Apple II launch puts Cupertino on the map

April 17, 1977: The Apple II launch at the West Coast Computer Faire positions Apple at the forefront of the looming personal computer revolution. The company’s first mass-market computer, the Apple II boasts an attractively machined case designed by Jerry Manock (who will later design the first Macintosh). It also packs a keyboard, BASIC compatibility … Read more

Cupertino fires back after Microsoft’s ‘Apple tax’ ads

April 16, 2009: Apple hits back at Microsoft following an advertisement that criticizes Cupertino for failing to sell decent laptops for less than $1,000. “A PC is no bargain when it doesn’t do what you want,” Mac PR director Bill Evans tells Bloomberg. “The one thing that both Apple and Microsoft can agree on is … Read more

Used parts in Apple repairs get green light from Cupertino

Customers and independent repair services can include used Apple parts in repairs for the first time beginning in fall 2024 with select iPhones, the company said Thursday. This-coming fall is when a new parts calibration process will launch. And it includes an Activation Lock to prevent use of parts from lost or stolen devices. Apple … Read more