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Apple Event This Week Expected to Last ‘About 35 Minutes’

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Apple will be holding its first event of the year this Tuesday, May 7 at 7 a.m. Pacific Time, with a live stream to be available on Apple.com and on YouTube.

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How long will the event be? In his newsletter today, Bloomberg‘s Mark Gurman said the video will have a runtime of “around 35 minutes.”

Apple is expected to announce new iPad Pro and iPad Air models, along with updated Apple Pencil and Magic Keyboard accessories.

Here are the latest rumors:

The event is taking place just over a month before Apple’s annual developers conference WWDC, which runs from June 10 through June 14.

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iTunes sells 1 million music tracks in a week: Today in Apple history

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May 5: Today in Apple history: iTunes Music Store hits 1 million downloads in first week May 5, 2003: Just a week after launching the iTunes Music Store, Apple reaches an incredible milestone with more than 1 million songs sold.

Particularly notable is the fact that more than half the songs purchased are albums. This quickly dispels fears that selling tracks individually will kill the record industry’s dominant format. In addition, more than half of the 200,000 songs initially available on iTunes get downloaded at least once.

“In less than one week we’ve broken every record and become the largest online music company in the world,” says Steve Jobs in a statement. “Apple has created the first complete solution for the digital music age — you can purchase your favorite music online at the iTunes Music Store, mix your favorite tracks into playlists with iTunes, and take your entire music collection with you everywhere with the super-slim new iPods.”

It’s a roaring success for Apple’s newest venture!

iTunes launch breaks records by selling records

When the iTunes Music Store opened, there were no guarantees it would work. File-sharing services like Napster had fueled a boom in illegal music downloads. Skeptics questioned whether people would pay 99 cents per track in exchange for an attractive user experience (and a legal transaction).

Although Jobs convinced the heads of the “Big Five” record labels — BMG, EMI, Sony Music Entertainment, Universal and Warner — to sell their music on iTunes, the execs remained concerned the move would eat into CD sales.

iTunes Music Store becomes a surprise success

The label chiefs expressed surprise at iTunes’ rapid success in statements issued by Apple.

“Hitting one million songs in less than a week was totally unexpected,” said Roger Ames, Warner Music Group’s chairman and CEO. “Apple has shown music fans, artists and the music industry as a whole that there really is a successful and easy way of legally distributing music over the internet.”

Universal Music Group CEO Doug Morris also hailed the iTunes milestone.

“Our internal measure of success was having the iTunes Music Store sell one million songs in the first month. To do this in one week is an over-the-top success,” said Morris. “Apple definitely got it right with the iTunes Music Store.”

To celebrate the news, Apple said iTunes would add more than 3,200 new tracks. (That included an exclusive song and music video by Coldplay.)

Within six months, the number of songs in the iTunes Music Store doubled.

iTunes downloads soar

Apple went on to obliterate download records, with the rate of sales only increasing. By December 15, 2003, the iTunes Music Store hit its 25 millionth download. By the following July, Apple sold its 100 millionth song. Today, Apple has sold north of 40 billion songs — although its strategy has now shifted to streaming with Apple Music.

Were you an early iTunes adopter? Leave your comments below.



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Best Apple Deals of the Week: Get Low Prices on Anker and Eufy Accessories, AirPods, Apple Pencil, and More

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This week’s best deals include great discounts on both Apple products and third-party accessories, ranging from all-time low prices on Apple Pencil and the Studio Display, to steep markdowns on Anker’s popular USB-C charging accessories. You’ll also find OWC’s ongoing discount on its best Thunderbolt docks and hubs.

Hero0012Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

OWC

owc botwowc botw

  • What’s the deal? Get $150 off OWC’s 14-Port Thunderbolt Dock
  • Where can I get it? OWC
  • Where can I find the original deal? Right here

OWC is still hosting a big sale on its docks, hubs, and other Mac accessories, highlighted by the 14-Port Thunderbolt 3 Dock for $129.99, down from $279.99. This accessory features two Thunderbolt 3 ports, five USB Type-A ports, one USB Type-C port, one Mini DisplayPort port, one gigabit Ethernet port, one S/PDIF digital audio output port, and one 3.5mm stereo audio input/output port.

