Apple scraps iPad Pro ‘Crushed’ ad and issues rare apology – and it was the right thing to do

[ad_1] Destruction may not be the best way to illustrate creativity. It’s the hard lesson Apple learned after significant backlash over its new “Crushed” TV ad promoting the all-new iPad Pro and its revolutionary Tandem OLED screen technology. Now, the company has issued an apology and scrapped plans to run the ad on TV. In … Read more