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Beyond e-commerce: ‘retailtainment’ and live shopping are the new normal

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Consumers are rapidly evolving the way they shop online. From the rise in Asia’s e-commerce market, expected to soar to $1.89 trillion USD by 2023, to the global surge anticipated to hit over $8 trillion USD by 2027, the digital shopping realm is evolving rapidly. This transformation is characterized by the merging of retail and entertainment — coined as ‘retailtainment’ — and the burgeoning popularity of video shopping experiences.

Younger audiences such as Gen Zs, are well used to interactivity and mobile capabilities. This generation grew up around the internet and social media and they expect meaningful shopping experiences when it comes to online purchases. Traditional e-commerce is no longer enough to maintain the loyalty of younger audiences, as they demand personalization and easy and secure ways to complete transactions online. In addition, real-time interaction is becoming essential – and this is where live video commerce shines. The host of a live-streamed video can answer questions and demonstrate products in real-time, and, a customized platform would also allow viewers to purchase the item directly from the video, with just one click.

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How ecommerce retailers can ensure consumer safety in 2024

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In 2024, online retail is set for growth, but security is crucial. Last year’s festive season saw a 3.7% increase in online spending and a 12.7% rise in ‘Buy Now Pay Later’ (BNPL) methods, expanding the cyber threat landscape. With more frequent and varying online transactions, security concerns are heightened as they attract more cybercriminal attention. 

With a 237% increase in phishing emails during Black Friday in 2023, it’s essential that we revise outdated attitudes that blame consumer negligence and consider how business leaders can safeguard digital infrastructure and websites to keep pace with increasingly sophisticated attack techniques.

Emerging threats in online retail and consumer safety

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How Shopify is integrating AI into its e-commerce services

Shopify, a prominent e-commerce platform, is bringing to life a vision of a world where tools used for online businesses not only simplify workloads but also enhance creativity and productivity. They achieve this through strategic integration of artificial intelligence (AI) into their services. This transformation is revolutionizing the online retail experience for all involved, from employees and customers to partners who rely on Shopify’s robust system.

Shopify is embracing Microsoft’s Copilot, an AI-powered assistant being integrated throughout Microsoft products and services and available in GitHub. This tool is revolutionizing the way developers work by streamlining engineering workflows and making project management more collaborative. Copilot is designed to help you work smarter, not harder, by taking on the heavy lifting of coding, allowing developers to focus on more complex and creative tasks.

Shopify AI features

At the core of Shopify’s technological advancements lies its highly scalable checkout system. This system is built to handle the intense demands of flash sales and sudden spikes in website traffic, ensuring that your business stays up and running when it matters most. The ability to maintain operations during peak shopping times is crucial for staying competitive in the fast-paced world of e-commerce.

Other articles you may find of interest on the subject of Microsoft Copilot

Shopify AI integration

One of the most significant impacts of AI on Shopify has been the deployment of large language models (LLMs). These advanced AI systems are incredibly adept at generating content, from product descriptions to marketing materials and customer communications. With LLMs, you can shift your attention to making strategic business decisions while AI takes care of creating compelling content that resonates with your audience.

But Shopify’s use of AI doesn’t stop at content creation. Internally, AI is also being used to enhance customer service and evaluate the quality of partner apps. These AI tools are carefully crafted to improve the quality and efficiency of customer interactions and to ensure that partner apps meet Shopify’s high standards. This commitment to excellence creates a seamless and supportive environment for everyone within the Shopify ecosystem.

AI is also playing a crucial role in automating routine tasks on the platform. By handling these tasks, AI frees you up to invest your time and energy in areas that require a human touch, such as creative thinking and high-impact activities. Shopify views AI as a tool to augment your abilities, not replace them, reinforcing the idea that technology should empower people, not diminish their roles.

Shopify integrates Copilot into its systems

The decision to integrate Copilot into Shopify’s system was made with the intention of fostering innovation and ensuring a smooth fit with the existing infrastructure. The impact on developer productivity and satisfaction has been remarkable. Copilot has quickly become a favorite among engineers, with a significant portion of code now being authored by the tool. The high acceptance rate of Copilot is a testament to its effectiveness and the positive change it has brought to the development process.

Microsoft Copilot

However, the integration of Copilot was not without its challenges. Engineers had to adjust to new ways of working and overcome the initial learning curve associated with the tool. Despite these hurdles, the reception of Copilot within Shopify has been overwhelmingly positive. Shopify has also taken proactive steps to address the legal implications of using AI-generated code. Working closely with legal teams has been essential in navigating the complexities of AI usage, ensuring that all operations comply with legal and ethical standards.

Shopify’s strategic approach to AI, exemplified by the integration of Copilot, reflects a forward-thinking mindset that prioritizes efficiency, innovation, and the human element. The enthusiastic adoption and positive feedback regarding Copilot at Shopify indicate a strategy that not only addresses the current needs of the e-commerce industry but also sets the stage for future technological advancements.