Anker and Eufy

new anker eufy botwnew anker eufy botw

  • What’s the deal? Save on Anker and Eufy accessories
  • Where can I get it? Amazon
  • Where can I find the original deal? Right here

This week we also started tracking discounts on Anker and Eufy accessories on Amazon, including savings for Prime members on Eufy’s Find My-compatible SmartTrack Bluetooth trackers. You can find the full list of items on sale in our original post.

AirPods

airpods pro 2 botwairpods pro 2 botw

  • What’s the deal? Get up to $59 off AirPods
  • Where can I get it? Amazon
  • Where can I find the original deal? Right here

This week also saw numerous discounts across the AirPods lineup, including the AirPods 2 for $89.00 and AirPods Pro 2 with USB-C for $189.99. The Pro model did briefly hit $179.99 earlier in the week, but that all-time low price has since expired.

Studio Display

studio display aprilstudio display april

  • What’s the deal? Get $299 off Apple Studio Display
  • Where can I get it? Amazon
  • Where can I find the original deal? Right here

Amazon this week introduced the first discount on the Apple Studio Display that we’ve seen in months, including $299 off both Standard and Nano-texture Glass models.

Apple Pencil

apple pencil 2 aprilapple pencil 2 april

  • What’s the deal? Get $50 off Apple Pencil
  • Where can I get it? Amazon
  • Where can I find the original deal? Right here

Amazon has the Apple Pencil 2 for the record low price of $79.00, down from $129.00. The Apple Pencil 2 is compatible with the iPad mini (6th generation), iPad Air (4th generation and later), 12.9-inch iPad Pro (3rd generation and later), and 11-inch iPad Pro (1st generation and later).

AirTag

airtag aprilairtag april

  • What’s the deal? Get up to $19 off AirTag
  • Where can I get it? Amazon
  • Where can I find the original deal? Right here

Amazon has the 1-Pack for $24.99 and the 4-Pack for $79.99. These are both solid second-best prices on each AirTag model, and they’re the first time we’ve seen notable AirTag discounts in a few weeks.

Keep up with all of this week’s best discounts on Apple products and related accessories in our dedicated Apple Deals roundup.

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Boeing’s Starliner spacecraft may finally take its first crewed flight next week

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Boeing’s Starliner crew capsule, which has been and cost overruns amounting to roughly $1.5 billion, is about to take its first flight with humans on board. Boeing was chosen 10 years ago alongside SpaceX to develop a spacecraft that could ferry astronauts from US soil to the International Space Station (ISS), thus allowing NASA to end its reliance on Russia for crewed flights. The companies were each awarded a fixed-price contract under NASA’s Commercial Crew Program: $4.2 billion to Boeing for its CST-100 (Starliner) and $2.6 billion for SpaceX’s Crew Dragon.

Their initial deadline of 2017 proved to be a bit too ambitious. SpaceX — and about a dozen since — while Boeing has struggled to get its Starliner capsule off the ground. But as soon as May 6, it’ll finally have a crewed flight under its belt.

Starliner is now at Cape Canaveral Space Force Station’s Launch Complex-41 attached to the ULA Atlas V rocket that’ll send it on its way to the ISS. Liftoff is planned for 10:34PM ET on Monday, May 6. The capsule will be carrying two NASA astronauts: Butch Wilmore, the mission’s commander, and Suni Williams, who will serve as pilot.

Boeing Starliner in space during uncrewed flight testBoeing Starliner in space during uncrewed flight test

NASA

Not only is it Starliner’s first crewed flight, but this test is only its third flight ever. The spacecraft (without anyone aboard) successfully demonstrated its ability to reach, dock and undock from the ISS in spring 2022 when it conducted its second Orbital Flight Test. On its previous attempt, in 2019, Starliner failed to make it all the way to the ISS thanks to a software issue that resulted in it burning too much fuel (one of a few problems Boeing missed after it opted at the time ).

