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More Details on Apple’s iOS 17.4 Update (Video)

iOS 17.4

Last week Apple released iOS 17.4 beta 1 to developers, they also released iPadOS 17.4 beta 1 at the same time, these software updates will bring some significant changes to the App Store in Europe.

We previously saw some videos on the new iOS 17.4 software and now we have another one, this new video is from Brandon Butch and it gives us more information on what to expect with this new version of Apple’s iOS software.

The standout feature of this update is undoubtedly the introduction of sideloading for EU users. This means you can now access third-party app stores on your iPhone. It’s a significant shift from the exclusive reliance on Apple’s App Store, allowing you to download, install, and update apps from a variety of sources. This move also marks the return of Fortnite to iOS in Europe, available through the forthcoming Epic Game Store for iOS.

If you’re a gaming enthusiast, you will be pleased to know that the update makes game streaming apps like Xbox Cloud Gaming and Nvidia applications universally available in the App Store. This is a significant leap from their previous availability solely via web browsers.

The Podcast app is getting a makeover with a new Home tab and an innovative podcast transcriptions feature, enhancing your listening experience. Similarly, the Music app is not left behind. The Listen Now tab is being replaced by a Home tab, and there’s the introduction of SharePlay support on HomePods, ensuring a more immersive audio experience.

The beta version hints at the 2024 launch of CarPlay 2.0. This upcoming version is expected to include auto settings, the car camera, climate control, and customizable themes and color schemes for the instrument cluster. If you’re wondering how this will transform your in-car experience, think of a more personalized and integrated interaction with your vehicle.

The update isn’t just about major overhauls; it also brings subtle yet impactful changes. A new iCloud Drive glyph icon, Siri updates in Germany, and an array of new Emoji enhance the user experience. Performance-wise, the update boasts smoother operation with higher Geekbench scores than its predecessors. However, be aware that it might slightly impact your device’s battery life.

Apple is expected to release iOS 17.4 beta 2 either next week or the week after, the final version of this software is expected in early March to comply with the Europen Unions Digital Markets Act relating to the App Store.

Source & Image Credit: Brandon Butch

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Is Apple’s $40 MagSafe iPhone Charger Worth It? (Video)

MagSafe iPhone

Have you ever found yourself tangled in a web of iPhone charger cables, wondering if there’s a better way to power up your iPhone? Well, the age of wireless charging is upon us, and it’s time to untangle the cords and explore the options available. If you’re curious about the effectiveness of Apple’s $40 MagSafe charger compared to other contenders in the market, you’re in the right place.

Let’s dive into a detailed comparison from Max Tech between three leading wireless iPhone chargers: Apple’s MagSafe, the emerging Qi2, and a standard 7.5W charger. Our focus will be on their charging capabilities, efficiency, cost, and overall performance.

Charging Speed Test:

Imagine you have an iPhone 15 Pro Max, and it’s completely out of juice. You might wonder which charger gets it up and running the fastest. In a recent test, three identical phones were charged from zero using these three chargers. The MagSafe charger showed a bit of a slow start but was the first to bring the phone back to life. The Qi2 charger was not far behind, while the 7.5W charger trailed significantly.

Efficiency in the First 15 Minutes:

You will be pleased to know that both the MagSafe and Qi2 chargers demonstrated superior charging efficiency in the first 15 minutes compared to the 7.5W charger. Although the Qi2 charger had a slight edge in speed, it’s a close call.

Handling the Heat:

If you are wondering how these chargers fare in heat management, there’s an interesting twist. Despite its bulkier design, which was expected to dissipate heat effectively, the Qi2 transferred more heat to the phone than the MagSafe and the 7.5W charger.

Cost and Build Quality:

When it comes to cost, the Qi2 charger sits comfortably between the pricier MagSafe and the budget-friendly 7.5W charger. In terms of build, both the MagSafe and Qi2 are crafted from metal, offering a more premium feel than the plastic 7.5W charger. Additionally, the sleeker design and shorter cable of the MagSafe charger might appeal to those who prefer a minimalist setup.

Full Cycle Performance:

As the charging cycle progresses, an intriguing pattern emerges. The MagSafe charger gradually catches up with the Qi2, with both reaching the 100% mark around the same time. Meanwhile, the 7.5W charger remains significantly behind. Notably, the MagSafe excels in coolness and efficiency, keeping the heat at bay.

