A new trailer Apple TV+ dropped Sunday for upcoming LA-noir detective series Sugar, starring Irish actor Colin Farrell, asks an important question: Who is John Sugar? Well, apparently he’s a tough dude who “does one thing and one thing only: Find the missing.”
A legendary film producer played by veteran actor James Cromwell says the line. And having cast members like Cromwell adds some serious gravitas to a moody and engrossing-looking series (as if Farrell was not enough).
You can see that trailer and the previous one below. They should whet your appetite for some good ol’ fashioned-yet-contemporary LA crime noir. It comes up from time to time to great acclaim (see LA Confidential among others).
Check out 2 Sugar detective series trailers before Colin Farrell’s show premieres Friday, March 5
The trailers for Sugar below don’t disappoint when it comes to note-perfect film noir dialogue, like you’d see in some James Cagney tough-guy detective series from the 1940s.
“Finding people that are lost — that part of the job I like,” Farrell’s narration says as he drives his convertible around Los Angeles after midight. “I’m really good at what I do. I don’t like hurting people [intercut brutal fight scenes]. But maybe I’ve been here too long. Tip the world on its side and everything loose lands in Los Angeles.”
Here’s how Apple TV+ describes the show:
Sugar is a contemporary, unique take on one of the most popular and significant genres in literary, motion picture and television history: the private detective story. Academy Award nominee Colin Farrell stars as John Sugar, an American private investigator on the heels of the mysterious disappearance of Olivia Siegel, the beloved granddaughter of legendary Hollywood producer Jonathan Siegel. As Sugar tries to determine what happened to Olivia, he will also unearth Siegel family secrets; some very recent, others long-buried.
In addition to Farrell (The Batman, The Banshees of Iinisheran) and Cromwell (Succession, LA Confidential), the series also stars Kirby (The Sandman), Amy Ryan (The Wire), Anna Gunn (Breaking Bad), Dennis Boutsikaris (Better Call Saul), Nate Corddry (Mindhunter), Sydney Chandler (Don’t Worry Darling) and Alex Hernandez (Invasion).
Watch the new trailer for Sugar
Watch the first Sugar detective series trailer
Colin Farrell has had a long career, with roles in independent films and blockbusters, including The Batman. He received two Golden Globes plus a nomination for an Oscar for best man in The Banshees of Inisherin.
Sugar was created by Mark Protosevich, who worked on The Cell, I Am Legend and Thor. He executive produces along with Audrey Chon and Simon Kinberg from Genre Films (Invasion). Oscar-nominee Fernando Meirelles (City of God, Constant Gardner, Two Popes) directs Sugar.
Watch Sugar on Apple TV+ April 5
Sugar debuts with its first two episodes of eight on Friday, April 5, 2024 on Apple TV+. A new episode follows on Fridays.
The service is available by subscription for $9.99 with a seven-day free trial. You can also get it via any tier of the Apple One subscription bundle. For a limited time, customers who purchase and activate a new iPhone, iPad, Apple TV, Mac or iPod touch can enjoy three months of Apple TV+ for free.
After launching in November 2019, “Apple TV+ became the first all-original streaming service to launch around the world, and has premiered more original hits and received more award recognitions faster than any other streaming service. To date, Apple Original films, documentaries and series have been honored with 471 wins and 2,090 award nominations and counting,” the service said.
In addition to award-winning movies and TV shows (including breakout soccer comedy Ted Lasso), Apple TV+ offers a variety of documentaries, dramas, comedies, kids shows and more.
Cult of Mac writer Ed Hardy contributed to this report.