The music industry is constantly changing and so is marketing in all aspects. As such, the practice of music marketing is constantly evolving, sometimes at a pace so rapid that even seasoned professionals struggle to keep up with new platforms, practices, and technologies. As a company or person gets used to the way things are done, something seems to come along and change what everyone else in the company is doing.
Knowing what's coming next is incredibly valuable for people in music marketing. They need to know what's going on around them, whether they're excited, trying to catch the next trend, or making sure their fellow musicians try something new to reach the widest possible audience.
As the new year begins, five music marketing experts ask themselves the following question:
"What's your top music marketing prediction for this year?"
Jesse Kirschbaum, Managing Director, NEA
In many ways, this is the year of TikTok. I don't think TikTok will be banned. I think a lot of people still make static posts and pictures of themselves and food and everything… and that doesn't resonate. What Tik Tok offers is a way to start and ignite viral sensations and trends, perhaps the most important way to break artists, products, communication and everything else right now.
I think more and more people will learn how to create TikToks and I think it will become more accessible. And I think it's big enough to survive Prohibition because it's kind of too big to fail. I think GenZ/GenAlpha will not just be a platform, but a place for developers and the industry to grow. I believe it will be a crucial communication tool for product launches and brand launches.
More from FORBESon growing music brands. A book and two authors explain it all to Hugh McIntyre
Cassie Petrie, co-founder of Crowdsurfing
We continue to see more marketing initiatives focused on direct messages and real-world strategies. If you think about it, instead of appearing publicly in posts and comments, you spend most of your time on social media behind the scenes in DMs. I'm seeing more and more artists realizing the importance of investing time to engage fans in ways other than posting on their main streams, and I'm excited to see these marketing strategies evolving.
Tim Gerst, CEO of Thinkswell
Music marketing is getting closer. I mean we see a lot of artists looking for ways to connect with fans on a one to one level. This could be through more TikToks replying to comments, sending custom messages to apps like Community, or through fan-inspired content. When an artist finds a way to personally relate the points to consumers, they buy more.
Jennifer Frommer, senior vice president of partnerships and business development, Columbia Records
I predict that music marketing for artists will become more authentic and organic.
See more of Forbes Spotify's Best New Artists Party : One of the Hottest Tickets of Grammy Weekby Hugh McIntyre
Sean Tracy, CEO/Co-Founder of DOM
Music is an interesting place today. Converting album sales into streaming equivalents is something the music industry has mastered over the past decade and a half. Now there seems to be more focus on what's next, beyond Spotify and DSP streaming numbers.
I heard YouTube will launch YouTube Shorts. When you start a short message on YouTube, it essentially leads to the product you are promoting. So if it's a music video for Post Malone's new single, BTS can create video content (behind the scenes)… and end up with those numbers at the bottom of the view count. So I think YouTube will be big with DSP.
I don't know how responsible TikTok is because we've seen many examples of this type of backlash. For example: Arizona Zervas. She had a record called "Roxanne" that went viral on Tik Tok. He was independent. It had a broadcast history. All his songs have been listened to more than a million times. After "Roxana" there was no social prompt or anything to activate. And that led to a multi-day war with a buyout of over $10 million.
So I think accounts should avoid relying on TikTok data. And the same thing happened with Spotify. I've never seen record companies purge their staff of people who used to work in A&R and marketing. I think traditional methods are in trouble because they're not moving forward. I think there will definitely be more outsourcing to third parties. I think most record companies don't have a vision. Most of these companies don't try new artists at all, but they do make a single for the new Ed Sheeran. I think we need to get rid of what's on TikTok.
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The National Portrait Gallery's portrait podcast concludes its fourth season with a look at Ms. – "More than a magazine, a movement", as the label of the publication says. When a preview issue hit newsstands in December 1971, its provocative cover made it clear that this was a magazine that challenged the then-dominant notion that women's publications should be about fashion and weight-loss advice.
Portrait editor Kim Saget spoke with activist and author Gloria Steinem, co-founder of Ms., and Suzanne Brown Levine, the publication's first editor, for a glimpse into how they decided to bring the feminist magazine to the world.
Having spent much of the 1960s covering sexism in her chosen profession, journalism, Steinem had no interest in creating another publication that would appease advertisers who portrayed women as abstractions, sex objects, bald nurses and posed no threat.
