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A $199 AI toy that fails at almost everything

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Alongside the dull 2.9-inch screen, there’s a unique 8-megapixel “360 eye” camera, which can rotate either towards you or away from you. It’s an interesting way to avoid bundling two separate cameras, so I’ll give Rabbit credit for that. But the 360 eye isn’t meant for taking photos: Instead, it’s all about computer vision. You can ask the R1 to describe what’s in front of you, from objects to documents and articles, and wait for an AI-generated summary. While this is something that could be useful for people with visual impairments, those users could do the same with ChatGPT, Microsoft’s Copilot or built-in tools on their phones (which also have vastly superior cameras).

Beyond its looks, the Rabbit R1 is mostly a failure. Once it’s turned on, you should be able to hit the push to talk button on its side and ask the AI assistant whatever you want: the weather, local traffic or a summary of a recent book. In my testing, though, the R1 would often deliver the weather when I asked for traffic, and sometimes it would hear my request and simply do nothing.

The R1 becomes more frustrating the more you use it: Its scroll wheel is the only way to interact with its interface (even though the display is also a touchscreen), and it’s simply awkward to use. There’s no rhyme or reason for how long you need to scroll to move between menu options. The mere act of selecting things is a pain, since the confirmation button is on the right side of the R1. That button would be far easier to hit somewhere below the scroll wheel — or better yet, just let me use the damn touchscreen!

Rabbit R1 keyboardRabbit R1 keyboard

Photo by Devindra Hardawar/Engadget

Oddly, the Rabbit’s touchscreen does recognize taps whenever you need to enter text like a Wi-Fi network password. But even that process is annoying, since it involves turning the R1 on its side and typing on a laughably tiny keyboard. Honestly, I felt like I was being punked every time I had to use it. (Cue the obligatory, “What is this, a keyboard for ants?”)

The more I used the Rabbit R1, the more I felt like it was purposefully designed to drive me insane. It can play music from Spotify (if you have a paid subscription), but what’s the point of doing that with its terrible 2-watt speaker? Are you expected to connect Bluetooth headphones? You can ask the R1 to generate art via Midjourney AI (again, with a paid account), but it often failed to show me the pictures that were created. On the rare occasion they did show up, I couldn’t actually do anything with the AI pictures from the R1. I’d have to load up Midjourney’s Discord server on my phone or computer to share them around.

Rabbit R1Rabbit R1

Photo by Devindra Hardawar/Engadget

When I asked the R1 to find me an Uber to a local theater, it told me that the Uber service may be slow to load on RabbitOS and isn’t available everywhere (uh, thanks?). After 30 seconds of idling, it said the Uber service may be under maintenance, or there may be an issue with my credentials. (I logged out and back into Uber on the “Rabbit Hole” website, which you use to manage the R1, but the error persisted.)

“LAM works by operating the Uber web app on the cloud on your behalf,” Rabbit representative Ryan Fenwick told me over e-mail when I asked why I couldn’t get the Uber service to work. “Uber ultimately decides how and whether it serves users, so depending on factors like the location you’re booking from, your ride history, etc., it may vary from time to time. We’re implementing measures that help to improve the success rate and transparency of ride booking through R1, so over time the experience should improve.”

At least the Rabbit R1 was able to get me a sandwich. I asked it to find some lunch nearby and it spent an entire minute communing with Postmates and its AI cloud — the precise amount of time it would take me to complete a GrubHub order on my phone. The R1 eventually returned with three chaotic choices: Subway, a nearby Henri’s Bakery and a restaurant five miles away I’ve never heard of

Rabbit R1Rabbit R1

Photo by Devindra Hardawar/Engadget

I opted for Henri’s (they do make killer sandwiches), and the R1 showed me a whopping six menu items. Its tiny screen could only hold a picture of the item, its name and the price — you can’t tap into it to get a longer description or customize anything. You can only add items to your cart or remove them. I chose two sandwiches and, to my surprise, the R1 completed the order without ever confirming my payment information or delivery address. It was working entirely off of my DoorDash defaults, and thankfully those were up to date.

As soon as the order was placed, my iPhone started lighting up with all sorts of useful information from DoorDash. I received a confirmation from the restaurant, a detailed look at the bill (the R1 apparently added my default 20% tip) and the name of my delivery driver. It took the R1 several minutes before it confirmed the order, and it only occasionally updated me that it was coming closer.

My sandwiches eventually arrived, but I was more struck by the many ways things could have gone wrong. This isn’t 1999; I’m no longer impressed by simply being able to order food online like I did from Kozmo.com (RIP). But even back then, I was able to get a full look at menus and customize things. The fact that I could look over at my phone and see the DoorDash app being far more useful made me instantly lose faith in the R1.

