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Wix se asocia con YouTube Shopping para expandir la experiencia de compras sociales

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  • Wix ha anunciado una nueva integración con YouTube Shopping
  • YouTube Shopping permite a las personas comprar productos directamente a través de videos de YouTube
  • La función está disponible para creadores en países seleccionados.

Semanas, una de Los mejores creadores de sitios web En el mercado anunció una nueva integración con YouTube Compras, brindando a los propietarios de tiendas una forma nueva y popular de vender sus productos, al mismo tiempo que amplía las funciones de compras sociales de YouTube.

YouTube Shopping es un servicio relativamente nuevo (anunciado por primera vez en 2021) que permite a los creadores de YouTube etiquetar productos dentro de sus videos. De esta manera, los espectadores pueden comprar artículos fácilmente directamente desde la plataforma.

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Rediseño de la página de Google Shopping con desplazamiento infinito y vídeo

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empresa alfabeto Google Rediseñó su sitio de compras para conectar mejor a los consumidores con los escaparates de los comerciantes, buscando diferenciar la plataforma de sitios de comercio electrónico como Amazon.com Inc.. La experiencia de compra actualizada gira en gran medida en torno a feeds desplazables similares a la aplicación de redes sociales. La nueva página de inicio mostrará un feed personalizado de productos, reseñas y videos cortos de reproducción automática de Google. YouTube. La página de ofertas albergará una fuente rica similar de artículos con descuento.

Búsquedas en Google Compras Mostrará publicidad simplificada generada por IA que explicará factores importantes a considerar para productos específicos, como el tipo de material de la chaqueta destinado a climas húmedos. Las funciones estarán disponibles inicialmente en los EE. UU.

El rediseño es el último movimiento de la compañía para mantener a los usuarios en la plataforma de Google por más tiempo cuando buscan cualquier cosa, desde recetas hasta vuelos, en lugar de desviarlos inmediatamente a sitios web externos. En mayo, la compañía presentó AI Overviews, que resume el contenido de los resultados de búsqueda, una característica que, según algunos críticos, podría reducir los clics en sitios web que obtienen ingresos publicitarios de las visitas.

alfabeto Las acciones subieron menos del 1% a 165,79 dólares a las 11:45 a.m. del martes en Nueva York. La acción ha subido un 18% este año hasta el cierre del lunes.

A diferencia de los mercados digitales de otros gigantes tecnológicos, Amazon y Alibaba Group Holding Ltd., Google Shopping no vende ni envía productos; Simplemente muestra a los clientes dónde pueden comprar artículos.

“Nos vemos desempeñando un papel diferente” al de Amazon, dijo Maria Renz, vicepresidenta y directora general de comercio de Google, en una entrevista antes del anuncio. “El objetivo de Google siempre ha sido fomentar un ecosistema saludable”.

Los compradores pueden investigar a fondo una posible compra sin tener que abandonar la variedad de ubicaciones de Google, desde ver artículos sugeridos en Google Shopping hasta ver videos de reseñas de productos en YouTube y localizar vendedores reales en Google Maps.

Pero el conjunto de productos altamente integrado de la empresa puede estar en peligro. Después de que un fallo antimonopolio histórico descubriera que Google monopolizaba ilegalmente el mercado de búsquedas, el Departamento de Justicia de EE. UU. está considerando pedir una ruptura que podría resultar en la separación de grandes partes de la cartera de la compañía, incluyendo… cromo Navegador de Internet y sistema operativo Android.

Google no ha considerado desafiar las tiendas de comercio electrónico directamente manejando el pago y el envío dentro de Google Shopping, dijeron los ejecutivos.

“Debido a que no tenemos inventario, no aceptamos pagos, no enviamos nada y tampoco estamos tratando de maximizar las ganancias por producto”, Sean Scott, vicepresidente y gerente general de compras de los consumidores en Google, dijo en una entrevista. Scott llama a esto una “ventaja única”.

