AMC Entertainment said it will buy Saudi Entertainment Ventures' (SEVEN) investment in the film industry, Saudi Cinema Company, for $30 million.
AMC said the deal required a transition from a management and investment role in SCC to a "pure licensing relationship." Existing AMC Theaters and future venues operated by SCC will retain the AMC Cinemas name and other intellectual property under the license agreement.
The deal began in 2017, AMC signed a non-binding MoU with the Saudi Arabian State Investment Fund to host theatrical exhibitions in the Kingdom for the first time since the 1980s. In the year 2018, AMC held the first screening country cinema in Riyadh's King Abdullah financial district. Partnered with Saudi Entertainment Ventures to establish SCC to develop and operate multiple outlets across the Kingdom.
Over the next four years, AMC partnered with SEVEN to open 12 more locations, work in development, manage the business during Covid, and hire and train theater, management, and corporate operations staff.
"The association had two goals when it was created. First, to bring the films to the people of Saudi Arabia. Second, but not least, to train the management of the cinema and the corporate team so that in the future the company can be managed locally in the UK More than five years after we moved to Saudi Arabia and opened the first theater there It's been almost five years since this point, and this announcement and deal is the natural next step in that process.
"We have great faith in the team running these theaters and taking them to the next level as we envisioned when we started. We look forward to continuing our relationship with SCC and the wonderful people at SEVEN to bring the AMC movie experience to Saudi Arabia." public for years to come," he said.
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Priyanka Kimani's name is often mentioned in Indian entertainment circles, not because she is the face of a movie or her debut Netflix series, but because her company Kimani & Associates is known for her entertainment shows. Especially in music. Much of his legal practice has been devoted to high-profile product launches and mergers and acquisitions in the technology and entertainment industries. To set a good example, Kimani and his team arranged AP Dhillon's Chord for the Indian debut of the world famous Lollapalooza music festival this weekend.
Watch the video: Instagram live with entertainment advocate Priyanka Kimani
A variety of tools to legally create, distribute, protect artists' rights, and market music have improved the way artists can structure their recording careers today, shifting power from the music powerhouses to the artists themselves Kimani there. . .
However, she already had contact with the entertainment world before she became a lawyer, as she worked in various areas on the theater stage as an actress, director or producer. . He wrote screenplays for television and made his debut for a series on Zee TV at the age of fifteen. In fact, being independent was so important to her that she dabbled in many things, such as modeling, which she continued while she was in law school. After graduating, Kimani worked in a commercial disputes office, which paid her a fixed salary at the end of each month.
The famous Lata Mangeshkar who later ventured into the entertainment client business was his first client and through good word of mouth he began working with a list of other clients around the world. Film and television followed in the years that followed.
It recently introduced a new digital licensing platform called "Fairplay". End-to-end online music licensing is a no-brainer. Kimani advises on benchmark offerings in the NFT ecosystem, including NFT hacks for popular brands Amar Chitra Katha and Tinkle.
On Instagram Live with Us, Kimani spoke about all of these things and more, including how she focuses on the talent experience as a key element of her organization's overall strategy and taking steps to ensure her culture is executed. People. and mental health and wellness professionals.
The author can be reached at [email protected] andInstagram.com/kabirsinghbhandari
How to speak so people want to listen | Julian sweetheart
Sony Pictures Television (SPT), Sony Music Entertainment (SME) and independent Latin American producer 360 PowWow have announced plans to develop a new series about marriage.
The untitled show will be produced by 360 PowWow in association with SPT and Sony Music's premium content division, along with SPT Distribution. The companies are pitching the format to potential buyers this week at Content Americas.
They explain: “Each episode, with the help of friends, family and a music star, a team of experts organizes the wedding of a happy couple to make the happiest day of their lives even more. better."
Throughout the week, the series delves into the couple's lives and witnesses the secret preparations for the bride and groom's biggest surprise: a one-of-a-kind performance by Latin music artist Sony on their wedding day.
"Consumers are demanding feel-good content. With this enhanced format, we're making the happiest day in the lives of deserving couples even better with the help of their favorite musical artists, giving viewers a glimpse into their marriage." " said Selina Nederhand, Network Associate of SPT LATAM, responsible for content strategy and acquisitions.
"We are thrilled to be a part of this project and to bring together our impressive roster of artists for a unique and original show," said Robin Leyva, VP Artist Services and Premium Content, Sony Music Latin. "With SPT and the 360 PowWow, we have an incredible opportunity to create an unforgettable experience for unsuspecting couples. I can't wait to see this journey unfold."
