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Why bigger data sets doesn’t mean better insights

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‘Data is the new oil’ was term coined by British mathematician Clive Humby 2006. It’s become an overused phrase largely meaning that if your organization has access to vast amounts of data, you can use it to aid decision making and drive results.

While there is great truth in that having access to data can lead to greater business intelligence insights, what companies actually need is access to ‘good’ data and its insights. However, knowing what makes data valuable is something that many still struggle with. With considerations often including factors such as quantity, age, source or variety, not truly understanding what type of data is good for business means it’s easy to get lost in data sets that are ultimately poor quality and bad for decision making.

The big cost of the wrong big data

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By lisa nichols

Passionate about the power of words and their ability to inform, inspire, and ignite change, lisa Nichols is an accomplished article writer with a flair for crafting engaging and informative content. With a deep curiosity for various subjects and a dedication to thorough research, lisa Nichols brings a unique blend of creativity and accuracy to every piece

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