Apple apologizes for its tone-deaf ad that crushed human creativity to make an iPad

Apple apologizes for its tone-deaf ad that crushed human creativity to make an iPad

Apple has reportedly apologized for its tone-deaf “Crush!” ad that sparked a furious backlash with artists, musicians and other creators. AdAge reports that Apple said the video “missed the mark” and has scrapped plans to run the cutesy-turned-cringey commercial on TV. It’s clear that Apple intended for the ad to serve as a metaphor for … Read more

Get up to $450 off a Google Pixel Tablet when you trade in your old iPad or Android slab

Get up to 0 off a Google Pixel Tablet when you trade in your old iPad or Android slab

Google has an offer for iPad owners who are curious about the Pixel Tablet. The company has a trade-in promotion that covers at least the cost of the Pixel Tablet for iPad owners — if not more, depending on which model you have. It works with Samsung tablets as well, but those trade-in values are … Read more

Logitech Launches Keyboard Cases for New iPad Air and iPad Pro Models

Logitech Launches Keyboard Cases for New iPad Air and iPad Pro Models

Popular accessory maker Logitech this week announced new keyboard case options that are designed for Apple’s iPad Air and iPad Pro models, offering an alternative to the more expensive Magic Keyboard options from Apple. The Logitech Combo Touch is compatible with both sizes of the ‌iPad Air‌ and the two thin and light ‌iPad Pro‌ … Read more

iPad Air vs. iPad Pro Buyer’s Guide: 30+ Differences Compared

iPad Air vs. iPad Pro Buyer’s Guide: 30+ Differences Compared

The iPad Air is now available in two size options, just like the iPad Pro. Yet after a significant update to the ‌iPad Pro‌ that introduces a thinner design and OLED displays, how different are the two product lines and which should you buy? The introduction of the fourth-generation ‌iPad Air‌ in September 2020 brought … Read more

First M4 iPad Pro benchmarks show 21% performance increase

First M4 iPad Pro benchmarks show 21% performance increase

Benchmarks giving an early look at the performance of the Apple M4 processor in the 2024 iPad Pro reveal that the new chip is 21% faster than its predecessor. The processor launched in the latest iPad but is expected to make its way to Mac later this year. M4 continues long string of Apple performance … Read more

iPod Nano Makes Rare Appearance in Apple Ad for Thinner iPad Pro

iPod Nano Makes Rare Appearance in Apple Ad for Thinner iPad Pro

The new iPad Pro has dethroned the iPod nano as Apple’s thinnest device ever, and the company has promoted this feat in a nostalgic ad. In a video shared on TikTok and other social media platforms, Apple highlights the new 13-inch iPad Pro measuring only 5.1mm thick, compared to 5.4mm for the iPod nano. The … Read more

Apple video for iPad Pro rubs creatives the wrong way

Apple video for iPad Pro rubs creatives the wrong way

Apple’s “Crush!” video advertising the new iPad Pro is rubbing a lot of people the wrong way with its graphic destruction of creative tools. The video first aired during Apple’s “Let Loose” event Tuesday. And when CEO Tim Cook included the video in a post about iPad Pro on X, hundreds of people replied with … Read more

Cases, keyboards and screen protectors are ready for 2024 iPad Pro and iPad Air

Cases, keyboards and screen protectors are ready for 2024 iPad Pro and iPad Air

Apple unveiled the 2024 iPad Pro and iPad Air on Tuesday, and third-party accessory-makers were prepared. Logitech, Otterbox, Zagg, Pitaka and ESR have all already unveiled peripherals for the new tablets. There are keyboard cases, cases, screen protectors ands more. This post contains affiliate links. Cult of Mac may earn a commission when you use … Read more