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‘Goodbye Leather’ Apple ad raises questions about FineWoven cases

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'Goodbye Leather' Apple ad raises questions about FineWoven iPhone cases
There are no more leather iPhone cases from Apple. No leather Watch bands, either.
Screenshot: Apple

A new video from Apple highlights the company’s move away from leather iPhone cases and Watch bands last year. Apple instead went with a new material it calls FineWoven.

Trouble is, months after Apple made the change, FineWoven continues to draw strong complaints.

Apple advert says Goodbye Leather for iPhone cases and Watch bands

Leather draws criticism from animal-rights activists and environmental activists. These concerns helped convince Apple to stop using the material for iPhone cases and Watch bands in autumn 2023.

It’s Goodbye Leather short video advert posted on YouTube on Tuesday says, “Apple has eliminated leather in accessories to help reduce impact on the planet.”

The phrase is accompanied by the word “leather” spelled out with leather then flying apart.

FineWoven isn’t fine

As noted, Apple’s replacement for leather in its iPhone cases and Watch bands is a textile material called FineWoven. It’s not imitation leather but Apple claims it has a “suedelike” feel.

There were immediate complaints that the fabric is fragile. And the material is reportedly not standing up to the test of time and heavy usage.

The Wall Street Journal’s Joanna Stern used her Tech Things newsletter to describe her iPhone 15 Pro Max’s FineWoven case after fine months of use by saying, “The edges are peeling, the fabric is scratched up like an old CD and it’s browning like a rotten banana. I’ve been waiting for the CDC to show up at my house to declare it a biomedical concern.”

There are calls from many sources for Apple to replace FineWoven with something better.

Bring on Earth Day

The Goodbye Leather ad’s release is clearly timed to be ready for Earth Day on April 22. Apple likes to talk up its environmental record.

And the iPhone-maker also premiered an advert called Recycling Robots on Tuesday. The short video says, “Apple’s robots now recover recyclable materials from 23 models of iPhone.”



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Inkitt Publisher raises $37 million for AI initiative

Inkitt Publisher raises $37 million for AI initiative

Inkitt, a platform renowned for its self-publishing services, has successfully raised $37 million in Series C financing is a pivotal moment for the company and the publishing industry at large. This latest funding round was led by Khosla Ventures, signaling strong investor confidence in Inkitt’s business model and future growth potential. With this new injection of capital, Inkitt’s post-money valuation has reached around $400 million, a modest increase from its valuation after raising $57 million in 2021. This growth trajectory underscores the company’s steady progress and the increasing importance of technology-driven platforms in the publishing ecosystem.

Inkitt’s use of the funds points towards ambitious technological advancements, particularly in leveraging artificial intelligence (AI) to revolutionize the way stories are created and consumed. The company plans to develop AI tools capable of writing stories based on users’ original ideas and producing personalized fiction for its readers. This initiative reflects a broader trend in the industry towards personalization and technology-enhanced content creation, suggesting a future where technology plays a central role in storytelling and literature.

If you’re unfamiliar with Inkitt  you may have heard of Wattpad, the community-focused platform where writers and readers come together. Inkitt’s platform is similar but takes things a step further by harnessing the power of artificial intelligence and data analytics. These advanced tools are designed to increase reader engagement and help your stories reach a wider audience. Imagine having a smart assistant that knows exactly what readers crave and helps you tailor your content to meet those desires. That’s what Inkitt offers.

At the core of Inkitt’s platform is a sophisticated AI system that carefully curates content to match reader preferences. This isn’t just a lucky guess; it’s a deliberate use of cutting-edge technology to ensure that readers find stories they love, which in turn fosters a sense of satisfaction and loyalty. By analyzing vast amounts of data on reader behavior, Inkitt can offer a customized reading experience that caters to the varied tastes of its community.

AI Publishing

Here are some other articles you may find of interest on the subject of writing and improving your authoring skills using artificial intelligence.

To complement its platform, Inkitt has introduced Gala, a companion app that’s all about serialized storytelling. This app is perfect for readers who crave engaging stories but have limited time to indulge in lengthy novels. Gala delivers bite-sized, captivating narratives that fit seamlessly into the hectic schedules of modern readers.

Inkitt AI

Inkitt’s strategy is paying off. The company has quickly climbed the ranks in the global publishing scene, now sitting at the 11th spot and even surpassing industry giants like Penguin Random House. The success of Inkitt’s titles is a clear indicator of the platform’s ability to spot and promote stories that have the potential to captivate large audiences and become bestsellers.

The CEO of Inkitt has big dreams for the future, envisioning the company as a multimedia empire that could rival the likes of Disney in the digital age. To achieve this, Inkitt is continuously experimenting with language models and APIs, pushing the boundaries of content creation. The company is exploring personalized stories, gaming, audiobooks, and video content, all part of a strategic plan to dominate various facets of the entertainment industry.

But Inkitt’s growth is about more than just expanding its product range. It represents a complete rethinking of how stories are told and experienced. By integrating AI into the process of content creation, Inkitt is unlocking new opportunities for both storytellers and their audiences, making narratives more engaging and accessible than ever. As Inkitt forges ahead with its innovations, the significance of AI in storytelling and content creation is becoming more pronounced. With its recent influx of funding, Inkitt is well-positioned to lead the charge in this exciting new era of AI-enhanced storytelling.

