Despite the constant spread of misinformation on social media, people still use it to get news. And from time to time it comes to you from Tik Tok.
The number of American adults getting news from TikTok has increased significantly over the past two years, according to a new survey by the Pew Research Center. The organization surveyed more than 12,000 adults in the US from July 18 to August 21.
According to the results, TikTok's popularity as a news source is highest among 18-29 year olds. 26% of this group will receive TikTok news regularly this year, up from 18% in 2021 and 9% in 2020.
But the use of TikTok for news is on the rise among other age groups as well.
10% of people aged 30 to 49 regularly receive news from TikTok, up from 6% this year and 2% in 2020. Only 4% of people over 50 receive the news3. Little has changed since last year. . %
According to the study, a third of TikTok users receive news from the app, compared to 22% who reported it in 2020.
But TikTok's profit is another loss for the platform, and Facebook, Twitter and Reddit are seeing a decline in their users' regular news consumption.
According to the study, the percentage of users who say they regularly receive news from Facebook has fallen by 10% over the past two years, from 54% in 2020 to 44% in 2022. Twitter's drop was smaller, 6% lower than in 2020. Meanwhile, Reddit has fallen 5% over the same period.
But despite recessions, the proportion of American adults who regularly get news from all three platforms is even higher than TikTok anyway. Overall, 53% use Twitter for news, compared to 44% on Facebook and 37% on Reddit, and more than 33% on TikTok. But given the decline we've seen, the question is whether TikTok will surpass those numbers, and perhaps when.
Many will be following TikTok and other platforms as they approach next month's midterms. Many have announced efforts to combat misinformation. TikTok claims that political content, paid for by influencers and partners of fact-checking organizations, prohibits the reporting of false information.
Twitter and Meta (Facebook's parent company) have announced similar measures, with the latter saying it will restrict new political ads in the week leading up to the election. Twitter claimed to enforce its "civil integrity policy" by posting links to credible sources of misleading information.
Either way, more Americans than ever are following the road drama on TikTok.
This story was originally published on Fortune.com
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