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Mac’s first 100 days prove a roaring success: Today in Apple history

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May 3: Today in Apple history: Mac's first 100 days prove a roaring success May 3, 1984: Apple marks the all-important first 100 days of Mac sales, signaling whether the product launch is a hit with customers.

The results outstrip even Steve Jobs’ most optimistic targets. Unfortunately, not everything is as positive as it seems following the successful Mac launch.

Original Macintosh launch

It’s easy to forget today, but when Apple launched the Macintosh in 1984, the company was coming off a couple of high-profile failures. The Apple II remained a big seller. However, attempts to produce a successor in the form of the Lisa and the Apple III failed miserably.

Beyond a doubt, the Mac represented an immense technical achievement. However, the first-gen Macintosh 128K was also slow and underpowered. In addition, Apple still faced the threat of the IBM PC — a more serious, “respectable” choice for many people shopping for their first personal computers.

On top of this, the Mac cost a lot. Although much cheaper than some Macs that Apple would later produce (even adjusted for inflation), it still cost $2,500 in 1984 dollars — the equivalent of more than $7,500 today. This stood in stark opposition to the way the Mac project started under Jeff Raskin, with the idea of producing an everyday computer for $500 or less.

Nonetheless, Jobs remained confident. He predicted that Apple would sell 50,000 Macs in its first 100 days. Apple smashed that number by April 6. By May 3 — or day 100 — Apple had sold 72,000 Macs.

We could have sold 200,000 Macintoshes if we could have built them,” Apple product marketing manager Barbara Koalkin told USA Today.

Sales during Mac’s first 100 days fool Apple

Buoyed by this early success, Apple began building up a massive inventory of Macs. The company ramped up manufacturing to a rate of 110,000 Macs per month. However, early adopter sales did not accurately reflect mainstream public demand for the new computer.

Sales slowed, and Apple did not hit the 1 million Mac mark until March 1987. Far from a repeat of the Apple III failure, the Mac nevertheless became an early setback for the company.

In the aftermath, Apple CEO John Sculley dreamed up the “Test Drive a Macintosh” campaign. The goal? Encourage average customers to give Apple’s revolutionary new computer a chance.

Before too long, Jobs was forced out of Apple. He went on to run two companies, NeXT and Pixar, that produced even more-expensive computers.

Apple silicon chip powers new era of Macs

After decades of using other companies’ processors to power Macs, Apple announced its plan to switch to its own custom chips in 2020. The resulting launch of the first Apple silicon-powered machines sparked a Mac renaissance similar in some ways to the heady success of the Mac’s first 100 days.

Apple’s proprietary M1 chip made Macs faster and more power-efficient. In fact, the performance of the M1 MacBook Air, MacBook Pro and Mac mini stunned the world.

The new Mac lineup also proved popular with consumers, many of whom found themselves working from home due to the COVID-19 pandemic. Apple reported record Mac revenues of $9.1 billion for the first three months of 2021. Apple’s M2 chip, released in 2022, raised the performance bar even higher. And the M3 processor, which arrived in November 2023, boosted Mac performance even more.



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Could generative AI work without online data theft? Nvidia’s ChatRTX aims to prove it can

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Nvidia continues to invest in AI initiatives and the most recent one, ChatRTX, is no exception thanks to its most recent update. 

ChatRTX is, according to the tech giant, a “demo app that lets you personalize a GPT large language model (LLM) connected to your own content.” This content comprises your PC’s local documents, files, folders, etc., and essentially builds a custom AI chatbox from that information.

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Microsoft is mulling a change for widgets in Windows 11 that could prove controversial

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Microsoft has deployed a new preview build of Windows 11 to the Canary channel (which is the earliest testing outlet) and it does some work on the widgets panel that could be divisive.

This is build 26200 and there’s only a handful of changes applied here, two of which pertain to widgets.

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Disney Plus rumored plans prove the further we get from cable, the closer we get to cable

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Streaming television was supposed to kill cable and broadcast TV. Ad-free, endless choice, on-demand, and on your schedule meant the no-compromises television experience of our dreams. Except it hasn’t quite turned out that way and now it’s starting to look like the old models, the ones that buoyed cable and broadcast television for decades are rising like phoenixes from the ashes and will soon be coming back to you through, naturally, all of the best streaming platforms.

This week, The Information is reporting that Disney Plus is now considering adding a selection of genre-based channels that, instead of on-demand content, just run through a 24/7 schedule of content that will include commercial breaks.

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Life Style

Overcoming low vision to prove my abilities under pressure

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Dr Kamini Govender, at the University of the Free State, South Africa, outside the Microbiology and Biochemistry department.

Postdoctoral fellow Kamini Govender developed her own strategies to deal with a low-vision disability and gain work–life balance.Credit: University of the Free State, South Africa

During her PhD in pharmaceutical chemistry at the University of KwaZulu-Natal in eThekwini, South Africa, Kamini Govender helped to develop a greener method for human-insulin biosynthesis in bacteria — one that avoided the toxic solvents typically used1. During the COVID-19 pandemic, she collaborated with South African colleagues at the University of KwaZulu-Natal and the University of Zululand to screen antiviral drugs2 and test the effectiveness of hand sanitizers3. Alongside her educational and scientific goals, she has navigated and conquered many barriers arising from a rare genetic eye condition called retinitis pigmentosa that results in a narrow field of vision.