AI e-commerce solutions

As the e-commerce landscape continues to evolve, Shopify’s commitment to innovation positions it as a leader in the industry. By harnessing the power of AI, Shopify is not just keeping up with the changes; it’s driving them. The company’s focus on enhancing workflow efficiency, boosting developer productivity, and maintaining a scalable system ensures that businesses using Shopify are equipped to thrive in the digital marketplace.

For those involved in e-commerce, whether you’re a developer, merchant, or partner, Shopify’s AI integration offers a glimpse into a future where technology and human ingenuity work hand in hand. The platform’s ability to adapt and innovate serves as a reminder that in the world of online retail, the only constant is change, and staying ahead of the curve requires embracing the tools that will shape the future of the industry.

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15+ E-commerce AI tools to boost and automate your business

E-commerce AI tools to boost and automate your business

The e-commerce industry has seen a significant transformation over the past few years, largely due to the integration of artificial intelligence (AI) tools. These tools have not only streamlined operations but also enhanced customer experience, leading to a boost in online sales. This guide will provide more information into the various AI tools that can be utilized to enhance e-commerce tasks and how they can be used to improve and automate your e-commerce business in a number of different ways.

One of the most significant ways AI tools can enhance e-commerce businesses is by creating and enhancing product images. High-quality, appealing product images are crucial in the e-commerce industry as they can significantly influence a customer’s purchasing decision. AI tools such as Adobe Sensei use machine learning algorithms to automatically enhance product images, improving their quality and appeal. These tools can adjust lighting, remove backgrounds, and even add 3D effects, making the product more attractive to potential customers. Other AI art generation tools such as Midjourney, Stable diffusion in the new OpenAI DallE 3 can also be used to create lifestyle images to help enhance your products and website further.

AI Tools for e-commerce automation

In addition to enhancing product images, and website images, AI tools can also be used to create personalized content. AI assistants like Jasper can generate product descriptions, blog posts, and social media content tailored to your target audience. This not only saves time but also ensures that the content is optimized for search engines, increasing visibility and driving more traffic to your e-commerce site.

More ideas on how you can improve your e-commerce business by harnessing the power of AI check out the video kindly created by Brainstorm Force to learn about 10 more AI tools for e-commerce

You may also be interested in learning more about using AI to automate workflows saving you time and money.

Amazing product images

AI tools can also be used for background alteration in product images. Tools like remove.bg use AI to automatically remove the background from product images, allowing you to showcase your products in a more professional and appealing manner. This can be particularly useful for e-commerce businesses that sell products on multiple platforms, as it allows for a consistent look across all platforms.

Product video creation

Image and video editing is another area where AI tools can be incredibly beneficial. AI suites like Luminar AI and Adobe Premiere Pro use AI to automate the editing process, making it easier and faster to create high-quality images and videos. These tools can adjust lighting, color, and composition, and even add special effects, allowing you to create professional-quality content with minimal effort.

Video creation and editing is another area where AI tools can be incredibly beneficial. Tools like Magisto and Adobe Premiere Rush use AI to automate the video creation and editing process, making it easier and faster to create high-quality videos. These tools can adjust lighting, color, and composition, and even add special effects, allowing you to create professional-quality videos with minimal effort.

Personalized advertising

AI tools can also be used to create personalized videos for customers. Tools like Vidyard and Wibbitz use AI to create personalized videos based on customer data, providing a unique and engaging shopping experience. These videos can be used for product recommendations, tutorials, or even thank you messages, adding a personal touch to your e-commerce business.

Customer service

Customer service is another area where AI tools can be incredibly beneficial. AI chatbots like LivePerson and Drift can handle customer inquiries, provide product recommendations, and even generate leads. These chatbots can operate 24/7, providing instant responses and improving customer satisfaction.

Data collection

Data collection and analysis is crucial in the e-commerce industry, and AI tools can significantly streamline this process. Tools like Google Analytics and Kissmetrics use AI to collect and analyze customer data, providing insights into customer behavior and preferences. This data can be used to optimize your e-commerce site, personalize content, and make data-driven decisions.

AI tools can also be used to create and optimize ad creatives. Tools like AdEspresso and ReFUEL4 use AI to test different ad variations, identify the best-performing ones, and optimize your ad campaigns. This not only improves ad performance but also reduces ad spend, increasing your return on investment.

Finally, AI tools can be used for note-taking and data import. Tools like Notion, Zapier, Made and others use AI to automate these tasks, saving time and reducing the risk of errors. These tools can be particularly useful for e-commerce businesses that handle large amounts of data, as they can streamline workflows and improve efficiency.

AI tools can significantly enhance e-commerce operations, improving product ranking, enhancing product images, automating workflows, and boosting online sales. By integrating these tools into your e-commerce business, you can not only streamline operations but also provide a better shopping experience for your customers, ultimately leading to increased sales and growth.

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