Apple scraps iPad Pro ‘Crushed’ ad and issues rare apology – and it was the right thing to do
Destruction may not be the best way to illustrate creativity. It’s the hard lesson Apple learned after significant backlash over its new “Crushed” TV ad promoting the all-new iPad Pro and its revolutionary Tandem OLED screen technology. Now, the company has issued an apology and scrapped plans to run the ad on TV. In the … Read more