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Owen Wilson heads to Apple TV+ in ‘Ted Lasso’-ish sports comedy

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Owen Wilson heads to Apple TV+ in 'Ted Lasso'-ish sports comedy
Owen Wilson tees up in an upcoming Apple TV+ comedy series about golfers.
Photo: Markus Spiske/Pixels

The list of comedies on Apple TV+ is expanding with one starring Owen Wilson as a washed up golf pro stepping up to coach a teen in the sport.

The series — which does not yet have a name — seems to have a lot on common with Ted Lasso, another sports-themed comedy that was an enormous success for Apple TV+.

Owen Wilson is the latest star given an Apple TV+ series

Ted Lasso followed a haplessly optimistic American football coach (played by Jason Sudeikis) who is recruited to lead an English soccer team. In his upcoming series, Owen Wilson plays a hapless golfer taking a try at coaching. The similarities are hard to miss.

Apple TV+ describes the upcoming series with:

“The comedy follows Pryce Cahill, an over-the-hill, ex-pro golfer whose career was derailed prematurely 20 years ago. After he gets fired from his job at an Indiana sporting goods store and his wife walks out on him, Pryce hedges his bets entirely on a troubled 17-year-old golf phenom.”

What makes the series interesting is, of course, its star. Owen Wilson is fresh off the successful run of Loki on Disney+. Before that, he was in Wedding Crashers and The Royal Tenenbaums.

The as-yet unnamed Apple TV+ show was created and written by Jason Keller (Ford v Ferrari). It will be directed by the team of Jonathan Dayton and Valerie Faris (Fleishman is in Trouble, Little Miss Sunshine, Battle of the Sexes).

Given that Apple TV+ just recently greenlit the series, Owen Wilson’s big premiere on Apple’s streaming service is many months away. Only time will tell if it can match the huge success of Ted Lasso.



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VLC Media Player Potentially Coming to Apple Vision Pro

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VideoLAN is working on bringing its popular open source VLC media player to Apple Vision Pro, according to tech newsletter Lowpass.

Apple Vision Pro VLC Feature
The non-profit organization said it was currently developing a version for Apple’s spatial computing headset. “We already have a version of VLC running on the Vision Pro,” VideoLAN president Jean-Baptiste Kempf told Lowpass writer Janko Roettgers.

However, one of the reasons the app hasn’t already been released is that the potential user base is still considered too small. “I’m not sure there is any use case yet,” added Kempf.

VLC recently surpassed five billion downloads across desktop and mobile platforms, according to the organization. The cross-platform media player and framework launched 23 years ago as a student project, and continues to attract millions of new users thanks to its support for multiple codecs and its ability to play multimedia files as well as DVDs, Audio CDs, VCDs, and various streaming protocols.

Meanwhile, work continues on VLC 4.0. Development has taken longer than anticipated, according to Kempf, with the core of the app being completely rewritten. Recent nightly builds put the focus on content, with the default player window replaced by a view of the user’s library. However, Kempf said that some changes could be reverted before the app’s official release.

Kempf said that VLC may even add access to FAST channels and other ad-supported online media in the future, potentially allowing users to start watching something right away.

VLC 3.0.20 is a free downloaded for Mac from the VideoLAN website.

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CNN predicts doom for Apple: Today in Apple history

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March 13: Today in Apple history: CNN predicts doom for Apple March 13, 1997: With Apple preparing to cut thousands of jobs, CNN reports that “the coffin door is closing” on Cupertino. Apple is doomed! Doomed!

Knowing what happened in the years following, we guess this could technically be considered “fake news.”

CNN says Apple is doomed

With my Today in Apple history entries, I typically steer clear of highlighting comically inaccurate stories predicting Apple’s doom. After all, hindsight is 20/20. Writing about Apple for a living, I’m sure I’ve covered some dubious rumors over the years that failed to materialize as reported.

Still, more than two decades since the publication of CNN‘s story, “Apple running out of time,” it’s fun to go back and see how wrong the pundits were in 1997.

