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Author:lisa nichols
Passionate about the power of words and their ability to inform, inspire, and ignite change, lisa Nichols is an accomplished article writer with a flair for crafting engaging and informative content. With a deep curiosity for various subjects and a dedication to thorough research, lisa Nichols brings a unique blend of creativity and accuracy to every piece
One of the reasons I love Apple TV Plus so much is that, like the BBC broadcaster, the only ads it runs are those for its own programmes. It’s one of the most viewer-friendly streamers, which means when it recently hiked its prices dramatically that still felt better than going down the ad-supported route like Netflix, Prime Video or Disney Plus. As we reported at the time, Apple TV Plus is “one of the last bastions of ad-free cost-effective streaming services”. But now that appears to be under threat.
According to Business Insider, Apple has recruited a number of ad execs. Its most recent hire is NBCUniversal’s Joseph Cady, who was with the network for 14 years as the executive vice-president of advertising and partnerships with responsibility for both data-driven and targeted TV advertising. Apple has also reportedly been testing a new AI-powered tool, similar to one that Meta and Google utilize, for optimizing App Store ads.
It’s possible that after upping its prices by 31%, Apple may be looking at ads to introduce a lower-priced tier. But it’s also possible that like Amazon, Apple intends to bring ads to its standard subscription tier or like Disney, that it’s thinking of offering a new cheaper subscription. Either way, the approach was successful for Netflix after it reported that sign ups jumped considerably in the months following its ads tier rollout.
Ads nauseam
I think it’s pretty clear that it’s not a case of “will Apple bring ads to Apple TV Plus?” but “when will Apple bring ads to Apple TV Plus?” And the devil is going to be in the detail of how Apple does that, because Apple TV Plus, for all its joys, doesn’t have the sheer breadth of content that rival similarly priced streamers do – although it has to be noted that it did recently licensed 50 movies to be added to its catalog. By removing one of the premium planks – an ad-free experience – Apple TV Plus could stop feeling like a premium service.
I think there are three key issues with ad-funded streaming. The first, of course, is the ads. In many cases they’re inserted without care, interrupting key scenes apparently at random. The second is that the available content in ad-funded tiers is reduced, because not every rights owner wants their shows or movies to be shown alongside ads for washing powder and cashback sites. And the third is that ad-funded tiers typically deliver a lesser experience, for example with reduced picture quality and the removal of features such as Dolby Atmos.
Would Apple consider doing that too, taking what is currently a premium service and making it feel like just another ad-funded streamer? I hope not, but I’m not sure today’s Apple is as focused on the end user experience as the Apple of old: just open the App Store and you’ll see ads in your search results that make Apple money but that don’t exactly improve your search experience. And Apple has already built ads around its sporting content.
It’s long been said that Apple doesn’t need to get down in the dirt with rivals because it isn’t in the content business but the device business: every Apple TV Plus subscriber is a potential or actual Apple hardware purchaser, and of course Apple makes some of the best hardware margins in the business. But it looks like Apple has decided that it no longer wants to Think Different after all.
As environmental, social and humanitarian crises escalate, the world can no longer afford two things: first, the costs of economic inequality; and second, the rich. Between 2020 and 2022, the world’s most affluent 1% of people captured nearly twice as much of the new global wealth created as did the other 99% of individuals put together1, and in 2019 they emitted as much carbon dioxide as the poorest two-thirds of humanity2. In the decade to 2022, the world’s billionaires more than doubled their wealth, to almost US$12 trillion.
The evidence gathered by social epidemiologists, including us, shows that large differences in income are a powerful social stressor that is increasingly rendering societies dysfunctional. For example, bigger gaps between rich and poor are accompanied by higher rates of homicide and imprisonment. They also correspond to more infant mortality, obesity, drug abuse and COVID-19 deaths, as well as higher rates of teenage pregnancy and lower levels of child well-being, social mobility and public trust3,4. The homicide rate in the United States — the most unequal Western democracy — is more than 11 times that in Norway (see go.nature.com/49fuujr). Imprisonment rates are ten times as high, and infant mortality and obesity rates twice as high.
Reducing inequality benefits everyone — so why isn’t it happening?
These problems don’t just hit the poorest individuals, although the poorest are most badly affected. Even affluent people would enjoy a better quality of life if they lived in a country with a more equal distribution of wealth, similar to a Scandinavian nation. They might see improvements in their mental health and have a reduced chance of becoming victims of violence; their children might do better at school and be less likely to take dangerous drugs.
The costs of inequality are also excruciatingly high for governments. For example, the Equality Trust, a charity based in London (of which we are patrons and co-founders), estimated that the United Kingdom alone could save more than £100 billion ($126 billion) per year if it reduced its inequalities to the average of those in the five countries in the Organisation for Economic Co-operation and Development (OECD) that have the smallest income differentials — Denmark, Finland, Belgium, Norway and the Netherlands5. And that is considering just four areas: greater number of years lived in full health, better mental health, reduced homicide rates and lower imprisonment rates.
Many commentators have drawn attention to the environmental need to limit economic growth and instead prioritize sustainability and well-being6,7. Here we argue that tackling inequality is the foremost task of that transformation. Greater equality will reduce unhealthy and excess consumption, and will increase the solidarity and cohesion that are needed to make societies more adaptable in the face of climate and other emergencies.
Social anxieties drive stress
The underlying reasons for inequality having such profound and wide-ranging impacts are psychosocial. By accentuating differences in status and social class — for example, through the type of car someone drives, their clothing or where they live — inequality increases feelings of superiority and of inferiority. The view that some people are worth more than others can undermine people’s confidence and feelings of self-worth8. And, as studies of cortisol responses show, worry about how others see us is a powerful stressor9.
People queue for food parcels in Lagos, Nigeria.Credit: Temilade Adelaja/Reuters
Rates of ‘status anxiety’ have been found to be increased in all income groups in more-unequal societies10. Chronic stress has well-documented effects on mortality — it can double death rates11. Health-related behaviours are also affected by stress. Diet, exercise and smoking all show social gradients, but people are least likely to adopt healthy lifestyles when they feel stressed.
Violence and bullying are also linked to competition for social status. Aggression is frequently triggered by disrespect, humiliation and loss of face. Bullying among schoolchildren is around six times as common in more-unequal countries12. In the United States, homicide rates were five times as high in states with higher levels of inequality as in those with a more even distribution of wealth13.
Status compels consumption
Inequality also increases consumerism. Perceived links between wealth and self-worth drive people to buy goods associated with high social status and thus enhance how they appear to others — as US economist Thorstein Veblen set out more than a century ago in his book The Theory of the Leisure Class (1899). Studies show that people who live in more-unequal societies spend more on status goods14.
Our work has shown that the amount spent on advertising as a proportion of gross domestic product is higher in countries with greater inequality. The well-publicized lifestyles of the rich promote standards and ways of living that others seek to emulate, triggering cascades of expenditure for holiday homes, swimming pools, travel, clothes and expensive cars.
The ‘Bill Gates problem’: do billionaire philanthropists skew global health research?