I thought again and realized that if I were to submit the manuscript to the Sunday New York Times , maybe I shouldn't trust my editor to give me a choice: I could go to his hotel room in the afternoon, or I could send the letter. by mail, while I was gone, Steinem told Sajet: "I sent the message, but thanks to a change of conscience, I realized that it was not right to talk about it."
Levine remembers what it was like during his first week at Ms. He was wearing jeans and a t-shirt, and a man in the elevator chided him for his casual clothes not being appropriate for work. However, he tells Sage that he understands that what feels like liberation is a threat and a concern to others.
Saget notes that in 1969, Time magazine referred to women's rights activists as "The Angry Ones." The women were determined to present a broader and more nuanced view of feminism than was reported in mainstream news magazines at the time.
"Anger is always one of the most discouraging and unacceptable responses women have," says Levine. "You know, you walk past construction workers and they say, 'Why aren't you smiling, honey?'
Sajet and Levine discuss how independent women are traditionally portrayed in magazines as brutish and lonely. Levine notes that the illustration of Susan B. Anthony on the cover of the Daily Graphic in 1873 was so unflattering that she looked like an "angry nun."
The first issue of Women featured an article on how to write a prenuptial agreement, an article on how to raise children without exposing them to sexual thoughts, and a shocking story called "We Had Miscarriages" by tennis pro Billie Jean. King, by singer Judy Collins and Steinem herself, along with 50 other leading actresses. The article included an invitation to unsubscribed readers to add their names. This helped convince Levine, who had kept her abortion a secret until then, that the loss was something he wanted to be a part of. After all, he worked for the magazine for 16 years.
How do you present an honest and thoughtful flyer in a market where, as Steinem points out, the idea of even photographing a woman without makeup is unthinkable?
For the cover, she and her colleagues chose artist Miriam Wosk's illustration of a blue-skinned, eight-armed, multitasking pregnant woman dancing in ruby-red heels on a grassy hill, with a black-and-white cat sitting on her right. . the ankle.
The first idea was to try to "get every woman on the cover," Steinem told Sajet. We have [illustrations] of big faces, and the faces have different skin tones. But his face looks very strange. It does not work as an optical image. So Miriam found a way to show a woman inspired by Krishna, the Indian deity with many weapons. Making it blue is one way to make it universal. She has a child in her womb, she has an iron and a typewriter, a mirror that represents her beauty and a telephone. Besides, women have to act, so tears rolled down her cheeks.
Levine provides additional context for the illustration, which shows a woman doing chores and errands at the same time. "It became kind of a symbol, you can have it all," he said. "That shouldn't be the message, because everybody understands that you can have everything, but not everything at the same time. It's almost a way of getting us back to where we can't have everything."
"A picture is worth 1,000 words," the Jan. 12 episode of Aerospace, the National Air and Space Museum's podcast, reveals how human "image processors" process data collected by the James Webb Space Telescope (and observatories of others) and turn them into vivid images, pulsating to life. A fascination that has gripped everyone's mind since NASA began releasing long-range images last July.
"Astronomers like to call telescopes light buckets because they really do collect light," astronomer Shawna Edson told guests Emily Martin and Matt Schindel.
The James Webb Space Telescope, to follow suit, not only observes the Universe from a vantage point inaccessible to humans, orbiting the Sun from an L2 Lagrange point a million miles from Earth. Like an infrared telescope, it collects light in parts of the spectrum that the human eye cannot see. Translating these images into images requires some interpretation, and it is the work of interpretation that provides the colors and patterns that appeal to us so deeply.
For this, the images are interpreted , but no less realistically. These are difficult things to understand, but Edson gives the listeners a clear and convincing explanation: "It's not what your eyes will see, but it's all real light. We haven't found anything. We get these data, this information, the light that these telescopes collect for us… and we see it." ".
"We colorize," he adds, to improve human understanding of the image. "Color is not what our eyes see, but information, data and light are all real… We're just amplifying what's already there. So we can make hydrogen and oxygen red green around us for help us see. : Where." are they [elements] in the mist? How did the star explode?" Where are the different temperatures? Your eyes will not see it.
The episode builds on its title "A picture is worth 1,000 words" by discussing alternative text and other tools aimed at making visual documents such as astronomical images accessible to the blind or partially sighted.