"It's an ambitious, fun and exciting show," said 360 PowWow Creative Director Adrian Santucho. "We have found our ideal partners in Sony Pictures and Sony Music and we are very proud to bring this large format to Content The Americas."
The indie group has developed and produced many international hits including Got Talent, Idol, Deal or No Deal, Los Artistas, 12 Corazones, Mira Quien Baila and Kally's Mashup under the band's leadership.
Sony Music Entertainment's premium content division develops, produces and distributes a portfolio of premium projects across film, television, podcasts, games and more.
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CoreWeave has acquired Conductor Technologies to serve special effects (VFX) companies working with cloud-based graphics processing technologies.
CoreWeave said the deal will provide the media and entertainment industry with the industry's fastest and most flexible cloud infrastructure to deliver easy-to-use and scalable workflows.
The acquisition will enable CoreWeave to expand its solutions and capabilities for VFX and animation studios to seamlessly integrate cloud workloads.
In addition to Conductor Technologies, CoreWeave will have 95 employees, with Conductor Technologies CEO Mac Moore now leading CoreWeave's media and entertainment division under CoreWeave CEO Michael Interator.
it becomes
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He said the merged companies could avoid friction in the customer onboarding process. By expanding on existing functionality, Connectivity customers can take advantage of a wide range of solution options, including access to Nvidia graphics processing units (GPUs).
“The demand for cloud-based GPU resources for VFX and animation projects has increased, with ongoing supply chain challenges hampering compute availability. CoreWeave provides unique resources that our customers can rely on, empowering studios and artists to improve,” said Moore. press release. Fast and effective. It also leverages CoreWeave clients across all HPC workloads, including artificial intelligence and machine learning.
CoreWeave helps update visualizations and workflows as core offerings, offering flexible on-demand artwork sites, nearly unlimited display capacity, and network storage. Customers can use NVIDIA GPUs and processors with on-demand displays. Modular visual effects pipeline solutions provide flexibility, scalability and an attractive path to the cloud.
“You'd be hard-pressed to find a more efficient cloud resource than Connectors. By intuitively organizing different computing options and managing application licensing, it takes the headache out of building cloud resources. At CoreWeave, development is a banner as we work together with a common goal to shape the future of cloud technology.
CoreWeave is an independent cloud provider that offers massive amounts of GPU computing resources as well as a fast and flexible infrastructure. CoreWeave creates cloud-based solutions for visual effects and rendering, machine learning and artificial intelligence, batch processing and pixel streaming that are 35x faster and 80% cheaper than large public clouds, according to the company.
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Chicago, IL – January 24, 2023 – Today Zacks Equity Research announced that Live Nation Entertainment, Inc. I will discuss. LYV, Royal Caribbean Cruises Ltd. RCL and Madison Square Garden Entertainment Corp. MSGE
Zacks benefits the entertainment and leisure services industry from a range of business process optimizations, strategic partnerships and digital initiatives. The ongoing demand for concerts and follow-up venues from cruise operators is helping the industry. According to Live Nation Entertainment, Inc. Current industry players include Royal Caribbean Cruises Ltd. and Madison Square Garden Entertainment Corporation. They have a chance to win at home for the reasons stated above. However, the industry is burdened by high costs and a sluggish US economy.
Industry description
The Zacks Entertainment and Leisure Services industry includes a variety of entertainment service providers, such as cruise liners, entertainment and media owners, golf-related entertainment and leisure businesses, theme park developers, resort operators and event planners. Some industry players are in the ski and sports business, while others operate health and wellness centers on cruise ships and resorts.
Many companies are involved in hospitality and related businesses. Several industry players provide weight management products and services. These companies thrive mainly through general economic growth which increases consumer demand for products. Demand, which is highly dependent on the business cycle, is driven by a healthy labor market, rising wages and increased disposable income.
3 Trends Shaping the Future of the Entertainment and Entertainment Industry
Cruise operators continue to recover as the cruise industry has been hit hard by the coronavirus . However, cruise operators are slowly recovering as they resume flights. Strong demand for cruises, increased bookings and easing of Covid-related protocols bode well for cruise operators.
The shutdown of shipping operations in China is hurting the industry. Cruise operators could be hurt by uncertainty over Russia's intervention in Ukraine. Geopolitical events have pushed up the oil curve. Because of the war, most of the ship operators decided to stop their operations in Russia.
