Meta’s Reality Labs division – the team behind its VR hardware and software efforts – has turned 10 years old, and to celebrate the company has released a blog post outlining its decade-long history. However, while a trip down memory lane is fun, the most interesting part came right at the end, as Meta teased its next major new hardware release: its first-ever pair of AR glasses.
According to the blog post, these specs would merge the currently distinct product pathways Meta’s Reality Labs has developed – specifically, melding its AR and VR hardware (such as the Meta Quest 3) with the form factor and AI capabilities of its Ray-Ban Meta Smart Glasses to, as Meta puts it, “deliver the best of both worlds.”
Importantly for all you Quest fans out there, Meta adds that its AR glasses wouldn’t replace its mixed-reality headsets. Instead, it sees them being the smartphones to the headsets’ laptop/desktop computers – suggesting that the glasses will offer solid performance in a sleek form factor, but with less oomph than you’d get from a headset.
Before we get too excited, though, Meta hasn’t said when these AR specs will be released – and unfortunately they might still be a few years away.
A report from The Verge back in March 2023 shared an apparent Meta Reality Labs roadmap that suggested the company wanted to release a pair of smart glasses with a display in 2025, followed by a pair of ‘proper’ AR smart glasses in 2027.
We’re ready for Meta’s next big hardware release (Image credit: Meta)
However, while we may have to wait some time to put these things on our heads, we might get a look at them in the next year or so,
A later report that dropped in February this year, this time via Business Insider, cited unnamed sources who said a pair of true AR glasses would be demoed at this year’s Meta Connect conference. Dubbed ‘Orion’ by those who claim to be in the know, the specs would combine Meta’s XR (a catchall for VR, AR, and MR) and AI efforts – which is exactly what Meta described in its recent blog post.
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As always, we should take rumors with a pinch of salt, but given that this latest teaser came via Meta itself it’s somewhat safe to assume that Meta AR glasses are a matter of when, not if. And boy are we excited.
Currently Meta has two main hardware lines: its VR headsets and its smart glasses. And while it’s rumored to be working on new entries to both – such as a budget Meta Quest 3 Lite, a high-end Meta Quest Pro 2, and the aforementioned third-generation Ray-Ban glasses with a screen – these AR glasses would be its first big new hardware line since it launched the Ray-Ban Stories in 2021.
And the picture Meta has painted of its AR glasses is sublime.
Firstly, while Meta’s current Ray-Ban smart glasses aren’t yet the smartest, a lot of major AI upgrades are currently in beta – and should be launching properly soon.
The Ray-Ban Meta Smart Glasses are set to get way better with AI (Image credit: Future / Philip Berne)
Its Look and Ask feature combines the intelligence of ChatGPT – or in this instance its in-house Meta AI – with the image-analysis abilities of an app like Google Lens. This apparently lets you identify animals, discover facts about landmarks, and help you plan a meal based on the ingredients you have – it all sounds very sci-fi, and actually useful, unlike some AI applications.
We then take those AI-abilities and combine them with Meta’s first-class Quest platform, which is home to the best software and developers working in the XR space.
While many apps likely couldn’t be ported to the new system due to hardware restrictions – as the glasses might not offer controllers, will probably be AR-only, and might be too small to offer as powerful a chipset or as much RAM as its Quest hardware – we hope that plenty will make their way over. And Meta’s existing partners would plausibly develop all-new AR software to take advantage of the new system.
Based on the many Quest 3 games and apps we’ve tried, even if just a few of the best make their way to the specs they’d help make Meta’s new product feel instantly useful. a factor that’s a must for any new gadget.
Lastly, we’d hopefully see Meta’s glasses adopt the single-best Ray-Ban Meta Smart Glasses feature: their design. These things are gorgeous, comfortable, and their charging case is the perfect combination of fashion and function.
We couldn’t ask for better-looking smart specs than these (Image credit: Meta)
Give us everything we have already design-wise, and throw in interchangeable lenses so we aren’t stuck with sunglasses all year round – which in the UK where I’m based are only usable for about two weeks a year – and the AR glasses could be perfect.
We’ll just have to wait and see what Meta shows off, either at this year’s Meta Connect or in the future – and as soon as they’re ready for prime time, we’ll certainly be ready to test them.