It’s suffered numerous other problems, too, in the years since Boeing bagged the NASA contract, causing the company to slip far behind SpaceX. There was a toxic fuel leak during a 2018 test. Then corrosion caused valves in the propulsion system to stick, waylaying Boeing’s plans for a 2021 launch, as  reported earlier this year. Problems with the spacecraft’s parachute deployment system last summer, and the team had to remove around a mile of flammable tape.

Boeing has also had its fair share of troubles beyond Starliner during this time, facing increased scrutiny into — particularly the 737 Max line — after two fatal crashes in 2018 and 2019, on top of other less serious incidents. Most recently, a panel blew off a 737 Max 9 mid-flight in January, forcing it to make an emergency landing.

The May 6 flight marks a major step toward Starliner’s certification as a crew transport system that NASA can actually put into its rotation for trips to the ISS. That will give the space agency the redundancy it’s looking for; with both Crew Dragon and Starliner in operation, it’ll always have a backup option in case something happens to one of them. Both NASA and Boeing have been adamant that the capsule has been put through an exhaustive review process and is ready to support astronauts. NASA wrapped up its Crew Flight Test Readiness Review of Starliner on April 25.

“The first crewed flight of a new spacecraft is an absolutely critical milestone,” NASA associate administrator Jim Free said during a briefing on the completion of the review. “The lives of our crewmembers Suni Williams and Butch Wilmore are at stake — we don’t take that lightly at all.” The latest review is “the culmination of a detailed review season that has really thoroughly established that we are really ready to go on this flight,” said NASA chief flight director Emily Nelson.

NASA astronauts Suni Williams (left) and Butch Wilmore (right)  at the Launch and Landing Facility at NASA's Kennedy Space Center in FloridaNASA astronauts Suni Williams (left) and Butch Wilmore (right)  at the Launch and Landing Facility at NASA's Kennedy Space Center in Florida

NASA/Frank Michaux

It’s expected to take about 24 hours for Starliner to reach the ISS after it lifts off, and as this is a test flight, its onboard crew will have a lengthy task list of systems and equipment checks to complete across every phase of the journey. While Starliner can operate autonomously, the crew will test its manual controls and make sure it’s in good shape for manual abort scenarios. After Starliner docks to the space station, the astronauts will spend about a week there working with the current crew, Expedition 71.

Then, they’ll undock from the orbiting lab and head home — and put Starliner through the test of reentry and landing. A few potential landing sites in the southwest US have been picked out, including the White Sands Missile Range in New Mexico.

Wilmore and Williams have been training for Starliner’s first flight for years. “They know the vehicle inside and out, and they’ve been part of the test environment that’s developed the Starliner capability,” said Steve Stich, manager for NASA’s Commercial Crew Program. All involved in last Thursday’s briefing acknowledged that they may encounter some unexpected challenges, and that there’s much to be learned from this first crewed flight. “It’s a good reminder for all of us that the team has practiced, run sims, run models, but there’s nothing like flying in the space environment,” said Free.

The NASA and Boeing officials also expressed their confidence that the craft itself and the teams handling its journey are well-prepared for the job. The echoed these sentiments upon arriving at the Kennedy Space Center in Florida. “We wouldn’t be here if it weren’t ready,” Wilmore said, addressing questions from the press. “We are ready, the spacecraft’s ready, and the teams are ready.”

If Starliner for whatever reason can’t launch on the 6th, it’ll have backup opportunities on May 7, 10 and 11. After the Crew Flight Test is complete and the astronauts are back home, NASA will get to work certifying the spacecraft for future missions bringing crews to and from the ISS. It’s currently targeting 2025 for Starliner to begin duty.

“I don’t want to get too far ahead because we still need to fly a successful mission,” said Free ahead of Starliner’s launch, “but when we do, and when we certify Starliner, the United States will have two unique human space transportations that provide critical redundancies for ISS access.”

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Report: Five Things Apple Won’t Announce at Its Event Next Week

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Apple is holding at least five announcements for later in the year that will not arrive at the company’s “Let loose” special event next week, according to Bloomberg‘s Mark Gurman.