Overall Verdict:

After considering all factors, it appears that the Qi2 charger offers a reasonable balance between cost and performance for an iPhone charger. However, the MagSafe charger stands out in terms of its efficient heat management and overall charging efficiency. Although the 7.5W charger might tempt you with its low price, its slow charging speed and inadequate heat management make it a less desirable option.

Source & Image Credit: Max Tech

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What’s new in Apple’s iOS 17.3 (Video)

iOS 17.3

If you are an iPhone user you will be pleased to know that Apple has rolled out its latest software update, iOS 17.3, packed with exciting new features and enhancements designed to elevate your iPhone experience.

The new iOS 17.3 Here is what is included in this software update brings a range of new features to the iPhone, the video below from Zollotech walks us through what Apple has included in this new software update.

  1. Revolutionizing Music Sharing and Interaction: The Music app now boasts an innovative twist – collaborative playlists. Imagine crafting a playlist with friends or family, where everyone can contribute their favorite tunes. It’s not just about sharing music; it’s about building connections. Additionally, expressing your feelings about a song is now more fun with emoji reactions, adding a personal touch to your musical journey.
  2. Enhanced Stolen Device Protection: Your iPhone’s security just got a notch higher. A new feature in Face ID and passcode settings steps in when your device is in unfamiliar locations. It requires Face ID verification to access certain data, ensuring that your information remains secure, even if the device falls into the wrong hands.
  3. Lockdown Mode Impacting Game Center: In a bold move to bolster security, Apple has tweaked the Lockdown Mode to affect Game Center functionalities. This is a testament to Apple’s unwavering commitment to safeguarding user data.
  4. Celebrating Diversity with New Unity Wallpaper: Embracing Black History and Culture, Apple unveils a stunning Unity wallpaper, a creation of black artists and allies within the company. This is more than just a wallpaper; it’s a statement of inclusivity and appreciation of diversity.
  5. Seamless AirPlay in Hotels: If you’re a frequent traveler, this feature will catch your attention. Now, you can AirPlay to TVs in select hotels without the hassle of signing in or transferring personal data. It’s convenient, secure, and just what you need for a comfortable stay.
  6. Comprehensive Apple Care and Warranty Information: The settings now display all devices under your Apple ID, not just those paired with your current iPhone. This holistic view makes managing your Apple ecosystem a breeze.
  7. Journal App Gets Smarter: For those who love journaling, the updated Journal app now suggests journaling prompts. It’s customizable too, respecting your privacy and notification preferences.
  8. Spatial Video for iPhone 15 Pro Users: iPhone 15 Pro and Pro Max users, rejoice! You can now record spatial videos compatible with Apple Vision Pro, adding a new dimension to your video capturing experience.
  9. Fitness and Siri – A Perfect Duo: Towards the end of your workout, Siri can now chime in to ask if you wish to conclude it. This seamless integration provides a more intuitive and efficient workout experience.
  10. Optimized Crash Detection: The crash detection feature, especially in iPhone 14 and 15 models, has been refined for enhanced performance, prioritizing your safety.
  11. Resolved Bugs and Performance Enhancements: Issues such as app library crashes and Wi-Fi connectivity have been addressed. However, some minor bugs persist. But on the brighter side, users are reporting a smoother experience and extended battery life.
  12. Modem Update for Better Connectivity: A new modem update is here to boost your connectivity, ensuring you stay connected wherever you go.

With these new features, along with crucial security updates and bug fixes, installing iOS 17.3 is highly recommended. It’s not just an update; it’s an upgrade to your daily digital experience. Keep an eye out for the upcoming iOS 17.4 Beta. Rumor has it, that this version might introduce new emojis and adapt to side-loading compliance in the EU.

If you are wondering how these updates will affect your daily use, rest assured that Apple’s focus has been to enhance user interaction, security, and device performance. The sophisticated yet clear language of these updates signifies Apple’s dedication to providing a seamless and inclusive experience for its users.

The new iOS 17.3 software update is now available to download, Apple also released watchOS 10.3, iPadOS 17.3 and macOS Sonoma 14.3 at the same time, all of these updates are now available.

