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Apple to bring on-device AI to iPhones with iOS 18 to differ from Samsung

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Samsung introduced several AI-powered features with the Galaxy S24. Samsung called the Galaxy S24 its first AI Phone. It is the first smartphone brand to go big with AI, seeing the AI boom. And Apple will soon follow Samsung, but its approach will be a bit different compared to its South Korean rival.

Apple could only bring on-device AI features to iPhones with iOS 18

According to a report from Mark Gurman (via 9To5Mac), AI features on iPhones will be powered entirely by a Large Language Model (LLM) developed by Apple, and all the AI processing will happen on-device. We can expect Apple to heavily market the privacy and speed benefits of using on-device AI processing. These AI features will reportedly debut with iOS 18 and will be showcased during WWDC 2024.

While on-device AI has privacy and speed benefits, it isn’t as powerful as AI processing offered by dedicated servers in the cloud. However, it is possible that Apple will only introduce AI features that work well with on-device AI processing. For example, it could offer better auto-replies and Siri requests.

Samsung Galaxy AI

This differs from Samsung’s approach of using a mix of on-device and cloud-powered AI features. Samsung uses a mix of its own LLM and Google’s Gemini for AI processing. Users have to option to process AI data locally on the device with a simple toggle. As seen on the Galaxy S24 and older phones that have received One UI 6.1 with AI features, some AI features work fast, while others are slow, depending on the workload and complexity.

While Apple hasn’t revealed any AI feature that could debut with iOS 18, it could bring better language translation, more reliable autocorrect while typing, and advanced image editing features. A few weeks ago, it was revealed that Apple was in talks with Google about using Gemini to power some AI features in iOS 18. However, it isn’t clear if that deal has been agreed upon.

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iOS 18 could bring generative AI to your iPhone in the most Apple way possible

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It’s no secret that Apple has been biding its time on the AI front, and the latest intelligence surrounding iOS 18 suggests that the company’s upcoming generative AI features could differ from those already available on Samsung and Google Pixel devices in one key way.

According to Bloomberg’s resident Apple expert Mark Gurman (via MacRumors), Apple’s generative AI features will be underpinned by a proprietary large language model (LLM) that runs entirely on-device, rather than via the cloud. This approach would prioritize speed and privacy, since an on-device LLM doesn’t require an internet connection to function, though Apple’s AI tools may be slightly less powerful than those available from cloud-based rivals (like Galaxy AI) as a result.

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Bisnis Industri

iPhone 16 Pro camera could bring major upgrades [The CultCast]

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iPhone 16 Pro camera rumors on The CultCast episode 643
The iPhone 16 Pro camera might knock our socks off with new upgrades.
Image: Cult of Mac

This week on Cult of Mac’s podcast: The latest rumors about the iPhone 16 Pro’s camera make it sound better than ever. That’s no surprise, considering Apple makes a big deal out of the iPhone camera every year. But we couldn’t be happier to have even finer photographic tools at our disposal.

Also on The CultCast:

  • A new retro game emulator for iPhone called Delta is a … game changer! And this is just the start of a revolution brewing in the App Store.
  • Griffin knows some Mac settings you should change for a better experience.
  • There’s lots of big Apple TV+ news, from a new show from the writer behind Slow Horses and extensions of popular series including Silo and For All Mankind.

Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.

The CultCast live stream archive

Our sponsors: Squarespace and Notion

  • Squarespace: Easily create a beautiful website all by yourself at Squarespace.com/CultCast. Use offer code CultCast at checkout to get 10% off your first purchase of a website or domain.
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This week’s top Apple news

On the show this week: Your host Erfon Elijah (@erfon), Cult of Mac managing editor Lewis Wallace (@lewiswallace) and Cult of Mac writer D. Griffin Jones (@dgriffinjones).

Here are the headlines we’re talking about on this week’s show:



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Life Style

NASA admits plan to bring Mars rocks to Earth won’t work — and seeks fresh ideas

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This animation shows NASA's Perseverance Mars rover collecting a sample from a rock using a coring bit on the end of its robotic arm.

