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OpenAI just gave artists access to Sora and proved the AI video tool is weirder and more powerful than we thought

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A man with a balloon for a head is somehow not the weirdest thing you’ll see today thanks to a series of experimental video clips made by seven artists using OpenAI’s Sora generative video creation platform.

Unlike OpenAI‘s ChatGPT AI chatbot and the DALL-E image generation platform, the company’s text-to-video tool still isn’t publicly available. However, on Monday, OpenAI revealed it had given Sora access to “visual artists, designers, creative directors, and filmmakers” and revealed their efforts in a “first impressions” blog post.

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Forget Sora, this is the AI video that will blow your mind – and maybe scare you

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Humanoid robotic development has for the better part of two decades moved at a snail’s pace but rapid acceleration is underway thanks to a collaboration between Figure AI and OpenAI with the result being the most stunning bit of real humanoid robot video I’ve ever seen.

On Wednesday, startup robotics firm Figure AI released a video update (see below) of its Figure 01 robot running a new Visual Language Model (VLM) that has somehow transformed the bot from a rather uninteresting automaton into a full-fledged sci-fi bot that approaches C-3PO-level capabilities.

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OpenAI’s Sora will one day add audio, editing, and may allow nudity in content

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OpenAI’s Chief Technology Officer Mira Murati recently sat down with The Wall Street Journal to reveal interesting details about their upcoming text-to-video generator Sora.

The interview covers a wide array of topics from the type of content the AI engine will produce to the security measures being put into place. Combating misinformation is a sticking point for the company. Murati states Sora will have multiple safety guardrails to ensure the technology isn’t misused. She says the team wouldn’t feel comfortable releasing something that “might affect global elections”. According to the article, Sora will follow the same prompt policies as Dall-E meaning it’ll refuse to create “images of public figures” such as the President of the United States. 

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How OpenAI’s text-to-video tool Sora could change science – and society

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An animated sequence from a video generated by OpenAI's Sora of a young man reading a book while sitting on a cloud.

Sora is one of several AI tools that generates video from text promptsCredit: OpenAI

The release of OpenAI’s Sora text-to-video AI tool last month was met with a mix of trepidation and excitement from researchers who are concerned about misuse of the technology. The California-based company showcased Sora’s ability to create photorealistic videos from a few short text prompts, with examples including clips of a woman walking down a neon-lit street in Tokyo and a dog jumping between two windowsills.

Tracy Harwood, a digital-culture specialist at De Montfort University in Leicester, UK, says she is “shocked” by the speed at which text-to-video artificial intelligence (AI) has developed. A year ago, people were laughing at an AI-produced video of the US actor Will Smith eating spaghetti. Now some researchers are worried that the technology could upend global politics in 2024.

OpenAI, which also developed ChatGPT and the text-to-image technology DALL·E, debuted Sora on 15 February, announcing that it was making the technology “available to red teamers to assess critical areas for harms or risks”. ‘Red teaming’ refers to the process of conducting simulated attacks or exploitation of a technology to see how it would cope with nefarious activity, such as the creation of misinformation and hateful content, in the real world.

Sora isn’t the first example of text-to-video technology; others include Gen-2, produced by Runway in New York City and released last year, and the Google-led Lumiere, announced in January. Harwood says she has been “underwhelmed” by some of these other offerings. “They are becoming more and more vanilla in what they present to you,” she says, adding that the programs require very specific prompts to get them to produce compelling content.

Misinformation is a major challenge for these text-to-video technologies, Harwood adds. “We’re going to very quickly reach a point in which we are swamped with a barrage of really compelling-looking information. That’s really worrying.”

Election fears

That poses particular problems with upcoming elections, including the US presidential election in November and an impending general election in the United Kingdom. “There will be colossal numbers of fake videos and fake audio circulating,” says Dominic Lees, who researches generative AI and filmmaking at the University of Reading, UK. Fake audio of the leader of the UK Labour Party, Keir Starmer, was released in October 2023, and fake audio of US President Joe Biden encouraging Democrats not to vote circulated in January.

One solution might be to require text-to-video AI to use watermarks, either in the form of a visible mark on the video, labelling it as AI, or as a telltale artificial signature in the video’s metadata, but Lees isn’t sure this will be successful. “At the moment watermarks can be removed,” he says, and the inclusion of a watermark in a video’s metadata relies on people actively researching whether a video they’ve watched is real or not. “I don’t think we can honestly ask audiences across the world to do that on every video they’re looking at,” says Lees.

