HMD just partnered with Heineken on the world’s most boring phone (literally)

Human Mobile Devices (HMD) ripped up the rulebook at MWC 2024 by announcing the Barbie Flip Phone, a stripped-back (and suitably pink) device that aims to “flip the script on smartphone culture” when it launches later this year.

Now, the Nokia phone manufacturer is doubling down on its minimalist vision with the Boring Phone, an even more simplistic take on mental wellbeing tech – developed in collaboration with beer brand Heineken – whose primary function is to send and receive calls and text messages (it does have a camera, but wait until you hear the megapixel count…).