NASA’s Perseverance rover collects a sample from a Martian rock using a bit on the end of its robotic arm.Credit: NASA/JPL-Caltech

NASA announced today that it is abandoning its longstanding plan for ferrying rock and soil samples from Mars to Earth. Instead the agency will seek proposals for quicker and cheaper ways to deliver the samples to Earth.

An independent review board concluded last year that NASA’s Mars sample return mission could cost as much as US$11 billion, more than what it cost to launch the James Webb Space Telescope. In a report released today, a separate NASA review team concluded that even if the agency spent that much money, the dropoff of the samples on Earth would be delayed until 2040. The agency had originally sought to land the samples on Earth in the early 2030s.

The $11 billion price tag is “too expensive,” said NASA administrator Bill Nelson at a press briefing, and “not returning the samples until 2040 is unacceptable.” Nelson said the agency “is committed to bringing at least some of the samples back” and later said NASA would return “more than 30” of the 43 planned samples.

Scaling back

NASA’s Perseverance rover has already collected more than 20 rock samples from Jezero Crater, where the rover landed in 2020. Scientists think that the crater was once filled with a lake of water, and samples from the crater and its surroundings could provide a window into the planet’s history and, perhaps, evidence of past life on the red planet.

In the agency’s original vision, a NASA spacecraft would have flown to Mars carrying a two-part retrieval system: a half-ton lander — which would have been the most massive vehicle to ever land on Mars — and a rocket to fly the lander and samples into Martian orbit. There they were to meet a spacecraft launched by the European Space Agency that would fly the samples to Earth.

Now NASA plans to solicit proposals — from companies as well as NASA centres — for a streamlined system, perhaps one that uses a lighter lander, Nicky Fox, the associate administrator for NASA’s Science Mission Directorate, said at the briefing. The deadline for proposals is 17 May, and the revised mission will be chosen later this year. Fox did not respond directly to reporters’ questions about when the samples will reach Earth under the new scheme.

NASA recommends spending $200 million of its planetary-science budget in 2025 on assessing alternative architectures for Mars sample return, Fox said. Dedicating any more money to the mission threatened to “cannibalize” other planetary science missions, Nelson said.

Back to the drawing board

Vicky Hamilton, a planetary scientist at the Southwest Research Institute in Boulder, Colorado, expressed disappointment that eight months after the independent review board released its report, the agency still lacks a solid plan for “a very valuable science goal.”

Returning these samples would also demonstrate capability for two-way trip to Mars before we can send astronauts, says Bethany Ehlmann, a planetary scientist at the California Institute of Technology in Pasadena, California. “The sample return technology is here, it exists,” she says. “It’s a matter of putting the pieces together.”

But scientists were relieved by one announcement: Fox said the revised timeline for sample return will not affect the science goals for Perseverance, including plans for it to explore terrain beyond Jezero Crater.

Among samples collected outside the crater will be “some of the ancient crust of Mars, representing rocks older than we have seen yet in Jezero Crater, some of which may have been altered by near-surface water,” says Meenakshi Wadhwa, a planetary scientist at Arizona State University in Tempe and principal scientist for the Mars Sample Return program.

So far, the only Mars samples that scientists have been able to study on Earth are bits and pieces ejected from the red planet that made it to Earth as meteorites. All known Martian meteorites are “igneous” rocks, meaning that they solidified from lava, and all are very old. As a result, they provide valuable timestamps for Mars’ geological evolution, but carry little information about how the planet’s surface was shaped by the water that once flowed across it.

To achieve the mission’s main goal of searching for signs of past life, the real treasures are layered sedimentary rocks formed by minerals and organic matter deposited over the aeons by water. Perseverance’s instruments have already detected organic molecules in Martian samples, but whether those molecules are a marker of past life can only be determined by closer scrutiny in laboratories on Earth.

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Google Messages could bring improved security measures for RCS

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Last updated: April 10th, 2024 at 05:29 UTC+02:00

RCS is the successor to SMS and will soon see much broader adoption, as Apple is expected to bring RCS support to iPhones later this year. Ahead of its wider adoption, Google is adding some security measures to make RCS even more secure for users, and it involves warning users about possible risks.