Apple Event Let Loose Pastel Green
In a report detailing his expectations for Apple’s upcoming event, Gurman noted that there are a total of five things that the company is holding for later in the year:

  • AI features: While Apple may tease new AI capabilities with the next-generation iPad Pro, Apple will not “formally unveil” the features until WWDC in June where iPadOS 18 will be previewed.
  • Lower-cost entry-level iPad: Apple is apparently working on a version of the 10th-generation iPad introduced in 2022 with a lower price. The current model is $449, sitting in the lineup above the $329 ninth-generation ‌iPad‌ that remains in the lineup. The company is likely to phase out this older model and bring the price down of the redesigned model, but Gurman says this “isn’t expected until the end of the year at the earliest.”
  • Seventh-generation iPad mini: A refreshed iPad mini is said to be in the works featuring improved performance thanks to a faster chip, but it is not due to be announced next week.
  • New Macs: While the new ‌iPad Pro‌ models may contain the M4 chip, a processor that will later come to the Mac, Apple is not planning to unveil any new Mac models at the “Let loose” event.
  • Fourth-generation AirPods: Apple is said to be nearing production of the fourth-generation AirPods, but these will not launch until the fall alongside the iPhone 16 lineup.

Apple’s “Let loose” event is expected to focus on the unveiling of redesigned ‌iPad Pro‌ models with OLED displays, two new iPad Air models, a high-end Magic Keyboard accessory, and a new Apple Pencil. It will take place on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual.

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Apple Announces ‘Let Loose’ Event on May 7 Amid Rumors of New iPads

Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of “Let Loose” and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more …

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What to Expect From Apple’s Earnings Report This Week Following Vision Pro Launch

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Apple will report its earnings results for the second quarter of its 2024 fiscal year on Thursday, May 2 at 1:30 p.m. Pacific Time. Apple’s CEO Tim Cook and CFO Luca Maestri will discuss the results on a conference call with analysts a half hour later.

Apple Vision Pro with battery Feature Blue Magenta
Keep reading for some key things to know about the quarter, including a recap of new products announced, revenue expectations, and more.

New Products During Quarter

The quarter ran from December 31, 2023 through March 30, 2024, according to Apple’s fiscal calendar. The following products launched during this period:

  • Apple Vision Pro
  • 13-inch MacBook Air with M3 chip
  • 15-inch MacBook Air with M3 chip

Revenue Expectations

Apple has not provided formal revenue guidance since before the COVID-19 pandemic, but the average Wall Street estimate for Apple’s second quarter revenue is $90 billion, according to Zacks Investment Research. This would be around a 5% decline compared to the $94.8 billion revenue the company reported in the year-ago quarter.

Maestri provided the following commentary on Apple’s earnings call last quarter:

As a reminder, in the December quarter a year ago, we faced significant supply constraints on the iPhone 14 Pro and 14 Pro Max due to COVID-19 factory shutdowns. And in the March quarter a year ago, we were able to replenish channel inventory and fulfill significant pent-up demand from the constraints. We estimate that this impact added close to $5 billion to the March quarter’s total revenue last year. When we remove this impact from last year’s revenue, we expect both our March quarter total company revenue and iPhone revenue to be similar to a year ago.

Conference Call

Cook and Maestri will hold a conference call at 2:00 p.m. Pacific Time on Thursday to discuss the company’s quarterly earnings results. The call should last around one hour, and it will include a Q&A segment with analysts.

A live audio stream of the conference call will be available on Apple’s Investor Relations page, and a recording will be available later in the day for replay.

What’s Next

Apple’s current quarter runs through June 29. Apple has yet to announce any new products during the quarter, but it is expected to unveil new versions of the iPad Pro, iPad Air, Apple Pencil, and Magic Keyboard at its “Let Loose” event on May 7.

AAPL is trading above $172 as of writing, down from a 52-week high of $199.62.

