekwini, South Africa, Kamini Govender helped to develop a greener method for human-insulin biosynthesis in bacteria — one that avoided the toxic solvents typically used1. During the COVID-19 pandemic, she collaborated with South African colleagues at the University of KwaZulu-Natal and the University of Zululand to screen antiviral drugs2 and test the effectiveness of hand sanitizers3. Alongside her educational and scientific goals, she has navigated and conquered many barriers arising from a rare genetic eye condition called retinitis pigmentosa that results in a narrow field of vision.
Now a postdoctoral fellow at the University of the Free State in Bloemfontein, South Africa, Govender investigates biocatalysis pathways that represent a more sustainable, renewable and economical method than routine catalysis. An advocate for equity in science, she tells Nature about some of the challenges she has faced, the stigma she still experiences and the coping mechanisms she has developed for life in the laboratory and beyond.
At what point did you learn about your eye condition?
In grade nine, at the age of 14, I was diagnosed with retinitis pigmentosa, a condition of the retina cells that affects peripheral and night vision. My central vision is OK up to a certain point — up to my nose. If my eye is not directly on an object, I can’t really see it. My peripheral vision is severely constricted. So that’s my challenge.
It hasn’t been easy. It was a struggle to accept the fact that I can’t do certain things that other people can. There is a lot of stigma around being disabled. It took me a while to actually say, at university, that I have this condition. I think I finally accepted the fact that I have low vision towards the end of my PhD.
Collection: Disability and ableism in science careers
Still, sometimes I feel aware of people judging me. When I went to the 72nd Lindau Nobel Laureate Meeting in Germany last June, dedicated to physiology and medicine, I struggled with not wanting to use my white stick. I was self-conscious about it. But if I don’t walk with the stick, I’m very likely to get hurt. So I had to come to terms with using it. I’ve realized that I am a very proud person — so it can be hard to seek help.
How did you manage your condition during your studies?
Throughout my time at the University of KwaZulu-Natal, I tried to compensate for my disability by working longer hours, including weekends or at night. In certain instances, that led to migraines or eye pain. During my undergraduate degree, I did tell the disability unit at the university, and I was given extra time to complete exams. But once I went into my honours, master’s and PhD studies, I needed other types of support, so I developed my own strategies.
What kinds of strategy have you developed?
I use my laptop to zoom in on text when reading papers. But it’s extra challenging. It takes me longer to read: sometimes, I inadvertently skip over words and I have to take breaks to avoid eye strain. I have tried text-to-speech readers, but I find that to be a slow way of consolidating information from peer-reviewed academic papers. Often, I don’t have time to listen to the whole paper. I usually want to be more selective. For tasks such as this, maybe artificial intelligence will be helpful in the future for screening information more quickly.
As for managing lab work, I have found my own coping mechanisms. For example, when doing agarose gel electrophoresis, instead of using a clear casting tray, I use a black casting tray to see contrast better, because my depth perception hinders the loading of the gels. But it still takes me longer than it takes my peers.
When performing lab procedures, I clear my bench, and work with equipment and materials directly in front of me.
Communication barriers for a Deaf PhD student meant risking burnout
Now, doing biocatalysis for my postdoctoral research, I’m working with enzymes. So I’m working with a lot of small tubes that I use for polymerase chain reactions, sampling and gas chromotograpy, as well as doing biotransformations, or transfers between tubes. Before I start, I write down everything I will need in my lab book. I do a lot of planning to set everything up.
Sometimes, when I drop things on the floor, it will take me five minutes to spot a tube, because it’s clear. There are always challenges, but I’ve tried to overcome them.
As a student, I dedicated a lot of energy and felt a lot of pressure to prove myself. I worked very hard and persevered. But that meant that during my PhD at the University of KwaZulu-Natal, my work–life balance suffered. After I finished my doctorate in 2020, I had burnout because I had been pushing myself to finish in three years. I was trying to keep up an unsustainable pace.
How did you recognize this burnout — and reverse it?
