Samsung introduced several AI-powered features with the Galaxy S24. Samsung called the Galaxy S24 its first AI Phone. It is the first smartphone brand to go big with AI, seeing the AI boom. And Apple will soon follow Samsung, but its approach will be a bit different compared to its South Korean rival.
Apple could only bring on-device AI features to iPhones with iOS 18
According to a report from Mark Gurman (via 9To5Mac), AI features on iPhones will be powered entirely by a Large Language Model (LLM) developed by Apple, and all the AI processing will happen on-device. We can expect Apple to heavily market the privacy and speed benefits of using on-device AI processing. These AI features will reportedly debut with iOS 18 and will be showcased during WWDC 2024.
While on-device AI has privacy and speed benefits, it isn’t as powerful as AI processing offered by dedicated servers in the cloud. However, it is possible that Apple will only introduce AI features that work well with on-device AI processing. For example, it could offer better auto-replies and Siri requests.
This differs from Samsung’s approach of using a mix of on-device and cloud-powered AI features. Samsung uses a mix of its own LLM and Google’s Gemini for AI processing. Users have to option to process AI data locally on the device with a simple toggle. As seen on the Galaxy S24 and older phones that have received One UI 6.1 with AI features, some AI features work fast, while others are slow, depending on the workload and complexity.
While Apple hasn’t revealed any AI feature that could debut with iOS 18, it could bring better language translation, more reliable autocorrect while typing, and advanced image editing features. A few weeks ago, it was revealed that Apple was in talks with Google about using Gemini to power some AI features in iOS 18. However, it isn’t clear if that deal has been agreed upon.
It’s no secret that Apple has been biding its time on the AI front, and the latest intelligence surrounding iOS 18 suggests that the company’s upcoming generative AI features could differ from those already available on Samsung and Google Pixel devices in one key way.
According to Bloomberg’s resident Apple expert Mark Gurman (via MacRumors), Apple’s generative AI features will be underpinned by a proprietary large language model (LLM) that runs entirely on-device, rather than via the cloud. This approach would prioritize speed and privacy, since an on-device LLM doesn’t require an internet connection to function, though Apple’s AI tools may be slightly less powerful than those available from cloud-based rivals (like Galaxy AI) as a result.
As above, on-device processing delivers quicker response times and superior privacy over cloud-based solutions, which fits with Apple’s traditional commitment to style, simplicity and security. Indeed, according to Gurman, this is how Apple will market its AI features – as reliable, usable tools that enhance users’ daily lives, rather than all-powerful creative ones.
Superior Siri
(Image credit: Apple)
There’s still no word on what Apple’s AI features will be, exactly, but the likes of Siri, Messages, Apple Music and Pages are expected to receive significant AI-based improvements in iOS 18, with the former reportedly in line for a ChatGPT-style makeover.
In any case, Apple’s suite of AI features are reportedly on track for a grand unveiling at WWDC 2024, so we don’t have too long to wait before we find out how the iPhone 16, iPhone 16 Pro Max and other iOS 18-compatible devices will challenge the current best phones on the market in the AI department.
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The iPhone 16 Pro camera might knock our socks off with new upgrades. Image: Cult of Mac
This week on Cult of Mac’s podcast: The latest rumors about the iPhone 16 Pro’s camera make it sound better than ever. That’s no surprise, considering Apple makes a big deal out of the iPhone camera every year. But we couldn’t be happier to have even finer photographic tools at our disposal.
Also on The CultCast:
A new retro game emulator for iPhone called Delta is a … game changer! And this is just the start of a revolution brewing in the App Store.
Griffin knows some Mac settings you should change for a better experience.
There’s lots of big Apple TV+ news, from a new show from the writer behind Slow Horses and extensions of popular series including Silo and For All Mankind.
Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.
The CultCast live stream archive
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This week’s top Apple news
On the show this week: Your host Erfon Elijah (@erfon), Cult of Mac managing editor Lewis Wallace (@lewiswallace) and Cult of Mac writer D. Griffin Jones (@dgriffinjones).
Here are the headlines we’re talking about on this week’s show:
An independent review board concluded last year that NASA’s Mars sample return mission could cost as much as US$11 billion, more than what it cost to launch the James Webb Space Telescope. In a report released today, a separate NASA review team concluded that even if the agency spent that much money, the dropoff of the samples on Earth would be delayed until 2040. The agency had originally sought to land the samples on Earth in the early 2030s.