Now a postdoctoral fellow at the University of the Free State in Bloemfontein, South Africa, Govender investigates biocatalysis pathways that represent a more sustainable, renewable and economical method than routine catalysis. An advocate for equity in science, she tells Nature about some of the challenges she has faced, the stigma she still experiences and the coping mechanisms she has developed for life in the laboratory and beyond.

At what point did you learn about your eye condition?

In grade nine, at the age of 14, I was diagnosed with retinitis pigmentosa, a condition of the retina cells that affects peripheral and night vision. My central vision is OK up to a certain point — up to my nose. If my eye is not directly on an object, I can’t really see it. My peripheral vision is severely constricted. So that’s my challenge.

It hasn’t been easy. It was a struggle to accept the fact that I can’t do certain things that other people can. There is a lot of stigma around being disabled. It took me a while to actually say, at university, that I have this condition. I think I finally accepted the fact that I have low vision towards the end of my PhD.

Still, sometimes I feel aware of people judging me. When I went to the 72nd Lindau Nobel Laureate Meeting in Germany last June, dedicated to physiology and medicine, I struggled with not wanting to use my white stick. I was self-conscious about it. But if I don’t walk with the stick, I’m very likely to get hurt. So I had to come to terms with using it. I’ve realized that I am a very proud person — so it can be hard to seek help.

How did you manage your condition during your studies?

Throughout my time at the University of KwaZulu-Natal, I tried to compensate for my disability by working longer hours, including weekends or at night. In certain instances, that led to migraines or eye pain. During my undergraduate degree, I did tell the disability unit at the university, and I was given extra time to complete exams. But once I went into my honours, master’s and PhD studies, I needed other types of support, so I developed my own strategies.

What kinds of strategy have you developed?

I use my laptop to zoom in on text when reading papers. But it’s extra challenging. It takes me longer to read: sometimes, I inadvertently skip over words and I have to take breaks to avoid eye strain. I have tried text-to-speech readers, but I find that to be a slow way of consolidating information from peer-reviewed academic papers. Often, I don’t have time to listen to the whole paper. I usually want to be more selective. For tasks such as this, maybe artificial intelligence will be helpful in the future for screening information more quickly.

As for managing lab work, I have found my own coping mechanisms. For example, when doing agarose gel electrophoresis, instead of using a clear casting tray, I use a black casting tray to see contrast better, because my depth perception hinders the loading of the gels. But it still takes me longer than it takes my peers.

When performing lab procedures, I clear my bench, and work with equipment and materials directly in front of me.

Now, doing biocatalysis for my postdoctoral research, I’m working with enzymes. So I’m working with a lot of small tubes that I use for polymerase chain reactions, sampling and gas chromotograpy, as well as doing biotransformations, or transfers between tubes. Before I start, I write down everything I will need in my lab book. I do a lot of planning to set everything up.

Sometimes, when I drop things on the floor, it will take me five minutes to spot a tube, because it’s clear. There are always challenges, but I’ve tried to overcome them.

As a student, I dedicated a lot of energy and felt a lot of pressure to prove myself. I worked very hard and persevered. But that meant that during my PhD at the University of KwaZulu-Natal, my work–life balance suffered. After I finished my doctorate in 2020, I had burnout because I had been pushing myself to finish in three years. I was trying to keep up an unsustainable pace.

How did you recognize this burnout — and reverse it?

From the constant, unrelenting work — long days, including weekends — I had fatigue. I experienced exhaustion. I was tired, and depressed. I had vitamin D deficiency, possibly from spending so much time in the lab that I wasn’t getting enough sunlight.

Over time, I have learnt to practise better self-care by knowing when to stop. I began to exercise and adopted a better diet. I learnt to relax more, by listening to music, walking outdoors and spending time at the beach. I recently started yoga. That’s helped me to calm down and meditate.

I also like cooking. It reminds me of being in the lab, except that you get to eat whatever you cook. The downside — in both cases — is the dishes, which I don’t like!

Is there sufficient support in academia for students with disabilities?

I feel that more needs to be done to include people with disabilities. In the sciences, few of these people make it to the level that I have, because of all the hurdles they come across. It’s easier to quit and give up.

There is a kind of narrow-mindedness. Certainly, in South Africa, and maybe globally, there needs to be more education, awareness, acceptance and empathy around people with disabilities.

There are policies in place for people with disabilities, but in the higher levels of academia, such as in PhD programmes and beyond, there is very little representation. My disability is not something that you can see. So if I don’t tell you about it, you will never know.

I would like to find channels, such as speaking at events to empower women and girls in the sciences, and chairing conference panel sessions to promote inclusivity in science, such as at the World Forum for Women in Science. Those would be good places to start speaking up. I want to encourage other people with disabilities, and girls, to study science.

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Strong Galaxy S24 Plus sales prove Samsung was right to stick by its middle child

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We’re huge fans of the Samsung Galaxy S24 Plus here at TechRadar, so much so that we recently advised Samsung fans against buying the more expensive (but not all that much better) Galaxy S24 Ultra

For the first time in years, Samsung’s newest Plus model offers better value for money than its all-singing, all-dancing flagship – read our Samsung Galaxy S24 Plus vs Samsung Galaxy S24 Ultra comparison to find out why – and it looks like phone buyers are responding to the surprising appeal of the Galaxy S24 Plus.

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