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BMW’s Vision Neue Klasse X Has a Car-Wide Screen and a ‘Joy’ Brain

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“The ‘heart of joy’ effectively takes 30 years of experience and blends it into a single control unit,” BMW chief technical officer Frank Weber tells WIRED. “Everything that is driving-performance-related, chassis-control-related, powertrain-related—it’s all integrated into one control unit. If you love the idea of the ultimate driving machine, there are functions in there that are crazy. It’s the same for the infotainment system. To do it properly for your customers, you have to own the critical software stacks and the software development process.”

Crazy M Performance Promise

Weber insists that increasing the size of batteries is incompatible with BMW’s sustainability goals but promises authentic BMW vibes from its M-division high-performance derivatives. “Neue Klasse is ambitious and will do things far above what we have today,” he claims. “Future M cars will have close to a megawatt of power (1,340 bhp) with the ability to control each individual wheel.”

BMW's Vision Neue Klasse X driving on a desert road

Photograph: BMW

“Some people might miss the sound of a combustion engine but definitely not how the car behaves. It’s incredible. Everything required for M is baked into this new technology platform. As our engineers learned more about the capabilities of the system, so their confidence increased. It’s about how the car moves. And the control possibilities with electric cars means you can go crazy.”

Now back to the Vision X. If the iX and i7 are too much for you, then this new concept suggests a definite rebalancing of the aesthetic order. It’s a clean, modern looking car with a powerful but more nuanced sense of identity.

“We wanted to define the true-to-the-bone heritage of BMW,” head of i design Kai Langer tells me, “and the Vision X is our pure essence. Try to remove a line from this car and you just won’t be able to. The Vision X is clearly a BMW, even though it has completely different proportions. It’s uncomplicated, reduced, bold and alive.”

Getting 3D Grilled

BMW's Vision Neue Klasse X

Photograph: BMW

Interestingly, there are shades of the original 02 series, which debuted in 1966, as well as hints of the beloved ’70s 3.0 CSL, and even the early ’80s E30 3 series. The Vision X wears these influences lightly, but the fact that they’re there at all suggests that a rethink has occurred. The vertical double kidney grille will be reserved for BMW’s X SUV models henceforth, a subtle horizontal treatment being used on sedans and sports cars.

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BMW Vision Neue Klasse Concept makes North American debut

BMW Vision Neue Klasse Concept

We first saw the new BMW Vision Neue Klasse Concept back in September and now this new concept car has made its North American debut as BMW Technology Office celebrates 25 years in Silicon Valley.

The BMW Group Technology Office USA is celebrating 25 years in Silicon Valley with an invitation-only event featuring immersive workshops, exclusive technology demonstrations, and exciting mixed reality, multi-sensory driving experiences at Levi’s Stadium. The celebration will be highlighted by the North American debut of the BMW Vision Neue Klasse design concept and a panel discussion entitled “Humanizing Technology,” with insights from BMW Group Member of the Board of Management, Development, Frank Weber. Weber will be joined by Futurist, Neuroscientist & Technologist Poppy Crum, Head of Trust & Safety at Airbnb Naba Banerjee, and Head of Product at Meta for Work Micah Collins. The conversation will be moderated by renowned technology expert, David Pogue.

“Cutting-edge technological ideas with a lot of potential, developed in the world’s beating heart of high-tech, and perfected in our worldwide innovation network. This is how our BMW Tech Office in Mountain View works,” said Weber. “I am very excited to see what visionary impulses for our ground-breaking innovations our team will keep on creating in the future.”

You can find out more details about the new BMW Vision Neue Klasse Concept car over at BMW at the link below, it will be interestikng to see what BMW has planned for their new vehicles in the next few years.

Source BMW

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