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Lauren Probin Awad joined UTA as Chief Marketing Officer, becoming the first senior executive in the company's new Atlanta division.
As CEO, Aouad will be responsible for expanding the division's presence in the community and developing new brand partnerships at the intersection of entertainment and advertising. He reports to Julian Jacobs and David Anderson, UTA partners and leaders in entertainment and culture marketing. He will work closely with Steve Cohen, partner and co-head of UTA's Atlanta office.
"We are excited to welcome Lauren to our team," said Anderson. "Our team has grown significantly both locally and globally over the last few years and we look forward to supporting our business development".
Prior to UTA, Awad was Vice President of Growth Marketing at Fan Controlled Sports + Entertainment, where he led brand marketing, public relations and digital media strategy. In addition, he formed partnerships with the owners, agents and founders of the league's most famous teams. He has also held positions at Tinder, Live Nation, Tao Group, and Food Network.
"Laura's knowledge and experience will bring tremendous value and new connections to our customers in the Southeast, including Delta Air Lines and The Coca-Cola Company," Jacobs said.
Awad's appointment comes as UTA expands its presence outside of Hollywood. The agency acquired advertising strategy consultancy MediaLink, created a fashion division and opened an office in Atlanta. The move is the first among industry talent, sports, entertainment and marketing agencies to establish a full-service base of operations in the city.
"UTA's work is unparalleled in the industry and I look forward to working with the team to expand our entertainment marketing capabilities in Atlanta and beyond," said Aouad. "There is still plenty of room to develop groundbreaking campaigns and alliances for existing and potential customers."
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