The citizens of a small town called Deerfield continue to see their lives upended by a fortune-telling machine known as Morpho, according to the season 2 trailer Apple TV+ dropped Wednesday for philosophical comedy series The Big Door Prize.
Starring Emmy Award winner Chris O’Dowd, the well-liked comedy’s 10-episode second season debuts Wednesday, April 24, with three episodes.
The Big Door Prize remains a tantalizing mystery in season 2 trailer
In the first season of The Big Door Prize, a machine called Morpho mysteriously shows up in Deerfield grocery store. It issues cards to users stating their “life’s potential.” The townsfolk soon become obsessed over who they are and who they should be. And that obsession appears to deepen in the season 2 trailer.
Here’s how Apple TV+ describes season 2 of the show from Emmy Award-winning creator David West Read (Schitt’s Creek):
Based on M.O. Walsh’s novel, The Big Door Prize season two follows the residents of Deerfield as the Morpho machine readies them for the mysterious “next stage.” As everyone’s potentials are exchanged for visions, new relationships form and new questions are asked.
Dusty (Chris O’Dowd) and Cass (Gabrielle Dennis) decide to take time apart while Trina (Djouliet Amara) and Jacob (Sammy Fourlas) learn that they can shed their old labels. Giorgio (Josh Segarra) and Izzy (Crystal Fox) each find romance while Hana (Ally Maki) and Father Reuben (Damon Gupton) attempt to discover the purpose of the machine.
Residents of the small town are once again left questioning what they thought they knew about their lives, their relationships, their potential and the Morpho itself.
The cast members mentioned above return to the show, produced by Skydance Television and CJ ENM/Studio Dragon, along with some other returning and new faces for season 2.
They include Justine Lupe, Aaron Roman Weiner, Mary Holland, Patrick Kerr, Cocoa Brown, Carrie Barrett, Elizabeth Hunter, Jim Meskimen, Matt Dellapina and Melissa Ponzio.
Showrunner Read serves as executive producer along with David Ellison, Dana Goldberg, Matt Thunell, Miky Lee, Jey-hyun Kim and Hyun Park, Bill Bost and Sarah Walker. Series directors are Steven Tsuchida, Heather Jack, Jordan Canning, Satya Bhabha and Declan Lowney.
Watch the season 2 trailer
Watch the first season on Apple TV+
You can watch the whole first season of The Big Door Prize before season 2 premieres on April 24. The service is available by subscription for $9.99 with a seven-day free trial. You can also get it via any tier of the Apple One subscription bundle. For a limited time, customers who purchase and activate a new iPhone, iPad, Apple TV, Mac or iPod touch can enjoy three months of Apple TV+ for free.
After launching in November 2019, “Apple TV+ became the first all-original streaming service to launch around the world, and has premiered more original hits and received more award recognitions faster than any other streaming service. To date, Apple Original films, documentaries and series have been honored with 471 wins and 2,090 award nominations and counting,” the service said.
In addition to award-winning movies and TV shows (including breakout soccer comedy Ted Lasso), Apple TV+ offers a variety of documentaries, dramas, comedies, kids shows and more.
Google just released a new version of ChromeOS which comes laden with some impressive improvements, including the ability to implement custom keyboard shortcuts and to do the same with your mouse buttons.
ChromeOS M123 delivers these new powers, and more besides, but the ability to actually define your own keyboard shortcuts will be the most welcome feature for owners of the best Chromebooks.
If you’re familiar with working a certain way with a particular shortcut, you can now change over to that – and as Google points out (via The Verge), you can also change shortcuts to, say, make it easier to trigger them using just one hand (stretch that thumb and finger).
Similarly, any of your mouse buttons can be redefined to trigger various functions outside of basic clicking, like taking a screenshot. That’s going to be really handy for those who have a mouse with plenty of side buttons.
With the latest update for ChromeOS, tethering is now a thing, allowing the Chromebook to share its cellular connection with other devices. There’s now a switch in Network Settings to turn on the Hotspot, which is all you need to do before searching for and finding the network on your other device(s).
Finally, ChromeOS 123 has new voices for its text-to-speech functionality – reading out text aloud – that are more natural sounding. These work offline and Google notes that they are available in 31 different languages.
Analysis: Some handy additions, with the odd catch
(Image credit: Future)
There are some very useful goodies here, particularly for those newer to ChromeOS who are maybe more accustomed to using a Mac or Windows PC.
