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TAG Heuer Kith Formula 1 Watch 2024: Prices, Specs, Availability

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Concessions to modernity include sapphire crystal instead of plastic for the dial covering on these new models, and high-grade rubber straps instead of the plastic of old. The range includes five versions with stainless steel cases (two of which have black PVD coatings to match their bezels), and five featuring cases in the original Arnite, in fun colorways designed in partnership with New York-based Kith.

Ronnie Fieg, Kith’s founder and an influential figure in today’s streetwear and sneaker world, is also a passionate collector of vintage TAG Heuer Formula 1s. The all-plastic versions, plus two steel versions with bright blue and green bezels respectively, are exclusive to Kith—find them in New York, Miami, Los Angeles, Toronto, Hawaii, Tokyo and Paris, or on its website.

But expect to move fast, because if the MoonSwatch is any precedent, the scalpers will move faster—notwithstanding the fact that at $1,350, the new Formula 1s are five times the price of a MoonSwatch.

But they are rare: there are only 250 examples each of the Kith exclusive all-Arnite models, and 350 of the two steel Kith exclusives. The two models with black-coated steel cases, also with green or blue bezels and straps, are exclusive to TAG Heuer stores (and will not be online), and limited to 825 pieces each.

Finally, the version with a stainless steel case and bracelet, and black bezel, is shared between both brands, and limited to 1,350 pieces. All models feature quartz movements and 200-meter water resistance, just as the originals did. There is also, according to TAG Heuer’s press release, a boxed set featuring all ten watches, though the brand has yet to confirm how and where it is available.

As well as featuring Kith’s “Just Us” slogan on the dial, the watches are also co-branded, with “Kith” replacing “TAG” in the watchmaker’s logo—the first time TAG Heuer has ever co-branded a watch, and reflective of the company’s keenness to speak to the Gen Z consumers that are meat and drink to brands like Kith.

Indeed, modern TAG Heuer, owned by LVMH, the luxury conglomerate, since 1999, has been going through its own series of rebirths in recent years. These have included the development of its high-end Connected smartwatch; the introduction of lab-grown diamonds for high-end models; attempts (ongoing, but as yet unsuccessful) to revolutionize hairspring production with nano-technology; a recent reintroduction of its long-dormant eyewear business; the introduction, with Citizen’s help, of solar-powered models; and multiple changes in both management, product and pricing strategy.

TAG Heuer F1 watches

Just under 5,000 watches will be available in total from this pimped F1 reissue, spread across 10 limited editions. However, unlike the MoonSwatch, some will be available online.

Photograph: TAG Heuer

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Bose Kith Ultra Limited Edition wireless open earbuds

Bose Ultra Open Earbuds with Limited Edition Kith lifestyle branding

In the ever-evolving world of technology and fashion, a new collaboration has emerged that is capturing the attention of audiophiles and style enthusiasts alike. Bose, renowned for its cutting-edge audio technology, has joined forces with the fashion titan Kith to unveil a product that is as much about superior sound as it is about making a statement. The Kith for Bose Ultra Open Earbuds are the latest offering that promises to deliver an unparalleled listening experience while doubling as a symbol of high-end fashion.

These earbuds are not your average audio device. Priced at $300, they represent the intersection of music and style, a testament to the growing trend where technology meets design. The partnership between Bose and Kith is a testament to their shared commitment to excellence and innovation. The result is a product that stands out in the crowded market of earbuds, offering something truly special to consumers.

Starting January 22nd, the Kith for Bose Ultra Open Earbuds will be available for purchase. However, their availability is exclusive, with sales limited to Kith’s website and select stores. This exclusivity adds to the allure of the earbuds, making them a coveted item among those who appreciate the finer things in life. The collaboration is a bold move that reflects both Bose and Kith’s desire to break new ground and cater to the tastes of discerning customers.

Kith Bose Ultra wireless open earbuds

The excitement surrounding this release is palpable, with Kith’s founder Ronnie Fieg expressing his admiration for the quality of the earbuds. Jim Mollica, Bose’s Chief Marketing Officer, echoes this sentiment, emphasizing the fusion of music and fashion that these earbuds represent. It’s clear that both brands are passionate about creating a product that resonates with those who value both high-quality sound and high-end fashion.

The design of the Kith for Bose Ultra Open Earbuds is as thoughtful as it is stylish. They feature a cuff-like shape that ensures a comfortable fit, even when worn with other accessories such as glasses or hats. The matte black finish and the co-branded logos are subtle yet sophisticated, enhancing the earbuds’ appeal. This attention to detail is indicative of the care and precision that went into the creation of the earbuds, ensuring they meet the high standards of both Bose and Kith.

Ultimately, the Kith for Bose Ultra Open Earbuds are more than just a means to listen to music. They are a fashion accessory, a piece of technology, and a statement of one’s personal style. They embody the successful collaboration between two leaders in their respective fields, offering a product that is sure to be in high demand. For those who place equal importance on the quality of sound and the expression of style, these earbuds are an essential addition to their collection.

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