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iOS 18 could bring generative AI to your iPhone in the most Apple way possible

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It’s no secret that Apple has been biding its time on the AI front, and the latest intelligence surrounding iOS 18 suggests that the company’s upcoming generative AI features could differ from those already available on Samsung and Google Pixel devices in one key way.

According to Bloomberg’s resident Apple expert Mark Gurman (via MacRumors), Apple’s generative AI features will be underpinned by a proprietary large language model (LLM) that runs entirely on-device, rather than via the cloud. This approach would prioritize speed and privacy, since an on-device LLM doesn’t require an internet connection to function, though Apple’s AI tools may be slightly less powerful than those available from cloud-based rivals (like Galaxy AI) as a result.

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