BMW’s Vision Neue Klasse X Has a Car-Wide Screen and a ‘Joy’ Brain

March 21, 2024 by miranda cosgrove

“The ‘heart of joy’ effectively takes 30 years of experience and blends it into a single control unit,” BMW chief technical officer Frank Weber tells WIRED. “Everything that is driving-performance-related, chassis-control-related, powertrain-related—it’s all integrated into one control unit. If you love the idea of the ultimate driving machine, there are functions in there that are … Read more

BMW Vision Neue Klasse Concept makes North American debut

December 19, 2023 by miranda cosgrove

We first saw the new BMW Vision Neue Klasse Concept back in September and now this new concept car has made its North American debut as BMW Technology Office celebrates 25 years in Silicon Valley. The BMW Group Technology Office USA is celebrating 25 years in Silicon Valley with an invitation-only event featuring immersive workshops, … Read more