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Colin Farrell’s gritty detective series ‘Sugar’ becomes immediate hit

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Colin Farrell’s star power helped quickly propel Sugar to popularity. His Apple TV+ series about a private detective searching for the missing granddaughter of a Hollywood magnate premiered last week and it’s already near the tops of the streaming ratings charts.

And Palm Royale, an Apple TV+ comedy series, also keeps attracting plenty of viewers.

Colin Farrell helps make Sugar popular

Star power can make a TV series. People tune in to watch The Morning Show for Jennifer Aniston and Reese Witherspoon. They watch Hijack because it stars Idris Elba. Of course, to be successful, a series or film needs more than big names. But a celebrity’s name can certainly get a show off on the right foot. That’s likely the case with Colin Farrell and Sugar.

The series ranks all the way up at No. 3 on Reelgood’s list of Top 10 TV shows on streaming during the week ending April 10. And it’s at No. 7 on JustWatch‘s list of top streaming shows for the week ending April 7. And note that it premiered April 5, in the middle of both those time spans, so it could do even better next week.

Apple TV+ ratings for the week of April 8, 2024
Both Sugar and Palm Royale did well with audiences.
Photo: ReelGood/JustWatch

Estimates from companies like JustWatch and Reelgood are necessary because streaming services rarely reveal how many people watch their offerings.

There’s more the Apple TV+ detective series than name recognition. The official description says:

Sugar is a contemporary, unique take on one of the most popular and significant genres in literary, motion picture and television history: the private detective story. Academy Award nominee Colin Farrell stars as John Sugar, an American private investigator on the heels of the mysterious disappearance of Olivia Siegel, the beloved granddaughter of legendary Hollywood producer Jonathan Siegel. As Sugar tries to determine what happened to Olivia, he will also unearth Siegel family secrets; some very recent, others long-buried.”

Colin Farrell has had a long career, with roles in independent films and blockbusters, including The Batman. He received two Golden Globes plus a nomination for an Oscar for best man in The Banshees of Inisherin.

The series also stars Kirby (The Sandman), Amy Ryan (The Wire), James Cromwell (Succession), Anna Gunn (Breaking Bad), Dennis Boutsikaris (Better Call Saul), Nate Corddry (Mindhunter), Sydney Chandler (Don’t Worry Darling) and Alex Hernandez (Invasion).

Watch on Apple TV

Three episodes of Sugar are available now. New episodes will be added on successive Fridays.

And Palm Royale holds onto its audience

Emmy and Oscar nominee Kristen Wiig created plenty of funny characters on Saturday Night Live and in movies like Bridesmaids. Now she stars in Palm Royale, which has continued to bring in viewers since it launched on Apple TV+ in March.

The series ranks No. 9 on both the Reelgood and JustWatch lists of most popular TV shows last week.

Apple says of the comedy:

Palm Royale is a true underdog story that follows Maxine Simmons (Wiig) as she endeavors to break into Palm Beach high society. As Maxine attempts to cross that impermeable line between the haves and the have-nots, Palm Royale asks the same question that still baffles us today: “How much of yourself are you willing to sacrifice to get what someone else has?” Set during the powder keg year of 1969, Palm Royale is a testament to every outsider fighting for their chance to truly belong.”

It has some amazing acting talent, with the cast including Laura Dern, Allison Janney, Ricky Martin, Mindy Cohn, Bruce Dern and the iconic Carol Burnett.

Watch on Apple TV

The season finale premiered this week so full six-episode season is available to watch now on Apple TV+.

Watch threes hits and more on Apple TV+

Watching Sugar and Palm Royale plus many other series or films comes with a subscription to Apple TV+. The service is $9.99 per month with a seven-day free trial. You can also get it via any tier of the Apple One subscription bundle.

And Apple’s streaming video service also includes much more, of course. There’s a library of drama, comedies, sci-fi, musicals, children’s shows, nature documentaries, etc.

Want more tips on what to watch on Apple TV+? Read our guide to the 15 best shows on Apple TV+.



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Sugar detective series trailer offers clues to Colin Farrell’s story |

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A new trailer Apple TV+ dropped Sunday for upcoming LA-noir detective series Sugar, starring Irish actor Colin Farrell, asks an important question: Who is John Sugar? Well, apparently he’s a tough dude who “does one thing and one thing only: Find the missing.”

A legendary film producer played by veteran actor James Cromwell says the line. And having cast members like Cromwell adds some serious gravitas to a moody and engrossing-looking series (as if Farrell was not enough).

You can see that trailer and the previous one below. They should whet your appetite for some good ol’ fashioned-yet-contemporary LA crime noir. It comes up from time to time to great acclaim (see LA Confidential among others).

Check out 2 Sugar detective series trailers before Colin Farrell’s show premieres Friday, March 5

The trailers for Sugar below don’t disappoint when it comes to note-perfect film noir dialogue, like you’d see in some James Cagney tough-guy detective series from the 1940s.

“Finding people that are lost — that part of the job I like,” Farrell’s narration says as he drives his convertible around Los Angeles after midight. “I’m really good at what I do. I don’t like hurting people [intercut brutal fight scenes]. But maybe I’ve been here too long. Tip the world on its side and everything loose lands in Los Angeles.”

Here’s how Apple TV+ describes the show:

Sugar is a contemporary, unique take on one of the most popular and significant genres in literary, motion picture and television history: the private detective story. Academy Award nominee Colin Farrell stars as John Sugar, an American private investigator on the heels of the mysterious disappearance of Olivia Siegel, the beloved granddaughter of legendary Hollywood producer Jonathan Siegel. As Sugar tries to determine what happened to Olivia, he will also unearth Siegel family secrets; some very recent, others long-buried.

In addition to Farrell (The Batman, The Banshees of Iinisheran) and Cromwell (Succession, LA Confidential), the series also stars Kirby (The Sandman), Amy Ryan (The Wire), Anna Gunn (Breaking Bad), Dennis Boutsikaris (Better Call Saul), Nate Corddry (Mindhunter), Sydney Chandler (Don’t Worry Darling) and Alex Hernandez (Invasion).

Watch the new trailer for Sugar

Watch the first Sugar detective series trailer

Colin Farrell has had a long career, with roles in independent films and blockbusters, including The Batman. He received two Golden Globes plus a nomination for an Oscar for best man in The Banshees of Inisherin.

Sugar was created by Mark Protosevich, who worked on The Cell, I Am Legend and Thor. He executive produces along with Audrey Chon and Simon Kinberg from Genre Films (Invasion). Oscar-nominee Fernando Meirelles (City of God, Constant Gardner, Two Popes) directs Sugar.

Watch Sugar on Apple TV+ April 5

Sugar debuts with its first two episodes of eight on Friday, April 5, 2024 on Apple TV+. A new episode follows on Fridays.

The service is available by subscription for $9.99 with a seven-day free trial. You can also get it via any tier of the Apple One subscription bundle. For a limited time, customers who purchase and activate a new iPhone, iPad, Apple TV, Mac or iPod touch can enjoy three months of Apple TV+ for free.

After launching in November 2019, “Apple TV+ became the first all-original streaming service to launch around the world, and has premiered more original hits and received more award recognitions faster than any other streaming service. To date, Apple Original films, documentaries and series have been honored with 471 wins and 2,090 award nominations and counting,” the service said.

In addition to award-winning movies and TV shows (including breakout soccer comedy Ted Lasso), Apple TV+ offers a variety of documentaries, dramas, comedies, kids shows and more.

Watch on Apple TV

Cult of Mac writer Ed Hardy contributed to this report.



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