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Apple’s big AI rollout at WWDC will reportedly focus on making Siri suck less

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Apple will reportedly focus its first round of generative AI enhancements on beefing up Siri’s conversational chops. Sources speaking with The New York Times say company executives realized early last year that ChatGPT made Siri look antiquated. The company allegedly decided that the large language model (LLM) principles behind OpenAI’s chatbot could give the iPhone’s virtual assistant a much-needed shot in the arm. So Apple will reportedly roll out a new version of Siri powered by generative AI at its WWDC keynote on June 10.

Apple Senior Vice Presidents Craig Federighi and John Giannandrea reportedly tested ChatGPT for weeks before the company realized that Siri looked outdated. (I would argue that the epiphany came about a decade late.) What followed was what The NYT describes as Apple’s “most significant reorganization in more than a decade.”

The company sees generative AI as a once-in-a-decade tentpole area worth shifting heaps of resources to address. You may recall the company canceled its $10 billion “Apple Car” project earlier this year. Apple reportedly reassigned many of those engineers to work on generative AI.

Apple executives allegedly fear AI models could eventually replace established software like iOS, turning the iPhone into “a dumb brick” by comparison. The clunky, awkward and overall unconvincing first wave of dedicated AI gadgets we’ve reviewed, like the Human AI Pin and Rabbit R1, aren’t good enough to pose a threat. But that could change as software evolves, other smartphone makers incorporate more AI into their operating systems and other hardware makers have a chance to innovate.

So, at least for now, it appears Apple isn’t launching direct competitors to generative AI stalwarts like ChatGPT (words), Midjourney (images) or ElevenLabs (voices). Instead, it will start with a new Siri and updated iPhone models with expanded memory to better handle local processing. In addition, the company will reportedly add a text-summarizing feature to the Messages app.

Apple’s John Ternus standing in front of a digital slide of the M4 chip.Apple’s John Ternus standing in front of a digital slide of the M4 chip.

Apple’s M4 chip (shown next to VP John Ternus) could help process local Siri requests. (Apple)

Apple’s first foray into generative AI, if The NYT’s sources are correct, sounds like less of an immediate threat to creators than some had imagined. At its May iPad event, the company ran a video plugging the new iPad Pro that showed various creative tools crushed by a hydraulic press. The clip accidentally served as the perfect metaphor for the (legitimate) fears of artists, musicians and other creators, whose work AI models have trained on — and who stand to be replaced by those same tools as they become more normalized for content creation.

On Thursday, Apple apologized for the ad and said it canceled plans to run it on TV.

Samsung and Google have already loaded their flagship phones with various generative AI features that go far beyond improving their virtual assistants. These include tools for editing photos, generating text and enhancing transcription (among other things). These features typically rely on cloud-based servers for processing, whereas Apple’s approach will allegedly prioritize privacy and handle requests locally. So Apple will apparently start with a more streamlined approach that sticks to improving what’s already there, as well as keeping most or all processing on-device.

The New York Times’ sources add that Apple’s culture of internal secrecy and privacy-focused marketing have stunted its AI progress. Former Siri engineer John Burkey told the paper that the company’s tendency to silo off the information various divisions share with each other has been another primary culprit in Siri’s inability to evolve far past where the assistant was when it launched a day before Steve Jobs died in 2011.

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Wider rollout of Galaxy Z Fold 4 One UI 6.1 update is a go!

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The day Galaxy Z Fold 4 owners have been waiting for is finally here. Samsung has released the One UI 6.1 update to the Galaxy Z Fold 4 outside its home country, indicating that a wider rollout is now underway. The update is now available across Europe, a couple of weeks after the update was released in South Korea.

Galaxy Z Fold 4 gets One UI 6.1 update in Europe

Samsung has finally released (via @tarunvats33) the One UI 6.1 update to the Galaxy Z Fold 4 in Europe. The update has a download size of around 3.1GB and comes bearing firmware version F936BXXU6FXE3. It brings several AI features to the foldable smartphones, apart from some minor features and usability improvements. The Galaxy Z Flip 4 could also get the One UI 6.1 update soon.

The update doesn’t bring the May 2024 security patch, though, and is still on the April 2024 security patch.

