F1’s New Partnerships Show The Sport Has Gone Mainstream And Is Ready To Build Off The Momentum Of ‘Drive To Survive’
During the US Grand Prix, Insider spoke to Lenovo and F1 about the development and future of the sport. The new world of partnerships often goes beyond advertising and benefits both parties. Formula 1 has to keep up with Netflix’s Drive to Survive, and technology will play a big role. The impact of Netflix and … Read more