Sony Pictures Television (SPT), Sony Music Entertainment (SME) and independent Latin American producer 360 PowWow have announced plans to develop a new series about marriage.
The untitled show will be produced by 360 PowWow in association with SPT and Sony Music's premium content division, along with SPT Distribution. The companies are pitching the format to potential buyers this week at Content Americas.
They explain: “Each episode, with the help of friends, family and a music star, a team of experts organizes the wedding of a happy couple to make the happiest day of their lives even more. better."
Throughout the week, the series delves into the couple's lives and witnesses the secret preparations for the bride and groom's biggest surprise: a one-of-a-kind performance by Latin music artist Sony on their wedding day.
"Consumers are demanding feel-good content. With this enhanced format, we're making the happiest day in the lives of deserving couples even better with the help of their favorite musical artists, giving viewers a glimpse into their marriage." " said Selina Nederhand, Network Associate of SPT LATAM, responsible for content strategy and acquisitions.
"We are thrilled to be a part of this project and to bring together our impressive roster of artists for a unique and original show," said Robin Leyva, VP Artist Services and Premium Content, Sony Music Latin. "With SPT and the 360 PowWow, we have an incredible opportunity to create an unforgettable experience for unsuspecting couples. I can't wait to see this journey unfold."
"It's an ambitious, fun and exciting show," said 360 PowWow Creative Director Adrian Santucho. "We have found our ideal partners in Sony Pictures and Sony Music and we are very proud to bring this large format to Content The Americas."
The indie group has developed and produced many international hits including Got Talent, Idol, Deal or No Deal, Los Artistas, 12 Corazones, Mira Quien Baila and Kally's Mashup under the band's leadership.
Sony Music Entertainment's premium content division develops, produces and distributes a portfolio of premium projects across film, television, podcasts, games and more.
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