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Las conversaciones de inteligencia de Apple con los reguladores de la UE y China, según el director ejecutivo Tim Cook: informe

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inteligencia de manzana Las funciones están comenzando a aparecer en vista previa con la actualización beta para desarrolladores de iOS 18.1. Según el gigante tecnológico con sede en Cupertino, estas funciones se implementarán primero en los EE. UU. en inglés y se expandirán a otras regiones más adelante. Sin embargo, la UE y China serán dos regiones donde es poco probable que estas características surjan pronto. Durante la llamada de resultados trimestrales del jueves, se le preguntó al CEO de Apple, Tim Cook, sobre el cronograma de lanzamiento, pero no proporcionó ninguna respuesta definitiva.

Informes: Apple está en conversaciones con organismos reguladores de la Unión Europea y China

de acuerdo a un informe Cook respondió en términos vagos cuando se le preguntó sobre la disponibilidad de Apple Intelligence en otras regiones, especialmente China y la Unión Europea, informa 9to5Mac. Afirmó que la empresa ha estado en contacto con reguladores de ambas regiones, pero necesitará comprender los requisitos antes de establecer un cronograma.

“Estamos comprometidos, como era de esperar, con los dos organismos reguladores que mencioné”, dijo Cook. “Y nuestro objetivo es avanzar lo más rápido que podamos, obviamente, porque nuestro objetivo siempre es hacer que las funciones estén disponibles para todos. Tenemos que entender los requisitos regulatorios antes de que podamos comprometernos con eso y comprometernos con un cronograma para hacerlo”. “Pero estamos comprometidos de manera muy constructiva con ambos”.

manzana Anunciar El mes pasado, Apple Intelligence anunció que, además de las mejoras de iPhone Mirroring y SharePlay Screen Sharing, ya no estarían disponibles en la UE. La compañía dijo que esto se debía a la incertidumbre regulatoria derivada de la Ley de Mercados Digitales (DMA).

“Específicamente, nos preocupa que los requisitos de interoperabilidad de la DMA puedan obligarnos a comprometer la integridad de nuestros productos de manera que pongan en riesgo la privacidad del usuario y la seguridad de los datos”. manzana Dijo en ese momento.

En China, hay un obstáculo diferente. Como en un estudio anterior un informeApple estaba buscando un socio local de IA en la región, ya que los modelos de IA utilizados dentro del país deben recibir la aprobación del gobierno. Además, cualquier procesamiento de datos local debe realizarse en servidores ubicados y operativos dentro del país. Es probable que estas regulaciones y la falta de un socio de IA hayan dificultado que Apple ofrezca sus propias funciones de IA.

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Tim Cook usa Vision Pro todos los días por estos motivos

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El director ejecutivo de Apple, Tim Cook, dijo que usa los auriculares Vision Pro todos los días y explicó por qué cree que el dispositivo es “tan revolucionario”, en una entrevista publicada el jueves.

“Creo que ofrece un entretenimiento increíble”, dijo Cook. el sol En una entrevista relacionada con Se lanzan cascos de realidad aumentada y realidad virtual en el Reino Unido“Desata esta paleta infinita de productividad. Te brinda nuevas formas de comunicarte y colaborar. Estas son simplemente grandes ideas que impactan todas las cosas que hacemos todos los días, por lo que creo firmemente en ellas”.

He aquí por qué Tim Cook usa sus auriculares Vision Pro todos los días

manzana Presentó sus auriculares en 2023 La compañía lanzó este producto a principios de este año, haciendo una importante apuesta por lo que la empresa llama “computación espacial”. Con pantallas de vanguardia y una variedad de sensores avanzados, Vision Pro se basa en los años de experiencia de Apple con múltiples productos, así como en más de 5000 solicitudes de patentes. Pero la característica más impresionante de los auriculares puede ser… Un precio elevado de 3.500 dólares.

en el solEntrevista realizada el mes pasado antes WWDC24Cook explicó la importancia Computación espacial 3Dque Apple considera la plataforma del futuro.