Con respecto a la posibilidad de realizar el pago a través de Google Shopping, Scott dijo: “Nunca diría nunca”. “Solo estamos tratando de ayudar a conectar a los consumidores con los comerciantes”.

© 2024 Bloomberg LP

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Entertainment

Google Shopping está obteniendo más funciones impulsadas por IA

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Google ha estado utilizando IA en sus herramientas de compras durante algún tiempo, lo que permite a las personas usar IA generativa para ““Ropa y ver si les queda bien, o buscar cosas usando Google Lens Today. Más que eso en su servicio de compras, permitiendo a Gemini “mostrar los productos más relevantes”.

En lugar de simplemente mostrar una variedad de productos, Google Shopping ahora incluye un resumen generado por IA que recomienda otros productos relacionados con lo que buscó. Por ejemplo, los compradores que buscan cuadernos pueden obtener un breve resumen de material de oficina, como bolígrafos y borradores. Los productos presentados también provienen de fuentes como artículos y guías de la web. También puede leer estos artículos usted mismo haciendo clic en ellos.

Nuevas funciones de Google ShoppingNuevas funciones de Google Shopping

Google

Si estos resúmenes no son suficientes para usted, sus búsquedas se pueden afinar mediante filtros. Los filtros incluyen criterios como talla de ropa y productos en tiendas cercanas. Estos filtros también funcionan para experiencias virtuales, como se mencionó anteriormente, y compras en realidad aumentada (AR). Funciona si el producto tiene un activo 3D asociado, pero puede ayudar a los compradores a “ver” los productos como si estuvieran en una tienda.

Google Shopping también tiene una página de “Ofertas” que muestra precios más bajos, si los hay. La página también se personalizará en función de sus búsquedas anteriores. Cuando te canses de comprar o necesites hacer algunos recados, puedes salir de Google Shopping y volver y continuar donde lo dejaste. Las búsquedas personalizadas como estas se pueden desactivar si no desea que Google rastree sus búsquedas demasiado de cerca.

estos Los cambios están disponibles hoy en los EE. UU. Sin embargo, no todos lo verán de inmediato, ya que Google lo implementará en las próximas semanas.

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Beyond e-commerce: ‘retailtainment’ and live shopping are the new normal

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Consumers are rapidly evolving the way they shop online. From the rise in Asia’s e-commerce market, expected to soar to $1.89 trillion USD by 2023, to the global surge anticipated to hit over $8 trillion USD by 2027, the digital shopping realm is evolving rapidly. This transformation is characterized by the merging of retail and entertainment — coined as ‘retailtainment’ — and the burgeoning popularity of video shopping experiences.

Younger audiences such as Gen Zs, are well used to interactivity and mobile capabilities. This generation grew up around the internet and social media and they expect meaningful shopping experiences when it comes to online purchases. Traditional e-commerce is no longer enough to maintain the loyalty of younger audiences, as they demand personalization and easy and secure ways to complete transactions online. In addition, real-time interaction is becoming essential – and this is where live video commerce shines. The host of a live-streamed video can answer questions and demonstrate products in real-time, and, a customized platform would also allow viewers to purchase the item directly from the video, with just one click.

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Computers

Rolser Wallaby Tweed 2-Wheel Foldable Shopping Trolley Review: Practical Good Looks

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Some of the greatest icons of the streets of Paris are les dames d’un certain âge pulling their grocery trolleys down the sidewalk. In my mind, theirs always seem to be rickety things, giant wire baskets on cheap plastic wheels all holding a tarp-like bag into which they can put wine, cheese, leeks, and baguettes. Trolleys are supremely practical, particularly if you are on foot or even in the Métro, but thanks to a touch of modernization, they may be ready to make the leap across the pond.