Oxfam reports that, on average, each of the richest 1% of people in the world produces 100 times the emissions of the average person in the poorest half of the world’s population15. That is the scale of the injustice. As poorer countries raise their material standards, the rich will have to lower theirs.
Inequality also makes it harder to implement environmental policies. Changes are resisted if people feel that the burden is not being shared fairly. For example, in 2018, the gilets jaunes (yellow vests) protests erupted across France in response to President Emmanuel Macron’s attempt to implement an ‘eco-tax’ on fuel by adding a few percentage points to pump prices. The proposed tax was seen widely as unfair — particularly for the rural poor, for whom diesel and petrol are necessities. By 2019, the government had dropped the idea. Similarly, Brazilian truck drivers protested against rises in fuel tax in 2018, disrupting roads and supply chains.
Do unequal societies perform worse when it comes to the environment, then? Yes. For rich, developed countries for which data were available, we found a strong correlation between levels of equality and a score on an index we created of performance in five environmental areas: air pollution; recycling of waste materials; the carbon emissions of the rich; progress towards the United Nations Sustainable Development Goals; and international cooperation (UN treaties ratified and avoidance of unilateral coercive measures).
That correlation clearly holds when social and health problems are also factored in (see ‘Unequal outcomes’). To show this, we combined our environmental performance index with another that we developed previously that considers ten health and social problems: infant mortality, life expectancy, mental illness, obesity, educational attainment, teenage births, homicides, imprisonment, social mobility and trust. There’s a clear trend, with more-unequal societies having worse scores.
Source: Analysis by R. G. Wilkinson & K. E. Pickett
Other studies have also shown that more-equal societies are more cohesive, with higher levels of trust and participation in local groups16. And, compared with less-equal rich countries, another 10–20% of the populations of more-equal countries think that environmental protection should be prioritized over economic growth17. More-equal societies also perform better on the Global Peace Index (which ranks states on their levels of peacefulness), and provide more foreign aid. The UN target is for countries to spend 0.7% of their gross national income (GNI) on foreign aid; Sweden and Norway each give around 1% of their GNI, whereas the United Kingdom gives 0.5% and the United States only 0.2%.
Policymakers must act
The scientific evidence is stark that reducing inequality is a fundamental precondition for addressing the environmental, health and social crises the world is facing. It’s essential that policymakers act quickly to reverse decades of rising inequality and curb the highest incomes.
First, governments should choose progressive forms of taxation, which shift economic burdens from people with low incomes to those with high earnings, to reduce inequality and to pay for the infrastructure that the world needs to transition to carbon neutrality and sustainability. Although governments might baulk at this suggestion, there’s plenty of headroom. For example, tax rates on the highest incomes in the United States were well above 70% for about half of the twentieth century — much higher than today’s top rate of 37%. To shore up public support, governments need to make a strong case that the whole of society should contribute to funding the clean energy transition and good health.
To build a better world, stop chasing economic growth
International agreements to close tax havens and loopholes must be made. Corporate tax avoidance is estimated to cost poor countries $100 billion per year — enough to educate an extra 124 million children and prevent perhaps 8 million maternal and infant deaths annually. OECD member countries are responsible for more than two-thirds of these tax losses, according to the Tax Justice Network, an advocacy group in Bristol, UK. The OECD estimates that low- or middle-income countries lose three times as much to tax havens as they receive in foreign aid.
Although not yet tried, the merits of a consumption tax — calculated on the basis of personal income minus savings — to restrain consumption should also be considered. Unlike value-added and sales taxes, such a tax could be made very progressive. Bans on advertising tobacco, alcohol, gambling and prescription drugs are common internationally, but taxes to restrict advertising more generally would help to reduce consumption. Energy costs might also be made progressive by charging more per unit at higher levels of consumption.
Legislation and incentives will also be needed to ensure that large companies — which dominate the global economy — are run more fairly. For example, business practices such as employee ownership, representation on company boards and share ownership, as well as mutuals and cooperatives, tend to reduce the scale of income and wealth inequality. In contrast to the 200:1 ratio reported by one analyst for the top to the bottom pay rates among the 100 largest-worth companies listed on the FTSE 100 stock-market index (see go.nature.com/3p9cdbv), the Mondragon group of Spanish cooperatives has an agreed maximum ratio of 9:1. And such companies perform well in ethical and sustainability terms. The Mondragon group came 11th in Fortune magazine’s 2020 ‘Change the World’ list, which recognizes companies for implementing innovative business strategies with a positive global impact.
Reducing economic inequality is not a panacea for health, social and environmental problems, but it is central to solving them all. Greater equality confers the same benefits on a society however it is achieved. Countries that adopt multifaceted approaches will go furthest and fastest.
If you’re not a fan of vacuuming, a robot vacuum can make your life much easier — or, at the very least, give you back some time in your day. While it’s not wrong to assume that many robot vacuums land on the high end of the price spectrum, a growing market with many new players entering over the past few years means there are more budget-friendly machines available now than ever before. Gone are the days where it was necessary to spend at least $500 to get one of these robot-vacs home; now, you can find plenty of decent models for $300 or less. After testing dozens of robot vacuums at various price points, we’ve narrowed down our top picks for the best robot vacuums to buy when you’re on a budget.
Are robot vacuums worth it?
Since I’ve tested dozens of robot vacuums, I’m often asked if these gadgets are “worth it” and I’d say the answer is yes. The biggest thing they offer is convenience: just turn on a robot vacuum and walk away. The machine will take care of the rest. If vacuuming is one of your least favorite chores, or you just want to spend less time keeping your home tidy, semi-autonomous robotic vacuum is a great investment.
There are plenty of other good things about them, but before we dive in let’s consider the biggest trade-offs: less power, less capacity and less flexibility. Those first two go hand in hand; robot vacuum cleaners are much smaller than upright vacuums, which leads to less powerful suction. They also hold less dirt because their built-in bins are a fraction of the size of a standard vacuum canister or bag. And while robo-vacs are cord-free, that means they are slaves to their batteries and will require docking at a charging base.
When it comes to flexibility, robot vacuums do things differently than standard ones. You can control some with your smartphone, set cleaning schedules and more, but robo-vacs are primarily tasked with cleaning floors. On the flip side, their upright counterparts can come with various attachments that let you clean couches, stairs, light fixtures and other hard-to-reach places.
What to look for in a budget robot vacuum
When looking for the best cheap robot vacuum, one of the first things you should consider is the types of floors you have in your home. Do you have mostly carpet, tile, laminate, hardwood? Carpets demand vacuums with more suction power that can pick up debris pushed down into nooks and crannies. Unfortunately, there isn’t a universal metric by which suction is measured. Some companies provide Pascal (Pa) levels and generally the higher the Pa, the stronger. But other companies don’t rely on Pa levels and simply say their robots have X-times more suction power than other robot vacuums.
So how can you ensure you’re getting the best cheap robot vacuum to clean your floor type? Read the product description. Look for details about its ability to clean hard floors and carpets, and see if it has a “max” mode you can use to increase suction. If you are given a Pa measurement, look for around 2000Pa if you have mostly carpeted floors.