Martin and Schindel read examples of flowery and even poetic alternative texts and compare them to more utilitarian texts. There is no wrong version. One is somewhat more subjective and a more generous evaluator than the other. Schindel reminds us that not everything in science is science. There is also room for poetry.
The Smithsonian Institution offers a variety of podcasts for all listeners.
The Sundance Film Festival is known for bringing original indie stories to the big screen, and 2023 is no different. Charlotte Regan's Scrapper is a beautiful film with personality and a lot of heart. The simple yet touching story of a father and daughter is enhanced by performances that feel completely authentic.
Georgie (Lola Campbell), a bright 12-year-old girl, lives alone in a flat on the outskirts of London after her mother dies. She thought she was going to live with her uncle, deceiving all parts of the system, including social workers. Meanwhile, Georgie works with her friend Ali (Alin Uzu) to steal bicycles.
One day, her father, Jason ( Triangle of Grief, Harris Dickinson), shows up unannounced and immediately starts playing a game. However, Georgie doesn't even know him and they don't see each other until now. Georgie questions Jason's motives after suddenly deciding to return to his life, believing he doesn't need an adult to help him.
Freedom and solitude
Scrapper begins by saying, "It takes a village to raise a child," but Reagan immediately says, "I can raise myself, thanks." Georgie is an emotionally and physically independent girl, she develops her own system to keep her head above water. He knows the person who sells the stolen bikes to him and the clerks at the store. Georgie found a way to use voice recordings to make the social workers think they were talking to her uncle.
Georgie refused to accept alms and learned the value of hard work and a clean house. Regan's story consists of non-narrative characters that break the fourth wall to engage the audience and present a fuller picture of the main character. At first, Georgie seems to like her life, but she misses her own childhood. Without parents in his life, he is forced to take on the role of adults.
When Jason arrives, Georgie naturally wonders about his intentions. At first there seems to be no incentive for her to return, but telling social workers she lives alone leaves her with no choice but to let her stay. Scrapper follows a father as he tries to rebuild his relationship with his son because the closest thing to a parent is his smartphone with old videos of happy moments with his mother. But thanks to Jason, Georgie gets to see a side of her mother she never knew.
Regan brings visual flair to her epic Scrapper storyline. There are times when the tracks drag from the flowing rhythm, but the moments full of beauty are artistic and meaningful. Georgie acts like an adult in many ways, although these scenes show the audience that she still has the mind and imagination of a creative 12-year-old.
With her mother's death, she was unjustly robbed of a world that her father could never replace. However, there are some surprisingly tender scenes between Jason and Georgie that hit an emotional nerve, explaining what the Tooth Fairy is and the legend behind it. In a way, the film is about the restoration of childhood.
As Georgie, Campbell is infectious as she navigates the gap between her childhood wonder and the sense of maturity she needs to learn. Dickinson, meanwhile, is absolutely excellent as Jason, hitting every emotional beat. Scrapper is the equivalent of a warm hug, secretly creating characters that are easy to care for.
Priyanka Kimani's name is often mentioned in Indian entertainment circles, not because she is the face of a movie or her debut Netflix series, but because her company Kimani & Associates is known for her entertainment shows. Especially in music. Much of his legal practice has been devoted to high-profile product launches and mergers and acquisitions in the technology and entertainment industries. To set a good example, Kimani and his team arranged AP Dhillon's Chord for the Indian debut of the world famous Lollapalooza music festival this weekend.
Watch the video: Instagram live with entertainment advocate Priyanka Kimani
A variety of tools to legally create, distribute, protect artists' rights, and market music have improved the way artists can structure their recording careers today, shifting power from the music powerhouses to the artists themselves Kimani there. . .
However, she already had contact with the entertainment world before she became a lawyer, as she worked in various areas on the theater stage as an actress, director or producer. . He wrote screenplays for television and made his debut for a series on Zee TV at the age of fifteen. In fact, being independent was so important to her that she dabbled in many things, such as modeling, which she continued while she was in law school. After graduating, Kimani worked in a commercial disputes office, which paid her a fixed salary at the end of each month.
The famous Lata Mangeshkar who later ventured into the entertainment client business was his first client and through good word of mouth he began working with a list of other clients around the world. Film and television followed in the years that followed.