“La computación espacial es una gran idea, ya sabes, así como fue la Mac la que introdujo la computación personal, y fue el iPhone el que realmente impulsó la computación móvil”, dijo. “Vision Pro presentará a todos la computación espacial. La computación espacial le permite ver, escuchar e interactuar con contenido digital directamente en su espacio físico, por lo que podrá hacer cosas que no puede hacer con otras tecnologías”.

Muy entretenido

Cook dijo que empezó a usar auriculares para ver programas de televisión.

“Empecé a usarlo para mostrar entretenimiento. Vi la tercera temporada de. Ted Lasso “En Vision Pro”, dijo. “[And ] Acabo de estrenar un nuevo programa, que saldrá esta semana, anoche en Vision Pro.

Pronto descubrió que unos auriculares podían hacer que mirar televisión fuera una experiencia completamente diferente a la que la mayoría de la gente estaba acostumbrada.

“Así que poder adoptar la posición que quiero, incluso tumbarme en el suelo y colocar la pantalla en el techo, es una experiencia increíble”, afirmó. “Y, por supuesto, es una pantalla de 100 pies. Quiero decir, es sorprendente el nivel de entretenimiento que ofrece”.

Cook añadió que esta experiencia es especialmente exitosa en el ámbito deportivo.

“Algunas personas pensaron que sería como sentarse en la cancha, lo cual es muy especial porque la mayoría de nosotros no nos sentamos en la cancha durante el juego, pero es mejor que eso”, dijo. “Es como sentarse en el campo, cara a cara”. Los jugadores. Te sientes como si estuvieras ahí. Estás cara a cara.” Con la red.

Útil para el trabajo también

Cook no lo dejó en manos de los programas de televisión, por supuesto. Nos dio un recorrido por los diferentes usos de Vision Pro, incluyendo trabajo.

“En términos de productividad, cuando trabajas en varias pantallas, como hacemos muchos de nosotros, la multitarea es mucho más eficiente en Vision Pro”, dijo. “Porque puedes tomar diferentes ventanas y colocarlas alrededor de tu espacio físico”.

En este punto de la entrevista, Cook señaló lo habituales que son los auriculares en su vida diaria.

“Por eso ahora lo uso en todos los aspectos de mi vida diaria”, dijo.

¿Por qué es tan difícil de explicar la experiencia Vision Pro?

Cook también enfatizó la naturaleza indescriptible de la computación espacial usando auriculares, diciendo que es difícil de describir con palabras. Así que la gente en Gran Bretaña, y en todas partes, debería, por supuesto, conseguir una demostración. (Culto a Mac definitivamente Se recomienda una demostración de Vision Pro(Incluso si no planeas comprar uno de esos costosos auriculares).

“Es difícil explicar la experiencia con palabras, es difícil mostrarla en 2D, cómo será la experiencia en 3D. Por eso les ofrecemos a todos una demostración. Es una experiencia genial que puedes reservar sin tener que hacer cola. ” él dijo.

Pero tenga cuidado, la demostración puede ser una experiencia intensa, advirtió Cook.

“Es una experiencia emotiva filmar una demostración”, dijo. “Es interesante observar las reacciones de la gente. Ya sabes, muchos de ellos están llorando porque cuando empiezas a experimentar tus fotos en Vision Pro, es casi como si estuvieras allí de nuevo. Así que puedes imaginarte la vida de tus fotos familiares. tamaño, y estás allí, celebras un cumpleaños o celebras un gran evento en tu historia familiar, es increíble”.



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Tim Cook on Generative AI: ‘We Have Advantages That Will Differentiate Us’

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During today’s earnings call covering the second fiscal quarter of 2024, Apple CEO Tim Cook again spoke about Apple’s work on generative AI. He said that Apple has “advantages” that will “differentiate” the company in the era of AI, and some “very exciting things” will be shared with customers in the near future.