There are potential benefits to the technology, too. Harwood suggests it could be used to present difficult text, such as an academic paper, in a format that is easier to understand. “One of the biggest things it could be used for is to communicate findings to a lay audience,” she says. “It can visualize pretty complex concepts.”

Another potential use might be in health care, with text-to-video AI able to talk to patients in place of a human doctor. “Some people might find it disconcerting,” says Claire Malone, a consultant science communicator in the United Kingdom. “Others might find it extremely convenient if they want to ask a medical professional questions multiple times a day.”

Data management

Text-to-video AI tools such as Sora could help researchers to wade through huge data sets, such as those produced by the European particle-physics laboratory CERN near Geneva in Switzerland and other large scientific projects, says Malone. Generative AI could “sift out code and do the mundane tasks of research”, she adds, but also do “much more sophisticated work [such as] giving it data and asking it to make predictions”.

Concerns have also been raised by people working in creative industries. The US actor Tom Hanks suggested last year that AI could enable him to continue appearing in films “from now until kingdom come” after his death. “If you were a young ambitious actor thinking about their future, and you were told ‘I’m sorry, Tom Hanks is always going to play the leading roles’, would you plan a future in that?” says Lees.

Text-to-video AI will throw up broad issues for society to face. “We’re going to have to learn to evaluate the content we see in ways we haven’t in the past,” says Harwood. “These tools put the opportunity to be a media content creator in the hands of everybody,” she says. “We’re going to be dealing with the consequences of that. It’s a fundamental shift in the way material will be consumed.”

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How to access OpenAI Sora text-to-video AI video generator

How to access OpenAI Sora text-to-video AI model

OpenAI has released details on how to access its new and highly anticipated Sora text-to-video AI model, capable of generating amazing  animations and videos from text prompts. Initially OpenAI is making Sora available to red teamers to assess critical areas for harms or risks. OpenAI is being very careful about who gets to use Sora. They’re only letting a few professionals and their own team try it out. Why? Because they want to make sure it’s used responsibly. They’re worried about the wrong people using it for the wrong reasons, so they’re taking their time to think about the best way to introduce Sora to the world.

Even though Sora isn’t out for everyone yet, it’s already causing a lot of talk about where video technology is headed. It’s so good at making videos from text that some people are comparing it to deepfake technology. You know, the kind that can make fake videos that look real. That’s why there’s a bit of worry about how this kind of tech could be misused and what that could mean for everyone.

How To Access Sora

Sora is becoming available to red teamers to assess critical areas for harms or risks. OpenAI are also granting access to a number of visual artists, designers, and filmmakers to gain feedback on how to advance the model to be most helpful for creative professionals. For more examples of what has already been created using the Sora AI video generator jump over to the official OpenAI website.

Here are some other articles you may find of interest on the subject of OpenAI :

OpenAI Availability Announcement

“Introducing Sora, our text-to-video model. Sora is an AI model that can create realistic and imaginative scenes from text instructions. Sora can generate videos up to a minute long while maintaining visual quality and adherence to the user’s prompt.

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10 OpenAI SORA AI video generator features you might have missed

10 OpenAI SORA AI video generator features

The world of video production is on the brink of a significant shift, thanks to the introduction of OpenAI’s SORA. This tool is designed to harness the power of artificial intelligence to assist in creating video content, potentially altering the traditional methods we’ve grown accustomed to. SORA offers a suite of features that not only simplify the production process but also make it more affordable. Let’s delve into the key aspects of this tool and what it means for the future of video creation.

At the core of SORA’s capabilities is its AI video generation feature. This feature enables users to produce videos with the assistance of artificial intelligence, which can streamline the creative process. Although SORA currently focuses on video, it is expected to integrate with audio generation tools in the future. This integration could provide creators with the ability to produce more dynamic and engaging audiovisual content.

One of the most impressive features of SORA is its ability to generate additional frames to extend videos. This means that creators can produce longer clips without needing extra footage. Additionally, SORA offers a looping function that is perfect for creating continuous backgrounds or display videos. These features are not only visually appealing but also help save costs in animation production, making high-quality video creation more accessible to those on a tight budget.

An in-depth look at OpenAI SORA

Check out the video low kindly created by AI Advantage featuring 10 OpenAI SORA features you might have missed in the original launch earlier this month. While SORA does not yet have post-generation editing capabilities, the potential for such features is clear. Tools like Runway ML’s multi-motion brush hint at what might be possible in the future. Furthermore, SORA’s story generation ability could enable creators to produce complex narratives and extended shots from simple text prompts, which could redefine storytelling techniques.