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Best Apple Deals of the Week: Shop Low Prices on M3 MacBook Air, M3 iMac, and M1 iPad Air

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Apple’s 13-inch M3 MacBook Air, M1 iPad Air, and M3 iMac are the highlights of this week’s best deals, and they include multiple record low prices across each product lineup.

Hero0014Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

MacBook Air

macbook air new bluemacbook air new blue

  • What’s the deal? Get up to $110 off 13-inch M3 MacBook Air
  • Where can I get it? Amazon and Best Buy
  • Where can I find the original deal? Right here

Early in the week, we began tracking a few deals on the new 13-inch M3 MacBook Air at Best Buy, and this sale has now expanded to include Amazon. In fact, at Amazon you can now get the 256GB notebook for the new all-time low price of $989.00, $10 below Best Buy’s sale.

iPad Air

ipad air new blueipad air new blue

  • What’s the deal? Get $100 off M1 iPad Air
  • Where can I get it? Best Buy
  • Where can I find the original deal? Right here

Best Buy has the 2022 iPad Air for $100 off every configuration this weekend. These are solid second-best prices across the board, starting at $499.99 for the 64GB Wi-Fi tablet.

iMac

imac new blue 2imac new blue 2

  • What’s the deal? Get up to $105 off M3 iMac
  • Where can I get it? Amazon
  • Where can I find the original deal? Right here

Amazon this week introduced solid discounts on a few M3 iMac models, starting at $1,199.00 for the 256GB model and increasing to $1,594.00 for the 512GB computer. The latter deal is a match of the all-time low price on this version of the 2023 iMac.

If you’re on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.

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Best Apple Deals of the Week: Get $60 Off Apple Watch SE, Plus Discounts on Anker and Jackery Accessories

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This week’s best Apple deals include low prices on AirPods and Apple Watch SE, as well as great deals on Anker, Jackery, and Samsung products.

Hero0001Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

AirPods Pro 2

airpods pro 2 greenairpods pro 2 green

  • What’s the deal? Get $60 off AirPods Pro 2 with USB-C and more audio deals
  • Where can I get it? Amazon
  • Where can I find the original deal? Right here

Amazon returned this week with a low price on the AirPods Pro 2 with USB-C, available for $189.00, down from $249.00. You can also get the AirPods 2 for $89.00 on Amazon, down from $129.00.

Best Buy has even more deals on headphones and earbuds this week, including savings on JBL, Samsung, and Sony products.

Apple Watch SE

apple watch se greenapple watch se green

  • What’s the deal? Get $60 off Apple Watch SE
  • Where can I get it? Amazon
  • Where can I find the original deal? Right here

Amazon is taking $60 off the Apple Watch SE this week, including both GPS and cellular models. Prices start at just $189.00 for the 40mm GPS Apple Watch SE and $219.00 for the 44mm GPS model.

Anker and Jackery

anker greenanker green

  • What’s the deal? Save on Anker and Jackery accessories
  • Where can I get it? Amazon
  • Where can I find the original deal? Right here

This week we tracked a sale on Amazon with discounts on both Anker and Jackery accessories. There is a wide array of products being discounted, so be sure to visit our original post to see everything, as well as the quick list below for some highlights.

Samsung

samsung greensamsung green

  • What’s the deal? Get up to $700 off Samsung monitors
  • Where can I get it? Samsung
  • Where can I find the original deal? Right here

Samsung’s monitor sale continues this week, offering $700 off the 27-inch ViewFinity S9 5K Smart Monitor ($899.99) and $300 off the 32-inch Smart Monitor M8 ($399.99). You can find even more deals on TVs, soundbars, smartphones, and tablets in our original post.

Be sure to visit our full Deals Roundup to shop for even more Apple-related products and accessories.

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Samsung is making its top executives work six days a week

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Samsung has shifted to “emergency mode” and is now asking executives to work six days per week.

The news, revealed in a report by The Korea Economic Daily, comes as the company battles ongoing business challenges. The company-wide policy affects executives and top managers across Samsung’s various divisions.