It recently introduced a new digital licensing platform called "Fairplay". End-to-end online music licensing is a no-brainer. Kimani advises on benchmark offerings in the NFT ecosystem, including NFT hacks for popular brands Amar Chitra Katha and Tinkle.
On Instagram Live with Us, Kimani spoke about all of these things and more, including how she focuses on the talent experience as a key element of her organization's overall strategy and taking steps to ensure her culture is executed. People. and mental health and wellness professionals.
The author can be reached at [email protected] andInstagram.com/kabirsinghbhandari
How to speak so people want to listen | Julian sweetheart
Red Bank, NJ: This whimsical musical isn't your typical fairy tale, and Fui isn't your typical princess. She does not want to sit around, be taunted with or saved by the prince (although she tries) because she can save herself if she has to, and prefers to date maids and grooms.
Her older sister Alessia along with the good fairies try to make Fui feel like a real princess while Morbidia has other plans for all of them. Princess Fui's book and lyrics were written by Lisa Diana Shapiro and the music was composed by Eric Rockwell.
Performed by members of the TADA Resident Youth Ensemble! (RYET), Evelyn Lee, 9, of Red Bank, New Jersey, appeared as a speck in TADA! The original musical instrument, Princess Fui. Evelyn took part in TADA! for last year
She said, "I'm very excited because it's my first stage performance. I'm very happy to be on stage! My character Dot is the youngest waitress. She likes being a helper and spending time with Fui. This character is me close because i am the youngest in the family and i also love to be helpful.Dance classes are my favorite and TADA!I discover different styles of dance and theatre.
And let's go! Jugendtheater presents Princess Fui February 10-26 at TADA! Theater on the 2nd floor of the Youth Theater, 15 West 28th Street, Manhattan.
Please visit TADATHEATER.COM for more information and to purchase tickets. And let's go! It strives to make its productions accessible to all, and offers a limited number of paid tickets per show, as well as charity group sales starting at $10.
The shows are fun and affordable hour-long musicals, ideal for family audiences aged 3 and over, performed by talented young members of RMET (Resident Youth Ensemble TADA!).
The young actors represent the entire diversity of New York. They come from different neighborhoods and counties, have different economic, racial, ethnic and cultural backgrounds, have different skillsets, and are members of the LGBTQIA+ community.
And let's go! Drama Desk is a unique, award-winning, non-profit youth theater company that produces original musicals for children, youth and families. And let's go! TADA offers free pre-employment training and a positive youth development program for Resident Youth Ensemble members all year round! (RYET), young talents aged 8 to 18; musical theater courses/camps for the public; He also performs musical theater in schools and community centers in New York City.
Thank you for the high quality work of TADA! It stimulates young people's confidence and creativity, thus developing advanced leadership, communication, accountability, collaboration and problem solving skills, skills that help them grow and are essential for their success. In school and in life.
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The boxing world is in awe of Dana White's continued Power Slap adventure.
The premise of Slap is simple. Be prepared for a powerful strike that you cannot defend against.
Hall of Famer Lou DiBella called it "systematic brain damage."
The extreme sport of slapping, which originated in Russia, recently gained popularity in the United States with last week's Power Slap reality show.
From President Dana White to Chief Business Officer Hunter Campbell and consultant Frank LaMichella, some of the most prominent people in the UFC have watched the Power Slap.
"If you suspect our communities are falling apart, watch Power Slap on TBS," wrote Lou DiBella of Fall of Fame announcer on Jan. 18 watching the first episode.
"It's like a graphic train wreck that you can't turn your back on. Slap a fighter… what does that mean?"
DiBella called her "organized brain damage" and "different" from MMA and the UFC.
He added that he didn't like it so much, "stopped this shit" because it "made me feel especially dirty," he wrote on Twitter.
Power Slap is very controversial due to its shocking nature.
Since the Nevada State Athletic Commission (NSAC) approved it as a professional sport for the state late last year, slapstick is still in its infancy.
At a committee meeting held by Insiders in November, NSAC appeared to agree to do so, with Commissioner Stephen Klopek asking Campbell and Lamicella for assurances that there would be no firearm deaths.
You will ensure that no one dies. According to Klopek, perhaps in 2010, 2021 may mark the death of Polish strongman Artur Walczak, who died aged 46 after being slapped in the face.
