Goodbye

‘Goodbye Leather’ Apple ad raises questions about FineWoven cases

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‘Goodbye Leather’ Apple ad raises questions about FineWoven cases

There are no more leather iPhone cases from Apple. No leather Watch bands, either. Screenshot: Apple A new video from Apple highlights the company’s move away from leather iPhone cases and Watch bands last year. Apple instead went with a new material it calls FineWoven. Trouble is, months after Apple made the change, FineWoven continues … Read more

Apple Says ‘Goodbye Leather’ in New iPhone Ad Following Controversial Switch to ‘FineWoven’ Material

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Apple Says ‘Goodbye Leather’ in New iPhone Ad Following Controversial Switch to ‘FineWoven’ Material

Apple today shared a new iPhone ad called “Goodbye Leather” on its YouTube channel in the U.K., months after the company controversially switched from leather to a much-criticized “FineWoven” fabric material for accessories. Apple discontinuing leather accessories for environmental benefits was a noble aspiration, but FineWoven accessories have been very poorly received. Just days after … Read more