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Samsung’s found a cute way to promote its latest Freestyle projector

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Last updated: April 19th, 2024 at 12:56 UTC+02:00

Samsung’s Freestyle projector is a genuinely great product. Now in its second iteration, the portable projector is highly capable and easy to carry around, making it perfect for use both at home and when on the road.

To highlight precisely the level of versatility that this device provides its customers, Samsung has come up with a rather cute way to promote this product. It has set up an experience zone for the 2nd generation of the Freestyle project at a camping festival in South Korea.

Samsung’s The Freestyle 2nd Generation is a very capable projector

Go Out Camp is the country’s largest campaign festival that’s underway in Goseong, Gangwon Province until the 21st of this month. Samsung has set up a “The Freestyle 2nd Generation” experience zone at this festival to showcase the various capabilities of this device to attendees.

Visitors to the experience area can try out the various features of this product, such as WideViews, which lets them connect two Freestyle projectors to display a single screen. There’s also Auto Screen Setting, which optimizes the screen angle automatically.

The company’s also offering a rental service whereby visitors can try out this projector at various locations in the campsite. Samsung’s campsite display for the Freestyle is very colorful with cute additions like a funky mini bus with which visitors can take commemorative photos.

The Freestyle includes an integrated speaker that provides an immersive 360-degree sound. It’s a great little device to have on you when out camping, as it helps provide entertainment with great picture and sound quality, as well as the ability to stream content from all of your favorite streaming solutions.

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Categories
Computers

The New Hot Handset Is a Cute and Transparent Dumb Phone You Can’t Buy

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We’re only spending more and more time staring at our smartphones, and over the past few years, tech companies have tried to offer salves to this very problem they created. Apple and Google launched tools within their respective mobile operating systems to curb screen time. Devices like the Light Phone, designed to act as a secondary phone with limited features so you’re not staring at Instagram when you’re at a social gathering, are enjoying some popularity. This kind of digital-detox mentality is also behind a wave of AI-powered gadgets like the Humane Ai Pin, which promises to offload some smartphone-native tasks to voice controls on a screenless interface.

The latest to hop on the trend is The Boring Phone, announced today ahead of Milan Design Week. The company manufacturing it is Human Mobile Devices (HMD), better known as the company making Nokia-branded phones since 2017 thanks to a licensing partnership. The Boring Phone is cute, transparent, and retrolicious. But it is not a phone you can buy.

Front view of a closed flip phone that is clear showing the internal parts and a simple exterior screen. On the right is...

The Boring Phone is all retro vibes. Even the Heineken ad is lo-fi.

Courtesy of HMD

At Mobile World Congress in February 2024, the Finnish company announced it was leaning in on the Human Mobile Devices branding versus the acronym HMD and that it would broaden its scope by collaborating with other brands outside of Nokia as a white-label phone manufacturer. The big announcement at the time was the Barbie flip phone—stemming from a partnership with Mattel—coming this summer. We don’t have any new details about that device, but The Boring Phone hails from a collaboration with Heineken (yes, the beer brand) and fashion brand Bodega.

This feature phone (colloquially referred to as “dumb” phones) can only text and make phone calls. There’s a camera, Dual SIM support, 4G connectivity, a headphone jack, and a Micro USB port for charging. The battery can last a week in standby time, but there are no apps. Except Snake. Yes, you can play Snake on this gadget.

Bodega is behind the design, citing the rise of “Newtro” (new and retro) as inspiration with Gen Z—the modernization of popular gadgets from the 1980s and ’90s. That has resulted in a transparent flip phone with holographic stickers and green accents in a nod to the Heineken partnership. Honestly, the look of this handset is half the reason I’m writing this piece. It’s gorgeous.

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Categories
Featured

This cute robot can deliver 16 cups of coffee right to your desk

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The office coffee run could soon be a thing of the past, judging by Hyundai’s new DAL-e Delivery robot. 

The cute ‘bot, which Hyundai says has been designed to navigate busy and complex settings such as offices and shopping malls, can carry up to 16 cups of coffee – and based on the video below, it’ll deliver them without spilling a drop.

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