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5 ways Premiere Pro’s new Firefly AI tools could change your editing workflow

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We were promised more AI video updates at Adobe Summit 2024 – and here’s the first. Adobe has offered a sneak peak at generative AI video tools coming to Premiere Pro

Powered by Adobe Firefly, the new AI tools are set to give professional video editors new ways to add post-production polish. Early comments appear broadly positive, likening the tools to a VFX powerhouse After Effects – but we’ll have to wait until May to see how that comparison holds up. 

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