Apple Silicon AI Optimized Feature Siri 1

We continue to feel very bullish about our opportunity in generative AI. We are making significant investments and we’re looking forward to sharing some very exciting things with our customers soon.

We believe in the transformative power and promise of AI and we believe we have advantages that will differentiate us in this new era, including Apple’s unique combination of seamless hardware, software and services integration, groundbreaking Apple silicon with our industry leading neural engines, and our unwavering focus on privacy, which underpins everything we create.

Rumors have suggested that Apple’s first AI features are designed to run on-device rather than contacting a cloud service, which would make Apple’s AI much more private and secure than an online AI option. Apple’s plan to have generative AI available on-device will require significant CPU and GPU power, and Apple is planning to focus on AI with the upcoming M4 chip.

We could see the M4 chip as soon as next week in new iPad Pro models, with Bloomberg‘s Mark Gurman indicating last weekend that there is a chance Apple will unveil the chip in the ‌iPad Pro‌ models.

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Apple’s Regular Mac Base RAM Boosts Ended When Tim Cook Took Over

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Apple used to regularly increase the base memory of its Macs up until 2011, the same year Tim Cook was appointed CEO, charts posted on Mastodon by David Schaub show.

macos sonoma feature purple green
Earlier this year, Schaub generated two charts: One showing the base memory capacities of Apple’s all-in-one Macs from 1984 onwards, and a second depicting Apple’s consumer laptop base RAM from 1999 onwards. Both charts were recently resurfaced by the Accidental Tech Podcast.

The graphs show that Apple tended to increase the base memory every two years or so, but that this trend ended when Cook took over the company from Steve Jobs. Memory increased quickly until the Mac Plus was launched in 1986, notes Schaub. “1986 to 1990 were all about decreasing the entry Mac price,” he says. “Then we get a pretty straight logarithmic line until Tim Cook became CEO and there has only been a single increase since.”

all in one base ram chartall in one base ram chart
The correlation is interesting, but other variables such as market trends and changes in technology can help to account for the plateau in Cook’s era. For example, Stuart McHattie notes that early all-in-one Macs saw a tenfold increase every six years. If that trend had continued from 2006 onwards when the base was 500MB, modern base model Macs would have reached 500GB. Yet today’s consumer PC demand for RAM remains around 8GB to 64GB, and very rarely exceeds double digits.

Computers have also changed a lot over the last several years. RAM has gotten faster. Hard disk drives have been superseded by solid-state storage. Chips and components are more tightly integrated. Apple no longer relies on Intel processors to power its machines, and instead uses high performance system-on-a-chip (SOC) architecture, which fuses CPUs, GPUs, and unified memory into a single package. This is why the company feels confident in arguing that 8GB on a Mac is comparable to 16GB on rival systems.

laptop base ram chartlaptop base ram chart
But that does not change the fact that Apple has offered iMac and MacBook Pro models with 8GB of RAM since 2012. Likewise, the MacBook Air has had the same base memory configuration since 2017. In addition, Apple’s adoption of unified memory means that Macs cannot have their RAM upgraded after purchase, while Apple continues to pursue a strategy of vastly overcharging customers for higher memory configurations. Users often pay out $200 or more at checkout just to future proof their machines.

Apple’s Mac memory configuration strategy is likely to become even more contentious if all upcoming iPhone 16 models turn out to include 8GB of RAM. (In the iPhone 15 series, only the Pro models have 8GB, whereas standard models have 6GB.) Why Apple is prepared to increase RAM in a smartphone but not in a multitasking Mac without users paying excessively for the privilege will be the overriding question on many consumers’ lips.

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Apple Event on May 7 Has Six Artistic Logos as Tim Cook Hints at New Apple Pencil

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Apple is promoting its upcoming “Let loose” event using six artistic logos amid the expectation that a new Apple Pencil is to be announced.