Size is also important for two reasons: clearance and dirt storage. Check the specs for the robot’s height to see if it can get underneath the furniture you have in your home. Most robo-vacs won’t be able to clean under a couch (unless it’s a very tall, very strange couch), but some can get under entryway tables, nightstands and the like. As for dirt storage, look out for the milliliter capacity of the robot’s dustbin — the bigger the capacity, the more dirt the vacuum cleaner can collect before you have to empty it.
You should also double check the Wi-Fi capabilities of the robo-vac you’re eyeing. While you may think that’s a given on all smart home devices, it’s not. Some of the most affordable models don’t have the option to connect to your home Wi-Fi network. If you choose a robot vac like this, you won’t be able to direct it with a smartphone app or with voice controls. Another feature that’s typically reserved for Wi-Fi-connected robots is scheduling because most of them use a mobile app to set cleaning schedules.
But Wi-Fi-incapable vacuums usually come with remote controls that have all the basic functions that companion mobile apps do, including start, stop and return to dock. And if you’re concerned about the possibility of hacking, a robot vac with no access to your Wi-Fi network is the best option.
Obstacle detection and cliff sensors are other key features to look out for. The former helps the robot vacuum navigate around furniture while it cleans, rather than mindlessly pushing its way into it. Meanwhile, cliff sensors prevent robot vacuums from tumbling down the stairs, making them the best vacuum for multi-level homes.
How we test
When we consider which robot vacuums to test, we look at each machine’s specs and feature list, as well as online reviews to get a general idea of its capabilities. With each robot vacuum we review, we set it up as per the instructions and use it for as long as possible — at minimum, we’ll use each for one week, running cleaning cycles daily. We make sure to try out any physical buttons the machine has on it, and any app-power features like scheduling, smart mapping and more.
Since we test robot vacuums in our own homes, there are obstacles already in the machine’s way like tables, chairs and other furniture — this helps us understand how capable the machine is at avoiding obstacles, and we’ll intentionally throw smaller items in their way like shoes, pet toys and more. With robot vacuums that include clean bases, we assess how loud the machine is while emptying contents into the base and roughly how long it takes for us to fill up the bag (or bagless) base with debris.
Best budget robot vacuum overall: iRobot Roomba 694
iRobot
Max mode: No | Wi-Fi capabilities: Yes | Object detection: Yes
Both iRobot and Shark impressed with their affordable robo-vacs. But we think iRobot’s Roomba 694 will be the best cheap robot vacuum cleaner for most people thanks to its good cleaning power and easy-to-use mobile app. The Roomba 694 replaced the Roomba 675 last year but, aside from an updated exterior, it has the same build quality and is fundamentally the same vacuum. It looks much sleeker now with its new all-black design, giving it an aesthetic similar to some of the more expensive Roomba models. It has three physical buttons on it — start, dock and spot — and it connects to Wi-Fi so you can control it via the iRobot app. Unfortunately, your $274 gets you the vacuum and its necessary parts only so you’ll have to pay up immediately when you need a replacement filter or brushes.
Setting up this powerful robot vacuum is straightforward: Open the companion app and follow the instructions. Once it’s connected to your home Wi-Fi network, you’re able to use the app to control the vacuum whenever you don’t feel like using the physical buttons. However, the spot-clean function is only available as a button, which is a bit of a bummer.
iRobot’s app is one of the biggest selling points for any Roomba. It’s so easy to use that even someone with no prior experience will be able to quickly master the robot’s basic functions. iRobot’s app puts most pertinent controls on the homepage, so you rarely (if ever) need to navigate through its menu to do things like set a cleaning schedule.
We recommend setting cleaning schedules to really get the most out of the device. After all, these are semi-autonomous robots, so why not make it so you rarely have to interact with them? Doing so will ensure the Roomba runs through your home on a regular basis, so you’re always left with clean floors. The Roomba 694 in particular did a good job sucking up dirt and debris on my carpets as well as the tile flooring in my kitchen and bathrooms. The only thing I try to do before a cleaning job is get charging cables off of the floor – the Roomba will stop if it sucks something like that up and it’s relatively easy to extract a cable from the machine’s brushes, but I’d rather not have to do so if I can avoid it.
When it comes to battery life, the Roomba 694 ran for around 45 minutes before needing to dock and recharge. iRobot says run times will vary based on floor surfaces, but the 694 is estimated to have a 90-minute battery life when cleaning hardwood floors. While 45 minutes may be enough time for the robot to scuttle around most rooms in my apartment, those with larger homes may have to wait for it to recharge in order to clean everywhere.
iRobot has made a name for itself in the autonomous vacuum market for good reason. Its machines are polished, dead simple to use and the accompanying app is excellent. That ease of use (and the reputation of the iRobot name) comes with a slightly higher asking price, which many will be willing to pay. But there are plenty of solid options now that didn’t exist even just three years ago.
The Shark RV765 is the updated version of the RV761 that we previously recommended. Like the Roomba 694, the Shark RV765 has a slightly different design and a longer run time than the RV761, but otherwise they’re the same vacuum. You can still find the RV761, but it’s a little difficult to do so now that the latest model is available. Although we haven’t tested the RV765, we feel comfortable recommending it since we found the previous version to be a great affordable robot vacuum.
One thing that the RV765 fixes about the previous version is the latter’s ugly bowling-shirt design. The new model nixes that and opts for a sleeker, all-black look with three buttons for docking, cleaning and max mode. You could rely just on the buttons, but it also connects to Wi-Fi so you can use the Shark Clean app. As for the longer run time, that’s just a bonus. The RV761 ran for about 90 minutes before needing to recharge, which was plenty of time for it to clean my two-bedroom apartment. The additional 30 minutes of battery life on the RV765 should allow it to clean larger spaces more efficiently.
Some other things we liked about the RV761 include its spot-clean feature; adjustable wheels, which raise and lower automatically depending on the “terrain” and the obstacles in its path; and its intuitive companion app that allows you to start and stop cleaning jobs, set schedules and more.
Pros
Sleek design
Improved battery life
Handy “spot clean” feature
Easy to use mobile app
Cons
Can be difficult to find across many retailers
$260 at Target
eufy
Max mode: Yes | Wi-Fi capabilities: No | Object detection: Yes
Anker’s $250 Eufy RoboVac 11S was one of the cheapest vacuums I tested but it also proved to be one of the most versatile. First thing to note: This robot vacuum doesn’t have Wi-Fi, but it does come with a remote that gives you most of the functions and smart features you’d find in an app (including a schedule feature). Eufy also includes additional brushes and filters in the box.
The “S” in this robot’s name stands for slim, and it’s roughly half an inch thinner than all of the other vacuums I tested. Not only does this make the 11S Max lighter, but it was the only one that could clean under my entryway table. This model has a physical on-off toggle on its underside plus one button on its top that you can press to start a cleaning. It always begins in auto mode, which optimizes the cleaning process as it putters around your home, but you can use the remote to select a specific cleaning mode like spot and edge clean.