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Those users will have the shortcuts from those desktop operating systems ingrained in their muscle memory, no doubt, and so getting used to a whole new way of working might be an uphill struggle. Luckily, there’s no need to relearn anything now, as you can simply switch the default ChromeOS shortcuts to whatever you’re used to.
The tethering feature could be pretty handy as well, although there is a slight catch here. Right now, the only network supported is T-Mobile in the US, so unless you have your phone with that provider, then you’re out of luck.
However, Google says it is “working to add other networks in future releases” and we’d imagine it won’t be too long before support is expanded. If you’re not seeing the update yet, fear not – Google says it’s going to be “progressively rolling out over the coming days”, so you should see it soon if your Chromebook supports it.
Microsoft could be reworking a major part of the Start menu in Windows 11, or at least there are changes hidden in testing right now which suggest this.
As flagged up by a regular contributor of Windows leaks, PhantomOfEarth on X (formerly Twitter), the Start menu could end up with a very different layout for the ‘All apps’ panel.
A Start menu update that could be coming soon: an updated All apps page in the Start menu, which displays apps in a grid of icons instead of a vertical list. pic.twitter.com/o8EYjf17UfMarch 30, 2024
See more
Currently, this presents a list of all the applications installed on your system in alphabetical order, but if this change comes to fruition, the panel will be switched to a grid-style layout (as shown in the above tweet) rather than a long list.
Note that this move is not visible in preview testing yet, and the leaker had to dig around in Windows 11 – a preview build in the Beta channel specifically – to find it (using ViVeTool, a configuration utility).
Analysis: 10X better?
What this means is that you’ll be able to see a lot more of the installed software in the ‘All apps’ panel at one time, with a whole host of icons laid out in front of you in said grid, rather than having a list with a very limited number of icons in comparison.
On the flipside, this looks a bit busier and less streamlined, with the alphabetical list being neater. Also, some have noted the resemblance to Windows 10X with this hidden change (which might provoke unwelcome OS flashbacks for some).
As ever, some might lean towards the list of installed apps, or some may not, and prefer the new grid-based view instead – which leads us to our next point: why not offer a choice of either layout, based on the user’s preference? A simple toggle somewhere could do that trick.
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We shall see what happens, but bear in mind that this grid layout concept might go precisely nowhere in the end. Microsoft could just be toying with the idea, and then abandon it down the line, before even taking it live in testing.
If we do see it go live in Windows 11 preview builds, odds are it’ll be incoming maybe with Windows 11 24H2 later this year – fingers crossed with that mentioned toggle.
Organizations today heavily rely on big data to drive decision-making and strategize for the future, adapting to an ever-expanding array of data sources, both internal and external. This reliance extends to a variety of tools used to harness this data effectively.
In the modern business environment, with an estimated 2.5 quintillion bytes of data generated daily, big data is undoubtedly pivotal in understanding and developing all aspects of an organization’s goals. However, known for its vast volume and rapid collection, big data can overwhelm and lead to analysis paralysis if not managed and analyzed objectively. But, when dissected thoughtfully, it can provide the critical insights necessary for strategic advancement.
The evolution of big data in business strategy
In the past, businesses primarily focused on structured data from internal systems, but today, they navigate a sea of unstructured data from varied sources. This transition is fueled by key market trends, such as the exponential growth of Internet of Things (IoT) devices and the increasing reliance on cloud computing. Big data analytics has become essential for organizations aiming to derive meaningful insights from this vast, complex data landscape, transcending traditional business intelligence to offer predictive and prescriptive analytics.
Driving this big data revolution are several market trends. The surge in digital transformation initiatives, accelerated by the global pandemic, has seen a significant increase in data creation and usage. Businesses are integrating and analyzing new data sources, moving beyond basic analytics to embrace more sophisticated techniques. Now, it is about refining data strategies to align closely with specific business goals and outcomes. The increasing sophistication of analytics tools, capable of handling the 5 Vs of big data – volume, variety, velocity, veracity, and vulnerability – is enabling businesses to tap into the true potential of big data, transforming it from a raw resource into a valuable tool for strategic decision-making.
Amy Groden Morrison
VP of Marketing and Sales Operations, Alpha Software.
