Apple Vision Pro, Apple’s $3,500 spatial computing device, appears to be following a pattern familiar to the AR/VR headset industry – initial enthusiasm giving way to a significant dip in sustained interest and usage. Since its debut in the U.S. in February 2024, excitement for the Apple Vision Pro has noticeably cooled, according to Bloomberg‘s … Read more
Apple is set to roll out a new system that allows retail store staff to wirelessly update the software on iPhones prior to sale, without having to take them out of their packaging. Writing in the latest edition of his Power On newsletter, Bloomberg‘s Mark Gurman said the new proprietary system, called “Presto,” relies on … Read more
Apple today announced the imminent opening of its eighth retail store in central Shanghai, China, which will be named Apple Jing’an. Located on Nanjing West Road in the Jing’an District (named after its famous ancient Jing’an Temple), Apple Jing’an will become the 57th Apple store in mainland China. Local reports suggest it will be the … Read more