Former PlayStation chairman sees exclusivity as ‘Achilles’ heel’ of industry, urges companies to ‘get that funnel wider’



Former Sony Interactive Entertainment (SIE) chairman Shawn Layden addressed the challenges facing the modern games industry in a brand new interview, calling console exclusives the “Achilles’ heel” of the video games landscape. 

Speaking with VentureBeat, Layden stated: “When your costs for a game exceed $200 million, exclusivity is your Achilles’ heel. It reduced your addressable market. Particularly when you’re in the world of live-service gaming or free-to-play. Another platform is just another way of opening the funnel, [and] getting more people in. In a free-to-play world, as we know, 95% percent of those people will never spend a nickel. 



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