5
The six different logos cycle through randomly upon refreshing Apple’s homepage. In 2018, Apple promoted its “There’s more in the making” event that saw the introduction of the radically redesigned iPad Pro and second-generation Apple Pencil using more than 350 one-of-a-kind Apple logos.

The artistic logos likely allude to the illustration and graphic design capabilities of the iPad Pro and ‌Apple Pencil‌, both of which are expected to receive a substantial hardware refresh at the event. The main artwork being used to promote the event features the ‌Apple Pencil‌ and Apple CEO Tim Cook today hinted at the importance of the accessory to the event in a new post on X (formerly Twitter):

Two new iPad Air models and a redesigned Magic Keyboard accessory are also expected to be unveiled at the event.

The May 7 Apple event will take place at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on apple.com and on YouTube. The event invitation did not mention an in-person component, with Apple inviting the media to watch online alongside the general public.

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Tim Cook Sells Nearly 200,000 Apple Shares

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Apple’s CEO Tim Cook this week sold 196,410 shares of the company’s stock, which had a total value of approximately $33.2 million based on the average sale price of the transactions, according to a U.S. Securities and Exchange Commission filing. After taxes, Cook netted nearly $16.4 million from the sales.

Tim Cook MacBook
Cook received all of the shares that he sold this week as a performance-based stock award. Like other senior executives at Apple, he has a predetermined trading plan to sell company stocks in accordance with insider trading laws.

Cook still owns nearly 3.3 million shares of Apple’s stock following the sales, according to the filing. He has served as Apple’s CEO since 2011.

In 2015, Fortune reported that Cook planned to “give away all his wealth.”

Thanks, Michael Burkhardt!

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Tim Cook confirms Vision Pro’s China launch later this year

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Vision Pro on table
Customers in China should be able to get their hands on the Vision Pro later in 2024.
Photo: Leander Kahney/Cult of Mac

Apple’s CEO Tim Cook confirmed during his visit to China that Vision Pro will launch later this year in the country. Currently, the company’s $3500 mixed reality headset is only available in the US.

Apple opened preorders for the Vision Pro in mid-January 2024, following its announcement at WWDC 2023. The headset went on sale in the US in the first week of February.

Vision Pro debuting in China in 2024

Responding to a media question after the China Development Forum in Beijing, Cook confirmed the Vision Pro’s Chinese debut in 2024. He also reaffirmed Apple’s continuous investment in China in its supply chain, R&D, and stores.

Reports suggest Apple could launch the Vision Pro in nine countries outside the US this year. This includes China, Australia, Germany, France, UK and South Korea.

Given the complex retail launch and supply chain issues, the Vision Pro was rumored to remain US exclusive for a few months after its launch.

The headset’s international launch should boost its sales and allow more developers to get their hands on it. This should open up new use cases for the $3,499 mixed reality headset.

Tim Cook visits China as iPhone sales slowdown

Cook is on a visit to China amid a slowdown in iPhone sales. He also visited the opening of the “one-of-a-kind” Apple Jing’An store in Shanghai last week. The store in Shanghai is Apple’s second-largest in the world and 57th in the country.

Its opening and Cook’s visit to the country come at a time when iPhone sales have lagged behind other Chinese  companies. This is the executive’s third visit to the country in less than a year.

Apple has diversified its supply-chain away from China in recent years, but the country remains an important market for the Cupertino giant. And so, the company cannot afford a dramatic drop in iPhone sales in one of its largest markets.

Source: Reuters



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Tim Cook Visits China Ahead of New Apple Store Opening in Shanghai

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Apple CEO Tim Cook is touring Shanghai, China this week, meeting with retail employees, suppliers, developers, the film industry, and others. He has been sharing photos from his trip on Chinese social media platform Weibo.

Tim Cook Shanghai
Cook’s visit is timed with the upcoming grand opening of Apple’s new Jing’an store in Shanghai on Thursday, March 21 at 7 p.m. local time.

