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Inside the company making 35-year-old Game Boys look and work like new

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It might surprise you to know that becoming a sustainability warrior doesn’t necessarily take a calling. Sometimes, it just needs to start as a hobby that you can share with someone you love. That’s how Retrospekt, a Milwaukee, Wisconsin-based technology refurbishment firm got its start – and how, somewhat improbably, I’m now playing with what is essentially a 35-year-old Game Boy that looks as if it was made yesterday.

“It’s actually quite fun being able to stay in the midwest and bring something unique to the midwest,” Retrospekt co-owner and CEO Adam Fuerst told me during a lengthy conversation, adding that partner and licensee companies are often surprised at their location.

Sustainability Week 2024

This article is part of a series of sustainability-themed content we’re running to observe Earth Day and promote more sustainable practices. Check out all of our Sustainability Week 2024 content.



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By lisa nichols

Passionate about the power of words and their ability to inform, inspire, and ignite change, lisa Nichols is an accomplished article writer with a flair for crafting engaging and informative content. With a deep curiosity for various subjects and a dedication to thorough research, lisa Nichols brings a unique blend of creativity and accuracy to every piece

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