The $11 billion price tag is “too expensive,” said NASA administrator Bill Nelson at a press briefing, and “not returning the samples until 2040 is unacceptable.” Nelson said the agency “is committed to bringing at least some of the samples back” and later said NASA would return “more than 30” of the 43 planned samples.
Scaling back
NASA’s Perseverance rover has already collected more than 20 rock samples from Jezero Crater, where the rover landed in 2020. Scientists think that the crater was once filled with a lake of water, and samples from the crater and its surroundings could provide a window into the planet’s history and, perhaps, evidence of past life on the red planet.
In the agency’s original vision, a NASA spacecraft would have flown to Mars carrying a two-part retrieval system: a half-ton lander — which would have been the most massive vehicle to ever land on Mars — and a rocket to fly the lander and samples into Martian orbit. There they were to meet a spacecraft launched by the European Space Agency that would fly the samples to Earth.
Now NASA plans to solicit proposals — from companies as well as NASA centres — for a streamlined system, perhaps one that uses a lighter lander, Nicky Fox, the associate administrator for NASA’s Science Mission Directorate, said at the briefing. The deadline for proposals is 17 May, and the revised mission will be chosen later this year. Fox did not respond directly to reporters’ questions about when the samples will reach Earth under the new scheme.
NASA recommends spending $200 million of its planetary-science budget in 2025 on assessing alternative architectures for Mars sample return, Fox said. Dedicating any more money to the mission threatened to “cannibalize” other planetary science missions, Nelson said.
Back to the drawing board
Vicky Hamilton, a planetary scientist at the Southwest Research Institute in Boulder, Colorado, expressed disappointment that eight months after the independent review board released its report, the agency still lacks a solid plan for “a very valuable science goal.”
Returning these samples would also demonstrate capability for two-way trip to Mars before we can send astronauts, says Bethany Ehlmann, a planetary scientist at the California Institute of Technology in Pasadena, California. “The sample return technology is here, it exists,” she says. “It’s a matter of putting the pieces together.”
But scientists were relieved by one announcement: Fox said the revised timeline for sample return will not affect the science goals for Perseverance, including plans for it to explore terrain beyond Jezero Crater.
NASA’s Mars rover makes ‘fantastic’ find in search for past life
Among samples collected outside the crater will be “some of the ancient crust of Mars, representing rocks older than we have seen yet in Jezero Crater, some of which may have been altered by near-surface water,” says Meenakshi Wadhwa, a planetary scientist at Arizona State University in Tempe and principal scientist for the Mars Sample Return program.
So far, the only Mars samples that scientists have been able to study on Earth are bits and pieces ejected from the red planet that made it to Earth as meteorites. All known Martian meteorites are “igneous” rocks, meaning that they solidified from lava, and all are very old. As a result, they provide valuable timestamps for Mars’ geological evolution, but carry little information about how the planet’s surface was shaped by the water that once flowed across it.
To achieve the mission’s main goal of searching for signs of past life, the real treasures are layered sedimentary rocks formed by minerals and organic matter deposited over the aeons by water. Perseverance’s instruments have already detected organic molecules in Martian samples, but whether those molecules are a marker of past life can only be determined by closer scrutiny in laboratories on Earth.
RCS is the successor to SMS and will soon see much broader adoption, as Apple is expected to bring RCS support to iPhones later this year. Ahead of its wider adoption, Google is adding some security measures to make RCS even more secure for users, and it involves warning users about possible risks.
Google Messages will warn users about visiting links sent by unknown users via RCS
It has been revealed that Google Messages will soon warn users about the risk of visiting links sent via RCS by users who aren’t on their contacts list. This feature isn’t live on the stable version of Google Messages yet and is under testing. It was spotted by Android enthusiast @AssembleDebug (via PiunikaWeb) in the latest beta version (20240402_01_RCO0) of Google Messages. An X user pointed out that this feature even works with links received via SMS. In recent Galaxy phones, the Google Messages app is the default SMS and RCS app instead of Samsung Messages.
With this feature, Google is ensuring that users understand the risk they are taking by visiting URLs (links) that they receive from people they don’t know or aren’t in their contacts list. Users must click the ‘Continue With Possible Risk checkmark and click Continue to visit the link.
RCS is a huge upgrade over SMS. It allows you to send long text messages, high-resolution images and videos, stickers, locations, voice messages, and more. It supports typing indicators and managing messages from the web. It supports group chats, individual message replies, and other advanced features.