Source & Image Credit: Zollotech

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All of Apple’s current iPhone models compared (Video)

iphone models

Are you on the hunt for the perfect iPhone that aligns with your needs and preferences? Apple’s 2024 iPhone lineup, diverse and innovative, offers something for everyone. From the budget-friendly iPhone SE to the feature-loaded iPhone 15 Pro Max, understanding the differences among these models can be a game-changer in making an informed decision. Let’s dive into what each of these models brings to the table. The video below from Zollotech gives us a look at all of the current iPhone models that Apple sells.

A Wide Range of Models

The current lineup is designed to cater to various users, featuring the iPhone SE, iPhone 13, iPhone 14 and 14 Plus, iPhone 15 and 15 Plus, and the high-end iPhone 15 Pro and Pro Max. Notably, the iPhone 13 Mini has been phased out, marking a shift in Apple’s strategy.

Design and Build Quality

The iPhone SE to the 15 Plus models boast an elegant aluminum body with glass fronts and backs. The iPhone 15 and 15 Plus, in particular, charm with their matte finish and rounded corners, offering a sleek look. For those seeking a lighter device, the Pro models are constructed with titanium.

Connectivity and Control Features

A significant update is the inclusion of USB-C ports in all iPhone 15 models. The Pro models support faster USB 3.1 speeds, while the others are limited to USB 2. If you’re keen on customization, the Pro models come with a handy action button for added convenience.

Display Innovations

The iPhone SE keeps it classic with an LCD display. In contrast, the other models step it up with OLED displays. The iPhone 15 Pro and Pro Max are particularly eye-friendly with less severe PWM and include always-on display and ProMotion technology.

SIM Card and Connectivity

The iPhone 13 and SE still offer SIM card trays. The newer models, however, have ditched the tray in the U.S. Nevertheless, all models are 5G ready, though the SE doesn’t support millimeter-wave.

Advanced Camera Systems

Photography enthusiasts take note! While the iPhone SE sticks to a single rear camera, the iPhone 13 adds an ultrawide lens. The iPhone 15 series introduces larger sensors and a whopping 48MP camera. The Pro models further impress with a tetr prism telephoto lens and advanced video capabilities like ProRes and Log video.

Battery Life and Charging Features

The iPhone 15 models now display the charge cycle count and boast optimized charging at 80%. Battery life varies, with the iPhone 15 Plus leading the pack.

Performance and Gaming

Powered by A15, A16, or A17 processors, these iPhones ensure smooth performance across the board. However, if gaming or high-performance tasks are your thing, the Pro models are your best bet.

Software and Support Commitment

Apple promises at least five years of future iOS updates for all models, ensuring your device stays up-to-date.

Other Noteworthy Features

The iPhone 15 series models come equipped with improved speakers and modems, and support SOS via satellite. Plus, they boast an IP68 rating, with the SE slightly behind at IP67.

If you are wondering how these features translate into real-world usage, you’ll be pleased to know that each model is tailored to meet specific user needs. Whether it’s everyday tasks, professional photography, or intense gaming, there’s an iPhone for you.

Apple’s 2024 iPhone lineup truly showcases a spectrum of options, from the basic yet reliable iPhone SE to the robust and feature-rich iPhone 15 Pro Max. Each model stands out with its unique set of features, with the Pro models notably excelling in camera capabilities and performance.

Choosing the right iPhone is now more exciting than ever, with options that cater to various budgets, preferences, and usage patterns. So, assess your needs, explore these models, and find your perfect match in Apple’s impressive lineup.

Souyrce & Image Credit: Zollotech

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Another look at Apple’s iOS 17.3 beta 1 (Video)

iOS 17.3 beta 1

Last month Apple released iOS 17.3 beta 1 for the iPhone and iPadOS 17.3 beta 1 for the iPad, we are expecting a new beta of the software this week or next week and now we have a new video on the software.

The video below from iDeveiceHelp gives us another look at the new iOS 17.3 beta 1 software and the new features that are coming to the iPhone with this update, let’s find out some more details.

In a world where security is paramount, iOS 17.3 beta 1 introduces an enhanced Stolen Device Protection feature. Now, changing your Apple ID password requires Face ID authentication, coupled with a security delay. This means even if someone has access to your phone’s passcode, tampering with your Apple ID password is a no-go. It’s a robust layer of protection, keeping your digital identity safer than ever.