"This is priority one, two, three," Campbell said as he responded to the club, counting to 10.
Despite this, the visual effects of various comic events around the world were amazing.
A recent slapping contest in Romania showed the brutality of the sport's destruction of a person's face; Yet somehow he won.
The footage shows Soren Kumsa with plaster and blood on the left side of his face. Her cheeks are swollen, her lips hang on the left side, and her face from the front looks unrecognizable.
Chris Nowinski, a neurologist and anxiety expert, hit back last week, calling the whole episode "tragic" and "reminding us that people who don't take risks are often taken advantage of by those who do."
"It was horrible," boxer Dimitri Salita told Insider.
Boxing promoter Dimitri Salita told Insider that Komsa's clip, which stars the likes of Clarissa Shields, Jermaine Franklin and Jarell Miller, was "terrifying."
An insider asked Salita about the difference between boxing, where competitors trade a maximum of three slaps, and Power Slap, where they land hundreds of punches on their fighters.
She said: “It's not my style to comment on other people's work, but people and Dana White, who are wonderful announcers, liken the charade to boxing and stakes and things like that.
"As a member of the boxing community, I was very upset when I saw this as a spectator," the executive said.
“I don't know much about mixed martial arts, I know boxing, but both sports have offensive training, defensive training and combination training.
"It's an art form and it's beautiful, for those who understand, it's scientific, artistic and the highest level of sport."
"When we were kids, we were taught to hide with punches, to hit hard. Also, don't run too far because your opponent can see and dodge or block.
“With this particular form of entertainment, you just have to deal with it and be ready to accept someone else. As training improves and people get stronger, things can get worse: concussions, broken teeth, broken jaws. It's scary. It's crazy.
"Slapping is not a sport for me," Salita said. "There must be protection from attacks, because the limit of constant pain is neither sport nor health."
It is completed. "When these guys are outed, it's like a real shock coming off a baseball bat. In my opinion, that doesn't add anything to the sport or society."
"The power punch needs to stop," tweeted one boxer.
Elite boxer Ryan Garcia, who is expected to fight Gervonta Davis in the mega event on April 15th in Las Vegas, was shocked by what he saw on TBS, according to Insider.
"Slapping power is a terrible idea and needs to stop," he wrote on Twitter.
Garcia vs. Davis broadcasts a pay-per-view program on Showtime Sports.
Last week, Insider spoke to Showtime Sports President Stephen Espinosa, who seemed to agree with Salita's assessment that slapstick is not a sport.
"I've seen a bit of the show," he told us. “I'm a bit crazy and I can hardly call it a sport.
“There's an aspect of defiance, but look… there's something that hurts my feelings, really, who can withstand such a strong blow without defending themselves?
"I don't really care who's behind it."
Slapping is "a bad addition to martial arts," Stephen Espinosa told Insider.
Espinosa broadcasts several combat sports on Showtime Sports, including ShoBox, Showtime Championship Boxing and Bellator MMA.
He acknowledges that mixed martial arts and boxing still carry their inherent risks, but points out that the main difference between established combat sports and boxing is the ability to defend yourself in a ring or octagon.
"The danger of slapping the fight is that the rules against defending against a full blow to the head are frequently troubling.
"So I'm not a fan," Espinosa said. "It's not something I support or consider a safe or good addition to martial arts in general."
With over 67.4 million listeners on Spotify,Bad BunnyakaBenito Antonio Ocasiohas been a staple since he burst onto the music scene in 2016! The son of a truck driver and an English teacher, who started humblely in a church choir has become one of the most recognizable names in the music world, and the bank account proves it.Read on to find out Bad Brown Net Worth, how he makes money and more.
How much does a bad mosquito net for rabbits cost?
Bad Bunny has a net worth of $40 million, according to Celebrity Net Worth.
How does a rabbit live?
After enrolling in the radio communications program at the University of Puerto Rico, the aspiring rapper created the song "Deals" in 2016, which racked up over a million streams in its first week.
"Producers started calling at work ," he told Rolling Stone in May 2020 . I go to the bathroom to answer! He said
Bad Rabbit used to work as a bagger at a local supermarket, and now the director has quit his job to pursue music.
According to Billboard Boxscore, rapper "La Canción" had the highest-grossing tour of the year by a Latin American artist, grossing $116.8 million from 575,000 tickets for 35 shows.
