Apple apologizes for its iPad Pro ad that crushed human creativity

Apple has apologized for its Crush! ad, which sparked a furious backlash among artists, musicians, and other creators. AdAge reports Apple said the video “missed the mark,” and it has scrapped plans to run the commercial on TV. The video shows a series of musical instruments and other tools for human expression, including a guitar, … Read more

Apple apologizes for its tone-deaf ad that crushed human creativity to make an iPad

Apple has reportedly apologized for its tone-deaf “Crush!” ad that sparked a furious backlash with artists, musicians and other creators. AdAge reports that Apple said the video “missed the mark” and has scrapped plans to run the cutesy-turned-cringey commercial on TV. It’s clear that Apple intended for the ad to serve as a metaphor for … Read more

ChatGPT Plus just got a major update that might make it feel more human – here’s how the new memory feature works

Artificial intelligence might seem a little less artificial today now that Memory is live for all ChatGPT Plus users. After a few months of testing in both the free and pay versions of the generative AI chatbot, OpenAI chose to enable the feature, for paying customers only, in all regions except Korea and Europe. ChatGPT‘s … Read more

‘Inspired by the human brain’: Intel debuts neuromorphic system that aims to mimic grey matter with a clear aim — making the machine exponentially faster and much more power efficient, just like us

Neuromorphic computing is about mimicking the human brain’s structure to deliver more efficient data processing, including faster speeds and higher accuracy, and it’s a hot topic right now. A lot of universities and tech firms are working on it, including scientists at Intel who have built the world’s largest “brain-based” computing system for Sandia National … Read more

European ruling linking climate change to human rights could be a game changer — here’s how

On 9 April, the European Court of Human Rights delivered a groundbreaking ruling: states are obliged to protect their citizens from the threats and harms of climate change. And in that regard, judges said, Switzerland’s climate action has been inadequate (see go.nature.com/4azjhvd). This marks the first time that an international human-rights court has linked protection … Read more

Frans de Waal (1948–2024), primatologist who questioned the uniqueness of human minds

Credit: Erik S. Lesser/AP/Alamy Frans de Waal made an early but influential entrance onto the international scientific stage with his first book, Chimpanzee Politics (1982), which documented the intricate social manoeuvring of chimpanzees in Burgers’ Zoo in Arnhem, the Netherlands, during his PhD and postdoc years. de Waal showed that the chimpanzees often acted in … Read more

AI will lead to cut in human workers, executives admit

New research has found implementing AI tools across various business functions is likely to reduce human workforces over the next five years. The survey from Adecco of senior-level execs from 2,000 large companies worldwide alluded to AI’s negative impacts on the workforce after many had eased their concerns in recent months, and many more became … Read more

AI characters simulate human behavior in Smallville experiment

Imagine a world where artificial intelligence can mimic human behavior so closely that it’s hard to tell the difference between a virtual character and a real person. This is no longer the stuff of science fiction. A team of researchers, including Joon Sung Park, has made a significant stride in the realm of AI with … Read more

France Stops Human Smugglers’ ‘Taxi Boats’ by Blocking Rivers.

France has been forced to close its canals and rivers because human traffickers use them as “taxi boats” to transport migrants over the English Channel. The French government has begun mooring buoys across rivers to prevent smuggling gangs from eluding French police and border guards on the beaches. Criminal groups have been transporting empty “taxi … Read more