Here are some other articles you may find of interest on the subject of AI video :

AI video generator

As SORA continues to develop, it is likely to have a significant impact on the stock footage industry. By enabling the creation of custom video content at a lower cost, SORA could disrupt the current market, much like the early stages of GPT-3’s development suggested for text-based AI.

SORA is also exploring the simulation of 3D environments, which, when combined with technologies like GAN splatting, could lead to the generation of 3D models from video content. This advancement has the potential to open new possibilities in visual effects and virtual reality. Despite the reduction in production costs that AI video generation promises, the importance of human creativity and insight will continue to be vital, ensuring that artistry remains at the heart of video production.

10 interesting features of OpenAI SORA

  1. Audio Generation Limitation: SORA initially generates videos without audio, highlighting a gap since audio represents a critical half of the audiovisual experience. This includes voices, sound effects, and ambient sounds that are essential for a complete film experience.
  2. Solution to Audio Limitation: The release of a new sound generator by 11 Labs, capable of creating soundscapes from text prompts, suggests a potential integration with SORA to produce comprehensive audiovisual content, pointing towards future developments where video generators could be combined with audio generators for a full production suite.
  3. Video Extending Capability: SORA can extend videos by generating new content that seamlessly transitions from an existing clip, a feature not previously possible, which could drastically change video editing by allowing for the extension of video clips from a static image or short video.
  4. Video Looping Feature: It introduces the ability to create loops in video content, generating extra frames that allow footage to seamlessly loop, opening new creative possibilities and potentially changing the landscape of content like animated backgrounds or endless video loops.
  5. Cost Reduction in Video Production: SORA dramatically reduces the cost and resources required to produce high-quality video clips and animations, making it accessible for smaller teams and individual creators to produce content that previously would have required significant investment.
  6. Editability Challenges and Solutions: While SORA generates impressive video content, the issue of editability arises, especially in professional settings where client feedback is common. Emerging tools and techniques, like inpainting and detailed prompt engineering, hint at future capabilities for more granular edits and adjustments post-generation.
  7. Prompt-Driven Story Creation: The ability to prompt entire stories into existence, creating complex narrative video sequences from a single text input, showcases the advanced narrative capabilities of SORA, pushing the boundaries of automated storytelling and content creation.
  8. Enhanced Creativity in Video Editing Software: The unique features of SORA, like video extending and looping, are expected to become standard in video editing software, enabling creators to produce content with unprecedented ease and creativity.
  9. Integration with 3D World and World Generation: SORA’s capabilities suggest potential applications in generating 3D worlds and environments, which could revolutionize the production of digital content, virtual environments, and potentially influence game development and simulation.
  10. Future of AI in Video Production: The text emphasizes the rapid pace of development in AI-driven video production, suggesting that the combination of video and audio generation AI will soon offer a complete suite for creating detailed, high-quality audiovisual content, significantly impacting content creation, film production, and multimedia industries.

For those eager to see what SORA can do, a limited demo is available. This preview provides a glimpse into the current capabilities of the AI video generator and what the future of video production might look like.

OpenAI’s SORA is poised to enhance the creative process and reduce production costs in video production. With features ranging from AI-generated videos to the anticipated full audio integration, and from narrative creation to 3D world simulation, SORA is laying the groundwork for a significant transformation in the industry. As we anticipate new developments, it’s evident that SORA marks the beginning of an exciting new era in video production.

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More Details on OpenAI’s Sora Video Generator

OpenAI Sora

OpenAI has once again captured the tech community’s attention with the introduction of Sora, a name inspired by the Japanese word for “Sky.” This state-of-the-art text-to-video AI model is reshaping the landscape of video generation technology with its ability to produce highly realistic and coherent videos. If you’re fascinated by the intersection of technology and creativity, the emergence of Sora is something you’ll want to know more about.

What Sets Sora Apart

At the heart of Sora’s innovation is its unprecedented capability to transform textual prompts or images into videos that last up to a minute, a feat that previously seemed a distant dream. This model is not just about the creation of videos; it’s about crafting experiences that are remarkably realistic and maintain consistency from one frame to the next. Whether you’re a content creator looking to bring your wildest imaginations to life or a tech enthusiast curious about the latest advancements, Sora’s technological superiority is sure to pique your interest.