Amusement park operators and amusement companies bounce back The amusement park industry, brought to a halt by the coronavirus pandemic, benefits from strong demand Amusement park operators benefit from increased availability. Consumer spending on amusement parks is increasing. Live entertainment companies have reduced demand for live events and ticket sales are strong.
US Economic Recession Risk : An economic recession can affect the industry. There is a fear of a possible global recession in the stock market. In the United States, inflation is the biggest challenge to the economy. The Fed has indicated it will cut interest rates if there are further signs of weakening inflation. However, it continues to support higher interest rates into 2023.
The December 2022 Consumer Price Index (CPI) was 5.7%, followed by 8.2% in September and 8.3% in August. However, the number is far below the Federal Reserve's 2% target for a strong economy. Inflation leads to higher costs in terms of labour, compensation, health care, delivery and rent.
Zacks Industry Ratings for Great Expectations
The Zacks Entertainment and Leisure Services industry is divided into the larger Zacks Consumer Domain. 70 on the Zacks Industry Ranking, placing it in the bottom 28% of the Zacks industry's 251.
The Zacks Industry Rating, a Zacks rating of all member stocks, indicates a bright near-term outlook. Our research shows that the top 50% of the Zacks Ranked industry is worth twice as much as the bottom 50%.
The industry's position in the bottom 50% of all Zack Rating industries is the result of negative earnings estimates for all member companies. Looking at the revised gross profit estimates, analysts feel confidence is gradually increasing in the group's earnings. Industry losses fell 1.2 percent from November 30 this year through 2022.
Before presenting a few stocks for investors to watch, let's take a look at the industry's recent stock performance and valuations.
The industry is lagging behind the S&P 500.
Zacks Entertainment and Leisure Services Industry outperformed the Zacks S&P 500 Composite and the sector last year. Over the past year, industrial stocks have fallen 26.5% overall and 20% in the broader sector. The S&P 500 fell 11.2% during that period.
room
The industry is trading at 9.71X the S&P based on a 12-month EV/EBITDA (company value/before interest and depreciation), which is typically used to value debt-laden entertainment stocks. 500 10.26X and Sector 8.04X. Over the past five years, industry quotes have ranged from 195.37X to 5.77X, with a median of 12.21X.
3 entertainment and entertainment services worth betting on for promotion
Live Nation Entertainment : Headquartered in Beverly Hills, California, Live Nation Entertainment is a live entertainment company. The company is benefiting from strong demand for live streams and ticket sales. This will increase the demand for digital tickets and lead to the growth of contactless transactions.
Zacks' Ranked #2 (Buy) Company is down 31% over the past year. This year in 2023, the company's sales and profits will increase by 3.9% and 144.9% compared to last year's expectations. You can see the full list of today's #1 Zach Ranked promotions here .
Royal Caribbean : The company is headquartered in Miami, Florida. The company benefits from higher demand for cruises and increased booking volumes. The company's focus is both on technology innovation initiatives and product development. In the third quarter, the company reported an acceleration in demand for yachts in 2023.
The #2 Zacks ranked company's stock has fallen 20% over the last year. This year in 2023, the company's sales and profits will increase by 43.3% and 137.9% compared to last year's expectations.
Madison Square Garden Entertainment : The company is engaged in the entertainment business. The company is benefiting from strong demand in the entertainment segment. The company says it's seeing strong demand for its portfolio of properties and brands.
The #2 Zacks ranked company shares are down 33.3% over the past year. In FY2023, the company's sales and profits are expected to grow by 13 percent and 65.6 percent year-on-year.
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Past results are no guarantee of future results. Every investment has the potential for loss. This material is provided for informational purposes only and does not constitute investment, legal, accounting or tax advice or a recommendation to buy, sell or hold securities. No advice or recommendations are provided as to whether an investment is suitable for a particular investor. No investment in any identified and described or deemed profitable securities, company, sector or market. All information is current as of the date of publication and is subject to change without notice. Any views or opinions may not necessarily reflect the company as a whole. Zacks Investment Research is not involved in any investment banking, market making, or asset management of securities. This return is derived from a Zacks Rating = 1 balanced portfolio of hypothetical stocks with zero trading fees per month. This is not a return on the actual stock portfolio. The S&P 500 is an unmanaged index. For performance metrics in this press release, visit https://www.zacks.com/performance.
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Josephine Vaccarello , a 25-year veteran of Madison Square Garden Entertainment Corp., just got promoted. , to the position of Executive Vice President of Live Broadcasting.