The death of Apple?

For this particular story, CNN spoke with Gene Glazer, technology analyst at (now defunct) securities firm Dean Witter.

“I don’t see how [Apple] can go much lower than that and do what they have to do, which is get back on track and turn the company around,” Glazer said.

Elsewhere in the article, he said Apple needed to turn things around — and do so quickly — or face the end.

“They don’t have a lot of time,” Glazer said. “I would say even two years is too long.”

As if to compound his incorrect predictions, Glazer totally missed the boat on the Newton MessagePad. He said people likely could bank on the success of Apple’s PDA. Apple had just debuted a new version of its Newton operating system, and was in the process of spinning off Newton as a startup.

According to Glazer, the biggest problem Apple faced was its reputation on Wall Street, which was in tatters.

“The people investing in Apple are contrarians,” he said. “The analysts are generally very pessimistic about the outlook.”

Apple doomed: What happened?

The “Apple is doomed” story, as reported, wasn’t totally wrong. In fact, Apple soon announced plans to cut 4,100 jobs — about one-third of its workforce at the time.

On top of that, Apple then reported a quarterly loss of $56 million that effectively ended then-CEO Gil Amelio’s 500 days of running the company.

The $56 million hit contributed to an overall Apple loss of $1.6 billion during Amelio’s reign. The losing streak wiped out every cent of profit Cupertino had earned since fiscal 1991.

Steve Jobs turns Apple around

However, it didn’t take long for Apple co-founder Steve Jobs to turn things around after his return to the company in September 1997. Aggressive cost-cutting, which also included slashing Apple’s R&D spending on unnecessary projects, helped reduce the company’s losses. In addition, new products like the beige Power Macintosh G3 computer performed very well with customers. (It sold 130,000 units against a forecast of 80,000.)

By January 1998, in fact, Apple became profitable again — well within the time frame Glazer laid out for a turnaround. From there, Apple debuted the iMac G3 and iBook, and never looked back.

Oh, and the Newton — whose future was supposedly all but guaranteed — soon wound up being canceled so Apple could focus on building Macs.



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Apple Begins Assembling iPhone 15 in Brazil

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Apple has started assembling the iPhone 15 model in Brazil, shifting in its global manufacturing approach to mitigate high import taxes and diversify its supply chain.

iPhone 15 Colors black
As reported by MacMagazine (via 9to5Mac), the assembly process is being carried out at the Foxconn facility in São Paulo and seeks to reduce the high import fees levied on electronics in Brazil, which significantly inflate the cost of electronics for consumers in the country.

Apple has not yet reduced the retail price of the ‌iPhone 15‌ in Brazil, where it continues to sell for R$7,300 (approximately $1,460) for the 128GB model. This price is nearly double the device’s starting price in the United States. The initiative also is part of Apple’s broader strategy to diversify its manufacturing footprint beyond China and reduce its reliance on a single region.

Only the 6.1-inch ‌iPhone 15‌ model is being assembled in Brazil. The ‌iPhone 15‌ Plus, Pro, and Pro Max models continue to be imported from China. Brazilian customers can identify whether their ‌iPhone 15‌ was assembled locally by checking the model number, with units produced in Brazil carrying the identifier “BR/A.” In contrast, imported units are denoted by “BE/A” and “BZ/A.”

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Apple Stops Signing iOS 17.3.1, Downgrading No Longer Available

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Apple today stopped signing iOS 17.3.1 preventing iPhone users from downgrading to that version of iOS. iOS 17.3.1 is no longer being signed following the March 5 release of iOS 17.4, an update that introduced app ecosystem changes in the EU, new emoji, and more.

iOS 17
Apple routinely stops signing older versions of iOS, so it is not unusual that the iOS 17.3.1 update is no longer available. Apple prevents users from installing older versions of iOS to encourage customers to keep their operating systems up to date and to prevent downgrading to older, less secure versions of the ‌iPhone‌ operating system.

iOS 17.4 is now the only publicly released version of iOS available.