Here’s a breakdown of what makes Sora a standout:

  • Realism and Length: Compared to its predecessors and contemporaries, such as stable video diffusion models and private products like Pika, Sora excels in creating videos that are not just longer but also exhibit an unparalleled level of realism and frame-to-frame cohesion.
  • Versatility in Aspect Ratios: One of Sora’s notable features is its flexibility in producing videos across various aspect ratios, catering to diverse platforms and user preferences.
  • Real-time Demonstrations: The real-time demonstrations of Sora’s capabilities, particularly by Sam Altman on platforms like Twitter, have not only showcased its efficiency but also the high quality of output that can be achieved, fulfilling user requests on-the-fly.

Navigating Ethical Waters

While the excitement around Sora is undeniable, it brings to the forefront important conversations regarding the ethical use of such powerful technology. The concern over potential misuse is valid, and OpenAI is mindful of this, suggesting that Sora might not be made open-source. However, steps are being considered to integrate content-to-platform (C2P) metadata, which could help trace the origin and modifications of content, addressing some ethical concerns.

The Technical Backbone

Sora operates on a sophisticated diffusion model, a technique that starts with random noise and iteratively refines it into coherent video content. This approach, similar to the workings of DALL·E and Stable Diffusion, poses significant computational challenges and requires substantial GPU resources. If you’re wondering how Sora manages to achieve its impressive feats, the answer lies in its technical foundation, which represents a monumental leap in the computational capabilities of AI video generation.

Impacting Creative Industries

The potential impact of Sora on the creative industries is vast and varied. From simplifying video editing tasks to enabling the creation of indie movies or transforming abstract ideas into virtual worlds like Minecraft, Sora opens up a plethora of possibilities. While there are limitations, particularly in perfectly modeling physics or humanoid interactions, the doors to innovation and creativity are wide open.

You will be pleased to know that Sora is more than just a technological marvel; it’s a tool that could redefine content creation, pushing the boundaries of what’s possible and enabling storytellers, artists, and creators to bring their visions to life with unprecedented ease and realism. As we look to the future, the discussion around the ethical use, potential for misuse, and the technological challenges presented by Sora highlights the complex landscape of advancing AI technologies. With Sora, OpenAI has indeed taken a significant step forward, but it also reminds us of the responsibility that comes with such power.

Navigating the Future

As we continue to explore the capabilities and implications of AI in video generation, Sora stands as a testament to the progress being made in the field. Its introduction is not just about technological advancement; it’s about opening new avenues for creativity and addressing the ethical considerations that come with it. The journey of AI in video generation is far from over, but with Sora, we’re witnessing a fascinating chapter unfold.

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A Closer Look at OpenAI’s Sora Video Generator

OpenAI Sora

In the ever-evolving landscape of artificial intelligence, OpenAI has once again pushed the boundaries with the introduction of Sora, a cutting-edge AI model designed to transform the way we think about video generation. This remarkable tool stands out by creating videos up to 60 seconds long from just a text prompt. For those keen on exploring the frontiers of AI and video production, Sora represents not just an advancement but a whole new realm of possibilities.

What Sets Sora Apart?

Imagine typing a description and watching it come to life as a detailed video with dynamic camera movements and characters brimming with emotion. This is the reality with Sora. The model’s ability to generate such intricate visuals marks a significant leap from its predecessors, which were limited to producing much shorter clips. Whether it’s a serene natural landscape or a bustling urban setting, Sora brings the text to vivid life with unparalleled detail.

Diving into Sora’s Capabilities

For those curious about the extent of what Sora can achieve, the examples shared by OpenAI are nothing short of astonishing. From the majestic approach of woolly mammoths to the thrilling escapades of a spaceman, the model showcases an impressive range of scenarios. Each example is a testament to the model’s versatility and its potential to revolutionize content creation across various domains.

Navigating the Road to Wider Accessibility

Currently, access to Sora is selective, part of OpenAI’s commitment to thorough testing and improvement through red teaming. This phase is essential for refining the model’s capabilities and ensuring it meets the high standards expected by creators and the tech community at large. If you are wondering how you might get your hands on Sora, patience is key as OpenAI works towards making it more accessible.

The Future of Content Creation Unfolds

Sora opens new doors for content creators by enabling the generation of minute-long videos from detailed prompts. This advancement holds immense potential for storytelling, educational content, marketing, and entertainment, offering a new canvas for creativity and innovation.

Reflecting on Progress and Looking Forward

The evolution from the AI video generation capabilities of a year ago to what Sora offers today is stark. This rapid progress not only highlights the leaps being made in AI technology but also hints at the future possibilities that remain unexplored.

A New Era for Creatives

While advancements like Sora may raise questions about the future of traditional video production roles, it’s essential to view these tools as allies in the creative process. Rather than replacing human creativity, Sora is poised to enhance it, providing new ways for creatives to express their visions and tell their stories.

