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Apple quarterly revenue drops but results beat analysts expectations

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Apple’s revenue slump continues, but it’s not as bad as Wall Street expected.
Photo: Ospan Ali/Unsplash License/Modified by Cult of Mac

Apple saw its revenue drop 4% year over year in the first quarter. The only real bright spot is that revenue and earnings dropped less than analysts had expected.

As a result, shares of AAPL are up over 6% in after-hours trading.

Apple Q1 2024 financial results were fairly dismal

Apple is undeniably going through a rough patch. Revenue dropped in four of its last five quarters — the holiday quarter of 2023 was the sole exception.

But at least the company did better in the most recent January-through-March period than analysts had predicted. They thought Apple’s Q1 quarterly results would include total revenue of $90.36 billion, down 5% from $94.84 billion in the same quarter of 2023. But instead, the iPhone maker brought in $90.8 billion.

Analysts also thought earnings per share would be $1.50 and net income would be $23.26 billion. Instead, they are $1.53 and $23.64 billion, respectively.

The differences may seem small, but they are enough to set off a rally in Apple stock. It closed  up 2.2% on Thursday and is current up another 6.3% in after-hours trading. It’s yet another an example of the curious logic of Wall Street.

Apple executives always stay optimistic about financial results.

“Thanks to very high levels of customer satisfaction and loyalty, our active installed base of devices has reached a new all-time high across all products and all geographic segments, and our business performance drove a new EPS record for the March quarter,” said Luca Maestri, Apple’s Chief Financial Officer.

Stay tuned

Apple CEO Tim Cook and Maestri will hold a conference call with investors on Thursday.  This will offer more details on these financial results, but expect analysts on the call to ask questions about Apple’s AI plans. Cook may drop hints about what to expect at WWDC24 in June.



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Apple’s M1 iPad Air Drops to New Low Price of $399.99 at Best Buy

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Best Buy today has discounted Apple’s M1 iPad Air (64GB Wi-Fi) to a new all-time low price of $399.99 in the Starlight color option, down from $599.99. Best Buy says this deal will last through the end of the day, and it’s only available in one color at this record low price.

iPad Air 5 ColorsNote: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

This is $50 cheaper than the previous all-time low price on the M1 iPad Air. Prices on the 2022 tablet continue to get discounted as we get closer to next week’s Apple event, which is expected to include the announcement of an updated iPad Air lineup.

If you’re looking for an even cheaper entry-level Apple tablet, Best Buy also has record low prices on the 10th gen iPad. The 64GB Wi-Fi iPad is on sale for $349.00 and the 256GB Wi-Fi model is on sale for $499.00, both of which are $100 discounts.

Head to our full Deals Roundup to get caught up with all of the latest deals and discounts that we’ve been tracking over the past week.

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iOS 18 Rumored to Add These 10 New Features to Your iPhone

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Apple Announces ‘Let Loose’ Event on May 7 Amid Rumors of New iPads

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Sony drops Samsung’s QD-OLED panel from its 2024 TV lineup

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Over the past couple of years, Sony has been using Samsung Display’s QD-OLED panels in its flagship TV models. However, that isn’t the case this year, and Sony has switched to a Mini LED panel for its flagship TV mode for 2024. While it still uses LG’s WRGB OLED panel in this year’s model, it isn’t pegged as the Japanese firm’s top-of-the-line TV.

Sony’s flagship TV for 2024 uses Mini LED panel instead of a Samsung QD-OLED

Sony TV Soundbar Lineup 2024

Sony’s new TV lineup for 2024 includes just four TV models: BRAVIA 3, BRAVIA 7, BRAVIA 8, and BRAVIA 9. These model names are much simpler to remember and understand than Sony’s previous naming scheme. The BRAVIA 3 is a regular LED-backlit (Direct LIT) LCD TV with no full array local dimming. The step-up is BRAVIA 7, which is a Mini LED TV, and it will be available in 55-inch, 65-inch, 75-inch, and 85-inch sizes.