ROLSER WALLABY TWEED 2 WHEEL FOLDABLE SHOPPING TROLLEY with items inside

Photograph: KELSEY MCCLELLAN

Spanish trolley manufacturer Rolser is leading that charge. The company sells a full line of trolleys, including my favorite, the Wallaby Tweed 2 Wheel Foldable Shopping Trolley. First, and kinda crucially, it’s good-looking, trading the rattling basket for a folding tubular frame with a 40-liter bag that, at roughly 7.5 inches deep, 13 inches wide, and 26 inches tall, looks a bit like a giant, fold-flat pannier. That sturdy fabric allows the bag to have sharp corners, and it’s rubberized to keep your Cheerios from getting soggy if you get caught in the rain. Combine that with fat-toothed zippers nestled in natty contrasting tape and the whole thing has a surprising hipness. Plus, big wheels with a 6.5-inch diameter and a bit of squish help smooth out bumps in the pavement.

I love using my trolley because it allows me to make a full grocery run without having to lug heavy bags all over my neighborhood, but what I immediately noticed about my Wallaby once I started using it was how many compliments I got every time I hit the street with it. A nice lady at the Mexican grocery down the block switched from admiring its practicality to making sure she knew the make and model before I left the store. Two other people on that same outing went out of their way to ask about it. At the grocery store, I came to appreciate a feature on this model where you fold it in half and then use a row of plastic hooks to clamp the empty trolley to the grocery cart while you shop. At the register, you want to make sure you load heavy stuff in first to keep from crushing more delicate or more delicate items, and there’s a large zipper that runs down most of the outer panel, making loading and unloading a bit easier. While other models have a cinch with a flap at the top, this one just has a stiff flap that gets in the way a bit when it’s time to load it. However, there are also a few well-placed pockets, both on the top flap and inside the bag for items like pens, keys, and produce bags. As someone who frequently marches around the supermarket with the grocery list on a clipboard, I like the large pouch on the back of the bag that accommodates it nicely.

Out of the sidewalk, it functions surprisingly well under load. Rolser has both a recommended load limit of 55 pounds and a “maximum load” of 88 pounds. For months, I’ve pushed mine toward what feels like it could be the limit, stuffing it with a few six packs, a big jug of kombucha, milk, and other heavy groceries to fill the bag. With its fairly large wheels and sturdy frame, it handles just fine. One day, I loaded it about two-thirds full with a fat stack of cookbooks to donate to the Seattle Public Library and, while the tires felt a little splashy on the way over to the Columbia Branch, the multi-block walk was still pretty easy. If you happen to have extra totes, those can be hung over the main bag, helping you free up a hand for waving to your jealous neighbors.

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How Google Bard Can Assist with Your Holiday Shopping

google bard holiday shopping

As the festive season approaches, the quest for the perfect gifts for loved ones intensifies, often turning into a daunting task amidst the overwhelming array of options. However, amidst the festive chaos, artificial intelligence (AI) emerges as a beacon of hope, offering a helping hand in navigating the holiday shopping frenzy. Google Bard, a large language model, stands out as a versatile tool specifically designed to alleviate the stress and overwhelm associated with gift-giving.

Google Bard transcends the confines of a mere search engine; it’s a multifaceted companion that seamlessly integrates into the holiday shopping process. Here’s a glimpse into how Google Bard can transform your gift-giving endeavors:

Idea Generation: Unleashing the Power of Inspiration

Struggling to conjure gift ideas that truly resonate with your loved ones? Google Bard effortlessly bridges the gap between your imagination and reality. Simply provide details about the recipient’s interests, preferences, and lifestyle, and Google Bard will conjure a personalized list of potential gifts that are sure to delight you.

Price Comparison: Unearthing the Best Bargains

Once you’ve narrowed down your options, the next step is to ensure you secure the most affordable deals. Google Bard acts as your savvy price comparison expert, scouring the vast online marketplace to identify the most competitive prices from reputable retailers. This meticulous approach ensures you maximize your spending power without compromising on quality or value.