If you are wondering how to spice up your music experience, here’s some good news. The collaborative playlist feature in Apple Music makes a comeback in this update. Imagine creating a playlist and having your friends add their favorite tunes to it. Not just that, but you can now express yourself with new emoji reactions for these playlists. It’s a fun, interactive way to enjoy music with friends and family.

You will be pleased to know that iOS 17.3 beta 1 is pretty solid in terms of performance and battery life. Aside from a minor hiccup where home screen widgets occasionally vanish, the update runs smoothly. Users can enjoy a satisfactory battery life, ensuring that your iPhone keeps up with your busy lifestyle without a hitch. We are expecting this software update around the end of January of in early February, as soon as we get some more details on a release date, we will let you know.

Source & Image Credit: iDeviceHelp

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Apple’s iOS 17.1.1 vs iOS 17.1.2 (Video)

iOS 17.1.2

Apple recently released iOS 17.1.2 for the iPhone and iPad 17.1.2 for the iPad, this new software update fixed a range of security issues in Apple’s iOS software. Now we get to find out how the new iOS 17.1.2 software compares to the previous iOS 17.1.1 software in a new video from iDeviceHelp.

If you are wondering how the new update fares in terms of internet connectivity, you’ll find this part intriguing. The video presents a direct Wi-Fi speed test for both iOS versions. Interestingly, iOS 17.1.1 exhibits superior performance in both download and upload speeds. This comes as a surprise, considering both devices are connected to the same network. Such findings are crucial, especially in an era where seamless internet connectivity is a necessity.

For those of you facing keyboard issues, the update might not bring the solace you’re seeking. The video points out that the same minor lags and issues present in iOS 17.1.1 persist in iOS 17.1.2. This indicates a lack of improvement in this area, which might be a tad disappointing for users expecting a smoother typing experience.

When it comes to raw processing power, the two versions seem to be neck and neck. A Geekbench 6 CPU test reveals almost identical scores, suggesting that the update to iOS 17.1.2 does not significantly alter the overall device performance. This might be reassuring for users concerned about any potential negative impact of the update on their device’s efficiency.

Battery life is often a deal-breaker for many. Surprisingly, iOS 17.1.1 outdoes its successor here. The test showcases a noticeable difference in battery longevity, with iOS 17.1.1 offering about an hour more of usage under similar conditions. For those of you who prioritize battery life, this is a vital piece of information.

Apple is currently working on iOS 17.2 which is in beta and we are expecting the final version of that software this month, it will bring a wide range of new features to the iPhone, as soon as we get some details on a release date, we will let you know.

Source & Image Credit: iDeviceHelp

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Hidden Features in Apple’s iOS 17.2 (Video)

iOS 17.2

Apple will release iOSm 17.2 later this month, the software is currently in beta and we are expecting the Release Candidate to land next week. iOS 17.2, is a treasure trove of new features designed to enhance your iPhone experience. While it’s easy to get lost in the headline additions, several hidden gems deserve your attention. If you’re an iPhone enthusiast, you’ll be pleased to know that these updates are tailored to elevate your interaction with your device.

1. Smarter Siri Interactions: Siri has always been a handy assistant, but with iOS 17.2, it gets even smarter. Now, when you ask for ETAs or elevation details while navigating Apple Maps, Siri’s responses are more accurate. This means less guessing and more precise information, especially when you’re on the go.

2. Weather at Your Fingertips: The weather widget on your home screen now packs more punch. It offers detailed daily forecasts, including sunrise and sunset times, allowing you to plan your day with more information directly from your screen.

3. Your Personal Journal, Reimagined: The new Journal app in iOS 17.2 is not just a space for your thoughts. Its user-friendly interface lets you enrich your entries with text, images, voice recordings, and even location tags. What’s more? It’s equipped with a scheduler for reminders and provides journaling suggestions based on your activities.

4. Travel Made Easy with Quick Translation: If you’re a globetrotter, the new translation feature is a boon. Integrated into the iPhone 15 Pro’s action button, it simplifies language translation in various scenarios, making your travels smoother and more enjoyable.

5. Music at Your Command: The Favorites Music Playlist feature auto-generates a playlist of your favorite tracks. This intelligent curation ensures your top tunes are always just a tap away.

6. Share the Beat with Collaborative Playlists: Music is better when shared, and iOS 17.2 makes it easier. Create and share playlists with friends and family using a simple link or QR code.