Google Messages will warn users about visiting links sent by unknown users via RCS

It has been revealed that Google Messages will soon warn users about the risk of visiting links sent via RCS by users who aren’t on their contacts list. This feature isn’t live on the stable version of Google Messages yet and is under testing. It was spotted by Android enthusiast @AssembleDebug (via PiunikaWeb) in the latest beta version (20240402_01_RCO0) of Google Messages. An X user pointed out that this feature even works with links received via SMS. In recent Galaxy phones, the Google Messages app is the default SMS and RCS app instead of Samsung Messages.

Google Messages RCS External Link Warning

With this feature, Google is ensuring that users understand the risk they are taking by visiting URLs (links) that they receive from people they don’t know or aren’t in their contacts list. Users must click the ‘Continue With Possible Risk checkmark and click Continue to visit the link.

RCS is a huge upgrade over SMS. It allows you to send long text messages, high-resolution images and videos, stickers, locations, voice messages, and more. It supports typing indicators and managing messages from the web. It supports group chats, individual message replies, and other advanced features.



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The Nintendo Switch 2 should bring back one of the 3DS’s best features

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I love my Nintendo Switch so naturally I’m very excited for any official details about its successor that’s tentatively being referred to as the Nintendo Switch 2. And, if rumors of it being a souped-up version of what we already have do turn out to be accurate, that’s cause enough for celebration in my book. Well, aside from one thing.

The Nintendo Switch’s biggest problem (you know, aside from its subpar specs, awkward online features, and sluggish eShop) is that it’s severely lacking in sauce. Unlike Nintendo consoles of old, there’s no fanfare when you boot up the Switch. No pleasant background music, no welcoming splash screens, and more pointedly, no customizable menu themes.

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This Kickstarter project could bring Samsung DeX to car displays

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Infotainment screens inside cars are becoming bigger each year, and most people are using Android Auto or Apple CarPlay for most of their navigation and music playback needs. However, those platforms are too simple for some tasks, and if you want to get real work done on your car’s huge screen, you should consider an upcoming project that aims to bring full-fledged Samsung DeX UI.

AutoPro X dongle claims to bring full-fledged Samsung DeX UI to your car’s screen

Samsung DeX Desktop Car Screen AutoProX

A Kickstarter Project called AutoPro X aims to bring Samsung DeX UI to the car’s infotainment system. You can connect your Galaxy phone to AutoPro X’s small circular dongle via Bluetooth and Wi-Fi, and that dongle needs to be connected to the car’s infotainment screen via a USB cable. After a few minutes, you should be able to see the complete Samsung DeX UI, complete with taskbar, desktop, and resizeable app windows.

You can watch it in action in the video below.

https://www.youtube.com/watch?v=2Hd-MFCzQ6Y

The AutoPro X dongle costs just $140 if you back the Kickstarter project. You would be among the first in the world to get access to the upcoming dongle. The estimated delivery date is June 2024, which is not far away. Moreover, the company’s engineers have worked with Samsung’s engineers to make the product more reliable.

The project has already crossed 1000% of its funding goal.

This article is developing…

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How to bring the same B2C customer experience to B2B customers

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B2C e-commerce businesses have set the customer experience bar high for B2B e-commerce business. They are struggling with cost-of-living increases, supply chain shortages, and current economic uncertainties but now the pressure is on them to deliver more Amazon-like experiences as customers expect their physical and digital interactions to be more personalized. B2B businesses must have a reactive CX outlook and the technology to match these new expectations.

B2B e-commerce is now the most effective sales channel for B2B companies according to a recent McKinsey & Company Global B2B Pulse survey. The survey finds that “B2B companies winning market share have not only digital self-serve channels such as their own websites, but also broader e-commerce offerings.”

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Samsung Galaxy SmartTag should bring Google’s Find My Device integration

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The Galaxy SmartTag 2 is one of the best object location trackers around in terms of hardware and technology. It is compact, has a built-in key attachment ring, features UWB for ultra-precision finding, and lasts up to 500 days on a single charge. However, an object tracker is only as good as its network, and that’s where Samsung needs to improve.