In his new role, Vaccarello will lead MSG's direct entertainment booking business across all of the company's venues, including Madison Square Garden, Madison Square Garden, Radio City Music Hall and the Beacon Theater in New York. Vaccarella takes on his new role after serving as senior vice president at MSG Live, booking concerts, comedy, special events and accommodations, including Billy Joel and Harry Styles at Madison Square Garden and Jerry Seinfeld residencies at the Beacon Theatre.
He will also be responsible for booking accommodations at MSG Sphere in Las Vegas, scheduled to open in the second half of 2023. Vaccarello joined the company in 1998 as an administrative assistant.
“During my 25 years with this company, I have had the unique opportunity to grow and develop my career within the organization, and I am honored to take on such a senior leadership role, especially as MSG Entertainment continues to expand its live entertainment business. We have big ideas that will leave a mark for the future," said Baccarello. Keeping my focus on live entertainment, I look forward to creating special moments with artists for our fans in New York, Chicago and soon Las Vegas.”
In addition to his role as CEO of AMC Networks, he will report to James Dolan , CEO and COO of MSG Entertainment.
"During her tenure at MSG Entertainment, Josephine has been instrumental in growing our live events business, leveraging innovative opportunities including multi-night bookings and unique accommodations, as well as delivering memorable events with artists around the world at our venues," said Dolan. . . "In this new leadership role, I am confident he will continue to raise the bar in the live entertainment industry by leveraging his unparalleled connections and experience across our portfolio and commissioning our newest venue, the state-of-the-art MSG Sphere."
On July 2, 1962, Sam Walton cut the ribbon at the opening of the world's first Walmart store in Rogers, Arkansas. According to the store's official website, in 1967 the Walton family owned 24 stores that generated $12.7 million.
Today Walmart is one of the largest retailers in the world. However, it all started with Sam Walton's vision of a new business model. More importantly, Sam paved the way for the inherited wealth of the Walton family. Today, the Walmart brand is a public company. At its core, Wal-Mart is a family business owned and operated by the Walton family.
Besides. Rakim Jones. Fayetteville rapper, former basketball player, record icon, Houston Bone B.
In Fayetteville, Lamont "L" Clark and the Clark family have established themselves as a well-known name in entertainment and nightlife. L. Clark's childhood dream was to own and operate a nightclub.
Working in clubs in his youth, Clark dreamed of becoming a promoter. However, the Clark family's entertainment empire was in existence before L.L. His uncle Freddie, or "Uncle", was a major player in the Fayetteville entertainment industry for many years.
read more. Rakim Jones. Fayetteville Rap Community Says Goodbye to Major Massey Hill Thirty
Through the work of Unka, L and his brothers were able to establish their role in the family business. In 1999, Ankh invited comedian D. L. Hughley to perform at the Crown Coliseum. Al jumped at the opportunity to throw a party at the Pavilion nightclub.
read more. Rakim Jones. Fayetteville hairdresser Vic Blandis and rapper Maury decided to make a Christmas present
However, the party did not give the expected results. L reconsidered her approach and re-rented the booth for an event called Mrs. Claus and Elvis for Christmas. The success of the event led to the possibility of parties on Thursdays.
These Thursdays help Al and his family spend Saturday night at the Odyssey nightclub. However, L still wants to own and manage his own space.
In 2001, he went into business with a cabaret owner and opened the Club Palace (now Mansion Cabaret) on Bragg Boulevard. Club Palace was known for its most beautiful parties such as First Sundays.
Veteran Clark sent out flyers around Fort Bragg. Following the success of Club Palace, L and the Clarks opened an establishment on Reford Road called Carolina Live (formerly Red Roper). National artists performed at the opening of Carolina Live.
The first national artist to perform at Carolina Live was Atlanta rap legend Pastor Troy. From there, Carolina Live became the venue for a number of high-profile musical performances.
In addition, Clark was able to keep his "ears open" and make contacts in the music industry. His uncle Freddie was instrumental in Empire Records' success by signing XStyles, whose songs are still played in nightclubs across the United States.
Another member of the Clark family, Wayne (or Wayno), his cousin, worked for Jay-Z's Rockavilla Records in the early 2000s and is now Vice President of A&R at the Atlanta-based Music Quality Control Center. Featuring famous artists such as Migos and Lil' Baby.
Al didn't want me in the music business. However, he knew a void that needed to be filled. While Fayetteville is home to great musicians such as J. Cole and Murray, no established organization provides a platform for artist development.
