Apple’s ‘Mission Impossible’ promo fails

Apple’s ‘Mission Impossible’ promo fails

April 18, 1996: Apple unveils a massive $15 million promotional tie-in for the Mission: Impossible movie starring Tom Cruise. Designed to promote the PowerBook, which Cruise uses in the spy flick, the marketing campaign comes at a particularly bad time. Attempting to climb back into the black after reporting its largest quarterly loss ever, Apple … Read more

Apple TV launch fails to impress: Today in Apple history

Apple TV launch fails to impress: Today in Apple history

March 21, 2007: Apple launches the Apple TV, a gleaming white set-top box with a remote control, for bringing iTunes media to the living room. Unfortunately, the device lacks key features needed to make it a killer entertainment system. It’s something of a missed opportunity for Apple. Apple TV builds on a solid foundation A … Read more