Plunging iPad shipments show Apple needs new models

iPads released years ago are not enough to keep up Apple’s tablet shipments. Photo: Ed Hardy/Cult of Mac iPad shipments declined 8.5% year-over-year in the first quarter of the 2024, according to a market research firm. The drop can be partially chalked up to the complete lack of new models for the last 18 months. … Read more

Apple Cuts Vision Pro Shipments As Demand Falls ‘Sharply Beyond Expectations’

Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which … Read more

Samsung Regains Top Spot as Apple’s iPhone Shipments Fall in Q1 2024

Apple’s iPhone shipments decreased by nearly 10% globally in the first quarter of 2024, hit by rapid growth in shipments by rival Chinese vendors, based on data provided by the International Data Corporation (IDC). According to the IDC report, Apple’s shipments fell 9.6% to 50.1 million units in the first quarter, down from 55.4 million … Read more

Apple’s iPhone Shipments in China Fell 33% Last Month

Apple’s iPhone shipments in China dropped by 33% in February compared to the same month last year, according to governement figures (via Bloomberg). A report from China’s Academy of Information and Communications Technology showed that foreign brands shipped around 2.4 million smartphones last month. Given that Apple is the only overseas vendor with a meaningful … Read more