Enter Route 2 Real Records. Way 2 Real Records, founded by Ankh Clark and her partner, serves as a hub for artists to grow and develop without having to travel to Atlanta or Charlotte. L works in the department of selection and development of artists. As a club owner, he has faced obstacles in the music industry and wants to pass on the knowledge he has gained from this experience.
Not only does he want to sign artists, he wants to teach them how to monetize their art. The first site was Fayetteville artist Mr. Red carpet. New red carpet single "Oh Ok" is gaining popularity in the region and online.
Together with Mr. Red Carpet Lamont and the Clark family, they continue to provide a platform and opportunity for artists to grow.
On Saturday, independent artists will have the opportunity to perform alongside national artists Kodak Black, Ruby Rose, Nardo Wake and Venice 2 Times at the Crown Coliseum as part of their Super Gremlin Tour. Hosted by country singer Kristen Rock.
However, it doesn't stop there. L plans to open a brick building that will serve as a resource center for the development and training of artists. In addition, he wants to organize a group of 10 of the city's greatest artists.
"It's noise. Treat your crush like a business," says L. "Always put God first."
Congratulations to the L family, Clark and all the activists. Peace
Rakim "Kim" Jones is a social activist and father of three from the Shaw Street/Bonnie Don neighborhood of Fayetteville. He can be contacted at [email protected].
This article first appeared in The Fayetteville Observer. Rakim Jones. Promoter for Fayetteville Entertainment in the family business.
AMC Entertainment has revamped its board of directors, announcing the appointment of two new directors and one outgoing director.
Former Sundance Institute director and executive producer Kerry Patman, a supporter of independent film, and Dee Clark, who has worked in information technology at Hasbro, Mattel, Warner Music and Apple, will join as directors effective January 1. for one year, qualifying again in 2023. Silver Lake's Lee Wittlinger, a board member since 2018, will step down as normal after the company terminates its interest in the company in January 2021.
No more time limits!
"With the appointments of Ms. Clark and Putnam and the resignation of Mr. Wittlinger, AMC has made significant progress toward achieving its diversity goals," the company said. Three of AMC's nine directors are women, and today, one in eight directors is a woman.
Putnam founded and directs Putnam Pictures to create creative films and television shows with diverse perspectives and adventures. He was previously the executive director of the Sundance Institute, which runs the Sundance Film Festival, from 2010 to 2021. Previously, he was an executive producer at Miramax Films.
Dee Clark, who also worked at Estée Lauder and MCI Systemhouse, was an independent director of United Natural Foods for 10 years. She previously served on the boards of Six Flags Entertainment and Caesars Entertainment, as well as the National AIDS Foundation, SAP's Consumer Products Advisory Board, and the Women in Technology Institute.
AMC President and CEO Adom Aron thanked Wittlinger for his many years of service. "His contributions and leadership during his tenure before and during the pandemic have been invaluable to me and AMC. In my thirty years at the helm, I have never met a better director than Lee Wittlinger. I also look forward to welcoming Dee Clark and Kerry Putnam to the AMC board as new directors. Your experience and leadership skills will be invaluable to our company, our guests and our shareholders, and I look forward to working with them and seeing their contributions as a member of our board.
AMC Entertainment Holdings' board of directors now includes:
Aron, Patman, Clark, Howard W. "Hawk" Koch, Jr., director of the Koch Company, past president of the Academy of Motion Picture Arts and Sciences and the Producers Guild of America; Philip Leider, Senior Advisor at Morgan Stanley Institutional Securities, Administrator of the US Small Business Administration and former Chairman of WPP; Gary Locke, business consultant and owner of Locke Global Strategies and former United States Ambassador to the People's Republic of China and former Governor and Secretary of Commerce of Washington State; Kathleen Pawlus, retired Ernst and Young partner; Anthony J. and Adam Sussman, president of Epic Games; Former digital director of Nike.
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This artificial intelligence (AI) entertainment startup aims to facilitate communication between executives and creators.
hit, an app for the digital entertainment market, has raised $1.8 million in a previous funding round, according to a press release provided by AfroTech.
Investors include Grammy-nominated singer Wil Merrell, Transformers actor Remy Adeleke and Artists Housing CEO Calvin Zuma.
“In the ever-changing entertainment business, opportunity is key. Tools like Tap. it makes us all accessible and brings us all on the same level in one place,” Merrell said in a press release. “I prefer to invest in cranes. Because this platform is ahead of its time and I consider it one of the main stable and sustainable tools. reliable, which will become our industry standard in the near future.