Sony BRAVIA 8 OLED TV 2024

The next step up is the BRAVIA 8, which comes in 55-inch, 65-inch, and 75-inch sizes and uses LG Display’s WRGB OLED panel. Compared to its predecessor (last year’s A80L), it has thinner bezels, and that’s about it. The BRAVIA 9 is Sony’s top-of-the-line TV for 2024, and it uses a higher-end Mini LED panel with a lot more local dimming zones, higher brightness, and better colors. It comes in 65-inch ($3,299), 75-inch ($3,999), and 85-inch ($5,499) sizes.

You can watch our hands-on video of Samsung’s QD-OLED TV lineup for 2024 below. It will compete with Sony’s BRAVIA 8 and BRAVIA 9 TVs this year.

Sony will continue selling last year’s A95L, which uses Samsung Display’s QD-OLED panel, but it isn’t clear if its stocks will last the entire year. So, if you want to get the Sony A95L, you should consider buying it sooner rather than later. As an alternative, you can buy Samsung’s S95C or the new S95D QD-OLED TV. The S95C is a lot cheaper than Sony’s A95L, while the S95D is cheaper and has a Glare-Free coating to prevent reflections.

The Japanese firm also launched two new soundbars, a five-speaker home theater unit, and a neckband “portable theater” called BRAVIA Theater U. Sony is using the term BRAVIA for its home theater and soundbar names for the first time. Its new soundbars have copied a few features from Samsung’s soundbars, including Active Voice Amplifier, SpaceFit Sound, and Q-Symphony.

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8BitDo’s Ultimate Controller with charging dock drops to $56 on Amazon

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makes some of our favorite third-party game controllers. The gamepads work with a variety of devices (now including the ) and they’re well-built. Right now, you can pick up a bundle of an 8BitDo Ultimate Controller and charging dock for $56 on Amazon. That’s 20 percent off and close to a record low. It’s the best price we’ve seen so far this year.

8Bitdo

8Bitdo makes some of the best third-party game controllers around. This one is compatible with PC, Switch, Steam Deck and even Apple Vision Pro.

$56 at Amazon

If you’re a Prime member and you’re signed in, you’ll see that the controller is sold by 8BitDo directly. Otherwise, you’ll see the peripheral for the same price, but a third-party seller is flogging it instead.

Along with other devices, the Ultimate Controller is compatible with Nintendo Switch and Steam Deck over Bluetooth or a 2.4g adapter. To connect wirelessly to a Windows PC, you’ll need to use the adapter.

You can use a PC or mobile app to customize the sensitivity of the joysticks, triggers and vibrations, as well as to remap the buttons, add macros and create settings profiles that are saved to the controller. Other features include Hall effect sensing joysticks that will likely be more resistant to wear and drift than many other joysticks, a pair of back paddle buttons and motion controls.

While 8BitDo says that you’ll get up to 22 hours of use out of a single charge, having a dedicated dock to plunk the Ultimate Controller into is handy. In a neat touch, the controller automatically turns off or on when you dock or undock it, respectively.

Overall, the Ultimate Controller is a great, flexible gamepad (for one thing, it’s one of the few third-party controllers that can wake a Switch from sleep mode). After six months of using the peripheral, Engadget Senior Commerce Writer Jeff Dunn a “comfortable and versatile pro-style pad that should stay alive over the long haul” and “my endgame controller for both Switch and PC.”

Follow @EngadgetDeals on Twitter and subscribe to the Engadget Deals newsletter for the latest tech deals and buying advice.



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M3 iMac drops to lifetime low after $149 discount

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There’s no better all-in-one desktop PC than Apple’s M3 iMac. And if you have been holding out on buying one, Amazon has a deal you should not miss.

The fantastic deal drops the entry-level 24-inch M3 iMac to $1,149, making it $149 cheaper than its MSRP.

This post contains affiliate links. Cult of Mac may earn a commission when you use our links to buy items.

Apple refreshed the 24-inch iMac with its latest M3 chip in October 2023. This was the first update to the machine since its transition to Apple silicon with the M1 SoC in April 2021.

The new chip brings a significant performance bump, with Apple claiming a 30% speed boost in Safari and Microsoft Excel. In Photoshop and Final Cut Pro, you will see a claimed “up to 2x faster” performance. And in games, thanks to the new GPU that supports hardware-accelerated ray tracing, Apple claims “up to 50% faster frame rates.”

