Apple CEO Tim Cook today appeared in Porsche’s video announcement for the Taycan Turbo GT electric performance car.
The Porsche Taycan Turbo GT is the most powerful production car the brand has ever made. During its premiere video, Porsche briefly showed off its custom race engineer cockpit app for the Vision Pro that allows a spectator to view laps from the perspective of the driver accompanied by key statistics and a track map in 3D space.
Speaking to Porsche CEO Oliver Blume, Cook congratulated the automaker on the new vehicle and highlighted the potential of the Vision Pro headset to “reimagine track experiences.”
Good morning, Oliver. Congratulations to you and the Porsche team on the new record you’ve set with this incredible new vehicle. It’s these kinds of extraordinary milestones that show the world what can happen when a team of incredibly dedicated people come together to break new ground on a big idea. Porsche has always been known for excellence and we’re proud to see a number of our products play a role in what you do and it’s so great to see Apple Vision Pro helping reimagine track experiences.
I believe deeply that spatial computing has the potential to revolutionize virtually every industry and you’re showing one of the many ways Apple Vision Pro is going to make the impossible possible.
The CEOs noted their companies’ partnerships over the years, such as the Porsche app and Apple CarPlay integration. Porsche is often among the first automakers to adopt and integrate with Apple technologies, such as Apple CarPlay, a native Apple Music app, vehicle functions in Apple CarPlay, and the next-generation CarPlay experience. The brand even offers CarPlay-equipped audio systems compatible with classic Porsche vehicles dating as far back as the 1960s. Nevertheless, Cook’s appearance in another company’s announcement video is unusual.
Thanks, Michael Burkhardt!
Popular Stories
Apple to Produce 8.5 Million OLED iPad Pro Models This Year
Apple has ordered an initial 8.5 million OLED display panels from South Korean suppliers for its upcoming redesigned iPad Pro models, which are expected to arrive as soon as this month. The refresh will mark the biggest design update to the Pro lineup since 2018. Apple is relying on different OLED display suppliers for the upcoming ~11-inch and ~13-inch iPad Pro models, with Samsung Display…
Here Are All the M3 Macs Still Expected This Year
Earlier this week, Apple announced new 13-inch and 15-inch MacBook Air models, the first Mac updates of the year featuring M3 series chips. But there are other Macs in Apple’s lineup still to be updated to the latest M3 processors. So, where do the Mac mini, Mac Studio, and Mac Pro fit into Apple’s M3 roadmap for the year ahead? Here’s what the latest rumors say. Mac Mini Apple announced …
Best Buy’s Weekend Sale Includes Rare iPad Pro Deals and All-Time Low MacBook Discounts
Best Buy this weekend has a big sale on Apple MacBooks and iPads, including some of the first notable M2 iPad Pro discounts in months, alongside the best prices we’ve ever seen on MacBook Air, MacBook Pro, iPad Air, and more. Some of these deals require a My Best Buy Plus or My Best Buy Total membership, which start at $49.99/year. In addition to exclusive access to select discounts, you’ll get…
iOS 18 Rumor Recap: Smarter Siri, Design Changes, and More
iOS 18 is still months away from being unveiled, but there are already several rumors and expectations for the software update, as outlined below. iOS 18 is rumored to include new ChatGPT-inspired generative AI features for Siri and many built-in apps, and Apple plans to add RCS support to the Messages app for an improved texting experience between iPhones and Android devices. The update is…
Apple Releases macOS Sonoma 14.4
Apple today released macOS Sonoma 14.4, the fourth major update to the macOS Sonoma operating system that launched last September. macOS Sonoma 14.4 comes over a month after macOS Sonoma 14.3, an update that brought collaborative Apple Music playlists. The macOS Sonoma 14.4 update can be downloaded for free on all eligible Macs using the Software Update section of…
Apple Releases tvOS 17.4
Apple today released tvOS 17.4, the fourth major update to the tvOS 17 operating system that came out last September. tvOS 17.4 comes over a month after the release of tvOS 17.3. tvOS 17.4 can be downloaded using the Settings app on the Apple TV. Go to System > Software Update to get the new software. Apple TV owners who have automatic software updates activated will be upgraded to…