Future of AI Publishing

For writers like you, this could mean a future where your stories reach more people and resonate more deeply than you ever thought possible. Inkitt’s platform is not just about publishing; it’s about connecting your creative vision with readers around the globe in a way that’s interactive, intelligent, and incredibly impactful. As the company continues to grow and explore new technological frontiers, the possibilities for what you can achieve with your writing are expanding too.

So, if you’re ready to take your storytelling to the next level, keep an eye on Inkitt. With its innovative approach and the recent financial backing, the company is set to redefine the publishing landscape. Whether you’re an established author or just starting, Inkitt’s platform could be the place where your stories come to life and find a home in the hearts of readers worldwide.

Filed Under: Technology News, Top News





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Humble Bundle raises over $250 million for charities worldwide

Humble Bundle raises over $250 million for charities around the globe

Humble Bundle, the digital retailer known for selling bundles of games, books, and software, has made a significant impact by donating over $250 million to charities around the globe. This impressive figure is a testament to the power of the Humble community’s dedication to supporting important causes. Over the last year, the company’s 2023 Social Impact Report revealed that $14.4 million was given to more than 7,500 charities, making a difference in areas such as health, crisis relief, education, equity, and environmental sustainability.

The company was founded in 2010 by Jeff Rosen and John Graham, who introduced an innovative way to sell digital products. Customers could choose their price for the bundles, and a portion of the proceeds would go to charity. This approach has resonated with people worldwide, leading to a significant amount of charitable donations.

Humble Bundle fundraising

When you buy from Humble Bundle, you’re doing more than just adding to your digital library; you’re contributing to meaningful change in the world. For instance, over $5 million from the funds raised has gone to global crisis and disaster relief, providing vital help to those affected by emergencies. Health and well-being projects have also received a boost from these funds, with initiatives that tackle essential survival issues. Education, especially in STEM fields, has been another area where your purchases have made a difference, helping to provide resources and materials to communities that are often overlooked.

The company has also directed more than $1 million to environmental charities, supporting efforts to combat climate change and promote sustainability. Your role as a customer is crucial to this philanthropic story. Each purchase you make is part of a larger mission that has a real impact on people’s lives all over the world, proving that when we come together, we can create significant change.

Looking ahead, the future of Humble Bundle’s philanthropy looks bright. The company’s growth and the continued support from its community will only increase the reach and impact of these charitable donations. This will help build a more just and sustainable world for everyone.

The milestone of surpassing $250 million in donations is a clear indication of the strength and kindness of the Humble Bundle community. With ongoing support, the company will keep making a deep and lasting impact in various critical areas, showing that when we unite, we can make a substantial difference.

The Humble 2023 Social Impact Report highlights several direct results of last year’s fundraising:

  • Leaning in During Times of Crisis: Humble’s community and content partners helped raise over $5 million to address some of the most devastating tragedies worldwide, including the floods in Libya, the earthquakes in Morocco and the Türkiye-Syria region, the Maui fires, the humanitarian crisis in Israel and Gaza, and the conflict in Sudan, in addition to providing ongoing support in Ukraine and Haiti. Given the expeditious need for funding in crisis situations, Humble established a forward-fund initiative with longstanding charity partner Direct Relief, enabling funds to be raised and earmarked before a crisis or natural disaster occurs so they can be deployed faster than ever.
  • Promotion of Health and Well-being: Humble again directed a significant percentage of its total impact funds in 2023 toward charities whose work directly helped people survive—whether from disease, food and water insecurity, mental health issues, or other challenges. Partnering with charities such as The Global FoodBanking Network, charity: water, Active Minds, Prevent Cancer Foundation, SpecialEffect, The Trevor Project, and more, Humble is helping to ensure sustainable solutions that promote global well-being.
  • Providing Access to Knowledge: Through its work with charity partners such as Room to Read, Little Free Library, and First Book, Humble helped bring 36,437 diversity-positive books to schools and libraries. In addition, Humble’s efforts with the National Coalition Against Censorship and Every Library supported their focus on diversity and representation, and partnering with the Malala Fund and buildOn helped overcome gender, economic, and literacy barriers to education and resources.
  • Fighting for Fairness and Equity: Humble continued its support for equity and inclusion by promoting representation through its Black Game Developer Fund and through its partnership with organizations such as Gameheads. To combat the lack of access to STEM disciplines for women, Humble deployed a strategy of focusing on charities seeking to educate and empower girls from a young age up through those entering the workforce, including Girls Who Code, NPower, and the Girls Make Games Scholarship Fund.
  • Taking on Global Warming: Humble raised more than $1 million last year for charities committed to addressing some of the biggest contributors to climate change. Working with organizations at the forefront of meaningful environmental work, such as One Tree Planted, Coral Guardian, and Cool Effect, Humble mobilized its community in support of neutralizing carbon, preserving oceans and aquatic life, and renewing forests to make the world a healthier, more sustainable place.

Filed Under: Technology News, Top News





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