Apple provided more details about the store in a recent press release.

Apple JinganApple Jingan
“Located next to the landmark Jing’an Temple, Apple Jing’an is a must-see destination in Shanghai,” said Apple. “Approaching the store through a grove of maple trees that line the upper plaza, visitors are treated to a stunning view of the temple. As customers descend down the stairs, they pass by terracing, double-curved walls that extend forward in a circle to form amphitheater seating that will host Today at Apple sessions specially created for Apple Jing’an to celebrate the community and its creators.”

A custom wallpaper with a flower-like Apple logo is available for download for the iPhone, iPad, and Mac on the store’s page.

Apple Jingan WallpaperApple Jingan Wallpaper
Those who attend the grand opening of Apple Jing’an will receive a custom tote bag, pin, and Apple logo sticker, according to Michael Steeber’s weekly newsletter about Apple’s retail stores. His newsletter provides a closer look at the store’s design.

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Samsung Galaxy Ring could help cook up AI-powered meal plans to boost your diet

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As we get closer to the full launch of the Samsung Galaxy Ring, we’re slowly learning more about its many talents – and some fresh rumors suggest these could include planning meals to improve your diet.

According to the Korean site Chosun Biz (via GSMArena), Samsung plans to integrate the Galaxy Ring with its new Samsung Food app, launched in August 2023

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Apple Agrees to Pay $490M to Settle Lawsuit Alleging That Tim Cook Defrauded Shareholders

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Apple has agreed to pay $490 million to settle a class action lawsuit alleging that Apple CEO Tim Cook defrauded shareholders by concealing falling demand for iPhones in China, according to Reuters, which cited a court filing today. The proposed settlement requires approval by U.S. District Judge Yvonne Gonzalez Rogers in California.

Tim Cook iPhone 11 Pro
On a November 1, 2018 earnings call with analysts, Cook said Apple was facing pressure in emerging markets where local currencies were weakening, such as Turkey, India, Brazil, and Russia, but he did not include China in the list:

The emerging markets that we’re seeing pressure in are markets like Turkey, India, Brazil, Russia. These are markets where currencies have weakened over the recent period. In some cases, that resulted in us raising prices and those markets are not growing the way we would like to see.

Cook went on to say the following about China on the call:

In relation to China specifically, I would not put China in that category. Our business in China was very strong last quarter. We grew 16%, which we’re very happy with. iPhone in particular was very strong, very strong double-digit growth there. Our other products category was also stronger, in fact, a bit stronger than even the overall company number.

A few months later, in January 2019, Cook shared a letter to investors indicating that Apple’s revenue for the fourth quarter of 2018 would be around $84 billion, lower than its original guidance of between $89 billion and $93 billion in the quarter. Apple ended up reporting revenue of $84.3 billion in the quarter on January 29, 2019.

Apple’s share price dropped around 25% between November 1, 2018 and January 31, 2019.

In his letter, Cook said the Greater China region’s slowing economy was largely to blame for Apple’s revenue shortfall in the quarter:

While we anticipated some challenges in key emerging markets, we did not foresee the magnitude of the economic deceleration, particularly in Greater China. In fact, most of our revenue shortfall to our guidance, and over 100 percent of our year-over-year worldwide revenue decline, occurred in Greater China across iPhone, Mac and iPad.

The letter added that lower-than-anticipated iPhone revenue, primarily in Greater China, accounted for the entire revenue shortfall:

Lower than anticipated iPhone revenue, primarily in Greater China, accounts for all of our revenue shortfall to our guidance and for much more than our entire year-over-year revenue decline.

Investors alleged that Cook knew that iPhone demand was falling in China at the time of the November 2018 earnings call, but failed to disclose it. Apple has denied these allegations and has not admitted to any wrongdoing. Apple only agreed to the proposed settlement to avoid additional costs and time involved with litigation, the filing says.

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