Practical applications of big data across industries
Big data’s influence is evident across various sectors, each utilizing it uniquely for growth and innovation:
Transportation: GPS applications use data from satellites and government sources for optimized route planning and traffic management. Aviation analytics process data from flights (about 1,000 gigabytes per transatlantic flight) to enhance fuel efficiency and safety.
Healthcare: Wearable devices and embedded sensors are often employed to collect valuable patient data in real-time for predicting epidemic outbreaks and improving patient engagement.
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Banking and Financial Services: Banks monitor the purchase behavioral pattern of credit cardholders to detect potential fraud. Big data analytics are used for risk management and customer relationship management optimization. Government: Agencies like the IRS and SSA use data analysis to identify tax fraud and fraudulent disability claims. The CDC uses big data to track the spread of infectious diseases.
Media and Entertainment: Companies like Amazon Prime and Spotify use big data analytics to recommend personalized content to users.
Implementing big data strategies within organizations requires a nuanced approach. First, identifying relevant data sources and integrating them into a cohesive analytics system is crucial. For instance, banks have leveraged big data for fraud detection and customer relationship optimization, analyzing patterns in customer transactions and interactions. Additionally, big data aids in personalized marketing, with companies like Amazon using customer data to tailor marketing strategies, leading to more effective ad placements.
The key lies in aligning big data initiatives with specific business objectives, moving beyond mere data collection to generating actionable insights. Organizations need to invest in the right tools and skills to analyze data, ensuring data-driven strategies are central to their decision-making processes. Implementing these strategies can lead to more informed decisions, improved customer experiences, and enhanced operational efficiency.
Navigating data privacy and security concerns
Addressing data privacy and security in big data is crucial, given the legal and ethical implications. With regulations like the GDPR imposing fines for non-compliance, companies must ensure adherence to legal standards. 81% of consumers are increasingly concerned about online data usage, highlighting the need for robust data governance. Companies should establish clear policies for data handling and conduct regular compliance audits.
For data security, a multi-layered approach is essential. Practices include encrypting data, implementing strong access controls, and conducting vulnerability assessments. Advanced analytics for threat detection and a zero-trust security model are also crucial to maintain data integrity and mitigate risks.
Big data predictions and preparations
In the next decade, big data is set to undergo significant transformations, driven by advancements in AI and machine learning. IDC forecasts suggest the global data sphere will reach 175 zettabytes by 2025, underscoring the growing volume and complexity of data. To stay ahead, businesses must invest in scalable data infrastructure and enhance their workforce’s analytical skills. Adapting to emerging data privacy regulations and maintaining robust data governance will also be vital. With this proactive approach, businesses will be set to successfully utilize big data, ensuring continued innovation and competitiveness in a data-centric future.
This article was produced as part of TechRadarPro’s Expert Insights channel where we feature the best and brightest minds in the technology industry today. The views expressed here are those of the author and are not necessarily those of TechRadarPro or Future plc. If you are interested in contributing find out more here: https://www.techradar.com/news/submit-your-story-to-techradar-pro
An M1 Ultra Mac Studio is one of the great deals you can score with Woot. Photo: Apple
You may not want to spend top dollar on a new Mac or iPad, but how about bargain-basement deals on older Apple gear? That’s what Amazon bargain site Woot! asks with its latest sale on 40 items.
As the site says: “Apple iMacs, MacBooks, and iPads: Whether you need a big-screen powerhouse, a portable productivity partner, or a tablet to rule them all, we’ve got the iDevices you crave.”
You’ve got a little over a week to shop a wide range of Apple computers, some rather old (and really cheap) and some not so long in the tooth. The sale ends at 10 p.m. Pacific on April 6. See some highlights below.
And if you’re in the market for new Apple accessories, Woot! also offers $3 off with promo code APPLEBITE (although that sale ends March 31.)
Woot sale on Macs and iPads brings bargain-basement deals
Woot’s sale through April 6 covers 40 Macs and iPads (and a few accessories, like iPad keyboards). The oldest Mac dates back to 2014 (!), but much of the gear hails from 2020 through 2023.
And just one product is sold out so far — a 2022 13.3-inch M2 MacBook Pro. That leaves 27 MacBooks, three iMacs, one Mac mini, one Mac Studio, three iPads and two iPad keyboard folios for you to check out.
See some Woot sale on Macs and iPads highlights below.