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Apple Announces Ability to Download iPhone Apps From Websites in EU

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Apple today announced three further changes for developers in the European Union, allowing them to distribute apps directly from webpages, choose how to design in-app promotions, and more.

Apple EU iOS Changes
Apple last week enabled alternative app stores in the EU in iOS 17.4, allowing third-party app stores to offer a catalog of other developers’ apps as well as the marketplace developer’s own apps. As of today, Apple is allowing third-party app stores to offer apps solely from their own catalog. For example, a games studio could create an app store on iOS that exclusively offers their own games.

When directing users to complete a transaction on their website, developers can also now choose how to design their in-app promotions, discounts, and deals. Apple’s templates for designing these links out to websites are optional as of today.

In addition, developers will soon be able to distribute apps directly from their websites, providing they meet Apple’s specific criteria, such as being a member of the Apple Developer Program for two continuous years or more and having an app with more than one million first installs on iOS in the EU in the prior year, and commit to ongoing requirements, such as publishing transparent data collection policies. Apps distributed in this way must meet Apple’s notarization requirements like all other iOS apps and can only be installed from a web domain registered in App Store Connect.

Authorized developers will gain access to APIs to facilitate app distribution from the web, integration with system functionality, back up and restore, and more. Web distribution will become available following a software update later in the spring – allowing app downloads directly from a website for the first time on iOS.

The latest changes are part of Apple’s Digital Markets Act (DMA) compliance plan and only apply within the European Union.

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Apple Watch Pulse Oximetry Can Be Reactivated Through Software in 2028 or With Successful Appeal

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Apple has been selling the Apple Watch Series 9 and Apple Watch Ultra 2 without the blood oxygen monitoring feature in the U.S. since mid-January, and while we’ve suspected Apple would be able to reintroduce pulse oximetry in models that lack it through a future software update, new information from the U.S. Customs and Border Protection (CBP) confirms that reactivation is indeed a possibility. As a recap, Apple was found to be infringing on patented pulse oximetry technology owned by Masimo, and was banned from importing the ‌Apple Watch Series 9‌ and Ultra 2 into the U.S.

apple watch ultra yellow
The original January 12 order from CBP that allowed Apple to bring Apple Watch models with a disabled sensor in the United States was published recently (via ip fray), and it gives some insight into how Apple disabled pulse oximetry. While some of the order is redacted, Apple implemented a fix that turns off pulse oximetry when an Apple Watch is paired to an iPhone. Blood oxygen sensing becomes inaccessible to the user, and opening the blood oxygen app gives a warning that the feature is not available. Apple said that it hardcoded each Apple Watch at the factory with new software.

As part of the process to get approval to sell ‌Apple Watch Series 9‌ and Ultra 2 models without pulse oximetry enabled, Apple had to provide the code disabling the feature and test devices to Masimo. Masimo didn’t want Apple to have such an easy fix, so it paired the “redesigned” Apple Watches with a jailbroken ‌iPhone‌ running an older version of iOS, and was able to get pulse oximetry working.

Masimo tried to argue that activating pulse oximetry through a jailbroken phone meant Apple had not effectively removed the feature and the devices should not be allowed to be imported in to the U.S. Masimo also tried to say that jailbreaking is “permissible, common, and readily known,” but Masimo’s arguments were unsuccessful. The Exclusion Order Enforcement Branch of the U.S. Customs and Border Patrol ultimately decided that disabling pulse oximetry in the ‌Apple Watch Series 9‌ and Ultra 2 was enough to avoid infringing on Masimo patents, allowing those models to be offered for sale at Apple retail stores in the U.S.

Because Masimo was able to get blood oxygen sensing working using software on a jailbroken ‌iPhone‌, Apple too would be able to reactivate the blood oxygen sensor in the models where it has been disabled through a software update. When no longer subject to an import ban, Apple will be able to reintroduce blood oxygen sensing for ‌Apple Watch Series 9‌ and ‌Apple Watch Ultra 2‌ users who are not able to access the feature.