7. Tailor Your Music Experience: The Selective Listening History option gives you control over your listening history. This means you can prevent certain tracks from influencing your future music recommendations, keeping your playlists truly yours.

8. Express More with Stickers: Enhancing your messaging, iOS 17.2 lets you use stickers as reactions in chat conversations. Some stickers even change appearance when you tilt your phone, adding a fun, dynamic element to your chats.

9. A Revamped TV App Experience: Navigating the TV app is now more intuitive. The updated design features a streamlined store section, combining movies and TV shows for easier discovery.

10. Stay Alert with Enhanced Emergency Notifications: The reliability of emergency alerts is boosted with a local awareness feature, ensuring you receive timely notifications when it matters most.

11. Customize Your Digital Persona: Memoji gets an upgrade with new poses and clothing options, letting you express your digital self more authentically.

12. Stay Updated with Real-Time News: The news app now supports live activities, offering real-time updates on events right on your lock screen.

13. Control Your Music Library: iOS 17.2 gives you the choice to add favored songs to your library automatically, offering better control over your music collection.

14. Distraction-Free Typing: The option to disable inline predictions is available for a more focused typing experience.

15. Simplified App Store Navigation: Finding your next favorite app or game is easier with category links at the top of the App Store.

Each of these features demonstrates Apple’s commitment to enhancing the functionality, convenience, and personalization of the iPhone experience. While some may seem small, they collectively contribute to a more seamless and enjoyable user experience. As you explore iOS 17.2, take time to appreciate these subtle yet impactful improvements. As soon as we get some details on the exact release date of iOS 17.2, we will let you know.

Source & Image Credit: Brandon Meves

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How to use Apple’s Find My on the iPad or iPhone

Find My iPhone

This guide will show you how to use Apple’s Find My feature on the iPhone or iPad, it can be used to find other devices like Apple’s AirTags and more. Keeping track of our personal devices and items has become more crucial than ever. Apple’s Find My feature, available on both the iPad and iPhone, offers a seamless solution for this.

Whether you’re trying to locate a misplaced device, share your location with loved ones, or ensure the safety of your personal items, Find My is an indispensable tool. This article delves into the various functionalities of Find My, providing a step-by-step guide to mastering this feature on your Apple devices.

Setting Up Find My

The journey to using Find My begins with its setup. For new Apple device users, Find My is automatically activated upon signing into iCloud. To ensure it’s enabled, navigate to Settings, tap on your name, and select Find My > Find My iPhone. This feature isn’t just limited to your iPhone or iPad; it extends to paired devices like your Apple Watch, AirPods, and Beats headphones, automatically syncing them if Find My is activated on your iPhone.

Locating and Sharing Items

One of the standout features of Find My iPhone is its ability to locate and share supported items, such as AirTags. Through the Find My app, you can view these items on a map, play a sound to locate them, or use the Find Nearby feature for proximity-based searching. Sharing an item’s location is just as straightforward. Simply add a person via the app, ensuring all parties involved are using the latest iOS version for seamless sharing.

Notifications and Lost Mode

For times when an item’s location is unavailable, Find My offers a notification feature. You can set alerts for when the item is found or left behind. In the unfortunate event of losing an item, activating Lost Mode is a vital step. This mode locks the item to your Apple ID and allows you to leave contact information for anyone who might find it.

Finding Apple Devices

Find My iPhone isn’t limited to just items; it’s also a powerful tool for locating your Apple devices. Whether using another device signed in with your Apple ID or accessing iCloud.com/find, you can see your devices on a map. Features like playing a sound, getting directions, or activating Lost Mode (which locks the device and displays your contact info) are invaluable in locating a lost device.

Remote Actions

In scenarios where you believe your device is irretrievably lost, Find My allows you to remotely erase it. This feature ensures your personal data remains secure. Interestingly, even after erasing, you can continue to track the device and restore it from a backup if it’s found.

Sharing Your Location

Beyond tracking devices and items, Find My also facilitates location sharing with friends and family. You can easily manage who sees your location and choose to share it for a specific duration or indefinitely. This feature not only enhances connectivity but also adds a layer of safety, allowing loved ones to know your whereabouts.