With the summer season just around the corner, people will soon start exploring places for their vacations, which means that the usage of Google Maps is going to shoot up. Right before that happens, Google has announced that it is adding three new features to Google Maps for Android and iOS, which will make the platform more helpful and easier for you to use during your vacation.
First is curated lists for a location, which should help you explore the place in a better way. Second is the ability to allow you to manually arrange places in a list, which will make it easier for you to maintain a list or plan a trip. Third is the ability to show an AI-generated summary of a place, which should help you to explore a place quickly. Let’s take a deeper look at these features.
Google Maps will soon show curated lists
According to Google, now when you search for a location on Google Maps and swipe up on the location card, you will be able to see three lists, the top list, the trending list, and the gems list. The top list will show you the places “the Maps community has consistently loved,” the trending list will contain places that have “recently seen a spike in popularity on Maps,” and the gems list will show you places “that might be a neighborhood’s best-kept secret.”
Along with it, Google Maps will show lists from major platforms, such as Lonely Planet, The New York Times, and OpenTable, as well as lists curated by the Google Maps community. All these lists should give you a better idea about a place and help you decide what to explore and what to eat. Google says “You’ll start seeing these lists in more than 40 cities across the U.S. and Canada this week.”
You can now reorder places in lists
If you are an avid Google Maps user, you might know that the platform allows you to create lists and add places to them. Up until now, when you added a new place to a list, it used to get added to the bottom of the list. There was no option to reorder places, which was frustrating if you needed to move a place up or down for whatever reasons. Well, Google is fixing that.
According to Google, you can now “choose the order places appear in your lists,” which should make it easier for you to organise a list to your liking. The company says that with the new feature, “if you’re planning a trip and compiling recommendations, you can organize them chronologically — like an itinerary.” “After you’ve visited places on your list, move them up or down to create a ranked list of your favorite places you visited to help you provide the best recommendations,” it further adds. The feature has gone live on the platform.
AI-generated summary to quickly know a place
Google Maps offers you a lot of information about a place, such as showing you reviews and photos of a place, which helps you get to know it in detail. However, going through each review and photo could be a frustrating task, especially when you are in a hurry and need to know about a place quickly. Well, Google is making the task easier for you with the help of AI.
The company says that now when you swipe up on a place, Google Maps will show you an AI-generated summary of what people think about it. Along with that, when you are scrolling through photos of food, it will use AI to show the name of the dish, and “show you helpful information based on the menu — like what it costs, if it’s popular, and even if it’s vegetarian or vegan — so you know if you want to make a reservation.” At the moment, there’s no information about when this feature will go live.
Save $100 on Apple’s newest 13-inch MacBook Air. Photo: Apple
Apple’s 13-inch MacBook Air with M3 chip has got a whopping $100 discount within weeks of its launch. Thanks to the deal, you can get Apple’s latest 13-inch Air for just $999.
A $50-$100 discount is also available on other configurations of the machine.
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Despite its thin and lightweight design, Apple’s in-house SoC ensures you will never feel the lack of power. Even more impressively, the 13-inch MacBook Air offers a claimed battery life of up to 18 hours. This is thanks to Apple fabricating the chip on TSMC’s cutting-edge 3nm node.
The 13-inch Liquid Retina panel lacks 120Hz ProMotion support. But it can get plenty bright at 500 nits and has great color reproduction and viewing angles. The notch on the display houses a 1080p FaceTime HD camera to ensure you look your best in video calls and online meetings.
Get the 13-inch MacBook Air for the same price as M2 Air
With Amazon slashing $100 off the M3 Air, you can get the 13-inch laptop for the same $999 price as its M2 predecessor. This makes the machine a fantastic buy, especially for college-going students and general usage.
Heavy users should grab the 16GB configuration of the machine with 512GB storage. It is also available with a similar $100 off, dropping its price to $1,399. Below are all the 13-inch MacBook Air variants on sale:
13-inch MacBook Air with M3 chip, 8GB RAM and 256GB storage: $999 ($100 off)
13-inch MacBook Air with M3 chip, 8GB RAM and 512GB storage: $1,249 ($50 off)
13-inch MacBook Air with M3 chip, 16GB RAM and 512GB storage: $1,399 ($100 off)
13-inch MacBook Air with M3 chip, 8GB RAM, 512GB storage and AppleCare+: $1,449 ($49 off)
13-inch MacBook Air with M3 chip, 8GB RAM, 512GB storage and AppleCare+: $1,598 ($100 off)
If you plan to keep your MacBook Air for three years or longer, get the bundle with AppleCare+.
