Samsung has some big plans for 2030. The South Korean firm wants to become the world’s biggest semiconductor chip firm by 2030, and it has now revealed its new product design philosophy that will take effect in 2030.
It will showcase its Newfound Equilibrium vision at Milan Design Week 2024 on April 16, 2024.
Samsung unveils Design Identity 5.0: Essential, Innovative, and Harmonious product designs
TM Roh, Samsung MX CEO, has penned a new editorial to reveal the company’s new product design philosophy and what it tends to solve. Samsung Design Identity 5.0 (DI 5.0): Essential, Innovative, and Harmonious is the direction the company will take with its product designs.
The company’s top executive revealed that Samsung has over 1,500 designers working across seven design studios worldwide. They use Samsung’s design philosophy—Inspired by Humans, Creating the Future—which hasn’t changed since the inception of Samsung’s Mobile Division in 1996. However, how people live, experience their lives, and use products is constantly changing, and Samsung wants to refine its strategy for the future.
With its new DI 5.0 design philosophy, the company wants to create products with three design properties: Essential, Innovative, and Harmonious. Samsung wants to be faithful to its essential purpose, keep innovating, and create harmony with the user’s lifestyle.
Essential
With essential design, the company wants to focus on the original intent and purpose of its products. For example, the Galaxy S24 has a fairly basic-looking design featuring thin bezels, and the same design language is used for the rest of the Galaxy smartphone lineup. Samsung’s TVs have the Infinity Air Design, which makes the screen appear as if it is floating in the air. Its washers and dryers have a minimalistic but space-efficient design.
Innovative
Innovative design in Samsung’s products can take various forms, such as live language translation during calls on the Galaxy S24, 8K upscaling in Neo QLED TVs, and vacuum cleaners that automatically recognize floor type.
Harmonious
With harmonious design, the company wants to bring simplicity to its products with SmartThings, which integrates all Samsung products into a single system. The Music Frame speaker blends into home decor rather than standing out.