Conclusion

Apple’s Find My feature on the iPad and iPhone is more than just a tool; it’s a comprehensive solution for enhancing your digital life’s convenience and security. From setting up and sharing locations to employing Lost Mode and remote actions, Find My ensures that your devices and personal items are always within reach. Embrace the full potential of your Apple devices by integrating Find My iPhone into your daily routine.

Source & Image Credit: Apple

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Why is Apple’s USB-C cable so expensive?

Why is Apples USB-C cable $130 while others are priced at $12

During its recent press conference Apple unveiled a number of new additions to its range of iPhones, MacBooks and accessories. One of which was a new Thunderbolt 4 USB‑C Pro Cable available in 1m, 1.8m and 3m lengths. However as you would expect much more expensive than most USB-C cables on the market. Why is this? You will pleased know that Adam Savage has delved deeper into the design and technology incorporated into Apple’s USB-C cable providing more insight into its capabilities and manufacturing processes. As well as some fantastic x-ray imagery showing the internal workings.

Wireless connectivity allows devices to interact without physical connections, has significantly changed our interaction with technology. However in some circumstances a wireless connection perhaps might not be fast enough your needs. This is where cables, such as the Thunderbolt 4 cable, come in. This hardware interface allows the connection of external devices to a computer, cleverly combining PCI Express (PCIe) and DisplayPort (DP) into two serial signals. It also provides DC power, all within a single compact cable. You can learn more about USB-C cables and the different types available in a previous article.

Combining PCI Express (PCIe) and DisplayPort (DP)

The intricacy of these cables is often underestimated. Consider the Thunderbolt Apple cable, which costs around $130. This cable has a complex chip, two power supplies, and a large processor. It also has a self-checking mechanism and multiple channels. This complex design is not just for aesthetics; it serves a vital function. It is designed to filter out interference and manage power, ensuring high-speed data transmission without any loss or distortion. Apple explained a little more about the design and features of its Thunderbolt 4 (USB‑C) Pro Cable.

“Featuring a black braided design that coils without tangling, this 1-metre cable supports Thunderbolt 3, Thunderbolt 4 and USB 4 data transfer up to 40Gb/s, USB 3 data transfer up to 10Gb/s, DisplayPort video output (HBR3) and charging up to 100W. Use this cable to connect a Mac with Thunderbolt 3 or 4 (USB-C) ports to Thunderbolt (USB-C) and USB displays and devices such as Studio Display, Pro Display XDR, docks and hard drives. You can also use this cable to connect iPhone 15 Pro to Mac.”

On the other hand, the Amazon Basics USBC cable, priced at about $12, is less intricate. It has fewer pins than the Thunderbolt and lacks active components. While this simplicity makes the cable more affordable, it also limits its capabilities. For example, it may not handle high-speed data transmission as effectively as the Thunderbolt cable.

The significant price difference between these cables is largely due to the engineering and manufacturing expertise involved in their production. The Thunderbolt cable requires a Ball Grid Array (BGA) processor, a type of surface-mount packaging used for integrated circuits. This processor is more costly than the simpler components used in the Amazon Basics USBC cable.

Why is Apples USB-C cable so expensive?

Other articles you may find of interest on the subject of  USB-C and Thunderbolt 4 connectivity:

 USB-C Thunderbolt 4 technology

 

The Thunderbolt cable is designed to handle differential signals, a method of transmitting information where data is sent on two complementary signals. This requires a more complex design and manufacturing process, contributing to the higher cost. It also uses advanced power management technology. This technology manages the power used by specific hardware components, ensuring that the cable can handle the electrical load without overheating or causing damage.

Additionally, the Thunderbolt cable is designed to reduce electromagnetic interference, a disturbance that affects an electrical circuit due to electromagnetic induction or radiation from an external source. This is achieved through shielding, the practice of enclosing a part of a circuit in a conductive material to reduce the electric and magnetic fields within.

The manufacturing process of these cables also involves complex procedures such as soldering, a process where two or more items are joined together by melting and putting a filler metal into the joint, and over molding, a process where a single part is created using two or more different materials in combination.

While the cost of cables like the Thunderbolt Apple cable may seem high, it is justified by the advanced technology, complex design, and intricate manufacturing processes involved in their production. These cables offer superior performance and durability, making them a worthwhile investment for those who require high-speed, reliable data transmission. They are a testament to the technological advancements and engineering achievements of our time, and their value extends far beyond their price tag.