Known for compact and affordable chargers, Ugreen jumped into network-attached storage (NAS) devices in a big way Tuesday with a crowdfunding campaign for its new NASync products on Kickstarter.com.
That’s where you can pledge and save 40% on items that suit home and business users alike with high-speed, huge-capacity data storage, the company said.
New Ugreen NAS products are 40% off on Kickstarter
Until now primarily know for chargers, Ugreen is launching its NASync series with 12th-generation Intel processors for both individual and business users. The Kickstarter campaign hit $2.2 million on its first day, over its $20,000 goal (with 44 days to go).
The company’s new NASync DXP2800, NASync DXP4800 and DXP4800 Plus devices are tailored for personal and home users. NASync DXP6800 Pro and NASync DXP8800 Plus, featuring 12th-gen Intel Core i5 processors, should suit business users. The biggest capacity goes up to a staggering 184TB.
“This leads to enhanced responsiveness, efficient data processing, and seamless multi-tasking, the company said. “Furthermore, the advantage of seamless multimedia processing and transcoding significantly improves the media file playback experience.”
And Ugreen designed another model, NASync DXP480T Plus, to meet the needs of creative and media professionals.
Ugreen NAS products’ Kickstarter campaign, aimed at users in the United States and Germany, features an early bird discount of 40% with prices starting at $239.99.
Dual Thunderbolt 4 ports
In addition, NASync DXP6800 Pro, DXP8800 Plus and DXP480T Plus come with dual Thunderbolt 4 ports. They can connect to a variety of storage devices for high-speed data transmission. Each port can reach data-transmission speeds up to 40Gbps.
NASync DXP6800 Pro and DXP8800 also come with dual 10GbE network ports.
As Ugreen noted:
These two high-speed 10GbE network ports can be combined to provide a total bandwidth of 20GbE, allowing for theoretical download speeds of up to 2500MB/s. Furthermore, the load between the two port links can be dynamically adjusted and balanced, enhancing the overall transmission efficiency.
DDR5 memory
With this kind of capacity, you may never run out of storage again. And NAS devices don’t necessarily take up too much space. Photo: Ugreen
Every Ugreen NASync model is equipped with an expandable 8GB DDR5 memory (two to three times faster than DDR4), Ugreen said:
For models like NASync 4800 Plus, DXP6800 Pro, DXP8800 Plus and NASync DXP480T Plus, with the capacity to expand memory up to 64GB, even the most resource-intensive software becomes manageable, and multi-tasking is more efficient than ever. Importantly, it accelerates data processing, which is particularly advantageous for tasks such as AI recognition and video transcoding.
Unlike cloud drives, Ugreen NAS products securely store substantial amounts of personal data on local devices with encryption, reducing risk of leaks, the company said. The series employs secure protocols like SSL/TLS. It uses robust SHA256 encryption, a standard in the financial and communications sectors. And the app’s built-in Security Manager offers real-time protection and conducts scheduled virus scans.
Ugreen NAS products: Pricing and availability
Ugreen offers Super Early Bird Discount of 40% off on the products. Here are the details:
“Words are like harpoons,” UK physicist and astronomer Fred Hoyle told an interviewer in 1995. “Once they go in, they are very hard to pull out.” Hoyle, then 80 years old, was referring to the term Big Bang, which he had coined on 28 March 1949 to describe the origin of the Universe. Today, it is a household phrase, known to and routinely used by people who have no idea of how the Universe was born some 14 billion years ago. Ironically, Hoyle deeply disliked the idea of a Big Bang and remained, until his death in 2001, a staunch critic of mainstream Big Bang cosmology.
Several misconceptions linger concerning the origin and impact of the popular term. One is whether Hoyle introduced the nickname to ridicule or denigrate the small community of cosmologists who thought that the Universe had a violent beginning — a hypothesis that then seemed irrational. Another is that this group adopted ‘Big Bang’ eagerly, and it then migrated to other sciences and to everyday language. In reality, for decades, scientists ignored the catchy phrase, even as it spread in more-popular contexts.