There are other things the R1 can do, like recording and summarizing meetings. But that’s also something several apps can do on my phone and computer. The on-demand translation feature seemed to work fine converting English to Spanish and Japanese, but it’s no better than Google Translate or ChatGPT on my phone.

Rabbit R1Rabbit R1

Photo by Devindra Hardawar/Engadget

All of this leads me to ask: What’s the point of the Rabbit R1, really? it certainly can’t replace your phone, since it can’t make calls or send texts. While you can add a SIM card for always-on connectivity, that just makes it more expensive. It’ll still be useless on the go, anyway. Perhaps, you could argue, it’s a companion device to help avoid being distracted by your phone. But it’s so slow and hard to use that I find my smartphone’s notification-filled hellscape far more calming. There’s nothing zen at all about having yet another device that you have to buy, charge and carry.

And if you suffer battery life anxiety, you absolutely should stay away from the Rabbit R1. When I first received it, the R1 would burn through its battery while sitting idle, doing absolutely nothing, for eight hours. The first major RabbitOS update helped considerably, but the R1 still can’t last an entire day on a single charge. For a device that has such a tiny screen and offloads its work to the cloud, that’s simply inexcusable.

Rabbit R1Rabbit R1

Photo by Devindra Hardawar/Engadget

I suppose you could argue that the $199 Rabbit R1 is a good deal compared to the $699 Humane AI Pin (which also requires a $24 monthly subscription), but that’s like saying rabbit droppings don’t smell bad compared to dog poop. Technically true! But in the end it’s all still shit. The Humane’s projection screen is at least an interesting twist on mobile UI, and its potentially less cumbersome as a wearable. The Rabbit AI assistant, on the other hand, is basically just a chunkier and dumber phone.

Don’t buy the R1. Even if Rabbit somehow manages to deliver on some of the promises of its LAM – like the ability to train the R1 to handle the variety of tasks – I have no faith that it’ll actually work well. My advice extends to every standalone AI gadget: Just stay away. Your phone is enough.

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Bisnis Industri

Apple’s ‘Mission Impossible’ promo fails

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April 18: Today in Apple history: Apple pays $15 million for Mission: Impossible movie tie-in April 18, 1996: Apple unveils a massive $15 million promotional tie-in for the Mission: Impossible movie starring Tom Cruise.

Designed to promote the PowerBook, which Cruise uses in the spy flick, the marketing campaign comes at a particularly bad time. Attempting to climb back into the black after reporting its largest quarterly loss ever, Apple is in the middle of trying to perform its very own impossible mission. And that’s just the start of the problems.

Mission: Impossible PowerBook promo

1996 stands as probably the nadir of Apple’s nasty ’90s. Just a couple of weeks before the Mission: Impossible promo campaign, Apple reported a quarterly loss of $740 million. The shocking scale of the loss — with more than half coming from $1 billion in unsold products — revealed a company in far worse shape than previously thought.

The Mission: Impossible deal was an attempt to imbue Apple with some much-needed cool.

As part of the expensive campaign, Apple launched a “Mission: Impossible — The Web Adventure” site, an early example of online movie advertising. (You can still see Apple’s Mission: Impossible site, although the game sadly no longer works.)

Apple product placement in Mission: Impossible

Mission: Impossible The Web Adventure: Apple's big Hollywood promo proved about as effective as a shoe phone.
Apple’s big Hollywood promo proved about as effective as a shoe phone.
Screenshot: Apple

The deal also ensured that the PowerBook 5300c got screen time in the movie. Unfortunately, Apple and Paramount Pictures signed the deal so late that Cupertino got no input on the script’s tech elements.

As a result, the Mac shown in the movie uses a command-line interface instead of Mac OS. That made it look way behind the Windows 95 operating system then running on PCs.

Even worse, when a particularly tough job turns up later in the movie, the Mission: Impossible team’s resident computer expert advises the use of nonexistent “Thinking Machines laptops.”

Apparently, only those fictional computers could get the job done. Ouch!

PowerBook 5300: On-screen and on fire, but not on store shelves

A final problem dogged Apple’s Mission: Impossible promo campaign: The PowerBook 5300 wasn’t available to buy when the movie hit theaters. And, soon after the first 1,000 PowerBook 5300 units shipped to dealers around the United States, news broke that two production units caught fire — one at the home of an Apple programmer, the other at Apple’s factory in China.

“The main hallmark for Apple is ease of use,” wrote Pieter Hartsook, editor of The Hartsook Letter, at the time. “If your machine doesn’t work, it’s not easy to use.”

Apple issued a recall on the 100 PowerBook 5300s already sold, replacing the computers with another model. Unfortunately, the replacements packed only two-thirds the hard drive capacity of their predecessors. That forced Apple to lower the price of the laptop by $100.

