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People laughed when Google announced Gmail on April 1 2004 — but nobody’s laughing now

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Gmail wasn’t the first email service provider, but 20 years on from its launch, it’s certainly one of the most popular ones out there today.

If you exclude the Apple email client, which dominates due to the prevalence of iOS, macOS and iPadOS devices, Gmail is number one across the world with a 31.2% share of users as of 2024, accoridng to Litmus. Its closest competitor, Microsoft’s Outlook, only enjoys a little under 5% of all users, by comparison. 



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By lisa nichols

Passionate about the power of words and their ability to inform, inspire, and ignite change, lisa Nichols is an accomplished article writer with a flair for crafting engaging and informative content. With a deep curiosity for various subjects and a dedication to thorough research, lisa Nichols brings a unique blend of creativity and accuracy to every piece

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