The 11S Max has three power modes — Standard, BoostIQ and Max — and I kept mine on BoostIQ most of the time. It provided enough suction to adequately clean my carpeted floors, missing only a few crumbs or pieces of debris in corners or tight spaces around furniture. The cleaning session lasted for roughly one hour and 15 minutes when in BoostIQ mode and it has remarkable obstacle avoidance. Sure, it bumped into walls and some large pieces of furniture, but it was the only budget vac I tried that consistently avoided my cat’s play tunnel that lives in the middle of our living room floor.
As far as noise levels go, you can definitely hear the difference between BoostIQ and Max, but none of the three settings is offensively loud. In fact, I could barely hear the 11S Max when it was on the opposite end of my apartment running in BoostIQ mode. Thankfully, error alert beeps were loud enough to let me know when something went awry, like the machine accidentally getting tripped up by a rogue charging cable (which only happened a couple of times and neither robot nor cable were harmed in the process).
Overall, the Eufy RoboVac 11S Max impressed me with its smarts, despite its lack of Wi-Fi. The lack of wireless connectivity is arguably the worst thing about the robot and that’s saying a lot. At this point, though, the 11S Max is a few years old, so you could grab the RoboVac G20 if you want something comparable but a bit newer. We recommend getting the $280 G20 Hybrid if you’re just looking for a Eufy machine with some of the latest technology, but don’t want to spend a ton. It has 2500Pa of suction power, dynamic navigation and Wi-Fi connectivity with support for Alexa and Google Assistant voice commands.
TP-Link came out with the Tapo RV10 Plus vac-and-mop combo earlier this year, and while its standard price is $400, we think it’s worth a mention. It vacuums and mops, which is remarkable in itself since you don’t see many combo devices in this price range, it has a comprehensive yet fairly easy-to-use companion app and it comes with a self-emptying base. Top all of that off with the fact that you can often find this machine on sale for $300 or less and you have a robot vacuum that gives you a ton for your money.
Compared to the other cheap robot vacuums on this list, TP-Link’s did a similarly good job sucking up debris and mopping hardwood and tile floors. It also has a decent battery life as well: after one hour of cleaning, it was only down to 55 percent, so you should be able to get roughly 2-hour cleaning sessions out of this model regularly. The self-emptying base holds up to 70 days worth of debris, but note that it does use a propriety garbage bag that you’ll have to refill.
TP-Link’s companion app provides an impressive amount of control over your robot-vac, too. You can easily change the suction power level, the watering level when you’re mopping and cleaning run times. A dedicated “maintenance” page lets you know how long before you’ll have to replace parts like the main and side brushes, and extra settings like spot clean, child lock and emptying settings let you make this vacuum truly your own. Plus, the companion app is also the home for other TP-Link IoT devices, so you could build onto your ecosystem with more of the brand’s gadgets and control them all from one app.
Pros
Affordable for a robo-vac with a self-emptying base
Good suction power
Can mop floors with its pad and water reservoir
Cons
Base uses proprietary garbage bags
$354 at Amazon
Robot vacuum maintenance tips
First and foremost, always empty your robot vacuum’s dustbin after every cleaning job. Simply detach and empty the dustbin as soon as the robot is done cleaning, and then reattach it so it’s ready to go for the next time. It’s also a good idea to take a dry cloth to the inside of the dustbin every once in a while to remove any small dust and dirt particles clinging to its insides.
In addition, you’ll want to regularly examine the machine’s brushes to see if any hair has wrapped around them, or if any large debris is preventing them from working properly. Some brushes are better than others at not succumbing to tangled hair, but it’s a good idea to check your robot’s brushes regardless — both their main brush and any smaller, corner brushes they have. These parts are often easy to pop off of the machine (because they do require replacements eventually) so we recommend removing each brush entirely, getting rid of any tangled hair or other debris attached to them and reinstalling them afterwards.
Robot vacuums also have filters that need replacing every couple of months. Check your machine’s user manual or the manufacturer’s website to see how long they recommend going in between filter replacements. Most of the time, these filters cannot be washed, so you will need to buy new ones either directly from the manufacturer or from other retailers like Amazon or Walmart.
At some point later this year we should be treated to the arrival of the flagship Google Pixel 9, and one of the key upgrades over the Pixel 8 might be in the display department, if a new leak is to be believed.
As per Android Authority, there’s code hidden in the latest Android 14 beta that mentions an “adaptive touch” option in the Display section of Settings. When enabled, “touch sensitivity will automatically adjust to your environment, activities and screen protector” according to the code.
That sums up what adaptive touch is pretty well: it changes the sensitivity of the screen, so you’ll need a harder or softer tap to register a press. If you’ve ever unsuccessfully tried to use your phone screen in the rain or while wearing gloves, that’s the problem adaptive touch is designed to fix.
Screen protectors can interfere with touch sensitivity as well, and a variety of phones – including Samsung Galaxy handsets, the Pixel 8, and the Pixel 8 Pro – already have a toggle switch you can enable to boost sensitivity when a protector is in place. Adaptive touch would make that sort of adjustment automatically, it seems.
Coming soon
Based on the digging done by Android Authority, this isn’t a feature that’s coming to existing Pixel phones first – there’s a ‘P24’ flag in the code that most probably means 2024 phones, so the Pixel 9 and Pixel 9 Pro. Whether or not it’ll be rolled out to older handsets later remains to be seen.
The Pixel 9 phones are unlikely to launch before October, but the leaks and rumors are already starting to appear online. The upcoming flagships are expected to feature a new Tensor G4 chipset designed by Google, and the indications are that it might solve some of the problems the Pixel 8 has had with heat and efficiency.
We’ve also seen leaked renders of both the Pixel 9 and the Pixel 9 Pro, showing a redesigned camera bump and sides that are flat rather than rounded. The images suggest that camera upgrades could also be in the offing, but of course this is all speculation until Google makes everything official.
We should also see Android 15 being rolled out at the same time as the Pixel 9 and Pixel 9 Pro. In addition to adaptive touch, the new software might also bring satellite messaging capabilities to Android for the first time.
Airbnb has announced a complete ban on indoor cameras in host properties. Hosts were allowed to have cameras in communal spaces, but they were supposed to be banned from bedrooms and bathrooms. Hosts were also supposed to disclose any cameras in the rental, which may not always have happened. The company says it established the new rules “in consultation with our guests, hosts and privacy experts” and that it’ll continue to seek feedback.
Hosts also have to disclose any outdoor cameras (that can’t point indoors or be in areas with a “greater expectation of privacy” — think showers and saunas). Because humans can be monstrous. The new rules kick in April 30.
Any hosts that violate these new policies could face having their properties banned from Airbnb — and even get their entire account removed.
— Mat Smith
The biggest stories you might have missed
Apple’s AirPods Pro are back to a low of $190
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Samsung’s new midrange Galaxy A55 is pretty boring
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And make the process easier.
The FTC wants to compel companies to make cancellation processes easier but, during a hearing on the matter earlier this year, industry lobbyists argued that making things easier would be bad for business. So to make things worse for business (I joke), we’ve put together a guide with a few tips to help you find exactly what you’re paying for and how to cancel things you no longer need. Or perhaps, things that have rocketed in price.
Continue reading.
The company may brand its next Surface Pro and Surface Laptop as AI PCs.