Time is ripe for Samsung to bring integration with Google’s Find My Device network

Samsung Galaxy SmartTag 2 SmartThings Find

Galaxy SmartTags are currently limited to the Samsung Find network, which means it is missing out on a vast network of non-Samsung Android phones. Moreover, SmartTags aren’t even compatible with non-Samsung Android phones, making them unusable for a lot of people.

Samsung sells anywhere between 200 million and 300 million smartphones annually, and some reports indicate there are around 1.03 billion active Galaxy smartphone users. So, Galaxy SmartTags can take the help of the 1 billion strong smartphone network to find lost objects using Galaxy SmartTags.

Google Find My Device Network

In comparison, there are over 3 billion active Android smartphone users worldwide. That is 3x larger than the entire Galaxy smartphone user base. And this is why I think Samsung should integrate its Samsung Find network with Google’s upcoming Find My Device network. And this is not something that’s unheard of. Google and Samsung have collaborated on several projects, including Google Home-SmartThings integration and the recent Nearby Share-Quick Share merger.

It is being reported that Google could launch its Google Find My Device network after Apple releases the iOS 17.5 update in the coming months. iOS 17.5 features unknown location tracking alerts for non-AirTag object trackers. Samsung is already backing the unknown location tracking alerts standard, but it needs to go further.

If Google and Samsung collaborate for Find My Device and Samsung Find integration, the Galaxy SmartTag lineup could be a smash hit and a standard option for object location trackers for Android users who want to track their belongings. Samsung should also consider opening up Galaxy SmartTags for non-Galaxy Android smartphone users, even if it keeps some SmartThings features exclusive to Galaxy phones.

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Android 15 to finally bring Material You to volume panel

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Google released the Material You design language in 2021 and incorporated it in many places in Android the same year with Android 12. However, there are still a few UI elements in the operating system that don’t follow the Material You design language. One such UI element is the volume adjustment panel that comes up when you press the volume up or down buttons. Well, Google seems to be working on fixing that issue.

According to a new report from Mishaal Rahman on Android Authority, in Android 15 Developer Preview 2, the volume adjustment panel that comes up when you press the volume up or down button has an all-new design based on Material You. As you can see in the screenshots below, unlike the current panel which has sliders that are thin and sharp, the new panel offers sliders that are much thicker and rounder, mimicking the shape of a pill. These sliders also contain the name of the volume stream, unlike the current panel which shows the name of the volume stream above the sliders.

New Panel

Mishaal says that tapping on icons inside the sliders mutes those streams, which is a new feature and allows you to quickly mute a volume stream. When you are adjusting the volume, the sliders also show the volume level, which is another new and useful feature. Lastly, unlike the current panel which shows the output device selector below the slider for media volume adjustment when media is playing, the new panel shows the output device selector at the top. It stays there irrespective if the media is playing or not.

Old Panel

The new volume adjustment panel has two views, a collapsed view and an expanded view. If you click the volume up or down buttons when the media is playing, the panel pops up in the collapsed view, showing you only the slider for the media volume adjustment. You can tap on the expand button next to the media volume adjustment slider to see sliders for all the volume streams. If you click the volume up or down buttons when the media isn’t playing, the panel pops up in the expanded view, showing you sliders for all the volume streams. You can tap the collapse button to collapse the panel.

Overall, the new volume adjustment panel looks much better than the current one, and the additional features it brings, offer a lot more convenience. According to Mishaal, it could show controls for spatial audio and “noise control” as well in the future. The redesigned volume adjustment panel isn’t activated by default in Android 15 DP2 and Mishaal had to do it manually. However, he suggests that Google could offer the redesigned volume adjustment panel by default starting with the first beta of Android 15.

On a related note, it is worth mentioning that on Samsung smartphones and tablets, the volume adjustment panel that comes up when you press the volume up or down button has a Material You design, thanks to One UI. It looks cleaner, more sophisticated, and more modern compared to the one that stock Android or Pixel devices offer. This is one of the reasons why I love One UI over stock Android or any other custom UI.

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