As we stand on the brink of this transformative moment in AI video generation, it’s clear that Sora by OpenAI is not just a technological marvel but a gateway to expanding the horizons of filmmakers, marketers, educators, and content creators across the board. With the promise of continued advancements and broader access, the future of video content production is poised for a revolution, reshaping how we create, share, and engage with visual narratives.

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A look at the new OpenAI Sora video generator

OpenAI Sora video generator

In the ever-evolving landscape of artificial intelligence, OpenAI has once again taken a giant leap forward with the introduction of its latest video model, Sora. This groundbreaking development is not just another step but a significant jump in the realm of video generation technology. It promises to reshape the way we think about, create, and consume video content across various industries. Let’s delve into what makes Sora a game-changer and how it might influence the future of video and film production. The video below from The AI Advantage gives us more details on Sora and what it is capable of.

Revolutionizing AI Video Production

Sora stands out as a monumental advancement in artificial intelligence, comparable to the strides made since the release of GPT-4. Imagine a scale of video production quality; if previously, we were operating at a modest “2 out of 10,” Sora propels us to an impressive “8 out of 10.” This isn’t just an improvement; it’s a transformation that brings video production closer to Hollywood standards with the ease of AI.

What Sora Brings to the Table

You’ll be pleased to know that Sora’s capabilities are both broad and deep, pushing beyond the limitations of previous AI-generated video technologies:

  • Extended Clip Duration: It can generate video clips up to one minute in length, opening up new possibilities for storytelling and content creation.
  • Realistic Human Figures and Movements: Achieving a level of realism that was previously unattainable, it can mimic human nuances and movements convincingly.
  • Advanced Camera Dynamics: Incorporating complex camera movements and angles, Sora adds a cinematic quality to generated videos.

The Impact Across Industries

The implications of Sora’s capabilities are far-reaching. It’s poised to disrupt several sectors, including stock video repositories, film production, and documentary filmmaking. By enabling the creation of high-quality content that was once deemed too expensive or technically challenging, Sora democratizes video production. This shift allows for a broader range of creators to produce cinematic-quality footage without the need for large budgets.

Democratization of Video Production

The advent of Sora significantly lowers the barriers to high-quality video production. This democratization means that individuals and companies, regardless of their financial resources, can now produce videos that rival the quality of cinematic footage. The potential for a surge in creative content across various platforms is immense, offering a new canvas for storytellers and content creators worldwide.

Navigating Limitations and Ethical Considerations

Despite its impressive capabilities, Sora is not without its limitations and ethical considerations. Currently, it faces challenges in generating text within videos and maintaining character consistency throughout clips. Moreover, the potential for misuse in creating misleading or false content is a concern that OpenAI is actively addressing through comprehensive safety testing and ethical guidelines.

Looking Ahead: The Future of Video Generation

As we look to the future, the possibilities with Sora are as exciting as they are vast. With continuous improvements and expansions in its capabilities, we can expect even more innovative applications and impacts. The ability to simulate reality so convincingly opens up new avenues for storytelling, education, and entertainment, heralding a new era of content creation.

The introduction of OpenAI’s Sora marks a pivotal moment in the advancement of AI technology. Its unprecedented capabilities challenge the traditional boundaries of content creation, offering a glimpse into the future of video production that is both exciting and transformative.

Source & Image Credit: The AI Advantage

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OpenAI unveils Sora a text to video generator

OpenAI Sora

OpenAI has unveiled its latest AI tool called Sora, a new text-to-video generator that can create realistic videos from text. Sora can create videos up to 1 minute long and the videos are designed to be high-quality and realistic, you can see one of the videos created below.

Sora is being made available to red teamers to help pinpoint potential risks and harm in critical areas. And OpenAI is also opening the doors for visual artists, designers, and filmmakers to dive in and share their thoughts on making Sora even better.

Sora can create intricate scenes featuring several characters, distinct kinds of movement, and spot-on details of both the subject and the setting. It gets not just what you’re asking for in your prompt, but also how those elements fit together in real life.

This new model gets language, which lets it nail your prompts and bring to life characters bursting with emotions. Sora can even pull off creating several scenes in one video, keeping the characters and visual style consistent throughout. The video below was posted on Twitter and it gives us an idea of the quality of content that can be created.

You can find out more details about the new Sora video generator from OpenAI over at the company’s website at the link below, this looks seriously impressive and we are looking forward to finding out more details about it.

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