Gift Recommendations: Personalized Recommendations for the Perfect Fit

Even with a comprehensive list of potential gifts, selecting the one that truly captures the essence of your relationship with the recipient can be challenging. Google Bard steps in as your personal gift advisor, tailoring recommendations based on your unique bond with the recipient and their specific preferences. This personalized approach ensures that your gift is not just practical but also deeply meaningful.

Gift Lists and Budget Tracking: Organization and Financial Discipline

Amidst the gift-giving frenzy, keeping track of recipients, preferences, and expenses can quickly become a logistical nightmare. Google Bard streamlines this process by providing a user-friendly platform for creating and managing gift lists. It also facilitates budget tracking, ensuring you adhere to your financial constraints without sacrificing your generosity.

Enhancing the Shopping Experience: Beyond Gift Acquisition

Google Bard’s capabilities extend beyond the mere acquisition of gifts; it elevates the entire holiday shopping experience:

Product Research: Unveiling Hidden Gems and Avoiding Disappointments

Depth of knowledge is crucial when making informed gift purchases. Google Bard acts as your product research expert, providing detailed information about potential gifts, including reviews from real users. This comprehensive approach empowers you to make confident decisions and avoid purchasing items that may not meet expectations.

Creative Gift Ideas: Unleashing Your Inner Gift Guru

Seeking unique and personalized gift ideas that truly stand out? Google Bard is your creative muse, sparking inspiration with unconventional gift concepts that will leave a lasting impression. This ability to think outside the box ensures your gifts are not just thoughtful but also memorable.

Gift Delivery Assistance: Ensuring a Smooth and Hassle-Free Process

The final step in the gift-giving journey is ensuring the presents reach their intended recipients safely and promptly. Google Bard simplifies this process by providing reliable gift delivery options and tracking information, eliminating the stress of ensuring gifts arrive on time and in perfect condition.

Harnessing the Power of AI: A Personalized and Responsive Shopping Experience

Google Bard’s prowess lies in its ability to understand and respond to natural language, enabling a more natural and interactive shopping experience. It can interpret your questions and requests accurately, even if they are open-ended or challenging. This intuitive approach ensures that the shopping process feels seamless and personalized, tailored to your unique needs and preferences.

A Valuable Ally in Santa’s Workshop

With its versatility, intelligence, and user-friendly interface, Google Bard emerges as an invaluable ally for anyone navigating the holiday shopping season. It empowers you to find the perfect gifts, stay organized, and make informed decisions, all while enhancing the overall shopping experience. Whether you’re a seasoned shopper or a first-timer, let Google Bard be your secret weapon for a successful and stress-free holiday shopping experience.

Additional Tips for Smart Holiday Shopping: A Comprehensive Guide

In addition to leveraging Google Bard’s expertise, here are some additional tips to ensure a smart and rewarding holiday shopping experience:

  • Start Early: Avoid the last-minute frenzy by starting your shopping early. This will give you ample time to research options, compare prices, and avoid the holiday rush.
  • Set a Realistic Budget: Don’t overspend during the holidays. Set a budget for yourself and stick to it. This will help you avoid financial strain and ensure you can afford the gifts you want to give.
  • Shop Around: Don’t just settle for the first store you see. Compare prices from different retailers to get the best deal. You can also use Google Bard to find coupons and discounts.
  • Consider Alternatives: Don’t feel like you have to buy something that’s expensive or materialistic. There are plenty of thoughtful and meaningful gifts that don’t cost a lot of money.
  • Create a Gift Registry: If you’re not sure what to get someone, consider creating a gift registry. This will give your loved ones a starting point for their gift-giving.
  • Be Flexible: Things don’t always go according to plan, so be flexible with your shopping plans. If something is out of stock, don’t panic. There are plenty of other options out there.
  • Enjoy the Process: The holidays are supposed to be a time for joy and celebration. So don’t stress yourself out over shopping. Take your time, have fun, and savor the experience.

By following these tips and leveraging Google Bard’s expertise, you can have a stress-free and successful holiday shopping experience.

Image Credit: Ben White

Filed Under: Guides





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