As noted by ip fray, the patents that Apple was found to have infringed on expire in August of 2028, which means that Apple will be able to re-enable pulse oximetry in affected models at that time. Apple filed an appeal with the United States International Trade Commission to attempt to get the ruling overturned, so if the appeal is successful, Apple could be able to re-add blood oxygen sensing sooner.

Apple could also opt to settle with Masimo and work out a licensing deal, but at this point, it doesn’t sound like that is going to happen. Masimo CEO Joe Kiani said in January that he had not spoken with Apple, and while he would be open to settling, an apology and an “honest dialogue” would need to be part of any settlement discussion.

Kiani has maligned the Apple Watch blood oxygen sensor several times, saying that customers are “better off without” the feature because it is not a “reliable, medical pulse oximeter.”

The ‌Apple Watch Series 9‌ and Ultra 2 only have disabled blood oxygen sensing capabilities in the United States, as the ban is not applicable in other countries. The Apple Watches remain fully functional outside of the U.S.

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Apple Teases New Store ‘Coming Soon’ at Square One Mall Near Toronto

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Apple today announced that it will be opening a new retail store at the Square One shopping mall in the Canadian city of Mississauga, Ontario, a suburb of Toronto. Apple’s existing store in the mall will be permanently closed.

New Apple Square One

The new Apple Square One

“A brand-new Apple Store is coming soon,” the store’s page says. The teaser message was spotted by Michael Steeber, who writes a weekly newsletter about Apple retail called Tabletops, and tipster Apollo Zhao also alerted us to the news.

Apple’s existing store at Square One opened in August 2009. The new location is significantly larger, and will better accommodate the heavy customer traffic at Square One, the second-largest indoor shopping mall in Canada.

Apple has yet to share an exact opening date for the new store, and the company did not immediately respond to a request for comment.

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These New Games Are Coming to Apple Arcade Next Month

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Apple today announced that three new games will be coming to Apple Arcade on April 4, including Puyo Puyo Puzzle Pop, Super Monsters Ate My Condo+, and Sago Mini Trips+. In addition, the existing Apple Arcade games Crossy Road Castle and Solitaire Stories will be available to play on Apple’s Vision Pro headset starting April 25.

Apple Arcade April 2024
More details about these games are available in Apple’s press release. All games on Apple Arcade are ad-free and do not offer in-app purchases.

Launched in November 2019, Apple Arcade is accessible through the App Store. The subscription-based service provides access to hundreds of games on the iPhone, iPad, Mac, Apple TV, and Vision Pro, with new titles added periodically.

Crossy Road Castle Vision Pro Apple Arcade

Crossy Road Castle will be available on Apple Vision Pro starting April 25

Apple Arcade received its first price increase in many countries last year. In the U.S., for example, pricing went from $4.99 per month to $6.99 per month.

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Apple Reportedly Testing AI-Powered Ad Technology

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Apple has begun testing a new AI-powered tool with a small group of advertisers that automatically decides where to place ads on the App Store, Business Insider reports.

iOS App Store General Feature Black
Citing two individuals familiar with the matter, Business Insider claims that the AI-powered tool mirrors the functionalities of Google’s Performance Max and Meta’s Advantage+, which allow advertisers to specify their budget, target cost-per-acquisition, desired audiences, and geographical targets. Apple’s algorithm then automatically determines the most effective placement of ads across the ‌App Store‌’s existing formats.

The initiative is said to be part of Apple’s broader ambition to refine and expand its advertising offerings. Currently, Apple provides a variety of ad formats within the ‌App Store‌, including search tab ads, search results page ads, “you might also like” suggestions on app product pages, and ads on the “today” tab.

Business Insider speculates that the move toward AI-enhanced ad placements suggests a future where Apple could extend advertising to other apps and services within its ecosystem, such as Apple News, Stocks, and the recently launched Sports app. The website also today reported that a number of recent Apple hiring decisions may indicate plans to introduce an ad-supported Apple TV+ tier.

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