I’ve been increasingly driven to distraction by YouTube’s ever-more-aggressive delivery of adverts before, during and after videos, which is making it a challenge to even get to the bits of a video that I want to see without having some earnest voice encourage me to trade stocks or go to Dubai. Until now I’ve been too cheap to subscribe to YouTube Premium – but that may soon change.
That’s because YouTube is apparently testing an AI-powered recommendation system that will analyze patterns in viewer behavior to cleverly skip to the most popular parts of a video with just a double tap on a touchscreen.