As a result, moviegoers who saw the PowerBook 5300 plastered on the silver screen could not buy the computer. Not that many people could afford the pricey machines: The top-end PowerBook 5300ce came with a $6,500 price tag, making it the most expensive Apple laptop ever. (Adjusted for inflation, that’s nearly $13,000 today.)

Somehow, Apple pulls off the impossible

The Mission: Impossible promo deal certainly failed to work out as Apple planned. However, 1996 marked the beginning of a major turnaround for the company. Before long, Cupertino abandoned its disastrous clone Mac concept, enjoyed a few surprisingly big hits, and — most significantly of all — brought Steve Jobs back into the fold with the NeXT acquisition.

Now that’s a Hollywood ending!



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Apple TV launch fails to impress: Today in Apple history

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March 21: Today in Apple history: Apple launches the Apple TV March 21, 2007: Apple launches the Apple TV, a gleaming white set-top box with a remote control, for bringing iTunes media to the living room.

Unfortunately, the device lacks key features needed to make it a killer entertainment system. It’s something of a missed opportunity for Apple.

Apple TV builds on a solid foundation

A bit like Apple’s move into music with the iPod and iTunes Music Store, producing a streaming video device made perfect sense. Given Apple’s history — and Apple CEO Steve Jobs’ Hollywood contacts, courtesy of his position as The Walt Disney Company’s largest shareholder — the company seemed perfectly poised to straddle the high-tech and entertainment worlds.

Even in the years that Jobs worked outside Apple, Cupertino innovated in this area. In the 1980s and early 1990s, Apple pioneered software for playing video on a personal computer. In the mid-1990s, the company launched the bold-but-unsuccessful Macintosh TV. That weird hybrid machine melded a Performa 520 Mac and a 14-inch Sony Trinitron CRT television.

After Jobs’ return, Apple launched its enormously successful movie trailer website, which became the place to download high-quality teasers for movies like Star Wars Episode II: Attack of the ClonesThe Lord of the Rings and Spider-Man. Following this, Apple started selling TV shows through iTunes.

With that success in the rearview mirror, a standalone Apple TV seemed primed to take the world’s living rooms by storm.

First look at Apple TV

Right from Apple TV launch, however, it became clear that the device wasn’t Apple’s primary focus. Despite the company’s well-deserved reputation for secrecy and not releasing products until absolutely ready, Cupertino showed off Apple TV as a work in progress at a special event on September 12, 2006. (The company initially referred to the device as the “iTV,” but changed the name later after legal threats from the British broadcaster of the same name.)

Apple didn’t start shipping Apple TV units until March 21 the following year, however. By that time, any excitement had been eclipsed by a little device called the iPhone.

By contrast, the first-gen Apple TV wasn’t a revolutionary product so much as a Mac accessory for slinging downloaded content to your TV. Initially, owners could not order a movie for Apple TV directly through their TV sets, despite the device’s internet connectivity. Instead, users had to download movies to their Macs, then send them to their Apple TVs.

Worse, despite insisting that you own an HDTV to use it, the video played by Apple TV was, in the words of Fortune‘s review, “so low-res that it looks as fuzzy as plain old broadcast TV.”

Apple works to improve its set-top box

Apple quickly improved the Apple TV interface. On January 15, 2008, a major software update transformed the device into a stand-alone gadget. Finally, Apple TV owners no longer needed a computer running iTunes to stream and sync content to it.

A later update let customers use their iPhones, iPods and iPads as remote controls for Apple TV. And subsequent versions of the set-top box continued to head in the right direction.

For the most part, though, observers initially called the Apple TV launch a rare “miss” for Apple. Within the device’s first six months, Apple sold only 250,000 Apple TV units. Even Jobs admitted the product was more “a hobby” than a serious undertaking.

By late 2008, Forbes called it a notable misstep — and labeled it “The iFlop.”

Later versions of Apple TV

A second-generation Apple TV, launched in September 2010, sported a much smaller black enclosure and supported video up to 720p resolution. The third-gen model, which arrived in March 2012, looked the same as its predecessor but bumped up video resolution to 1080p (and added HomeKit support for home automation).

The fourth-gen Apple TV added key features in 2015, including an App Store and Siri voice commands. Plus, it ran on a new operating system, dubbed tvOS, which was based on iOS.

It also came with a sleek, touch-sensitive remote control that looked great but infuriated many users. Two years later, the Apple TV 4K boosted the device’s video capabilities and made the remote slightly more user-friendly.

With the launch of the Apple TV+ streaming service in late 2019, Cupertino finally may have cracked the television formula. And in 2021, the sixth-gen Apple TV 4K arrived, upgraded with a speedier A14 chip and a redesigned Siri Remote.



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