If you would like to learn more about how to use your iPhone, iPad or MacBook. It might be worth your while jumping over to the official Apple support website. Or booking an appointment with an Apple Genius Bar representative who will provide further advice in person.

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Scary Fast Apple’s keynote event October 2023 in full

Scary Fast Apple keynote event October 2023

If you are interested in learning more about how Apple created its Scary Fast Apple’s keynote event 2023 filming the complete presentation on its powerful iPhone and editing the footage on its range of Mac computers. You will be pleased to know that Apple has taken us behind-the-scenes to reveal how the presentation video was created. If you haven’t yet seen it it is embedded below for your viewing pleasure.

Behind the scenes at Scary Fast Apple keynote event 2023

The 2023 Apple Scary Fast special event was a spectacle not just for the unveiling of the new MacBook Pro with M3 chips and the 24-inch iMac with M3, but also for the groundbreaking filming techniques employed. The event, directed by award-winning documentary filmmaker Brian Oakes, was filmed exclusively using the iPhone 15 Pro Max, showcasing the device’s unparalleled video capabilities.

The iPhone 15 Pro Max camera system is a marvel in itself, offering high-quality video that rivals professional video cameras. This is largely due to its support for the Academy Color Encoding System (ACES), a color space standard in the film industry. This feature allows for the accurate reproduction of color in digital images, a critical factor in professional filmmaking.

The use of the iPhone 15 Pro Max was not an arbitrary choice. It was a strategic move, advised by Apple’s own Jon Carr, a Pro Workflow video specialist, and Jeff Wozniak, who has worked on major film productions. Their expertise, combined with the iPhone 15 Pro Max’s capabilities, resulted in a visually stunning event.

The filming of the Scary Fast event was a testament to the power of the Apple ecosystem. Multiple iPhone 15 Pro Max devices were used, integrating seamlessly with the Blackmagic Camera app and Tentacle Sync, a professional audio synchronization solution. This combination of hardware and software allowed for a level of control and precision that is typically associated with high-end film production.

Scary Fast Apple keynote event 2023 in full

The iPhone 15 Pro Max’s new USB-C connector also played a significant role in the event’s filming. It supports data transfer speeds of up to 10Gbps, enabling ProRes video recording directly to an external SSD drive. ProRes is a high-quality, lossy video compression format developed by Apple for use in post-production, and its integration with the iPhone 15 Pro Max is a game-changer for mobile filmmaking.

The event also highlighted the iPhone 15 Pro Max’s improved low-light video performance. The team used a custom SpaceCam rig for filming, allowing them to capture stunning footage even in challenging lighting conditions. This is a testament to the iPhone 15 Pro Max’s versatility and its potential as a tool for professional filmmakers.

Blackmagic camera app

The making of Scary Fast Apple keynote event 2023

The Blackmagic Camera app, designed exclusively for iOS users, was another integral part of the filming process. It adds digital film camera controls to the iPhone, providing filmmakers with a level of control typically reserved for professional camera systems. This app, in combination with the iPhone 15 Pro Max, blurs the line between professional and mobile filmmaking.

Traditional filming techniques were also employed seamlessly with the iPhone 15 Pro Max. The use of drones, for example, allowed for dynamic aerial shots, adding another layer of depth to the event’s visual narrative. This demonstrates that the iPhone 15 Pro Max can not only integrate with modern filming technologies but also enhance them.

The quality of the image produced by the iPhone 15 Pro Max has been praised by industry professionals. Stefan Sonnenfeld, CEO of Company 3, lauded the device’s image quality and ease of use. This endorsement, coming from a leader in the film industry, speaks volumes about the iPhone 15 Pro Max’s potential as a filmmaking tool.

The filming of Apple’s Scary Fast event with the iPhone 15 Pro Max showcased the device’s high-quality video capability, versatility, and ease of use. The integration of ProRes and Apple Log encoding, the use of the Blackmagic Camera app and Tentacle Sync, and the device’s low-light video performance all contributed to a visually stunning event. The iPhone 15 Pro Max, with its advanced features and compatibility with traditional filming techniques, is proving to be a formidable tool in the world of professional filmmaking.

Source & Image Credits : Apple

Filed Under: Apple, Top News





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