an important phenomenon
Some of the poll results were upbeat for Labour, showing the highest support in almost five months for people who believe the party will do enough to tackle the housing crisis.
In a poll by Redfield & Wilton Strategy, 42% said they believed the party would "take appropriate steps to address the housing crisis" if it were in government.
He has a six-point lead over those who think they won't have fun.
However, other polls paint a mixed picture: most believe the government is doing the right thing – 59% – and opinion polls show Labor's narrow lead over business after Rishi Suna became prime minister: Keir Starmers' party is just 14 points ahead of him on 44%.
A New Statesman [Paywall] article by Rachel Wearmouth about Labour's advertising campaign contains several anonymous quotes.
It informs two schools of thought about intra-party advertising, which fuels criticism and opposition within the party.
A source said: "Mission accomplished. We've seized the news agenda and are starting a serious conversation about the Tories' horrific crime."
The New Statesman article says that for members of the "shadow cabinet" disaffected with propaganda, the campaign team led by Morgan McSweeney, who first worked with Labor before the 1997 election, was relatively powerless when fighting against more cautious political advisers.
However, some of the differences are summed up in this quote: "[Labor strategists] will be happy for him to start a fight and look like Linton Crosby," said one aide.
"But that's not going to work because we can't beat the gridlock, our biggest problem is not attacking Rishi, not having a positive alternative approach and looking at previous records because it's not going to end well. . For Keir, the Tories are going to town on the DPP register.
Meanwhile, Stephen Bush of the Financial Times [Paywall] shares with Michael Dugher (see 11:21) that hype over ad campaigns often precedes a successful party in an election.
In an Inside Politics article this morning, he said: "A pattern has emerged when covering elections: a political party or referendum campaign unveils a new line of attack, poster or criticism. Westminster continues to talk about excess.". that is, then that party wins".
“I suspect there will be a similar pattern in terms of Labour's attack on Rishi Sunak in the local elections this week and next month. More thoughts on this, political campaigning and some of the weaknesses of the Labor Party in today's story.'
He drew parallels between Suna and Labor ads attacking the Conservatives, which put Gordon Brown at the center of their ads, and the 2016 announcement of the NHS and Turkey's EU membership vote, which sparked outrage.
Bush added: "The Labor Sun's attempts to make a personal connection with the convictions of criminals tried 'under the Tories' created a lot of internal fear and loathing in Keir Starmer's party. However, the most positive Daily Mail tabloid and an op-ed I can recall. Starmer's paper This , basically hits every beat Labor leaders want to play: Labor is tough on crime and the Conservatives are weak, Suna (elected to parliament in 2015) has been personally culpable for the past 13 years, etc.