I love my Nintendo Switch so naturally I’m very excited for any official details about its successor that’s tentatively being referred to as the Nintendo Switch 2. And, if rumors of it being a souped-up version of what we already have do turn out to be accurate, that’s cause enough for celebration in my book. Well, aside from one thing.
The Nintendo Switch’s biggest problem (you know, aside from its subpar specs, awkward online features, and sluggish eShop) is that it’s severely lacking in sauce. Unlike Nintendo consoles of old, there’s no fanfare when you boot up the Switch. No pleasant background music, no welcoming splash screens, and more pointedly, no customizable menu themes.
Above all else, this is the one thing I want to see the Nintendo Switch 2 address. As a 3DS enjoyer (and a staunch Wii U defender), I’d love for Nintendo to bring back these aesthetically charming elements to really set itself apart from the cold, overly-clean dashboard of the PS5 or Xbox’s miserable implementation of Windows 11.
Variety’s the spice of life
(Image credit: Shutterstock / Wachiwit)
If you owned a Nintendo 3DS, chances are you downloaded at least one or two menu themes from its eShop. These were easily among the two-screened handheld’s best features, and what really set them apart was that they weren’t just static images.
Well, they did have a larger image on the top screen to tie the theme together, but each individual theme offered much more. They had music relevant to the theme installed (one of my personal favorites being the Ace Attorney Trilogy’s use of the first game’s iconic ‘Objection!’ track) and entirely unique menu icons based on the theme you’d selected.
The Nintendo Switch, by comparison, lacks all of this. Sure, there’s a dedicated ‘Themes’ menu in its settings, but for what? Your choices are, quite literally, black or white. There’s absolutely nothing joyous here; no pleasant backing track, no Miis aimlessly traipsing around a plaza – just a cold digital void where your massive backlog goes to die.
I hear you; handheld or docked, the Switch only has the one screen. Its themes can’t possibly be as dynamic or creative as they were on the 3DS. But to that I say, both the PlayStation 4 and PlayStation 3 would like a word. Sony’s previous-gen consoles absolutely excelled here, offering tons of dynamic (and often animated) themes accompanied by music. And on both, it was common to find themes with unique menu icons and sound effects. It’s all becoming something of a lost art, I fear.
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Now to play devil’s advocate, there’s a very likely reason as to why the Nintendo Switch is bereft of any kind of creative menu themes, and it all comes down to the system’s outdated processor. The Switch’s user interface (UI) may inspire nihility, but its sparseness does mean it’s at the very least easy to navigate. The 3DS’s themes, while lovely, did often cause a notable hitch in performance, with boot times suffering in particular. It’s possible Nintendo wanted to avoid this.
However, as mentioned, the most prominent rumors about the Nintendo Switch 2 revolve around the console being something of a ‘Super’ Nintendo Switch. With improved specs, it should be possible for Nintendo to avoid performance bottlenecks brought about by more active menu themes.
Could Platinum Coin usage then be extended to menu themes on Nintendo Switch 2? Assuming Nintendo keeps its current online ecosystem intact with the next console, I think this would be an excellent way to incentivize folks to sign up to Nintendo Switch Online in addition to existing benefits like cloud storage, its retro game library, and DLC offerings.
This would be a fantastic opportunity to grow Nintendo Switch Online’s benefits while reintroducing some of the more charming features of past Nintendo consoles. I’ve little doubt that the Nintendo Switch 2 will be a winner; I just want to see the company once again embrace features like menu themes that genuinely set them apart from the competition.
Infotainment screens inside cars are becoming bigger each year, and most people are using Android Auto or Apple CarPlay for most of their navigation and music playback needs. However, those platforms are too simple for some tasks, and if you want to get real work done on your car’s huge screen, you should consider an upcoming project that aims to bring full-fledged Samsung DeX UI.
AutoPro X dongle claims to bring full-fledged Samsung DeX UI to your car’s screen
A Kickstarter Project called AutoPro X aims to bring Samsung DeX UI to the car’s infotainment system. You can connect your Galaxy phone to AutoPro X’s small circular dongle via Bluetooth and Wi-Fi, and that dongle needs to be connected to the car’s infotainment screen via a USB cable. After a few minutes, you should be able to see the complete Samsung DeX UI, complete with taskbar, desktop, and resizeable app windows.