In addition to his musical career, Bad Bunny has collaborated with well-known brands such as Adidas and Corona. It also leverages its more than 44 million followers on Instagram to leverage sponsored ads on social media.
What movie was Bad Rabbit in?
Bad Bunny makes his acting debut as Arturo "Kitty" Paez in the third season of the Netflix hit seriesNarcos: Mexico , which premieres in November 2021 .
Following his role in True Crime, the "Tito Me Preguntó" singer made it to the big screen in Hollywood blockbusters: BulletTrain,Spyand F9: Fast Saga.
Has Bad Bunny ever been nominated for a Grammy?
Bad Bunny is a four-time Latin Grammy Award winner and a two-time Grammy Award winner.
The Puerto Rican singer made history in 2023 with his fourth studio album Un Verano Sin Ti, which became the first Spanish-language album to be nominated for Album of the Year at the Grammy and Latin Grammy Awards.
Who is the mischievous bunny dating?
Bad Bunny has been in a relationship with jewelry designerGabriela Berlingeri since 2017 , after meeting her over dinner with her father and brother in Puerto Rico.
The couple made their first public appearance on Instagram in April 2020 when he starred in a video with her while filming the music video for "Yo Pereo Sola."
Speaking to Rolling Stone , Benito revealed the rare relationship and told the publication it was "very special" in his life.
"Do people think I'm in quarantine alone?" He requested an interview in May 2020. "That loneliness made me realize that she is the best friend I could ever have."
He added: "I'm happy for him. [People] don't know that he helped me emotionally when I needed him most.
Macklemore & Ryan Lewis – Thrift Shop. Ones (Official Video)
Hertha Berlin unexpectedly sacked sporting director Fredi Bobic after Saturday's city derby defeat to Union 2-0.
Bobic's departure came as a surprise as he was seen as the Bundesliga club's main hope of righting the wrongs of others, after a failed attempt to turn Hertha into a cash-strapped "big city club" left them as permanent relegation contenders. . .
Bobic has been in charge of the team since June 2021 and is responsible for signing and coaching the team. A cash-strapped club has seen more departures than arrivals of late as it hopes to cut costs.
The defeat to Al Ittihad was Hertha's third in a row at the start of 2023, leaving them second in the relegation zone. He scored fewer points than at the same stage last season, when he avoided collapse with an upset victory in the playoffs.
Despite the team's struggles, Bobic escaped criticism for doing the best he could with limited funds. Even recently, he was associated with the position of sports director of the German national team. Eventually, former German striker and manager Rudi Völler was hired.
Kicker magazine reported that there had been internal dissension with Bobick for several months. Bobic was responsible for sacking club favorite Paul Dardy as manager last season and replacing him with the failed Hurricane Gorgood. He praised Felix Magath for his efforts to rescue the club from relegation.
Bobic, who worked successfully for 5 years in a similar position in "Eintracht Frankfurt", was not lucky in "Hertha". His transfers were unsuccessful.
It was unclear whether the derby defeat played a role in Hertha's decision to sack Bobic due to internal transfer red tape, but the announcement was made two hours after the game.
"The presidency, together with the Supervisory Board of Hertha BSCEV, unanimously decided to immediately dismiss its sporting director, Fredi Bobic," the club said in a statement.
Hertha said they would hold a press conference on Sunday, but gave no details.
Bobick's tenure was marked by turmoil before and after taking office.
Former general manager Michael Britz resigned in January 2021, ending his 25-year association with the club. Former Sky Germany CEO Carsten Schmidt managed the club for less than a year before leaving in October 2021 for personal reasons. Sports director Arne Friedrich also left the club.
Hertha have been in turmoil since millionaire Lars Windhorst first invested in the club in June 2019. Windhorst has invested 374 million euros ($408 million) in Hertha as he looks to turn Hertha into a Champions League contender.
No way. Bobic said the money ran out last year.
In November, Windhorst agreed to sell his 64.7 percent stake in Miami-based 777 Partners after a dispute with club president Kay Bernstein. The controversy follows allegations that Windhorst hired an Israeli investigative agency to blackmail former boss Werner Gegenbauer. Contract number 777 has not yet been approved by Hertha and the Bundesliga board.
"Hertha" manager Sandra Schwartz has been in the eighth place in the squad since 2019.