Microsoft
Microsoft is holding a digital event titled Advancing the new era of work with Copilot on March 21. We’re expecting new Surface devices and — given the event’s name — a lot more about dovetailing Microsoft’s AI ambitions with its hardware and software. Rumors are all over the place: We could see a new Surface Pro with a brighter OLED screen, devices powered by either Intel Core Ultra or Snapdragon X Elite chips. And possibly even nothing for consumers and just a barrage of business- and commercial-focused devices. Boo! Engadget will cover all the notable announcements on March 21 at noon ET.
Continue reading.
The company may have trained its NeMo AI on a controversial dataset.
The latest tech company immersing itself in AI and facing copyright troubles is NVIDIA. Several authors are suing the company over its AI platform NeMo, a language model that allows businesses to create and train their own chatbots. The authors claim NVIDIA trained it on a controversial dataset that illegally used their books without consent. They want a jury trial and are demanding NVIDIA pay damages and destroy all copies of the Books3 dataset used to power NeMo large language models (LLMs). They claim the dataset was copied from a shadow library called Bibliotek, consisting of 196,640 pirated books.
The Nvidia GeForce RTX 5090 has long since been a hot topic in the tech rumor mill as possibly the best graphics card in the future market, with the latest ones revealing even more information about its memory specifications.
According to well-known and reliable Twitter hardware leaker Kopite7kimi, the RTX 5090 will feature a 512-bit memory bus that is 33% wider than the one on Nvidia’s RTX 4090. This would allow for higher levels of memory bandwidth and increased GPU memory capabilities. It could even have 32GB of VRAM thanks to its two 16GB GDDR modules.
There’s also a report that the RTX 5090 will have 28Gbps GDDR7 memory modules, 33% faster than the 21Gbps memory modules in the RTX 4090. But what’s most impressive is the memory bandwidth for the alleged card, an apparent 77% boost compared to the 4090 that would give it 1,800 GB/s of memory bandwidth. This checks out with a previous rumor stating that the card would be up to 70% faster than the 4090.
If this RTX 5090 turns out to be true, the specs would be absolutely mind-blowing and would nearly justify what would certainly be a massive price hike compared to current-gen Nvidia cards.
The RTX 5090 could be in trouble
What’s interesting is that other memory producers have been promoting 32Gbps GDDR7 modules, meaning that if these rumors are true then Nvidia is purposefully slowing down the graphics cards to reduce costs and increase yields. But thanks to the Super series refresh of Nvidia cards, we could possibly see an updated version without these restrictions.
However, there seems to be one major caveat, which is the release date. It seems that Nvidia’s 5090 will be released in 2025, meaning that the rumored Nvidia RTX 4090 Super and RTX Titan would have to keep Team Green’s lead until then. A prospect made much more difficult by AMD.
Team Red is prepping its own comeback with the mid-range RDNA 4 graphics cards, which are shaping up to be Nvidia RTX 4080 and 4060 Ti killers. Of course, it’s possible for it to also be released in 2025, but if it comes out before Team Green’s RTX 5000-series then Team Red will still have a major advantage.
We’ll have to wait and see what happens, but regardless we’re sure to have some great competition in the graphics cards market.
The 2024 All England Open Badminton Championships marks the 125th anniversary of badminton’s oldest tournament, and it’s set to serve as a key stop on the road to this summer’s Olympics as it is the final Super 1000 event before next month’s cut-off. Here’s where to watch All England Open Badminton Championships live streams online for free – from anywhere.
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Top seed Viktor Axelsen, a two-time winner of the championships, is back in action, having competed at only one previous BWF World Tour event this year. The Dane was a shock second-round casualty at Utilita Arena Birmingham a year ago, and will be doubly determined to showcase his best form and wrestle the title from Li Shifeng’s grasp.
The All England Open Badminton Championships also marks something of a comeback for two-time world champ Akane Yamaguchi, who’s been working her way back to full fitness after pulling up at last year’s Asian Games. She’s the No.4 seed, with top billing going to the South Korean reigning champion An Se-young.
Follow our guide to get an All England Open Badminton Championships live stream from all over the world – including any FREE streams.
How to watch All England Open Badminton Championships for free
Unblock any stream with a VPN
If you’re keen to watch the 2024 All England Open Badminton Championships but you’re away from home and the coverage is geo-blocked, then you could always use a VPN to access it (assuming you’re not breaching any broadcaster T&Cs, of course). You may be surprised by how simple it is to do.
Use a VPN to live stream badminton from anywhere
Using a VPN is as easy as one-two-three…
1. Download and install a VPN – as we say, our top choice is NordVPN
2. Connect to the appropriate server location – open the VPN app, hit ‘choose location’ and select the appropriate location
3. Go to the broadcaster’s live stream – so, in this case, just head to YouTube
How to watch All England Open Badminton Championships in the UK
How to watch All England Open Badminton Championships for free in India
(Image credit: Future)
How to watch an All England Open Badminton Championships live stream in China
Badminton fans based in China can tune into the 2024 All England Open Badminton Championships on Youku.
If there are any internet-related obstacles in your way or if you want to access your preferred feed from outside of China, you can use a VPN to watch the badminton wherever you are.
You might have an idea of which smartphone you want to buy next. But there are more options than ever before that are solid — plenty of companies are making stellar handsets nowadays, at similar prices, all with comparable feature sets. That said, the choice isn’t always cut-and-dry. If you know you want an iPhone, your decision-making process is a bit easier. If you’re an Android person, you have even more options to choose from and more questions to answer before you spend any money. At Engadget, we review phones regularly and have tested dozens over the years; so far for 2024, our top picks remain the same as they were last year, with Apple’s iPhone 15 Pro and Google’s Pixel 8 handsets sitting at the top of the list. Whether you’ve had your eye on them, one of Samsung’s new Galaxy S24 phones or another device, we’re here to help you decide which is the best phone to buy this year.
Android or iOS?
When you’re searching for the best smartphone, it becomes clear that each OS has its pros and cons. Apple’s tight-knit ecosystem makes it super easy to share data between iPhones, iPads and Macs or seamlessly hand-off phone calls or music from one device to another. At the same time, you’re effectively locked in, as services like Apple Messages aren’t available on other platforms.
As for Android, there’s a much wider range of handsets from companies like Google, Samsung, Sony and more. However, Android phones don’t enjoy that same length of software support and often have lower trade-in values. In short, there’s no wrong answer. However, you will want to consider how your phone will fit in with the rest of your devices. So unless you’re really fed up with one OS and willing to learn another, it probably doesn’t make a lot of sense to switch from an iPhone to an Android phone (or vice versa) – especially if everyone else in your household is using the same platform.
Cameras
Since your cell phone often pulls double duty as your primary camera, figuring out what kind of photo tools you want is key. Nowadays, practically every mobile phone can take a great picture in bright light. But if you want a long optical zoom, you’ll probably have to upgrade to a more expensive device.
Cherlynn Low / Engadget
Mid-range phones often only have two rear cameras (a primary wide-angle lens and a secondary ultra-wide camera) and can sometimes struggle in low-light situations. Each phone maker also has various features that might be a better fit for your style, with Apple offering four different color presets on the latest iPhones, while Google’s Pixel 8 comes with neat tools like dedicated long exposure and Action Pan modes.