This new map of the Universe suggests dark matter shaped the cosmos
The first cosmological theory of the Big Bang type dates back to 1931, when Belgian physicist and Catholic priest Georges Lemaître proposed a model based on the radioactive explosion of what he called a “primeval atom” at a fixed time in the past. He conceived that this primordial object was highly radioactive and so dense that it comprised all the matter, space and energy of the entire Universe. From the original explosion caused by radioactive decay, stars and galaxies would eventually form, he reasoned. Lemaître spoke metaphorically of his model as a “fireworks theory” of the Universe, the fireworks consisting of the decay products of the initial explosion.
However, Big Bang cosmology in its modern meaning — that the Universe was created in a flash of energy and has expanded and cooled down since — took off only in the late 1940s, with a series of papers by the Soviet–US nuclear physicist George Gamow and his US associates Ralph Alpher and Robert Herman. Gamow hypothesized that the early Universe must have been so hot and dense that it was filled with a primordial soup of radiation and nuclear particles, namely neutrons and protons. Under such conditions, those particles would gradually come together to form atomic nuclei as the temperature cooled. By following the thermonuclear processes that would have taken place in this fiery young Universe, Gamow and his collaborators tried to calculate the present abundance of chemical elements in an influential 1948 paper1.
Competing ideas
The same year, a radically different picture of the Universe was announced by Hoyle and Austrian-born cosmologists Hermann Bondi and Thomas Gold. Their steady-state theory assumed that, on a large scale, the Universe had always looked the same and would always do so, for eternity. According to Gamow, the idea of an ‘early Universe’ and an ‘old Universe’ were meaningless in a steady-state cosmology that posited a Universe with no beginning or end.
Over the next two decades, an epic controversy between these two incompatible systems evolved. It is often portrayed as a fight between the Big Bang theory and the steady-state theory, or even personalized as a battle between Gamow and Hoyle. But this is a misrepresentation.
Soviet–US nuclear physicist George Gamow was an early proponent of Big Bang cosmology.Credit: Bettmann/Getty
Both parties, and most other physicists of the time, accepted that the Universe was expanding — as US astronomer Edwin Hubble demonstrated in the late 1920s by observing that most galaxies are rushing away from our own. But the idea that is so familiar today, of the Universe beginning at one point in time, was widely seen as irrational. After all, how could the cause of the original explosion be explained, given that time only came into existence with it? In fact, Gamow’s theory of the early Universe played almost no part in this debate.
Rather, a bigger question at the time was whether the Universe was evolving in accordance with German physicist Albert Einstein’s general theory of relativity, which predicted that it was either expanding or contracting, not steady. Although Einstein’s theory doesn’t require a Big Bang, it does imply that the Universe looked different in the past than it does now. And an ever-expanding Universe does not necessarily entail the beginning of time. An expanding Universe could have blown up from a smaller precursor, Lemaître suggested in 1927.
An apt but innocent phrase
On 28 March 1949, Hoyle — a well-known popularizer of science — gave a radio talk to the BBC Third Programme, in which he contrasted these two views of the Universe. He referred to “the hypothesis that all the matter in the universe was created in one big bang at a particular time in the remote past”. This lecture was indeed the origin of the cosmological term ‘Big Bang’. A transcript of the talk was reproduced in full in the BBC’s The Listener magazine, and Hoyle mentioned it in his 1950 book The Nature of the Universe, which was based on a series of BBC broadcasts he made earlier the same year.
How dwarf galaxies lit up the Universe after the Big Bang
Although Hoyle resolutely dismissed the idea of a sudden origin of the Universe as unacceptable on both scientific and philosophical grounds, he later said that he did not mean it in ridiculing or mocking terms, such as was often stated. None of the few cosmologists in favour of the exploding Universe, such as Lemaître and Gamow, was offended by the term. Hoyle later explained that he needed visual metaphors in his broadcast to get across technical points to the public, and the casual coining of ‘Big Bang’ was one of them. He did not mean it to be derogatory or, for that matter, of any importance.
Hoyle’s ‘Big Bang’ was a new term as far as cosmology was concerned, but it was not in general contexts. The word ‘bang’ often refers to an ordinary explosion, say, of gunpowder, and a big bang might simply mean a very large and noisy explosion, something similar to Lemaître’s fireworks. And indeed, before March 1949, there were examples in the scientific literature of meteorologists and geophysicists using the term in their publications. Whereas they referred to real explosions, Hoyle’s Big Bang was purely metaphorical, in that he did not actually think that the Universe originated in a blast.