Before Saturday's loss, Bobic said Schwartz was in no danger of losing his job no matter what.
Bobic went instead.
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This story originally appeared in the San Diego Union-Tribune.
An online auction in the San Benito School District has sold thousands of computers and tablets, some containing personal information of employees and students, a computer store owner said Wednesday.
David Avila, co-owner of Brownsville-based RDA Technologies, said records from South Texas Auction show the district sold more than 2,000 computers and 1,500 tablets during an online auction on July 23.
Avila said she purchased about 700 computers in the district before finding at least 11 hard drives containing district data, including staff and student names, phone numbers and addresses, student grades and some bank account information.
He said that of the 11 computers on which he found personal information, one was destroyed.
He's now offering to sell his unchecked District 10 and 503 for $99,579.04, depending on the make and model of the computer.
"They asked me to sell them the team," he said. "They insist on making an offer. If they want to buy our shares, they can buy them. We don't sue, you ask the price."
But he said about 200 of the computers he upgraded after inspections found that district information had not been sold to districts, adding that because school districts hire your company to clean the hard drives on your computers, administrators can rely on their own inspections. to destroy it.
"We have a good reputation and that speaks for itself," Avila said. "Why do people trust us to destroy data?"
Corporate offers
During talks with the district that lasted about three months, Avila said officials offered him $138,619 to buy a computer that he bought for $29,000, a dispute between district officials.
For his part, Avila said he turned down the offer because he did not want to sign the confidentiality clause that was part of the deal.
"We sell only if there is no non-disclosure agreement," he said. "We don't want to get involved in hiding the truth."
computer buyer
Meanwhile, a Utah woman said her husband also bought the district's computers at auction, before discovering that the district had failed to erase at least one computer hard drive.
"So far we can only see one of the computers and the hard drive has not been erased," she said in a private message on Facebook.
On-site inspection
Earlier this month, the Valley Morning Star checked a computer in Avila's office, chosen by Avila, and found the teacher's bank account number; bank account numbers for some teachers; List teachers by name, username, and email; Student name, registration number, and grade. List of failing students, including names; List of immigrant students, including name, student identification number, and grade level; and the IP and MAC numbers of copiers and printers in the area.
Discuss the contract proposal
On Friday, Inspector Teresa Cervillon posted a statement on the district's website saying Avila offered to sign a contract saying she would erase the computer's hard drive while signing a non-disclosure agreement.
On Wednesday, Avila turned down an offer to sign such a deal.
Avila said that during an Oct. 31 meeting with Servellon and District Technology Director Todd English, the terms of that agreement were "mentioned."
"It was mentioned," he said. "We mention the types of services we offer, but we never offer them as a solution."
Area data request
Last month, district officials issued a statement for the first time to update the public on PC sales.
“The San Benito CISD Center publicly announced that a local electronics recycling company, RDA Technologies, has purchased area computers that may contain historical data for the area,” Cervillon said Friday. “Once the district became aware of this, it contacted RDA Technologies to reset the affected device and determine what information, if any, was on the device.”
“Over several weeks, Mr. Avila has repeatedly refused to provide the district with further details about the information allegedly contained in the device purchased, after which the district attempts to recover the laptop and CPU to perform its own analysis,” he said.
"Despite numerous attempts to reach a reasonable settlement with RDA Technologies, the District has been unable to substantiate the allegation of sensitive personal information on this device," it said.
“Unless the District is able to perform a comprehensive analysis of equipment purchased from RDA Technologies and to be able to identify specific individuals whose sensitive personal information may be affected in order to provide appropriate services to those individuals, any public display of District Personal Equipment information is required if it is an “employee or A sensitive student, he's misguided and irresponsible," Cervillon said.
The county also reported the matter, along with RDA Technologies management, to the Consumer Protection Division of the Texas Attorney General's Office.
Avila: The company offers check-ups
Meanwhile, Avila said he has given county officials the ability to search computers.
He said English checked a computer in the company's office on Oct. 28.
“At that time, RDA Technologies only allowed district personnel to briefly scan two devices, neither of which contained sensitive personal information,” Cervillon said. Furthermore, Mr. Avila's personal data contains no indication of sensitive personal information contained in the device purchased.
Avila said he gave officers the opportunity to check the computers on January 11.
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