Samsung launches 2024 version of The Frame TV in India


Earlier this week, Samsung launched its 2024 lineup of smart TVs in India. During the launch event, the company revealed the pricing of its Neo QLED and OLED TVs. While it mentioned The Frame TV, it did not reveal its pricing or features. The 2024 version of The Frame TV can now be purchased in India, and its pricing has been revealed.

The 2022 version of The Frame TV is still available for purchase, and its price has been dropped.

The Frame TV (2024) brings improved colors and efficiency

The new version of The Frame TV (LS03D) has been launched in India. It comes in five sizes: 43-inch, 50-inch, 55-inch, 65-inch, and 75-inch. It uses a VA QLED panel with 4K resolution, 100% color volume, 1.07 billion colors, edge backlight, and a matte finish. It also features a 120Hz refresh rate (not available in 43-inch and 50-inch sizes), AMD FreeSync Premium, ALLM, VRR, and Super Ultra Wide Game View. It lacks Dolby Vision but features HDR10 and HDR10+ (Adaptive and Gaming).

Samsung says that the color accuracy of its new The Frame TV has improved. It now features ‘Pantone Art Validated Colors’ for more natural and realistic colors.

Samsung The Frame TV LS03D Pantone Validated Colors

It has 2.0.2-channel speakers with 40W of total audio output. It also supports Dolby Atmos and Q-Symphony. It also features Active Voice Amplifier Pro, Adaptive Sound Pro, Object Tracking Sound, and 360 Audio.

It has four HDMI ports (one with HDMI 2.1), one optical port, one Ethernet port, one RF port, and two USB 2.0 ports. To make things more aesthetically pleasing, it has One Connect Box on the rear. Wireless connectivity features include AirPlay 2, Bluetooth 5.2, Tap Sound, Tap View, and Wi-Fi 5.

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Samsung The Frame TV LS03D Art Store

The TV runs Tizen OS 7.0 with a refreshed UI design and Samsung Daily+ interface. It uses the Quantum Processor 4K chip for AI-based 4K upscaling and general processing. It has Alexa, Bixby, Multi View, and SmartThings. It also brings Samsung Art Store – Streams, a complimentary set of regularly curated artworks and paintings fetched from the Samsung Art Store.

The Frame TV is now more power-efficient, thanks to an adjustable refresh rate. So, when you’re enjoying art on the screen, the TV lowers the refresh rate to conserve energy. It has motion and ambient light sensors, allowing you to determine the ambient conditions and adjust the picture accordingly. It has EyeComfort Mode, too.

Like the previous The Frame TVs, it features customizable magnetic bezels that you can adjust according to your preferences. It also comes with a Slim-Fit Wall Mount that allows you to mount the TV flush to a wall. It comes with a SolarCell Remote, which can charge through ambient light or the USB Type-C port.

The Frame TV (2024) pricing in India

The Frame TV (LS03D) has a starting price of INR 64,990 ($778) in India for the 43-inch version. The 55-inch version is priced at INR 97,990 ($1,173) and goes as high as INR 294,990 ($3,532) for the 75-inch version. Samsung is offering a cashback of INR 4,500 on the 43-inch version of the TV, INR 6,000 on the 50-inch, 55-inch, and 65-inch versions, and INR 15,000 on the 75-inch version.

  • 43-inch: INR 64,990 ($778)
  • 50-inch: INR 78,990 ($945)
  • 55-inch: INR 97,990 ($1,173)
  • 65-inch: INR 141,990 ($1,700)
  • 75-inch: INR 294,990 ($3,532)
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The 75-inch version of The Frame (2024) TV comes with a free HW-Q800C 5.1.2-channel soundbar worth INR 52,990. Users who use the Samsung Shop app to buy the TV for the first time can avail of an additional discount of INR 3,000.



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