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Top Stories: M4 Mac Roadmap Leaked, New iPads in Second Week of May, and More

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Apple’s hardware roadmap was in the news this week, with things hopefully firming up for a launch of updated iPad Pro and iPad Air models next month while we look ahead to the other iPad models and a full lineup of M4-based Macs arriving starting later this year.

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We also heard some fresh rumors about iOS 18, due to be unveiled at WWDC in a couple of months, while we took a look at how things are going with the iPhone 15 Pro now that it’s halfway through its flagship lifecycle, so read on below for all the details on these stories and more!

Macs to Get AI-Focused M4 Chips Starting in Late 2024

Apple plans to release its first Macs with the M4 series of chips in late 2024, according to Bloomberg‘s Mark Gurman.

M4 AI Optimized Feature TealM4 AI Optimized Feature Teal
The report says that the MacBook Pro and iMac lines will be the first to be updated with the M4 series of chips later this year, while other models like the MacBook Air, Mac mini, Mac Studio, and Mac Pro are expected to be updated with M4 series chips throughout 2025.

Gurman said the chips are “designed to highlight artificial intelligence” capabilities on the Mac.

New iPads Likely to Launch During Second Week of May

In the latest edition of his newsletter, Bloomberg‘s Mark Gurman said new iPad Pro and iPad Air models will likely launch during the second week of May, following reported manufacturing delays.

M3 iPad Feature 3M3 iPad Feature 3
He also said Apple is working on new iPad mini and entry-level iPad models, but he does not expect those devices to launch until later this year.

It has been nearly 18 months since Apple last released new iPads.

Review: Six Months With the iPhone 15 Pro

It’s been a bit over six months since the iPhone 15 lineup came out in September, and MacRumors videographer Dan Barbera has been using an iPhone 15 Pro Max sans case since launch. Over on our YouTube channel, Dan did a long-term review to demo how his phone has held up and his thoughts on the Action button, battery life, and camera features.

iPhone 15 6 Months Later Thumb 3iPhone 15 6 Months Later Thumb 3
If you’re an ‌iPhone 15 Pro‌ owner, let us know how your battery life is holding up, whether you’re regularly using the Action button, and anything else you’ve found interesting about your experience with Apple’s latest high-end flagship phone!

Here Are All the Rumored iPhone 16 Colors

We recently recapped all rumored color options for the iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max, so be sure to check out the list to learn about the new options expected.

iPhone 16 Camera Lozenge 2 ColorsiPhone 16 Camera Lozenge 2 Colors
At least two new color options are rumored for the lower-end iPhone 16 and iPhone 16 Plus models, including Purple and White, while the Pro models could gain new Space Black and Rose Gold titanium finishes.

iOS 18 May Feature All-New ‘Safari Browsing Assistant’

One of the new generative AI features rumored to be coming to the iPhone with iOS 18 could be a browsing assistant in Safari, according to backend code discovered on Apple’s servers.

iOS 18 WWDC 24 Feature 2iOS 18 WWDC 24 Feature 2
While no specific details about the browsing assistant are known, the feature could allow Safari to better compete with other AI-infused web browsers available on the iPhone, such as Microsoft Edge and Arc Search.

The MacRumors Show: Apple Shortcuts and iOS 18 ft. Matthew Cassinelli

Matthew Cassinelli, one of the minds behind Workflow, joined Dan and Hartley on this week’s episode of The MacRumors Show to talk Apple Shortcuts and potential improvements and AI features coming to the app in iOS 18.

The MacRumors Show Apple Shortchuts and iOS 18The MacRumors Show Apple Shortchuts and iOS 18
Last week’s episode included discussion of Apple’s potential foray into robots, along with discoveries made in the iOS 17.5 beta, rumors about a new Apple Pencil, and more.

Subscribe to The MacRumors Show channel on YouTube, and listen to the podcast in Apple Podcasts or your preferred podcast app.

MacRumors Newsletter

Each week, we publish an email newsletter like this highlighting the top Apple stories, making it a great way to get a bite-sized recap of the week hitting all of the major topics we’ve covered and tying together related stories for a big-picture view.

So if you want to have top stories like the above recap delivered to your email inbox each week, subscribe to our newsletter!

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