Will you get mmWave 5G or Wi-Fi 7?
The good news is that in 2024, most phones have at least Wi-Fi 6 or Wi-Fi 6e and support for some kind of 5G connectivity. However, if you want the fastest wireless speeds possible, it’s going to cost you a little extra. For example, on certain networks, mmWave 5G offers up to gigabit download speeds, less latency and better bandwidth. But mmWave 5G also requires more sophisticated (and pricier) modems, which means support for it is often missing on less expensive devices, even those like the unlocked version of the Pixel 8.
On the bright side, mmWave 5G isn’t as widely available as other versions of 5G, so depending on where you live and what network you’re on, you may not be missing out on much right now if you buy a phone that doesn’t support it. It’s a similar situation for Wi-Fi 7, which is available on some high-end handsets like the Galaxy S24, but harder to find on cheaper devices. Wi-Fi 7 also requires you to have a compatible router, so unless you know you need it or have a specific use case in mind, the lack of support for mmWave 5G or Wi-Fi 7 shouldn’t be a dealbreaker when looking for a new phone.
Other features to consider
Because not everyone agrees on what makes the best phone, you should think about any other specs that might be extra important for you. Mobile gamers will almost certainly appreciate the 120Hz refresh rates you get on phones like the Samsung Galaxy S23 or the Apple iPhone 15 Pro. Alternatively, if long battery life is important, you’ll probably want to go with a larger iPhone or an Android phone with a battery that’s between 4,000 and 5,000 mAh in size. Meanwhile, if you find yourself juggling a lot of devices, it can be really nice to have a phone that supports reverse wireless charging, which on Samsung phones even lets you recharge the company’s Galaxy Watches.
Photo by Cherlynn Low / Engadget
Screen size: 6.7-inch | Storage capacity: Up to 1TB | SIM support: Dual eSim | Battery Life: About two days
Read our full review of the iPhone 15 Pro Max
The changes to the iPhone 15 Pro and Pro Max may seem small when considered on their own, but together they add up to more than the sum of their parts. For the iPhone 15 Pro Max, in particular, the smaller, lighter titanium build means it might be within the realm of consideration for many shoppers for the first time. It’s no longer sharp and hefty like a weapon, but still has one of the longest-lasting batteries on the market.
The larger handset also gets a new 5x telephoto camera that helps it catch up to flagships on the Android side, which have had zoom lenses for years. Though Apple doesn’t outclass the competition on photography, it’s certainly closed the gap and you’ll find great cameras on both the Pro and Pro Max. They also have updated portrait effects and editing tools, so photography is improved whether you’re shooting faraway subjects or something just in front of you.
Both iPhone 15 Pro models have the new Action Button and USB-C charging, the latter of which will be more meaningful in a couple of years when the world presumably ditches Lightning at last. The Action Button, meanwhile, takes the often unused mute slider and gives you the option of mapping a frequently used shortcut to it, so you can quickly launch the camera, flashlight, voice recorder or magnifier. Having this many ways to configure the Action Button means it’s far more useful to more people than a simple toggle for silencing your phone.
This year’s A17 Pro chip not only brings excellent performance, but its six-core GPU also enables console-level gaming and hardware-accelerated ray tracing for realistic lighting effects. Later this year, you can dig into titles like Resident Evil Village and, in early 2024, Assassin’s CreedMirage on the iPhone 15 Pro and Pro Max. You’ll also get a second-generation ultra wideband chip for improved precision object location, and reverse USB charging so you can power up your accessories in a pinch.
When you consider all these features as a whole, the iPhone 15 Pro and Pro Max are not just a solid upgrade from their predecessors, they’re also among the best phones around. – Cherlynn Low, Deputy Editor
Pros
Smaller and lighter than previous Pro Maxes
Useful zoom cameras
USB-C is the way of the future
Long-lasting battery
Reverse charging via USB-C
Cons
Action button is hard to reach on the larger handset
Read our full review of the Google Pixel 8 and Pixel 8 Pro
The last two generations of Pixels offered a ton of value, combining smart features with solid hardware. But on the Pixel 8 and Pixel 8 Pro, Google has done some serious leveling up thanks to its new Tensor G3 chip, brighter displays, upgraded cameras and a range of useful AI tools. Peak brightness now sits at 2,000 or 2,400 nits, depending on the model, while still producing realistic colors. And that’s while actually seeing battery life increase between 20 to 25 percent compared to last year’s devices.
The Pixel 8’s cameras also take in more light, so your photos and videos look even better. And with the arrival of features like Best Take and Magic Editor, there are even more ways to create the perfect shot. The Google Assistant is also more capable now due to newfound abilities like more accurate voice typing, the ability to summarize or read new articles aloud and proofreading your texts. But, perhaps most importantly, with Google committing to seven years of software support – longer than pretty much any other Android phone on the market – the Pixel 8 and Pixel 8 Pro are in it for the long haul. – Sam Rutherford, Senior Reporter
Pros
New Actua display
Genuinely useful AI features
Tensor G3 chip
Seven years of software support
Cons
$100 more than previous model
$999 at Google
Photo by Sam Rutherford / Engadget
Screen size: 6.1-inch | Storage capacity: Up to 128GB | SIM support: 1x nano SIM, 1x eSim | Battery Life: Close to 18 hours
Read our full review of the Google Pixel 7a
The $500 Pixel 7a delivers everything we look for in a great affordable phone. New features include a faster Tensor G2 chip, a smoother 90Hz display and for the first time on one of Google’s A-series phones: support for wireless charging. And with a refreshed design with IP67 water resistance, it looks and feels like the standard Pixel 7 but for $100 less. You also get great support thanks to five years of security updates and at least three OS upgrades. The phone’s only shortcomings are rather small and include a lack of a dedicated zoom lens and no support for mmWave 5G (unless you purchase a slightly more expensive $550 model from Verizon). – S.R.
With an A15 Bionic chip and iOS 15, the latest Apple iPhone SE is possibly the most powerful phone you can find for under $450. Sure, it has a dated design, but some folks might actually appreciate the retro look. The best thing about the iPhone SE is its home button: It’s the only new iPhone to have Touch ID. And though it only has a single rear camera, the SE still takes solid pictures. If you can get over the small, low-res screen, the iPhone SE will serve you well. It’s also really the only sub-$500 option for iOS diehards.
If you’re open to considering Android and want to spend less than $400, consider something from Samsung’s Galaxy A-series or the OnePlus Nord N20. Those looking to spend even less can check out the Moto G Power – just be prepared to compromise on features like display and cameras at these lower price points. – C.L.
Read our full review of the Google Pixel 8 and Pixel 8 Pro
Thanks to a new suite of sensors including a 50-MP main cam, a 48-MP ultra-wide and a 48-MP telephoto camera with a 5x zoom, the Pixel 8 Pro shoots sharper and more detailed pics than ever. Tack on Google’s excellent HDR+ processing, its class-leading Night Sight mode and features like Action Pan, and you get a smartphone that can capture high-quality images in practically any situation. But what pushes the Pixel 8 Pro to the top is its latest batch of AI-powered editing tools. Best Take allows you to pick the best expression for each person’s face from a selection of images. Meanwhile, Magic Editor makes it super simple to remove distracting subjects, recompose your shot, or move things around, with AI helping to fill in any holes. For video, Audio Magic Eraser can drastically cut down on ambient noise from wind, traffic and other sources. Between upgraded hardware and sophisticated machine-learning tools, the Pixel 8 Pro is the complete package for capturing photos and videos. – S.R.