The AutoPro X dongle costs just $140 if you back the Kickstarter project. You would be among the first in the world to get access to the upcoming dongle. The estimated delivery date is June 2024, which is not far away. Moreover, the company’s engineers have worked with Samsung’s engineers to make the product more reliable.
The project has already crossed 1000% of its funding goal.
B2C e-commerce businesses have set the customer experience bar high for B2B e-commerce business. They are struggling with cost-of-living increases, supply chain shortages, and current economic uncertainties but now the pressure is on them to deliver more Amazon-like experiences as customers expect their physical and digital interactions to be more personalized. B2B businesses must have a reactive CX outlook and the technology to match these new expectations.
B2B e-commerce is now the most effective sales channel for B2B companies according to a recent McKinsey & Company Global B2B Pulse survey. The survey finds that “B2B companies winning market share have not only digital self-serve channels such as their own websites, but also broader e-commerce offerings.”
B2B companies must make sure their digital e-commerce strategies have a much broader reach than just a website. The key to success is improved buyer engagement, a unified commerce approach, and a flexible Content Management System (CMS).
Gavin Masters
Principal Digital Strategy & Transformation Consultant, Digital Commerce, Columbus UK.
1. Personalized digital experiences will engage customers
When a website features more than 5,000 products, many with similar functions, customers require guidance to locate their desired items. Let’s say a customer only engages with 20% of a company’s products, and that 20% only shows half of the feasible options for meeting their requirements. The customer would miss out on a wide range of options, and the retailer would miss out on opportunities to upsell, offer more expensive options, or simply secure the sale.
In many cases, this issue is exacerbated by a lack of data integration between new and old platforms, making it more difficult to provide customers with accurate, up-to-date information, and offer tailored buying experiences.
Enhancing buyer engagement is pivotal for businesses. This engagement often leads to increased Customer Lifetime Value (CLV), which represents the total value a customer brings over time. Crucial contributors to a higher CLV include efficient marketing and sales strategies, fostering repeat business, and cultivating a strong brand reputation through positive reviews. As satisfied customers share their commendable buying experiences, it promotes customer retention and drives growth.
To solve issues with low engagement and to increase CLV, product merchandising and analytics are critical. These allow B2B e-commerce businesses to make their entire product range browsable and searchable, and offers buyers the widest range of products to meet their needs. For this reason, many e-commerce businesses now leverage AI technologies for real-time updates, customized recommendations, and personalized content.
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2. Outsourcing is outdated – flexible CMS allows for quicker reaction to market changes
Many companies outsource website design and website optimization to third parties – but herein lies the problem. Delays can occur when e-commerce businesses choose to use a third-party as even the smallest changes can take time and financial resources to enact, let alone account for web-page redesigns or content optimization.
E-commerce businesses need a CMS that is flexible to deliver improvements over time, and is responsive to market changes. If a product suddenly surges in popularity across the market, or its function changes, businesses need to be able to prioritize it in their product search engines accordingly. Having to wait for developers to complete changes alongside their other competing priorities, and footing the associated costs can all be bypassed by investing in a high-quality CMS.
3. Fulfil customer preferences by embracing a unified commerce experience
To create truly unified commerce and improve digital customer experiences, e-commerce businesses need to optimize their website for smartphone use, or even consider launching an app. Harnessing smartphone-friendly buying features via a well-designed website and mobile application should be a top priority for many retail businesses.
This is especially important as the McKinsey Global B2B Pulse survey found the number of buyers using mobile apps to look for detailed specifications, samples, and pricing, more than quadrupled from 2019 to 2022.
Additionally, a unified commerce strategy allows e-commerce businesses to understand customer needs across different channels and tailor experiences accordingly. Businesses that improve usability and standardize appearance across all devices will help transition in-store customers to online customers, and even create omnichannel customers.
But some e-commerce businesses have a disparate unified commerce strategy, often caused by a lack of smartphone-friendly browsing. Businesses need the professionals and software to seamlessly commit to investment in smartphone optimization.
E-commerce businesses can bolster their brand with quality digital transformation
Digital transformation strategies that incorporate a flexible CMS will personalize digital customer experiences and improve buyer journeys. E-commerce businesses that work with a digital consultancy will also be able to own their content, adopt customer centric experiences, and fulfil customer demands. Thus, giving them the tools to deliver on customer expectations and alleviate pressures on in-house IT systems.