Compared to the M1 iMac, the M3 iMac supports the faster and newer Wi-Fi 6E and Bluetooth 5.3 standards. Go through our M1 vs. M3 iMac comparison to learn about all the changes.

Save $149 on the M3 iMac

Despite shipping with a faster M3 chip, the 24-inch iMac starts at the same $1,299 as its predecessor. This model features an 8-core CPU, 8-core, 256GB storage, and 8GB system memory.

Amazon’s deal makes the machine more affordable by slashing $149 off its price. The listing page only shows a $100 discount, with an additional $49 available through a coupon.

You can get the 256GB configuration with a more powerful 10-core GPU with a similar $149 discount. This drops its price from $1,499 to $1,349. The 512GB configuration of the machine is also available for $149 off, albeit in limited color options.

This is an all-time low price for the M3 iMac. So, if you have been holding off on buying one, this is the deal that you should jump on.


2023 iMac with M3 chip

Apple’s all-in-one PC packs a 24-inch display in a sleek design. The powerful M3 chip enables the machine to run all your favorite apps and games with ease.


Buy now

Buy from: Amazon



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Apple Watch Series 9 Drops to New Low Price of $295 on Amazon

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Amazon today has discounted the 41mm GPS Apple Watch Series 9 down to $295.20, from $399.00. This price is only available in the (PRODUCT)RED color, and it’s a limited time deal at Amazon so be sure to check out the sale before it’s fully claimed.

apple watch 9 redNote: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

This is a new all-time low price on this model of the Series 9, beating previous low prices by about $5. Unfortunately, there aren’t really any notable Apple Watch deals besides this sale, so you’ll need to be sure the 41mm case size with the M/L Sport Band will fit your wrist.

This version of the Apple Watch features the S9 chip, a brighter display than the Series 8, and a new Double Tap feature. Our full Deals Roundup has more information on the latest Apple-related sales and bargains.

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Microsoft Says Windows Laptops With Snapdragon X Elite Will Be Faster Than M3 MacBook Air

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Apple’s 15-Inch M3 MacBook Air Drops to New Low Prices at $150 Off on Best Buy

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Best Buy is on a roll this week when it comes to MacBook discounts, starting with 15-inch M2 MacBook Air and M3 MacBook Pro discounts over the weekend and then introducing new record low prices on the 13-inch M2 MacBook Air yesterday. Today, the retailer is again introducing new all-time low prices on an Apple notebook, this time on the new 15-inch M3 MacBook Air.

m3 macbook air orangeNote: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Shoppers should note that all of these deals require you to have a My Best Buy Plus or Total membership, which start at $49.99 per year. This membership grants you access to exclusive deals like these, as well as free two-day shipping, extended 60-day return window on most products, and more. While members can get $150 off these notebooks, non-members can still get a solid $100 markdown on the same models.

Note: You will need a My Best Buy Plus/Total membership to see this low price.

You can get the 8GB RAM/256GB SSD 15-inch M3 MacBook Air for $1,149.00, down from $1,299.00. The 8GB RAM/512GB SSD model is available for $1,349.00, down from $1,499.00, and the 16GB RAM/512GB SSD model is available for $1,549.00, down from $1,699.00.

These computers just debuted in March 2024, featuring faster M3 chips, 15.3-inch Liquid Retina displays, a 1080p FaceTime HD camera, six-speaker sound system, two USB-C ports, a MagSafe charging port, and 3.5mm headphone jack.

Head to our full Deals Roundup to get caught up with all of the latest deals and discounts that we’ve been tracking over the past week.

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Apple’s M2 MacBook Air drops to $849 at Amazon

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If you’re anything like me, then you put off buying a new MacBook until absolutely necessary or there’s a big sale to avoid a large bill. Right now, the latter is making a purchase more tempting, with Apple’s 2022 MacBook Air with M2 chip on sale for $849 from $999. The 15 percent sale brings the 13.6-inch 256GB device down to a record-low price.