Pros
New Super Actua display
Genuinely useful AI features
Tensor G3 chip
Seven years of software support
New temperature sensor
Much improved battery life
Configs now go up to 1TB of storage
Cons
$100 more than previous model
Face Unlock setup can be a little tricky
$999 at Google
Photo by Sam Rutherford / Engadget
Screen size: 7.6-inch (main) | Storage capacity: Up to 256GB | SIM support: 1x nano SIM, 1x eSim | Battery Life: Almost 20 hours
Read our full review of the Samsung Galaxy Z Fold 5
While Samsung didn’t make a ton of changes to the Z Fold 5, it’s still the best big flexible phone on the market. As before, you get native stylus support, IPX8 water resistance (good for dunks of up to five feet for 30 minutes) and of course, a stunning 7.6-inch main display. New for 2023 is a faster Snapdragon 8 Gen 2 chip, improved brightness, expanded multitasking capabilities and most importantly, a completely redesigned hinge. Not only does Samsung’s new Flex hinge eliminate the gap between the two sides of the phone when it’s closed (to help keep dust out), it also makes the phone thinner (down to 13.4mm from 15.8mm), which is a nice change for what was already a somewhat bulky device. The biggest issue remains its price: Samsung’s latest flagship foldable remains exorbitantly expensive at $1,800. — S.R.
Pros
New Flex Hinge
No more gap
Improved performance
Additional multitasking gestures
Great battery life
Brighter main screen
Cons
Very expensive
S Pen comes separately
Unchanged cameras
Still rather bulky
$1,500 at Walmart
Photo by Cherlynn Low / Engadget
Screen size: 6.7-inch (main) | Storage capacity: Up to 512GB | SIM support: 1x nano SIM, 1x eSim
Read our full review of the Samsung Galaxy Z Flip 5
If you’re shopping for a foldable in the US, you actually have choices now. The clear winner of that race in the flip-phone category, though, continues to be Samsung. While Motorola’s Razr+ gave the Galaxy Z Flip series some serious competition, it still wasn’t good enough. With this year’s Z Flip 5, Samsung brought a larger external display that’s more functional than previous generations. You’ll have to jump through a few hoops to enable full-sized apps and maximize the experience on that screen, but once you do, the Flip 5 realizes its potential.
This year, Samsung also updated the hinges on its Z series, using a new dual-rail structure that’s supposed to better diffuse impact than before. It also creates a water drop-shaped crease that the company says results in less stress on the screen, which should improve overall durability. Even if your Flip does break, Samsung is better positioned to handle repairs than any other foldable maker in the US, since it’s the most established player here.
The Flip 5 also has superior cameras compared to the Moto Razr+, delivering richer, more saturated colors in daylight. Of course, don’t expect flagship-level pictures from any flip-style foldable. The Flip 5 pales in comparison to the likes of the latest iPhone or Pixel in low light, but for the most part, its pictures will be good enough for Instagram. Plus, you’ll have a lot more fun snapping selfies or group photos with a foldable, since it can act as its own tripod when flexed and you can see yourself in the external display. And don’t forget Samsung’s handy open-palm gesture that triggers a camera timer, which will make capturing stills or videos much easier from a distance.
When it’s time to kick back on your couch, the Flip 5 also delivers. It has the fastest processor on a foldable and a vibrant internal screen that refreshes at up to 120Hz for smooth scrolling and animations. It doesn’t have the longest battery life, especially when compared to non-folding flagships like the Galaxy S23. But if you don’t mind charging your phone whenever you’re near an outlet, and a flipping foldable is on your shopping list, the Galaxy Z Flip 5 is the best foldable with this form factor. — C.L.
Pros
Useful external screen
Compact when folded
New hinge enables gapless design
Cons
A lot of settings to dig through to maximize use
Short battery life compared to typical Android phones
$800 at Amazon
Other smartphones we’ve tested
Samsung Galaxy S24 Ultra
For its latest super-premium phone, Samsung gave the S24 Ultra a more durable titanium frame, faster performance thanks to a Snapdragon 8 Gen 3 chip and a much longer battery life. The company also tweaked its longest telephoto lens with a 5x optical zoom so it’s more usable in a wider range of situations. But the biggest upgrade is a new full suite of AI tools, which includes the ability to proofread texts, edit images and transcribe recordings. And when you tack on the best display available on a phone today and a built-in stylus, you have a very compelling flagship handset. Unfortunately, starting at $1,300, the S24 Ultra is a bit too expensive to recommend to anyone without deep pockets.
OnePlus 12
While the OnePlus 12 wasn’t able to unseat the latest Pixel, it’s worth mentioning because it offers powerful specs for the money. It features a speedy Snapdragon 8 Gen 3 chip, a big and bright 6.8-inch, 120Hz OLED screen and the best battery life we’ve seen on any phone to date. OnePlus also brought back support for wireless charging for the first time in several generations, along with a good (but not great) IP65 rating for dust and water resistance. And even though its huge camera module looks a bit ungainly, its photos are surprisingly sharp. But the best thing is that, with a starting price of $800, the OnePlus 12 costs $200 less than a Pixel 8 Pro or a similarly specced S24+.
FAQs
How do I know which smartphone is the best for me?
While choosing the best smartphone can be challenging, it mostly comes down to how you plan on using the device. All of the best phones available now get the basics right — you’ll be able to make calls, text and access the internet without many hiccups. If your smartphone is your most used gadget, you may want to consider paying for a device on the higher end of the price spectrum. That will get you better overall performance, higher-quality cameras and a phone that will last for many years. If you don’t use your phone for everything, you may be able to compromise on performance and extra perks and spend less on a still-capable handset.
How much is a smartphone?
Smartphones range in price from $300 to over $1,500. The best budget phones available now will usually compromise on overall performance, design, camera prowess and extra features to keep costs down. On the flip side, the most expensive phones will have powerful processors, triple-camera arrays and even flip or fold designs. Most people will find a phone that fits their needs somewhere in the middle of that wide price range — we’ve found that most of the best smartphones available right now cost between $500 and $1,000.
What can you do on a smartphone?
Smartphones are essentially small, portable computers that let you do things like check email, browse social media, follow map directions, make contactless payments and more. This is all on top of the basics like making phone calls and texting, which we’ve come to expect in all modern cell phones. Smartphones have also mostly replaced compact cameras thanks to their high-quality, built-in shooters, and the fact that most smartphones today as just as portable, if not more so, as compact cameras.
How long do smartphones last?
Smartphones can last years and people are holding on to their phones longer now than ever before. Software updates and battery life are two of the biggest factors that can affect phone longevity. Apple promises five years worth of software updates for its latest iPhones, and Google promises the same for its Pixel phones. Samsung phones will get four years worth of Android updates from the time they launch. As for charging speeds and battery life, your phone can deteriorate over time as you use and recharge your phone on a regular basis.