This article was produced as part of TechRadarPro’s Expert Insights channel where we feature the best and brightest minds in the technology industry today. The views expressed here are those of the author and are not necessarily those of TechRadarPro or Future plc. If you are interested in contributing find out more here: https://www.techradar.com/news/submit-your-story-to-techradar-pro
The Galaxy SmartTag 2 is one of the best object location trackers around in terms of hardware and technology. It is compact, has a built-in key attachment ring, features UWB for ultra-precision finding, and lasts up to 500 days on a single charge. However, an object tracker is only as good as its network, and that’s where Samsung needs to improve.
Time is ripe for Samsung to bring integration with Google’s Find My Device network
Galaxy SmartTags are currently limited to the Samsung Find network, which means it is missing out on a vast network of non-Samsung Android phones. Moreover, SmartTags aren’t even compatible with non-Samsung Android phones, making them unusable for a lot of people.
Samsung sells anywhere between 200 million and 300 million smartphones annually, and some reports indicate there are around 1.03 billion active Galaxy smartphone users. So, Galaxy SmartTags can take the help of the 1 billion strong smartphone network to find lost objects using Galaxy SmartTags.
In comparison, there are over 3 billion active Android smartphone users worldwide. That is 3x larger than the entire Galaxy smartphone user base. And this is why I think Samsung should integrate its Samsung Find network with Google’s upcoming Find My Device network. And this is not something that’s unheard of. Google and Samsung have collaborated on several projects, including Google Home-SmartThings integration and the recent Nearby Share-Quick Share merger.
It is being reported that Google could launch its Google Find My Device network after Apple releases the iOS 17.5 update in the coming months. iOS 17.5 features unknown location tracking alerts for non-AirTag object trackers. Samsung is already backing the unknown location tracking alerts standard, but it needs to go further.
If Google and Samsung collaborate for Find My Device and Samsung Find integration, the Galaxy SmartTag lineup could be a smash hit and a standard option for object location trackers for Android users who want to track their belongings. Samsung should also consider opening up Galaxy SmartTags for non-Galaxy Android smartphone users, even if it keeps some SmartThings features exclusive to Galaxy phones.
Google released the Material You design language in 2021 and incorporated it in many places in Android the same year with Android 12. However, there are still a few UI elements in the operating system that don’t follow the Material You design language. One such UI element is the volume adjustment panel that comes up when you press the volume up or down buttons. Well, Google seems to be working on fixing that issue.
According to a new report from Mishaal Rahman on Android Authority, in Android 15 Developer Preview 2, the volume adjustment panel that comes up when you press the volume up or down button has an all-new design based on Material You. As you can see in the screenshots below, unlike the current panel which has sliders that are thin and sharp, the new panel offers sliders that are much thicker and rounder, mimicking the shape of a pill. These sliders also contain the name of the volume stream, unlike the current panel which shows the name of the volume stream above the sliders.
New Panel
Mishaal says that tapping on icons inside the sliders mutes those streams, which is a new feature and allows you to quickly mute a volume stream. When you are adjusting the volume, the sliders also show the volume level, which is another new and useful feature. Lastly, unlike the current panel which shows the output device selector below the slider for media volume adjustment when media is playing, the new panel shows the output device selector at the top. It stays there irrespective if the media is playing or not.
Old Panel
The new volume adjustment panel has two views, a collapsed view and an expanded view. If you click the volume up or down buttons when the media is playing, the panel pops up in the collapsed view, showing you only the slider for the media volume adjustment. You can tap on the expand button next to the media volume adjustment slider to see sliders for all the volume streams. If you click the volume up or down buttons when the media isn’t playing, the panel pops up in the expanded view, showing you sliders for all the volume streams. You can tap the collapse button to collapse the panel.
Overall, the new volume adjustment panel looks much better than the current one, and the additional features it brings, offer a lot more convenience. According to Mishaal, it could show controls for spatial audio and “noise control” as well in the future. The redesigned volume adjustment panel isn’t activated by default in Android 15 DP2 and Mishaal had to do it manually. However, he suggests that Google could offer the redesigned volume adjustment panel by default starting with the first beta of Android 15.
On a related note, it is worth mentioning that on Samsung smartphones and tablets, the volume adjustment panel that comes up when you press the volume up or down button has a Material You design, thanks to One UI. It looks cleaner, more sophisticated, and more modern compared to the one that stock Android or Pixel devices offer. This is one of the reasons why I love One UI over stock Android or any other custom UI.