The Big Bang was not a big deal
For the next two decades, the catchy term that Hoyle had coined was largely ignored by physicists and astronomers. Lemaître never used ‘Big Bang’ and Gamow used it only once in his numerous publications on cosmology. One might think that at least Hoyle took it seriously and promoted his coinage, but he returned to it only in 1965, after a silence of 16 years. It took until 1957 before ‘Big Bang’ appeared in a research publication2, namely in a paper on the formation of elements in stars in Scientific Monthly by the US nuclear physicist William Fowler, a close collaborator of Hoyle and a future Nobel laureate.
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Before 1965, the cosmological Big Bang seems to have been referenced just a few dozen times, mostly in popular-science literature. I have counted 34 sources that mentioned the name and, of these, 23 are of a popular or general nature, 7 are scientific papers and 4 are philosophical studies. The authors include 16 people from the United States, 7 from the United Kingdom, one from Germany and one from Australia. None of the scientific papers appeared in astronomy journals.
Among those that used the term for the origin of the Universe was the US philosopher Norwood Russell Hanson, who in 1963 coined his own word for advocates of what he called the ‘Disneyoid picture’ of the cosmic explosion. He called them ‘big bangers’, a term which still can be found in the popular literature — in which the ultimate big banger is sometimes identified as God.
A popular misnomer
A watershed moment in the history of modern cosmology soon followed. In 1965, US physicists Arno Penzias and Robert Wilson’s report of the discovery of the cosmic microwave background — a faint bath of radio waves coming from all over the sky — was understood as a fossil remnant of radiation from the hot cosmic past. “Signals Imply a ‘Big Bang’ Universe” announced the New York Times on 21 May 1965. The Universe did indeed have a baby phase, as was suggested by Gamow and Lemaître. The cosmological battle had effectively come to an end, with the steady-state theory as the loser and the Big Bang theory emerging as a paradigm in cosmological research. Yet, for a while, physicists and astronomers hesitated to embrace Hoyle’s term.
Work by US physicists Arno Penzias and Robert Wilson vindicated the Big Bang theory.Credit: Bettmann/Getty
It took until March 1966 for the name to turn up in a Nature research article3. The Web of Science database lists only 11 scientific papers in the period 1965–69 with the name in their titles, followed by 30 papers in 1970–74 and 42 in 1975–79. Cosmology textbooks published in the early 1970s showed no unity with regard to the nomenclature. Some authors included the term Big Bang, some mentioned it only in passing and others avoided it altogether. They preferred to speak of the ‘standard model’ or the ‘theory of the hot universe’, instead of the undignified and admittedly misleading Big Bang metaphor.
Nonetheless, by the 1980s, the misnomer had become firmly entrenched in the literature and in common speech. The phrase has been adopted in many languages other than English, including French (théorie du Big Bang), Italian (teoria del Big Bang) and Swedish (Big Bang teorin). Germans have constructed their own version, namely Urknall, meaning ‘the original bang’, a word that is close to the Dutch oerknal. Later attempts to replace Hoyle’s term with alternative and more-appropriate names have failed miserably.
The many faces of the metaphor
By the 1990s, ‘Big Bang’ had migrated to commercial, political and artistic uses. During the 1950s and 1960s, the term frequently alluded to the danger of nuclear warfare as it did in UK playwright John Osborne’s play Look Back in Anger, first performed in 1956. The association of nuclear weapons and the explosive origin of the Universe can be found as early as 1948, before Hoyle coined his term. As its popularity increased, ‘Big Bang’ began being used to express a forceful beginning or radical change of almost any kind — such as the Bristol Sessions, a series of recording sessions in 1927, being referred to as the ‘Big Bang’ of modern country music.
In the United Kingdom, the term was widely used for a major transformation of the London Stock Exchange in 1986. “After the Big Bang tomorrow, the City will never be the same again,” wrote Sunday Express Magazine on 26 October that year. That use spread to the United States. In 1987, the linguistic journal American Speech included ‘Big Bang’ in its list of new words and defined ‘big banger’ as “one involved with the Big Bang on the London Stock Exchange”.
Today, searching online for the ‘Big Bang theory’ directs you first not to cosmology, but to a popular US sitcom. Seventy-five years on, the name that Hoyle so casually coined has indeed metamorphosed into a harpoon-like word: very hard to pull out once in.