It’s unclear whether Tim Berners-Lee knew the magnitude of his authoring of the 1989 paper titled “Information Management: A Proposal“. But it was undoubtedly a transformative moment for humanity and has impacted society and business in profound ways.
35 years on from a mere proposal, we have interconnected systems all around the world that are powering large-scale big data analytics workloads, cloud-enabled quantum computing and artificial intelligence (AI) agents that are integrated into software components — like Microsoft‘s Copilot module. There may yet be further room for growth, with the metaverse and holographic projection possibly next in line as data transmission capabilities increase over the coming years.
Although the web was first proposed with Berners-Lee’s paper, the building blocks were in place for a few years beforehand by the US Department of Defense, when it decided to implement TCP/IP into its network. Thus, Arpanet was born. This eventually evolved into the model that’s become the web we use today — but it was a simple idea then, and pales into comparison compared with the intricately connected systems that govern every aspect of our lives.
The post-AI internet
The amount of data, for example, on the internet has exponentially surged — especially in the last few years. In 2018, IDC predicted that data would swell from 33ZB (or one billion terabytes) to 175ZB by 2025. Other estimates suggest it’s even greater, with 64ZB in 2020 ballooning to 181ZB by next year, according to Statista.
Considering what form the data takes is also key. With high-speed connections becoming more mainstream, the amount of video content has increased to the extent that it now represents 53.72%, according to a study published in 2022.
Now, however, there are also rising concerns over how much of the internet is real. A “shocking amount” of the content on the internet is fake, according to scientists with Amazon Web Services (AWS) in a recently published paper. More than half (57.1%) of all the sentences on the web have been translated into two or more other languages, suggesting AI tools like large language models (LLMs) were used to create and translate them. It reinforces findings by 404 media, showing Google News is inadvertently promoting AI-generated content.
If Berners-Lee has anything to say about the future of the internet, we might adopt a new protocol known as Solid. Spearheaded by his new company, Inrupt, it leans on Web 3.0 principles and the prioritization of user privacy. Whether or not this idea takes off, however, remains to be seen.
In 2024, online retail is set for growth, but security is crucial. Last year’s festive season saw a 3.7% increase in online spending and a 12.7% rise in ‘Buy Now Pay Later’ (BNPL) methods, expanding the cyber threat landscape. With more frequent and varying online transactions, security concerns are heightened as they attract more cybercriminal attention.
With a 237% increase in phishing emails during Black Friday in 2023, it’s essential that we revise outdated attitudes that blame consumer negligence and consider how business leaders can safeguard digital infrastructure and websites to keep pace with increasingly sophisticated attack techniques.
Emerging threats in online retail and consumer safety
Global ecommerce fraud losses for 2023 are estimated to have exceeded $48 billion last year, a frightening increase from $41 billion in 2022. Importantly, threat actors are using increasingly complex methods to commit this fraud.
Most notably, my team and I tracked multiple malvertising campaigns that exploited retail and ecommerce websites. Malvertising refers to the use of online advertising to spread malware, whereby harmful links can appear on legitimate websites through ad networks, often exploiting vulnerabilities in web browsers or plugins to deliver malicious code to a user’s computer or device.
We observed a notable increase in these attacks in 2023; one major campaign we tracked exploited Amazon using Google search, leading users to tech support scams and phishing pages. Scammers used cloaking techniques to evade detection; such advanced methods are hard to spot for the untrained eye, highlighting the dangers posed to users trying to shop on popular retail sites.
The BNPL (Buy Now Pay Later) industry heightens online fraud risks. It’s a prime target due to rapid growth and lax security checks compared to traditional systems. BNPL systems have less stringent checks, making it easier for cybercriminals to hijack accounts or create new ones with stolen or synthetic identities, combining real and fake details for unauthorised purchases.
Jérôme Segura
Senior Director of Threat Intelligence at Malwarebytes Threatdown Labs.
A three-step action plan for retailers
An amalgamation of advanced fraud tactics, new payment gateways that lack sufficient guardrails, and an overall rise in e-commerce activity is creating a dangerous online environment for consumers. Minimising fraud in the retail space starts with revamping retail security strategies to prioritise consumer safety, but it’s less daunting than some business leaders might think:
1) Appoint a dedicated person or team
Having a team dedicated to cybersecurity is crucial. This team is responsible for keeping software and security measures up to date, monitoring for and responding to security breaches, and reviewing logs for suspicious activities. Outsourcing to specialists is an especially viable option for smaller retailers who can’t maintain an in-house team.
80% of experts believe advanced detection systems such as Managed Detection and Response (MDR) that employ AI play a pivotal role in minimising payments fraud. For example, AI systems can examine diverse datasets to pinpoint trends, creating fraud propensity scores crucial for forecasting and averting improper activities.
2) Support passkeys –– not passwords
The prevalence of weak password choices, reuse, and continued usage has perpetuated scams in the ecommerce space, with over 80% of breaches attributed to stolen credentials. In contrast, supporting the use of passkeys transforms the authentication process by relying on public and private keys, effectively relieving users of the burden associated with password management.
Passkeys use public key cryptography, which is not susceptible to common attacks such as phishing, replay attacks, or credential stuffing, as the private key used for authentication is never stored on a server or transmitted over the internet. The force of cryptography in protecting sensitive information has already been backed by the major ‘big tech’ players, with Google implementing them in users’ accounts last year. Passkeys also offer retailers a 40% increase in speed compared to passwords, enhancing both security and conversion rates – it’s a no brainer for 2024. This increasingly popular method of security for consumers should be wholly supported by retailers as they look to strengthen authentication and boost their bottom line.
3) Calculate business risk and inform security investments
Understanding the full cost of a breach is crucial as a first step to becoming a cyber resilient business. The cost of fraud and security breaches extends far beyond immediate financial losses. Statistics reveal that every $1 of fraud now costs retail and ecommerce merchants $3.75, with the cost in damaged reputation and customer trust being even more significant and harder to quantify. As many as 44% of data breach victims would tell family and friends to avoid the brand, and 30% would express their displeasure on social media.
Retailers should adopt a proactive approach to calculating business risk and informing their security investments. This could involve implementing a comprehensive risk assessment strategy that evaluates all implications of potential breaches and minimises the threats facing customers.
Securing the digital checkout
Prioritising cyber safety for consumers must become standard practice for retailers. Cybersecurity has become a critical aspect of business strategy across industries, and due to the level of threat that persists in the online retail space, it’s a surprise that it’s not already the norm.
The onus is now squarely on retailers to make cybersecurity the must-have accessory for success in 2024 – because in this digital age, protecting consumers isn’t just a trend, it’s the only way forward.
This article was produced as part of TechRadarPro’s Expert Insights channel where we feature the best and brightest minds in the technology industry today. The views expressed here are those of the author and are not necessarily those of TechRadarPro or Future plc. If you are interested in contributing find out more here: https://www.techradar.com/news/submit-your-story-to-techradar-pro