Apple

We gave the 2022 MacBook Air a 96 in our review when Apple first released it, dubbing the device “near-perfect.” The MacBook is thinner than its predecessor, but the screen is a noticeable one-third of an inch larger — with a liquid retina display and up to 500 nits of brightness. Other perks include a 1080p FaceTime camera and a 60Hz refresh rate. We were also big fans of the 2022 MacBook Air’s high-quality quad-speaker array and solid three-mic system. It also has a 3.5mm headphone jack, 2 USB-C thunderbolt ports and a MagSafe connector.

Our pick for 2024’s best budget MacBook is currently $200 cheaper than the latest M3 chip MacBook Air but has similar stats. Both laptops offer an 8-core CPU, up to 10-core GPU and up to 18 hours of battery life. Plus, both devices have up to 24GB of unified memory and can handle up to 2TB of storage.

Follow @EngadgetDeals on Twitter and subscribe to the Engadget Deals newsletter for the latest tech deals and buying advice.



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New Horizons’ bundle drops to $179

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If you want a solid but small portable game console to play as you travel around (or comfortably sit in bed), then you’re in luck as our pick for best handheld gaming console for commuting is currently on sale. The Nintendo Switch Lite is discounted to $179, down from $200 — and it comes with Animal Crossing: New Horizons. This sale at Walmart brings the bundle to a record-low price.

Nintendo

The Nintendo Switch Lite came out in 2019, and we gave it a 90 in our review. As the name suggests, it’s lightweight and more comfortable to hold than the bulkier Switch. The Switch Lite has a 5.5-inch screen, compared to the regular Switch’s 6.2-inch, and both have a 720p display. It also offers four hours and 15 minutes of continual use before the battery life runs out.

Animal Crossing: New Horizons is all about creating a new civilization right on a deserted island. You can make your own “island paradise” and slowly build a relaxed world for yourself. Plus, the Switch Lite has a Timmy and Tommy Aloha theme to go with the game. A new Switch is rumored to drop in 2025, but this sale is a good opportunity if you’ve yet to pick one up or need a good gift for someone.

Follow @EngadgetDeals on Twitter and subscribe to the Engadget Deals newsletter for the latest tech deals and buying advice.



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Apple Card Savings interest rate drops slightly, now at 4.4%

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Apple Card Savings account at 4.4%
The interest rate earned by Apple Card Savings accounts just decreased. But not by very much.
Image: Ed Hardy/Cult of Mac

Apple Card Savings accounts just got their first interest rate decrease. Money stored in on these accounts now earns 4.4% in annual interest.

Previously, Apple and Goldman Sachs had boosted in the rate multiple times since the beginning of December. And it’s still quite high, even after the drop.

Apple Card Savings accounts now pay 4.4% in interest annually

Starting in spring 2023, money earned from Apple Card’s cash-back program can automatically go into a high-yield savings account. Plus, users of Apple’s credit card can easily transfer cash from other accounts that pay a lower interest rate.

And there are plenty of accounts with lower rates. A Wells Fargo one pays 0.15% to 0.25%, for example, and Bank of America pays 0.01% to 0.04%. But an Apple account pays much more: 4.4%.

The current rate is a drop from the 4.5% interest rate that went into place in late January. The change is likely about the expectation that the Federal Reserve will drop the federal funds rate later this year. It’s currently 5.25% to 5.50%, but that could change in June. A drop in the federal funds rate generally means banks lower savings accounts’ interest rates.

But the Apple Card Savings interest rate increased rapidly in recent months. As noted, it went up to 4.5% in late January. That  that was a bump up from the previous rate of 4.35% from early January. In December 2023 it jumped to 4.25% — before that, it was 4.15%.

These are the Annual Percentage Yields, of course. And interest is compounded daily. So now $100 in an account earns $4.40 a year. Or put $10,000 away and earn $440 each year. The money is divided up monthly, of course.

Put your money work for you

With U.S. inflation down to 2.5%, the dollars stored in an Apple Card Savings account are genuinely increasing in value. Plus, there are no fees.

These benefits make an account a much better option than stuffing the cash under a mattress. Or even putting it in a low-yield account from another bank.

Read the Cult of Mac guide on how to sign up for Apple Card Savings and start earning significant interest.



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