From the constant, unrelenting work — long days, including weekends — I had fatigue. I experienced exhaustion. I was tired, and depressed. I had vitamin D deficiency, possibly from spending so much time in the lab that I wasn’t getting enough sunlight.
Insights from four female scientists caught at the early-career crossroads
Over time, I have learnt to practise better self-care by knowing when to stop. I began to exercise and adopted a better diet. I learnt to relax more, by listening to music, walking outdoors and spending time at the beach. I recently started yoga. That’s helped me to calm down and meditate.
I also like cooking. It reminds me of being in the lab, except that you get to eat whatever you cook. The downside — in both cases — is the dishes, which I don’t like!
Is there sufficient support in academia for students with disabilities?
I feel that more needs to be done to include people with disabilities. In the sciences, few of these people make it to the level that I have, because of all the hurdles they come across. It’s easier to quit and give up.
There is a kind of narrow-mindedness. Certainly, in South Africa, and maybe globally, there needs to be more education, awareness, acceptance and empathy around people with disabilities.
There are policies in place for people with disabilities, but in the higher levels of academia, such as in PhD programmes and beyond, there is very little representation. My disability is not something that you can see. So if I don’t tell you about it, you will never know.
I would like to find channels, such as speaking at events to empower women and girls in the sciences, and chairing conference panel sessions to promote inclusivity in science, such as at the World Forum for Women in Science. Those would be good places to start speaking up. I want to encourage other people with disabilities, and girls, to study science.
For the first time in years, Samsung’s newest Plus model offers better value for money than its all-singing, all-dancing flagship – read our Samsung Galaxy S24 Plus vs Samsung Galaxy S24 Ultra comparison to find out why – and it looks like phone buyers are responding to the surprising appeal of the Galaxy S24 Plus.
According to a new report from market analysis firm Counterpoint Research (via SamMobile), Galaxy S24 Plus sales in the first three weeks of release were 53% higher than Galaxy S23 Plus sales during the same period last year. Overall Galaxy S24 series sales were up 8% year on year, but since Galaxy S24 and Galaxy S24 Ultra sales remained relatively flat versus their respective predecessors, it’s clear that the Galaxy S24 Plus did much of that heavy lifting.
In other words, the Galaxy S24 Plus is proving a hit with Samsung buyers, and it’s not hard to see why. As noted in our Samsung Galaxy S24 Plus review, this new middleman boasts a better display, slightly better battery life and more RAM than its standard-sized sibling, while also offering Samsung’s full suite of Galaxy AI features.
Of course, the Galaxy S24 Ultra is still objectively the best Samsung phone – it’s got a more premium-looking titanium design and much better cameras. It also remains the most popular model in the Galaxy S24 lineup (the Galaxy S24 Ultra accounts for 52% of all Galaxy S24 sales, Counterpoint reports). But the Galaxy S24 Plus offers a comparable smartphone experience at a more accessible price.
Here’s how Samsung’s latest Galaxy S series models compare in terms of price:
Swipe to scroll horizontally
Samsung Galaxy S24 prices
Storage
US price
UK price
AU price
128GB
$799.99
£799
N/A
256GB
$859.99
£859
AU$1,399
512GB
N/A
N/A
AU$1,599
Swipe to scroll horizontally
Samsung Galaxy S24 Plus prices
Storage
US price
UK price
AU price
256GB
$999.99
£999
AU$1,699
512GB
$1,119.99
£1,099
AU$1,899
Swipe to scroll horizontally
Samsung Galaxy S24 Ultra prices
Storage
US price
UK price
AU price
256GB
$1,299.99
£1,249
AU$2,199
512GB
$1,419.99
£1,349
AU$2,399
1TB
$1,659.99
£1,549
AU$2,799
The Samsung Galaxy S23 Plus was rumored to be the last Plus-branded entry in Samsung’s long-running flagship Galaxy S series, but the early success of the Galaxy S24 Plus suggests the company was right to pay its middle child more attention, rather than simply disregard it altogether.