Samsung Galaxy Z Fold 4 One UI 6.1 Update Europe Changelog

You can watch all the Galaxy AI features that arrive with the One UI 6.1 update to the Galaxy Z Fold 4 in the video below. Some AI features seen in the video are not available on the Galaxy Z Fold 4.

If you live in Europe and have a Galaxy Z Fold 4, it is time to check for the One UI 6.1 update on your device. You can do that by navigating to Settings » Software update on your phone and tapping Download and install. Once the new firmware is available in our firmware database, you can download it and flash it manually using the Odin tool and a computer running Windows OS.



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New OpenAI GPTs custom versions of ChatGPT roll-out this week

New OpenAI GPTs models,custom versions of ChatGPT

At the first ever OpenAI DevDay Keynote Sam Altman introduced a new addition to the services offered by OpenAI in the form of customizable versions of its ChatGPT, simply called GPTs. These adaptable AI models offer you the ability to shape OpenAI’s AI models to fit specific tasks or objectives. Providing the ability for to create your own GPTs without needing any coding expertise. This broadening of AI technology makes it more accessible to a larger audience, removing obstacles and unlocking new opportunities. For instance, you could employ these GPTs for a variety of tasks, from explaining mathematical concepts to crafting creative stickers, all based on your unique needs and preferences. You can even try it out for yourself here.

OpenAI explain more : “We’re rolling out custom versions of ChatGPT that you can create for a specific purpose—called GPTs. GPTs are a new way for anyone to create a tailored version of ChatGPT to be more helpful in their daily life, at specific tasks, at work, or at home—and then share that creation with others. For example, GPTs can help you learn the rules to any board game, help teach your kids math, or design stickers.

Anyone can easily build their own GPT—no coding is required. You can make them for yourself, just for your company’s internal use, or for everyone. Creating one is as easy as starting a conversation, giving it instructions and extra knowledge, and picking what it can do, like searching the web, making images or analyzing data.”

GPT Store

Looking forward, OpenAI plans to launch a GPT Store soon. This new e-commerce platform will serve as a marketplace where you can display and monetize your custom GPTs. This initiative not only offers a platform for you to present your AI models to a larger audience but also introduces a new path for monetizing your creative and technical endeavors. It’s a distinctive opportunity to transform your AI creations into a potential income source.

Alongside these advancements, OpenAI has also put in place strong privacy and safety measures to safeguard user data. These data protection measures are crucial in preserving user trust and ensuring the ethical use of AI technology. The company has set forth clear and comprehensive usage policies that provide guidelines for GPT usage. These guidelines ensure that the technology is used responsibly and ethically, underscoring OpenAI’s dedication to the ethical use of AI.

GPTs APIs

For developers, OpenAI has enabled the connection of GPTs to real-world applications via third-party APIs. This external data integration allows GPTs to interact with other software and services, greatly extending their functionality and usability. For example, you could integrate a GPT with a weather forecasting service to provide personalized weather updates, enhancing the user experience with a touch of personalization.

For enterprise customers, OpenAI provides the option to deploy internal-only GPTs for specific business needs. These business-specific AI models can be shaped to perform specific tasks, such as analyzing customer feedback or predicting market trends. This allows businesses to utilize AI technology in a way that is directly relevant and beneficial to their operations, boosting efficiency and productivity. OpenAI also offers an admin console, a comprehensive management tool for GPTs. This console allows you to manage your GPTs, including setting custom actions, installing plugins, and monitoring performance. This tool is crucial for maintaining control over your AI models and ensuring they perform as expected, providing you with the necessary oversight to manage your AI models effectively.

OpenAI’s rollout of customizable versions of ChatGPT, the forthcoming launch of the GPT Store, and the implementation of robust privacy and safety measures represent significant progress in the field of AI. These developments not only make AI more accessible but also ensure that it is used responsibly and ethically. By engaging the community in AI development, OpenAI is ensuring that AI technology is developed in a way that benefits all of humanity, reinforcing its commitment to the ethical and responsible use of AI. Other articles you may find of interest on the subject of OpenAI :

Filed Under: Technology News, Top News





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