“As a director, I can't wait to see how they will be affected. It is conquering Hollywood, Nollywood, Bollywood and other film and television markets," Adeleke said in a press release.
Successes helping entertainment executives and content creation networks. aims to support film financiers and entertainment industry professionals. The patented artificial intelligence technology is the first of its kind andreduces costs, time and effort by up to 420 percent, according to a press release.
"What makes it unique is that the software's IP-secured features allow production studios large and small to network, order entire casts, and manage all conversations and documents without ever leaving the software," the release explains. press.
Seed funding has been identified to help advance the crane manufacturing program. Collaborate with active producers like Marvel DC, HBO, Disney, and more to learn, accelerate, and implement machine learning technologies and launch new products.
“We are excited to expand our support network around the crane. thanks to our latest round of financing, which will allow us to achieve our strategic corporate objectives, impact the technology and entertainment industry, and expand our operations,” said Jean-Que Dar, founder and CEO. “Here we believe that accessibility is part of professional success, especially in the entertainment industry. With the support of our investors, we are well on our way to meeting the needs of our industry by giving professionals the tools to buildtheir own legitimate network .”
Kevin Sorbo: Conversations on Christianity and Hollywood | FULL INTERVIEW | Kirk Cameron on TBN
Starting next year, the entertainment giant will receive more than $1 billion a year from Paramount, NBCUniversal, Fox, Disney, Amazon and YouTube. Oh, and they get about $50 million a year from Apple, which pays a hefty fee to sponsor 20 minutes of content a year (the Super Bowl halftime show).
That supplier is the NFL, and their products are in high, high, high demand.
More from The Hollywood Reporter
Everyone knows that the NFL, led by Commissioner Roger Goodell, is the undisputed king of live television, with an average number of televised games and broadcast partners unmatched (except for the World Cup finals). world or college football games). The league's recent deal with YouTube for Sunday ticket packages only underscores its power.
The NFL will now receive $120 billion over the next decade, not just from traditional broadcasters like NBC, CBS, Disney, and Fox, but also from three of today's most powerful tech companies, Apple, Amazon, and Google.
With traditional pay-TV offerings in sharp decline (Disney CEO Bob Iger said earlier this year that traditional TV was headed for a "cliff" and would soon reverse), this gives the league the opportunity to identify companies that are not responding. to these topics. … and then who can benefit?
“[The Sunday Ticket] is a product that's been around for a long time, but it's entering the next phase of disruption in its distribution system, moving from limited satellite distribution to a broader scale. Available. Dorov Prasad, the NFL's senior vice president of media strategy and strategic investments, at a virtual news conference Thursday.
In a world of news where every company tied to a pay-TV package sweats, these companies want not just an option (and thus the broadcast rights included in the deal), but the league as well. At the end of the current agreement, wire belts will become today's mantle and transmission networks will not be like traditional equipment.
Last year's 11-year deals with Paramount, Disney, NBCUniversal, Fox and Amazon represent a foothold in streaming (Thursday Night Football is the biggest challenge), but Google's deal with YouTube is an important extension of this strategy. . .
"I don't know if it's really a changing of the guard, but rather an expansion of players and an expansion of the ways that our fans interact with our sport and our league," Prasad said. "There is no question that the audience on digital platforms has only grown in recent years, and our interest in the NFL is to get our content out to as many fans as possible, and as fans flock digitally, we want to be there in a way significant".
YouTube, which controls the most popular video streaming platform on the planet and the largest virtual provider of multi-channel video on YouTube TV, also has freedom to create products and prices.
According to Prasad, the league wants YouTube to offer Sunday tickets at an "affordable" price. "YouTube has the freedom to sell its product how it thinks the market wants it."
And the company's experience in streaming video is also a factor. The league wanted to expand its reach through alternative technology and broadcasts, whether it was Manningcast on ESPN2 or Amazon's X-ray technology.
Expect no less from YouTube.
"I think that was a big part of the appeal of YouTube," Prasad said. Traits are everywhere in football."
The future of media consumption is changing with technology and is highly uncertain. For a sports league that relies on rights fees, this is a scary proposition with risks. The NFL is trying to mitigate the risks by making deals with its legacy partners, but also by making sure that if things go wrong in the linear TV business, fans can watch their favorite teams on Sunday afternoons.
You can be sure that other leagues, especially the NBA, are watching the start of rights negotiations very closely.
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